April 16, 2025 • 40 mins
Amy Yamada shares her journey from 15-year corporate veteran to successful entrepreneur, revealing how she built multiple AI businesses by focusing on authentic client connections and collaborative growth strategies.
• Transitioning from corporate to entrepreneurship after realizing the C-suite path wasn't aligned with her vision for life fulfillment
• How losing her mother in 2010 became a wake-up call that life is precious, catalyzing her business launch
• Overcoming early messaging challenges by experimenting with different services and audience segments
• Discovering her gift for authentic communication while other entrepreneurs struggled to connect with their audiences
• Using collaborative events and partnerships as her primary growth strategy rather than paid advertising
• Building a team gradually, starting with a $500 contract for a virtual assistant who stayed for 10 years
• Leveraging AI not just for content creation but for personal accountability and deeper client understanding
• Creating offers by imagining what would help "you from three years ago" overcome challenges
• Focusing on empathy-driven marketing that makes clients feel seen, heard and understood
• Expanding visibility through YouTube and speaking engagements while maintaining deep audience relationships
Check out amyyamada.com to learn more about the Powerhouse AI community and the Ideal Client Handbook.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Walt Bayliss (00:02):
Ladies and gents, welcome to the show.
Today we have an absolutepowerhouse, and I use that word
effectively.
She's running Powerhouse AI,which is a community for
entrepreneurs to help build AIfollowings with AI tech and
bridging the gap between humansand technology.
She's also a speaker.
She is sought after all aroundthe world.
(00:23):
She is an entrepreneur and aleader.
She's speaking to thousands ofpeople across multiple platforms
and she has her start all theway back in advertising, now
running AI companies with BotLeads AI.
She's also licensed the IdealClient Handbook, which is an
incredible AI technology helpingpeople understand their
audiences, and, of course, thePowerhouse AI brand.
(00:44):
As I mentioned, she is anincredible leader in the AI
space, in the coaching andentrepreneurial space, and it
really gives me great pleasureto welcome Amy Yamada.
Amy, thank you so much forjoining us.
Amy Yamada (00:56):
Well, thanks for having me.
I've been so looking forward tothis.
I'm sure we'll have a greatconversation today.
Walt Bayliss (01:00):
I am looking forward to it as well.
So, doing a little bit ofresearch, you've come from kind
of an advertising background.
Now you're really powering upwith leadership, with
entrepreneurial enablement.
How did you transition fromkind of the nine to five
employee to now, I guess,leading people and helping
people understand their ownfutures?
Amy Yamada (01:22):
Yeah, that's a great question.
I think back to my journey ofwhen I worked in corporate for
about 15 years and I could haveeasily stayed on that track for
the rest of my career.
But I believe deep down insideentrepreneurs have that pull.
There's something within youwhen you're truly like, you have
that entrepreneurial spirit.
That's like there's somethingdifferent and better for you.
(01:42):
And there's nothing againstcorporate, it's just there was
definitely a calling within meand after I'd been in that
career for such a long time, Istarted looking at okay, what is
my next growth opportunity?
Do I want to be in some kind ofa management or a C-level
position?
And I would look at the peoplein those positions who were
exhausted and working crazyhours and never saw their
(02:04):
families, and I thought I don'twant to be them or I don't want
to be myself in those offices,no matter the view of the office
.
I'm like I just don't want that.
And so I started to do somesoul searching and just on a
vulnerable level, I thinksometimes it takes a life
awakening experience and back in2010, sadly, my mom passed away
(02:25):
and it just woke me up and itmade me realize that this life
is not forever and it's veryprecious, and that had me really
take a hard look at my life andthink about where am I not
feeling totally fulfilled?
And I knew that part of it wasmy career and it was time to go
off on my own.
So it was the best decision thatI probably ever made as far as
(02:46):
my career goes, and I haven'tlooked back since.
Walt Bayliss (02:50):
I love it, and every entrepreneur will tell you
, of course, that from thatmoment it's all been smooth
sailing, right, it's been easycotton candy breezes.
I'm sure that's been the case,Am I right?
Amy Yamada (03:01):
Totally Every minute has been just perfect and great
and everything I planned wentso smoothly.
No, it's definitely one of thehardest things I think I've ever
done.
As well, it's like you create aplan and you think you know
what you're doing, or at leastsome of us do.
I certainly did, and I think Ialso admittedly had a little bit
of an ego going on thinking, oh, I worked in corporate and I've
(03:23):
consulted so many businesses ontheir marketing and business
growth and advertising.
Surely I will have thatadvantage as I launch my own
business.
But it was totally differentlaunching my own and finding my
path.
And, yeah, there's definitelybeen highs and lows over the
years.
And I've had my business for alittle over 13 years now, and
you grow through it if youchoose to.
And I've learned from everydifficult or challenging
(03:50):
situation I've ever faced as anentrepreneur.
And I think so much of it asjust like in life, is about
mindset.
It's like how do you approachthose experiences, how do you
show up for them, versusfreaking out and being reactive,
which I've certainly had thosemoments too but, um, I think
once you've done it for as longas as long as I have you know
(04:11):
you kind of realize that, okay,there are going to be peaks and
valleys and that's okay.
It's just about deepening mytrust in myself that when, when
the challenging things come up,that I can face them and walk
through them and grow throughthem.
Walt Bayliss (04:21):
Nice.
So what were some of thoseearly challenges, Amy, as you
were venturing out on your own?
You know all of us asentrepreneurs, we start with
zero clients and we're trying toget that first one through the
door, get that idea up tofruition and launch that channel
or whatever it might be.
What were some of those earlychallenges for you that you can
remember 13 years ago?
Amy Yamada (04:42):
For me.
I mean, I remember back then Iwasn't totally clear on what
direction I wanted to go, Iwasn't totally clear on my
message or even who I wanted towork with, and so some of those
foundational elements were justnot in place.
And so when I look back now, Iremember putting a lot of effort
and time and money intolaunching my first version of my
(05:03):
website.
And thinking'm thinking aboutthat navigation bar at the top,
like, well, what are, what do Ioffer?
And I remember working with aweb designer and I was like,
well, I want to do retreats andI want to do business coaching
and marketing consulting andmaybe some life coaching.
I mean, my, my navigation barwas like two rows because I
wanted to offer all these things.
