In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US.
Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collaboration.
She also explores the evolving role of influencers, live streaming, and how authenticity and community-building are shaping the future of marketing.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(00:50) - Introduction to Jennifer and Her Role at McDonald’s(06:10) - Embracing Creative Bravery in Marketing(10:00) - Engaging Fans Through Fan Truths(15:20) - Innovative Campaigns: The Anime Collaboration(20:40) - Leveraging Influencers and Live Streaming(25:00) - Final Advice for Marketers
Check out some of our previous episodes!
- Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
- Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Prote
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.