In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC).
She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategies for boosting engagement through value-driven content and clear calls to action.
The conversation also covers video content trends, empowering employees to create authentic content, and emerging opportunities in influencer marketing on LinkedIn.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:05) - Introduction to Victoria
(04:05) - Importance of hooks and storytelling in videos
(05:55) - Maximizing engagement with value and call to action
(09:50) - Trends in LinkedIn video content
(16:45) - Leveraging employee-generated content (EGC)
(18:00) - Strategies for implementing EGC in organizations
(20:00) - Empowering employees to create authentic content
(22:05) - Content creation strategies for startups
(28:10) - Final thoughts on influencer marketing and LinkedIn opportunities
Check out some of our previous episodes:
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!