And like, looking back now, youknow, there's been times I'm
(05:26):
like, oh man, I'm such a hotmess with my message.
It was all over the place.
Although my one of my very bestfriends, she said, I mean,
she's like you wereexperimenting and that's OK, you
know, at least you started soyou could figure out what
direction you wanted to go.
And so I'm like, ok, I willreframe that and say I was
experimenting, Walt, I wasexperimenting.
Walt Bayliss (05:42):
That's a great reframe, by the way.
Amy Yamada (05:44):
And it is instead of being in some kind of you know,
shaming myself for being allover the place, which was the
true feeling that I had at thetime.
But you know, I did experiment.
I did try a lot of differentthings early on because I wasn't
totally clear about thedirection I wanted to go.
And so, as I startedexperimenting with, you know,
working with different types ofclients which early on I didn't
have any kind of a following, soI attracted these earlier on
(06:08):
clients by doing what I knewbest, which was networking
locally here in the Seattle area, you know, going to events and
meeting people and setting upappointments and setting up
calls and hopefully, fingerscrossed, I just might attract a
client, you know.
And so that was my, that was myearly days.
Walt Bayliss (06:24):
Obviously it worked.
I mean, when, when did you?
When did you feel like you?
You had a message that youstarted, you know, starting from
that kind of everythingeverywhere all at once kind of
feeling, to going all right.
I actually now know who AmyYamada is, I know what I present
and I know who I serve.
When did that happen for you?
Amy Yamada (06:43):
Still figuring some of it out, but but as far as my
business goes, it reallyhappened kind of slowly over
time, early on, where I was in amastermind community of
entrepreneurs and we were allkind of learning how to grow our
visibility and to gain clarityon our offers and all of that,
and one thing that I was doingwas following the steps of, you
(07:05):
know, growing my email list andthen and then nurturing that
email list, and so I started tosend these emails out on a
regular basis and I would get aton of responses and I thought,
well, I'm following the steps ofthe mentor that's teaching me
this.
So, of course, this is whathappens, right?
However, my colleagues in thismastermind, these other new
entrepreneurs, were sending outemails to the list and getting
(07:27):
crickets and I was like what?
I'm like?
I'm getting a ton of responses.
You know, like if I send anemail with a link to book a call
with me to help them withgrowing their business, then my
calendar was full.
And so they're like Amy, howare you doing that?
I'm like I don't know, I'm justsending emails out and sending
a link, and then they're bookingcalls and so they would show me
(07:51):
their emails.
And I'd say, let me see whatyou're sending them.
And I would see their emails.
I'm like, oh, you're just notconnecting deeply enough, like
these emails are very bland andthey're not connecting with the
person and they sound like a lotof other marketing emails that
are out there.
So of course, people are notresponding.
I wouldn't respond to this.
And I, when I see you as aperson you're this amazing
person who's really good atwhatever their thing is and then
when I read your email, it's atotally different voice and a
(08:11):
totally different person.
That sounds like you're justtrying to market to me and I'm
not going to respond.
So I started to see that Ididn't think it was a gift at
all.
I was like this is just, thisis just what you do.
And so I started to share withmy colleagues how I was coming
up with this copy and this is,of course, way before AI.
And then like, oh, so you havea system, like I don't have a
(08:33):
system, and a dear friend ofmine to this day her name is
Tracy she said no, I can tellyou have a system, because you
started walking me through, like, what do you do when you sit
down to write an email?
I'm like, well, I first I thinkabout one person that I want to
write to, and then I think aboutwhat is my goal of this email,
what's the purpose of it?
Then I think about what is itthat they're thinking, you know?
So I started breaking it downand I realized I did have a
(08:53):
system within me and so Istarted to share that and then
that evolved over time.
So not just an email marketing,but really knowing to deeply
connect with your ideal clientthrough your words, through your
message and through, like,vulnerability and empathy.
And so that's kind of how Istarted to see, oh, I have a
gift here, just by helping my,my friends and colleagues, and I
(09:14):
started to be able to help myclients out and it was neat to
see that what worked for me wasalso working for them as a
framework.
So it's pretty exciting, supercool.
Walt Bayliss (09:22):
And when did it?
When did it occur to you that,oh my God, I've got a following
here.
I've got people who are, whoare like I mean, I'm looking at
your, your LinkedIn, yourInstagram, your Facebook group,
the 10,000 people plus on youremail list?
When did you actually go?
Whoa, take a sip of my glass ofwine for a second Cause?
I've got people listening to meLike, how did that happen for
you mentally?
Amy Yamada (09:51):
I think it was once I started to really grow my
online visibility throughgrowing my email list, because,
as I started doing virtualevents like summits and
collaborative events, then itwasn't just me promoting me,
there were all these otherexperts also promoting my event,
which ultimately was growing myemail list and my visibility.
And so just seeing these, theseentrepreneurs that I had, you
know, at one point put onpedestals, I was like like
(10:13):
they're promoting me, like thisis great, or my event, at least
you know.
So people are starting to alignme with them.
And so, I think, once I startedto grow my email list and grow
my following and started to getthose responses from the emails,
I'm like, oh, people actuallycare about what I have to say.
And then I realized it'sactually not about me, it's
about them seeing that I canhelp them.
(10:34):
Right, that was definitely.
another shift was like you know,I want them to hear my voice,
my message.
It's like well, yes, that'simportant, but what's most
important is that I'm speakingtheir language and helping them,
because they're not going to beinterested if there's nothing
in it for them.
They don't know who I am.
So it's about that value.
Walt Bayliss (10:51):
Nice.
So multiple times you'vementioned masterminds or
colleagues and connections orrunning in an event.
There's a lot of collaborationhere.
So this is away from the kindof solopreneur I guess pedestal
that we hold people up onself-made.
Away you go From what you'resaying like a lot of the growth
(11:13):
that you've experienced has comein the company of other
like-minded people.
Is that a fair comment?
Amy Yamada (11:19):
That's a fair comment.
Yes, and I, you know at thispoint, I've experimented with so
many different ways of clientattraction.
You know everything from, youknow, organic social media to
collaborating with partners andcolleagues and and doing virtual
events together or even inperson events together.
I've done different types of adcampaigns and funnels and all
of that you know.
There was one year where Ispent so much time and money on,
(11:41):
you know, facebook ads andInstagram ads, and those can be
effective too.
