Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy.

They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators.

Jamie also shares insights on B2B influencer strategies, the problem with vanity metrics, and why creativity and feedback are key to impactful campaigns.

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Show Notes:

(01:34) - Introduction to Creator Vision and Jamie
(02:11) - Evolution of Digital Marketing and Personal Achievements
(05:15) - The Challenge of Authenticity in the Creator Economy
(07:25) - Building Trust Over Authenticity
(09:50) - Owning Content and Diversifying Platforms
(14:46) - Innovative B2B Marketing Strategies
(19:20) - Opportunities for Brands in Influencer Marketing
(23:40) - Listening to the Audience: The Power of Comments
(27:20) - The Evolving Role of Consumers
(32:00) - Moving Beyond Vanity Metrics
(36:15) - Orchestrating Successful Campaigns

Check out some of our previous episodes!

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Creator’s Attorney w/ Tyler Chou⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Pay Transparency for Creators w/ Lindsey Lugrin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠How To Protect Your Social Media Accounts w/ Liron Segev⁠⁠⁠⁠⁠
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• ⁠⁠⁠⁠⁠The Secrets Behind ESPN's Social Media Success w/ Maxwell Kel