The Future of Social Commerce w/ Sarah Penna (Orca)

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping.

Sarah shares her journey, from founding the first YouTube talent management company (later acquired by DreamWorks) to her mission of helping creators connect with fans and earn a living. She explains how Orca supports creators and brands through live streaming, short-form video, and affiliate marketing.

Sarah also provides actionable tips for hosting successful live streams, emphasizing audience engagement, product knowledge, and creating urgency with giveaways and discounts. Additionally, she highlights the importance of trust, brand recognition, and evolving platforms to better support creators' long-term growth and success.

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Show Notes:

(00:55) - Introduction to Sarah
(03:15) - Rise of social commerce and livestream shopping
(04:20) - Becoming a great livestream host: tips and strategies
(09:24) - Creating urgency and building trust in social commerce
(15:50) - Success stories in social commerce
(18:45) - Challenges and opportunities in the industry
(21:30) - Future-focused insights for the creator economy

Check out some of our previous episodes:

• ⁠⁠⁠⁠⁠The Creator’s Attorney w/ Tyler Chou⁠⁠⁠⁠⁠
• The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠Pay Transparency for Creators w/ Lindsey Lugrin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠How To Protect Your Social Media Accounts w/ Liron Segev⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Liquid Death's Unconventional Marketing w/ Greg Fass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Inside Snap's Playbook w/ Brooke Berry⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Trends at META w/ Jackie Pimentel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Scaling Miss Excel w/ Kat Norton⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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