But I also found that the waythat lit me up the most for
client attraction has beenthrough collaborations, and it's
a reflection of, I think, who Iam and my passion for people
and building relationships.
And so and I'm not saying thatthat's the best way, that's just
(12:01):
the best way for me and so,with entrepreneurs, I always
tell them you know, anytimethere's a business coach who
says you have to do it this oneway, I'm like I call BS on that,
because you can look at a lotof successful entrepreneurs and
their paths are also different.
And so I am always coaching myclients and saying let's choose
the most aligned path, becausethat's the one that you're
energetically going to be mostenrolled in doing, versus the
(12:24):
thing that you hate, and for meit's collaboration, for me it's
speaking, it's connecting, it'sconnecting live with an audience
.
And so once I discovered that,I realized, gosh, authenticity
is everything.
You know, if I'm not alignedwith a strategy which I've
certainly done in the past thenI'll probably sabotage it
somehow, even if it'ssubconscious.
So I just think find the alignedpath.
Don't get caught up in whateverybody else is doing, or
(12:47):
there might even be someone thatyou really admire but their
strategy or path doesn't alignwith you, then don't do it.
If you hate being on camera,then don't be on camera, right?
If you hate speaking live onstages, don't do that.
But if you love it, go all in onit and have fun with it and do
what aligns with you.
Walt Bayliss (13:04):
Nice, you used a word there which is something
that comes up a lot when we'retalking to influencers and
people with those tribes, andthat's the word authentic.
As you're creating contentacross the different platforms
that you have, are you aware ofthe message that you're talking
about, or is it intrinsic?
Are you just sharing what'sinside of you, or are you
approaching everything with apurpose?
Amy Yamada (13:26):
Um, it's.
It's actually a combination ofthe two.
I mean, I I definitely lovehaving an intuitive approach to
my marketing and, at the sametime, I'm fascinated by studying
other people, like even just inlife.
And so when I am a consistentstudent of my ideal client,
which has evolved over the years, then I like to really go deep
on who is this person and whatis?
(13:48):
What are they about, whatlights them up, what do they
want, what do they struggle withand how can I best speak to
that person.
And so, over the years, I'vereally focused on market
research and gaining thoseinsights, and now we have our
tool, the Ideal Client Handbook,that does all of it for us.
And I found that, across theboard, if we can speak the
(14:08):
language of the client, the wayin which they describe their
desires and their fears andtheir frustrations and their
limiting beliefs, then we willmake it so much easier to
attract the dream clients thatwe want to work with, versus
just focusing on well, this iswhat I want to talk about.
It's like, well, okay, that'sgreat.
Is that a topic or a theme thatis relevant and engaging for
(14:29):
your ideal client right now, oris that just something that you
want to be on your soapbox about, because you're passionate
about it, and sometimes they canbe the same right.
There are times when it canoverlap, but let's just make
sure that we're not just allabout ourselves and that we're
always thinking about what isthe ideal client thinking?
What is it that they want inusing their language?
Walt Bayliss (14:46):
Nice and is there like do you have a?
Do you have a schedule for yourcontent?
Are you thinking right,Tuesdays is Instagram day.
I've got to write an articlefor LinkedIn on Fridays.
What's your methodology forproducing the content that you
do?
Amy Yamada (14:59):
Yeah, my methodology is team.
Yeah, so I used to focus when itwas just me, when I was a solo
entrepreneur, I got into thehabit of, I think, initially
sending out at least one kind ofvalue email per week and then
maybe one promotional email, soI was trying to get on a rhythm
of twice per week.
But really these days, in orderto really stand out, we've got
(15:21):
to be more consistent in myopinion and frequent of getting
in front of our ideal clients,and I I really realized over
time that I love being thevisionary of my company.
I do like creating copy, youknow, and sometimes I still
write it on my own.
Oftentimes I use AI the way inwhich we use it with the Ideal
Client Handbook and we've gotsome AI tools that we use that
we've developed that just makethat process easier and still
(15:44):
authentic.
But my point is having, in mycase, a woman who used to be my
project manager.
Then she evolved to becoming mybusiness manager.
She is the one who's verydetail-oriented, and so we map
out what I call my big pictureplan for the year.
So what's the bigger focus ofthe year?
And then we focus on each monthhaving what are the main top
(16:06):
three objectives for the month,and then what is the content
that aligns with that from amarketing perspective and from a
building relationship with ouraudience and growing the
audience perspective.
So once she has the big vision,she's the one who breaks it
down into smaller steps and thendelegates it to the different
team members that I have now.
That way, I know what myobligations are.
(16:28):
My tasks are that are for thecopy that we put out there in
the world.
And then they schedule it.
Yeah.
Walt Bayliss (16:36):
I love that saying where Frank Sinatra didn't move
his own pianos right, so hejust turned up and performed.
So you've got the team, youknow, moving all the stuff
around and then you get to justturn up and do your thing, which
is really great.
Do you have a preference on amedium?
Are you a video person?
Are you an email list, Like?
I know that email list is areally big central part of your
business, but are you apreference on a platform?
Amy Yamada (16:59):
Yeah, I would say my email list has been the most
consistent kind of platform.
I know people always think ofemail as a platform, but what
I've loved about email is thatit still is relevant.
So I just feel like, oh, emailis dead.
I'm like email is the reasonwhy people like show up at my
live workshops and webinars andvirtual events.
Social media definitely helpsas well, but we don't own social
(17:20):
media, whereas we own our emaillist.
So if any of the social mediaplatforms at any point in time
change their algorithms or dosomething, then we have no
control over it and I likehaving control over my business.
So I still truly believe inhaving a solid email list and
while I do have a followingonline, I don't have the biggest
following and I don'tnecessarily focus on the biggest
(17:42):
like.
We focus on quality of thepeople that follow us, because
sometimes I've noticed that thepeople that have the largest
following don't always have thedeepest engagement.
So, for example, if I'm one ofmultiple speakers for somebody
else's launch or collaborativeevent, even if I don't have the
biggest email list or following,I tend to be high up in the
(18:05):
kind of leaderboard of who'ssending the most people to this
launch and I believe truly it'sbecause I keep an engaged
relationship with my audience,whereas some that you know, I
think it's great that they havehundreds of thousands of people,
if not more, that follow them,but they may not have that depth
of relationship, and some do.
I can't, I'm not.
I don't want to be limited insaying that, that you can't have
both, but but I might.
(18:26):
To bring it all the way back,this is the year that we do want
to expand my visibility, and sowe're working on now a YouTube
plan.
So I'm not there yet on YouTube, but we realized that YouTube
is still a great platform forhaving videos that become a part
of a search engine opportunity,right, where people are looking
for the very thing you'retalking about and then they live
(18:46):
forever, right.
So, I love that concept and youcan, of course, repurpose those
videos into all these othermediums.
So our next big step is is toexpand my visibility that way.
And but my if I were to say myfavorite platform, it's it's
live stages.
It's like either in-person livestages or live virtual kind of
(19:07):
stages, because I loveconnecting with a live audience
and pouring value into them andhaving that collective energy.
It's my favorite.
Walt Bayliss (19:15):
Perfect.
I love it.
I think from a business pointof view, you mentioned there
that it's better to have thatengagement of a few than the, I
guess, noise of many.
You know being able to connectthat.
Do you ever find you weresaying that you're not in the
big numbers there with thedifferent platforms?
I disagree.
You've got a serious followingthere.
(19:36):
Do you ever find the feedbackoverwhelming?
How do you deal with thousandsof people that are hearing your
message and feeding back to you?
Is that again something thatyou deal with personally?
Do you delegate that out to theteam?
How do you handle that?
Amy Yamada (19:49):
I delegate that out.
I mean, I used to.
I used to have everything on myshoulders and I used to think,
oh well, I can't hire somebodycause I don't have the budget
for it.
And then, and then, the firsttime I brought on a virtual
assistant I remember this, hername was Susan and Susan.
I hired Susan for a $500contract.
I scraped together $500, youknow, and I was like, okay, can
(20:12):
you help me coordinate andproduce this virtual event?
And so I'll do certain things.
You'll do certain things justto see what it was like to
delegate things off my list andhave somebody else take care of
it.
And and it was my kind of justtaking that first step into
hiring a team member, and itworked out so well.
She ended up working for me forabout 10 years and we were
ready for another thing.
But we're still friends to thisday.
But it was a really big eyeopener of thinking about what am
(20:38):
I most passionate about interms of the work that I love
spending time on, versus beingin the weeds.
And some people love being inthe weeds and they like the
analytical side of things andthe metrics.
So, yeah, so I delegate a lotout so I can keep my energy
focused and high on what it isthat I like working on.
So yeah, so I have a team thathandles that, and I still do
(21:01):
respond a lot, but they'llfilter through and then I'll get
the forwarded email or messagewhere I'm considered the only
one who can answer it or cananswer it best.
So I still do respond to thosepeople.
Walt Bayliss (21:13):
Nice, okay, I just see the volume, like some of
the influencers that we'vespoken to, with millions of
subscribers and that kind ofstuff.
It's like how do you deal withthe commentary?
It's crazy, but I remember thefirst time I got a team member
as well.
To me it was a life change.
So super, super cool If you hadto start again, Amy, like now
(21:33):
that you know what you knowright.
So you've had 13 yearsexperience of being an
entrepreneur, being a leader inthis space, of connecting with
amazing audiences.
Do you feel like you could growthe following again quickly if
you lost everything?
Amy Yamada (21:48):
Yes, definitely.
I would start with gainingclarity on who is my ideal
client now, right Like fromtoday's vantage point, knowing
what I know, who is my person.
I always start with that,because it's about serving them.
And if I'm clear on who theideal client is and I know what
is it that they want, what is itthey struggle with and how can
(22:11):
I best help them, then that cancreate an initial message, a
marketing message, an authenticmessage, and then we can build
everything on top of that.
And that was what I did not haveearly on.
I was experimenting with allthe things, so with lots of
different ideal clients, youknow and so I just didn't have
that focus and clarity, yeah.
Walt Bayliss (22:29):
So, starting with that ideal client profile, as we
said, just making sure thatyou've got that dialed in
understanding their message.
What would be your go-tostrategy If you, if you, had to
rebuild the corporation thatyou've got today?
You had to get that following.
You had to get that engagementback up again.
You had to recreate what wouldbe your 90 day sprint to get
(22:51):
that underway.
Amy Yamada (22:52):
It's a great question.
Okay, so it getting clear of myideal client.
If I, when I think back to whenI first started, I needed money
quickly.
So there was that if I, if Ineeded money quickly, I would
create one high ticket privatecoaching or consulting package
and I would sell it to like fivepeople.
I would think about who do Ialready know, because even
(23:13):
before I had a following, I didhave some high ticket paying
clients and and so I would.
I would get the cash flow going, just so I wasn't stressed
about that.
And then I would focus onleveraging AI.
You know, we've really beenfocusing on AI last two and a
half or so years and think abouthow can I leverage AI to expand
my visibility quickly and, likeI said, even now, knowing what
(23:34):
I know, now we are expandingwith YouTube and seeing like
could I get a YouTube channel upand running and then repurpose
that leveraging AI and some ofthese tools where it can?
You know, like Opus and some ofthese tools that can put into
shorter videos and thenrepurpose it everywhere for that
visibility.
And I would continue to focus oncollaborations.
So I would put togetherprobably a virtual collaborative
(23:56):
event and grow my email listagain.
You know, like, because I, likeI said, I still believe in
having a solid email listbecause that's what has helped
to fill all my online workshopsand my programs and my private
coaching spots and my VIP daysand my retreats.
It's like I can't imagine doingwhat I do without an email list
and maybe someday that'llchange.
You know, I've been like stillfeels like gosh.
(24:17):
Email has been around forever,like how is it still effective?
But it is so.
Yeah, so I would continue to docollaborations, but yeah.
Walt Bayliss (24:26):
Now we can all get in touch with AI.
Amy Yamada (24:28):
What's that?
Walt Bayliss (24:28):
Sounds like a busy 90 days, I mean.
Amy Yamada (24:30):
Yeah, it would be a busy nine days,
Walt Bayliss (24:32):
but I think it would be a sprint.
Amy Yamada (24:33):
It would be a sprint , but gain clarity on your ideal
client, gain clarity on youroffer.
What is most important?
Is it financial or is itvisibility?
Like, if you're set financiallyor comfortable financially and
you're just like, no, I'm goodthere, I just want to focus on
visibility, then I wouldleverage AI to come up with a
visibility plan based on who Iam and what I'm about and what
(24:55):
platforms I want to leverage,and then I would just go all in
on that plan.
And then I would also use AIfor accountability.
And if that didn't work totally, then, of course, I still
believe in human coaches.
So find a human mentor that youalign with and either become a
private client or join one oftheir group programs and, like,
(25:15):
really be inspired by them andthe community to rise up
together.
So I would do that.
Walt Bayliss (25:22):
How would you use AI for accountability?
That's interesting for me.
Amy Yamada (25:25):
Yeah, something I started doing just last year and
it's been incredible.
I well, we've been building outour own custom GBTs and we have
one in particular that I usealmost daily, and basically I
just have let it know, like,okay, here's my goal for this
month, here's what I alreadyhave, that I'm working on,
here's what I'm working towards.
(25:46):
And then I always think abouthow do I want to improve myself
as a human right, like I alsowant to do things with more ease
and grace and flow, while, youknow, putting in the work but
also trusting myself that ifthings go sideways, I can handle
it.
And so, by checking in dailywith this specific custom GPT,
and because it will kind ofreflect my personality as well
(26:07):
and it's programmed to be umlike supportive and empathetic
and understanding and offerdifferent perspectives and help
me with breakthroughs, then it'slike I've also built in this
accountability partnership.
Walt Bayliss (26:18):
That's cool.
Amy Yamada (26:19):
It has blown my mind , you know like it.
People always say like oh hey,I can't be empathetic, and I I
believed that before too, I wasreally skeptical.
But I'm like, it's not aboutempathy being a human emotion,
it's more like a kind of astructured support system.
Walt Bayliss (26:38):
Right.
Amy Yamada (26:39):
And the focus is always on me 24-7.
You know, and usually I'malways focused on the other
person, the ideal client or whoam I working with, or all that,
and so this is one place that Ican just focus all on me and
what I'm working towards, and itis there to support me
Walt Bayliss (26:54):
Without judgment or without baggage behind it or
anything like that.
That's all within a hiddenagenda.
It's very, very cool.
So you were talking about areally, I guess, executable plan
to rebuild a brand,understanding who your client is
, understanding how you can bestserve them.
We looked at going high ticketif you wanted to cover that
financial aspect.
Going down the AI advisory pathon what sort of content should
(27:18):
I be creating and sticking tothat schedule, increasing
visibility.
Do you feel that anybodystarting today with a blank
YouTube account and a zeroInstagram followers could build
up a brand and a following?
Amy Yamada (27:32):
That's a great question.
There's the.
I feel like there's my.
This is what I should say toinspire people, and then there's
my real answer.
Walt Bayliss (27:40):
I'd love to hear both.
Amy Yamada (27:42):
Yeah, I'll give both .
Okay.
The first answer would be like,if you believe in yourself, you
can do anything.
I do believe that in my heart,I really do.
And so if you just are like,hey, I've got a vision and I'm
going to go all in, then I dobelieve that everyone can do it.
And then there's my kind ofdeeper answer to that, which is
it's not for everyone.
(28:02):
You know, like it's onlybecause I've worked with so many
entrepreneurs at this point,and there have been times when
I've worked with an entrepreneurwho just like I just want to do
the thing that I love doing,but all this marketing and sales
and putting myself out there, Idon't want to do that.
And so my honest coaching forthem has been well, maybe
entrepreneurship isn't for youand I'm not saying this to rain
(28:23):
on anybody's parade but they, Ican see them just suffering and
hating being an entrepreneur andwhere they'd rather show up for
a job where they're doing whatthey love but not having to deal
with being a business owner andmarketing and profit and loss
statements and profit marginsand funnels and tech and all
these things.
And so I think that sometimeswith newer entrepreneurs and
(28:44):
again there might be a range ofpeople that are watching this,
and some of it very advanced,right
But for newer entrepreneurs, Iwould say, just know that if
you're launching a business,it's not just doing the thing
you love, it's also about owninga business, launching and
owning a business.
And even with my businessbackground, when I launched my
business, I was thinking I justwant to be my passion, I want to
(29:06):
create freedom, I want tocreate my own schedule, which
was true, and I didn't know whatI didn't know at the time about
business ownership and all thethings that come along with it.
But yeah, so I think I believethat if you believe in yourself,
you can do anything, and I alsobelieve that entrepreneurship
is not for everybody.
Walt Bayliss (29:23):
I completely agree and I think, if you believe, in
yourself.
You can do anything Ifentrepreneurship is something
that you really want to do, butthe path is mixed and fraught
with dangers.
As we've just said.
Team is the answer.
Like team.
Amy Yamada (29:40):
Team and systems.
Walt Bayliss (29:42):
Like, yeah, it has to be, it really has to be.
Do you feel that the influencerlandscape so I'm positioning
you as an influencer, somebodywho has influence over a group
of people Do you feel like theinfluencer landscape is liable
to change significantly over thenext couple of years?
(30:03):
With AI coaches, with AIcounseling, with AI-driven
direction, do you feel like thejob of the influencer will be
impacted?
Amy Yamada (30:13):
Absolutely.
I think it already is and itwill continue to be, especially
because there's so much morecontent that's going to be
created, that already is beingcreated because we're able to
accelerate that process.
And so I don't remember thestatistics at this point,
because I remember earlier on Iwas with a group of AI nerds
with myself and we were learningabout the statistics.
(30:35):
So I don't have the currentstatistics, but it's supposed to
significantly grow in terms ofcontent, and so I think it will
take a bit more authenticity andhaving that uniqueness to
really stand out, but alsohaving that level of visibility.
So, now that we have theability to have, like I think of
(30:56):
AI as an excuse buster, so nowthat we have access to AI that
can help us to quickly repurposeall of our content on all these
platforms, there's just goingto be a lot more noise out there
, and so I don't say that tocreate fear.
I just say that to once againgain clarity on who your ideal
client is really, speak to thatperson and then use leverage AI
(31:16):
to grow that visibility for youraudience.
Walt Bayliss (31:18):
I think there'll be a lot more choice, you know,
with the content that they canconsume.
And I think, yeah, everyonethat I speak to is setting
authenticity as the pinnacle.
You know, we've got AI, deepfake technology where you know a
person on a video can be sayingwhatever they can be saying,
like how do we that's a goodquestion to ask you how do we
(31:40):
make sure that our authenticvoice is the one that's reaching
the market?
Amy Yamada (31:45):
Yeah, you know, I've actually been exploring this a
lot lately because I've been allabout authenticity for many
years, like authentic marketing,authentic messaging.
But just in like very recentmonths, even my partner, Ken,
and I you know, Ken we've had adeeper conversation around
empathy.
And so I'm going to be speakinga lot more into this in the
coming months, and that it's notjust about your authentic
(32:07):
message.
It's about your empatheticmessage, meaning deeply
understanding your ideal clientand consistently speaking to
them and speaking their language.
And that's when they feel seenand heard and understood and
loved and cared for andsupported is when they see
someone, whether you're the faceof your brand or you have
somebody that's the face of yourbrand or your brand is the
(32:29):
message you know your brand hasthe message on your website.
But if it really speaks to theheart of your ideal client,
where they feel seen and heard,they're much more likely to
start following you or yourbrand.
And if they resonate with youand they feel a connection with
you or your brand, then they'remore likely to become fans and
followers and, ultimately,long-term clients or customers.
Walt Bayliss (32:50):
Yeah, definitely so.
Speaking of which, I mean,there's always going to be a
percentage of people that gofrom listening to subscribing,
to engaging, to purchasing, andI know that for amyamada.
com, for your business that youhave, you've got multiple, I
guess, ways of people engagingwith you on a professional level
.
So, going from being anobserver, from somebody in the
(33:12):
stands watching the show, allthe way through to getting into
the classes, getting into thecoaching, getting into the
online courses, et cetera, howdo you go about monetizing the
following that you're building?
Amy Yamada (33:26):
Yeah for sure.
I believe in really creatingthoughtful offers.
So one of my favorite things iscreating, designing offers that
are irresistible to your idealclient, right?
So the way that I like to comeup with that initially is to put
myself in their shoes, becauseoftentimes our clients are a
version of us in our past.
Right, there was some I don'tremember who said this, but some
(33:48):
mentor said your best client isyou three years ago.
And I always say give or take.
It doesn't have to be threeyears, but.
But when I think about who I,who I serve for the most part,
I'm like, yeah, they are, we dohave a connection.
So I put myself in their shoes,I think about where they are
now and I think about if I wasthere right now, what do I wish
someone would create for me tohelp me achieve my goals and to
(34:09):
overcome my problems and my painpoints and limiting belief.
And so I come from thatstandpoint of like if I could
wave a magic wand it's sometimesif I'm, if I'm too in my head,
then I'll even just be my ownself and think about a mentor or
a person that I really admire.
And I think, well, if Walt wereto come up with a program for
me, right?
What would that look like?
Right?
And so I would put together mywish list of what a program,
(34:50):
product or service would be, andthen I sit with them and I
start to feel excited about it.
You know, I start to feel like,oh, that would be such an.
I would invest in that in aheartbeat.
That's when you know you've gotthis irresistible offer.
You've got to find it for youraudience.
And my best offers have comefrom that kind of heart's
desire, you know?
It could be the coolest offer,you know, whether it's a retreat
or a done for you service or adone with you experience, or a
group coaching program or onlinecourse, whatever it is.
Whatever it is right?
it's like this is it!Yep, exactly.
So, when you can, when you cando that for your, your audience,
(35:13):
and even if you don't have anaudience like initially, when I
was gaining clarity on who myideal client was I started
meeting with people, and whetherit was a solo entrepreneur or
having a meeting at theheadquarters of Starbucks here
in Seattle, it's like okay, whatis it that they're working on?
What is it that they need?
So I would always think aboutwhat's the offer that I believe
will be irresistible for them.
So it puts an outline of that,and that's how I'd start to
(35:35):
monetize and then, over time, ofcourse, you grow your list and
then you can nurture them.
Now what I like to do is invitemy audience to a workshop.
I do at least one workshop permonth, if not more, and so and
I'm going to say workshop, thatcould be workshop, webinar,
masterclass.
I know we all use differentterms, but I invite people to a
workshop that I host on Zoom.
I pour value into them and thenI make an offer and I have a
(35:55):
link where they can step intothe offer.
Usually it's three months inour Powerhouse AI community and
then they continue on beyondthat if they choose to, and then
we do some Q&A.
So I believe in beingnon-salesy and non-pitchy, but
really being generous first andproviding value and then making
an offer.
Walt Bayliss (36:13):
And I think that's why you've got the following
that you have, because if wefollow that journey that you've
consistently built over the last13 years, it's understanding
who the people are out there.
I love that your ideal customeris you three years ago, five
years ago, it's you at aprevious point, because that
gives you the understanding ofwhat would have been great for
me back then is this.
(36:33):
So, seeing that evolution foryou of creating that desirable
next step for the ideal audience, I can see that just resonating
over the years of what you'vebuilt there and of course now
with the Powerhouse AI community.
I think you've got thousands ofpeople in there now.
Amy Yamada (36:52):
Not in Powerhouse AI .
I've got thousands of people onmy email list.
Powerhouse AI.
We actually just did a.
This is a newer community, sowe did a soft launch for that in
the fall and it's quiteintimate right now because we
really want to just focus onthose who are really serious
about integrating AI into theirbusiness in a very like
empathetic, aligned, authenticway um so it's
Walt Bayliss (37:14):
are they feeding you ideas as well?
are you?
Are you walking out?
Oh my god, I didn't even knowthat was yeah, it does it really
.
Amy Yamada (37:19):
It really does have the spirit of a true mastermind,
and the people in there arejust, they're just salt to the
earth.
They're just great people, andso we're sharing with one
another what we're working on,we're facilitating it and, yeah,
right now it is a more intimategroup.
So we've got that.
We've got our Ideal ClientHandbook products that we have
been selling to both ouraudience and now we also license
(37:40):
that product into othercompanies and communities.
And then I know we've had thechance to collaborate with you
and Johan on our Bot Leadsproduct, which has been cool to
bring in kind of what you'vebeen doing with what we've been
doing, and integrating that withIdeal Client Handbook, and so
we're helping businesses to findtheir prospective leads for
their businesses.
So there's definitely been athrough line of integrating AI
(38:01):
and connecting with and findingyour true ideal client and
nurturing them and caring forthem so that they become return
clients or super fans.
And you've got that way.
You have a great reputation.
Walt Bayliss (38:12):
Well, I'm always looking for soundbites and I
think that was just it.
Like that's the, that's theformula identifying the client,
helping them understand,connecting with your ideal
profile, your ideal client, anddelivering that great value for
them.
So, amy, that that formula Ithink you've got that dialed in
which is know again, clear tosee where.
Where will we see you, uh, growover the next sort of 12 months
(38:33):
?
You were saying, getting moreexposure as to who you are,
getting onto more platforms,what, what will we see in your,
in your space?
Amy Yamada (38:40):
yeah, I, I, uh.
We're still kind of in theinfant stages of uh gaining
clarity on on the vision of theYouTube platform.
Initially, because I know thatonce we have that, then
everything else will berepurposed from that.
But if I were to kind of checkin with both my experience and
(39:00):
my intuition, I believe that itwill just be truly about
empowering entrepreneurs toembrace integrating AI into
their business, but with a focuson empathy.
That is something that I haven'theard people speak into, and
the deeper conversations I'vebeen having with Ken and my
inner circle I'm like that to merepresents what I've been doing
all along with what I call deephuman connection, which to me,
(39:25):
is the root of all of this inlife and in business, and when
we care enough about the otherperson and seek to understand
the other person and we canleverage AI even to do that
which I know sounds weird, butI've done it and it's incredible
to see what's possible then itwill become very easy to grow
your own visibility and to callforward your best clients.
So I'd say, YouTube's coming up.
(39:49):
I see a book in the future.
It might not be a this yearthing, but I see a book in the
future and continue to speak onboth in-person and online stages
.
Walt Bayliss (39:57):
Perfect, amazing.
Well, we can't wait to see it.
Guys, if you're listening,you're watching, wherever you
are.
You're on the treadmill, in thecar, whatever it might be.
Check out the show notes.
That's amyyamadacom.
Amy is just powering throughthe real leadership that it
takes to be an entrepreneurtoday and to help drive growth
through communities andunderstanding empathetically
(40:18):
what clients are looking for andwhat they need, and being able
to move forward with them.
So, Amy, I absolutely saluteyou.
Thank you so much for jumpingon with us.
Guys, amyyamadacom, jump on andfollow along with Amy's journey
and understanding where she'sgoing.
I think there's a heck of a lotof value there.
We can't wait to keep in touchwith you, Amy, and seeing what's
going on, and hopefully comeback and speak to us in a little
while and pop back and doanother episode 2.0 on the show
(40:40):
and let us know how that growthis going.
But meantime, guys, give it upfor Amy.
Thank you so much for your timeand we can't wait to see the
growth.
Ladies and gents, welcome to the show.
Today we have an absolutepowerhouse, and I use that word
effectively.
She's running Powerhouse AI,which is a community for
entrepreneurs to help build AIfollowings with AI tech and
bridging the gap between humansand technology.
She's also a speaker.
She is sought after all aroundthe world.
(00:23):
She is an entrepreneur and aleader.
She's speaking to thousands ofpeople across multiple platforms
and she has her start all theway back in advertising, now
running AI companies with BotLeads AI.
She's also licensed the IdealClient Handbook, which is an
incredible AI technology helpingpeople understand their
audiences, and, of course, thePowerhouse AI brand.
(00:44):
As I mentioned, she is anincredible leader in the AI
space, in the coaching andentrepreneurial space, and it
really gives me great pleasureto welcome Amy Yamada.
Amy, thank you so much forjoining us.
Amy Yamada (00:56):
Well, thanks for having me.
I've been so looking forward tothis.
I'm sure we'll have a greatconversation today.
Walt Bayliss (01:00):
I am looking forward to it as well.
So, doing a little bit ofresearch, you've come from kind
of an advertising background.
Now you're really powering upwith leadership, with
entrepreneurial enablement.
How did you transition fromkind of the nine to five
employee to now, I guess,leading people and helping
people understand their ownfutures?
Amy Yamada (01:22):
Yeah, that's a great question.
I think back to my journey ofwhen I worked in corporate for
about 15 years and I could haveeasily stayed on that track for
the rest of my career.
But I believe deep down insideentrepreneurs have that pull.
There's something within youwhen you're truly like, you have
that entrepreneurial spirit.
That's like there's somethingdifferent and better for you.
(01:42):
And there's nothing againstcorporate, it's just there was
definitely a calling within meand after I'd been in that
career for such a long time, Istarted looking at okay, what is
my next growth opportunity?
Do I want to be in some kind ofa management or a C-level
position?
And I would look at the peoplein those positions who were
exhausted and working crazyhours and never saw their
(02:04):
families, and I thought I don'twant to be them or I don't want
to be myself in those offices,no matter the view of the office
.
I'm like I just don't want that.
And so I started to do somesoul searching and just on a
vulnerable level, I thinksometimes it takes a life
awakening experience and back in2010, sadly, my mom passed away
(02:25):
and it just woke me up and itmade me realize that this life
is not forever and it's veryprecious, and that had me really
take a hard look at my life andthink about where am I not
feeling totally fulfilled?
And I knew that part of it wasmy career and it was time to go
off on my own.
So it was the best decision thatI probably ever made as far as
(02:46):
my career goes, and I haven'tlooked back since.
Walt Bayliss (02:50):
I love it, and every entrepreneur will tell you
, of course, that from thatmoment it's all been smooth
sailing, right, it's been easycotton candy breezes.
I'm sure that's been the case,Am I right?
Amy Yamada (03:01):
Totally Every minute has been just perfect and great
and everything I planned wentso smoothly.
No, it's definitely one of thehardest things I think I've ever
done.
As well, it's like you create aplan and you think you know
what you're doing, or at leastsome of us do.
I certainly did, and I think Ialso admittedly had a little bit
of an ego going on thinking, oh, I worked in corporate and I've
(03:23):
consulted so many businesses ontheir marketing and business
growth and advertising.
Surely I will have thatadvantage as I launch my own
business.
But it was totally differentlaunching my own and finding my
path.
And, yeah, there's definitelybeen highs and lows over the
years.
And I've had my business for alittle over 13 years now, and
you grow through it if youchoose to.
And I've learned from everydifficult or challenging
(03:50):
situation I've ever faced as anentrepreneur.
And I think so much of it asjust like in life, is about
mindset.
It's like how do you approachthose experiences, how do you
show up for them, versusfreaking out and being reactive,
which I've certainly had thosemoments too but, um, I think
once you've done it for as longas as long as I have you know
(04:11):
you kind of realize that, okay,there are going to be peaks and
valleys and that's okay.
It's just about deepening mytrust in myself that when, when
the challenging things come up,that I can face them and walk
through them and grow throughthem.
Walt Bayliss (04:21):
Nice.
So what were some of thoseearly challenges, Amy, as you
were venturing out on your own?
You know all of us asentrepreneurs, we start with
zero clients and we're trying toget that first one through the
door, get that idea up tofruition and launch that channel
or whatever it might be.
What were some of those earlychallenges for you that you can
remember 13 years ago?
Amy Yamada (04:42):
For me.
I mean, I remember back then Iwasn't totally clear on what
direction I wanted to go, Iwasn't totally clear on my
message or even who I wanted towork with, and so some of those
foundational elements were justnot in place.
And so when I look back now, Iremember putting a lot of effort
and time and money intolaunching my first version of my
(05:03):
website.
And thinking'm thinking aboutthat navigation bar at the top,
like, well, what are, what do Ioffer?
And I remember working with aweb designer and I was like,
well, I want to do retreats andI want to do business coaching
and marketing consulting andmaybe some life coaching.
I mean, my, my navigation barwas like two rows because I
wanted to offer all these things.
And like, looking back now, youknow, there's been times I'm
(05:26):
like, oh man, I'm such a hotmess with my message.
It was all over the place.
Although my one of my very bestfriends, she said, I mean,
she's like you wereexperimenting and that's OK, you
know, at least you started soyou could figure out what
direction you wanted to go.
And so I'm like, ok, I willreframe that and say I was
experimenting, Walt, I wasexperimenting.
Walt Bayliss (05:42):
That's a great reframe, by the way.
Amy Yamada (05:44):
And it is instead of being in some kind of you know,
shaming myself for being allover the place, which was the
true feeling that I had at thetime.
But you know, I did experiment.
I did try a lot of differentthings early on because I wasn't
totally clear about thedirection I wanted to go.
And so, as I startedexperimenting with, you know,
working with different types ofclients which early on I didn't
have any kind of a following, soI attracted these earlier on
(06:08):
clients by doing what I knewbest, which was networking
locally here in the Seattle area, you know, going to events and
meeting people and setting upappointments and setting up
calls and hopefully, fingerscrossed, I just might attract a
client, you know.
And so that was my, that was myearly days.
Walt Bayliss (06:24):
Obviously it worked.
I mean, when, when did you?
When did you feel like you?
You had a message that youstarted, you know, starting from
that kind of everythingeverywhere all at once kind of
feeling, to going all right.
I actually now know who AmyYamada is, I know what I present
and I know who I serve.
When did that happen for you?
Amy Yamada (06:43):
Still figuring some of it out, but but as far as my
business goes, it reallyhappened kind of slowly over
time, early on, where I was in amastermind community of
entrepreneurs and we were allkind of learning how to grow our
visibility and to gain clarityon our offers and all of that,
and one thing that I was doingwas following the steps of, you
(07:05):
know, growing my email list andthen and then nurturing that
email list, and so I started tosend these emails out on a
regular basis and I would get aton of responses and I thought,
well, I'm following the steps ofthe mentor that's teaching me
this.
So, of course, this is whathappens, right?
However, my colleagues in thismastermind, these other new
entrepreneurs, were sending outemails to the list and getting
(07:27):
crickets and I was like what?
I'm like?
I'm getting a ton of responses.
You know, like if I send anemail with a link to book a call
with me to help them withgrowing their business, then my
calendar was full.
And so they're like Amy, howare you doing that?
I'm like I don't know, I'm justsending emails out and sending
a link, and then they're bookingcalls and so they would show me
(07:51):
their emails.
And I'd say, let me see whatyou're sending them.
And I would see their emails.
I'm like, oh, you're just notconnecting deeply enough, like
these emails are very bland andthey're not connecting with the
person and they sound like a lotof other marketing emails that
are out there.
So of course, people are notresponding.
I wouldn't respond to this.
And I, when I see you as aperson you're this amazing
person who's really good atwhatever their thing is and then
when I read your email, it's atotally different voice and a
(08:11):
totally different person.
That sounds like you're justtrying to market to me and I'm
not going to respond.
So I started to see that Ididn't think it was a gift at
all.
I was like this is just, thisis just what you do.
And so I started to share withmy colleagues how I was coming
up with this copy and this is,of course, way before AI.
And then like, oh, so you havea system, like I don't have a
(08:33):
system, and a dear friend ofmine to this day her name is
Tracy she said no, I can tellyou have a system, because you
started walking me through, like, what do you do when you sit
down to write an email?
I'm like, well, I first I thinkabout one person that I want to
write to, and then I think aboutwhat is my goal of this email,
what's the purpose of it?
Then I think about what is itthat they're thinking, you know?
So I started breaking it downand I realized I did have a
(08:53):
system within me and so Istarted to share that and then
that evolved over time.
So not just an email marketing,but really knowing to deeply
connect with your ideal clientthrough your words, through your
message and through, like,vulnerability and empathy.
And so that's kind of how Istarted to see, oh, I have a
gift here, just by helping my,my friends and colleagues, and I
(09:14):
started to be able to help myclients out and it was neat to
see that what worked for me wasalso working for them as a
framework.
So it's pretty exciting, supercool.
Walt Bayliss (09:22):
And when did it?
When did it occur to you that,oh my God, I've got a following
here.
I've got people who are, whoare like I mean, I'm looking at
your, your LinkedIn, yourInstagram, your Facebook group,
the 10,000 people plus on youremail list?
When did you actually go?
Whoa, take a sip of my glass ofwine for a second Cause?
I've got people listening to meLike, how did that happen for
you mentally?
Amy Yamada (09:51):
I think it was once I started to really grow my
online visibility throughgrowing my email list, because,
as I started doing virtualevents like summits and
collaborative events, then itwasn't just me promoting me,
there were all these otherexperts also promoting my event,
which ultimately was growing myemail list and my visibility.
And so just seeing these, theseentrepreneurs that I had, you
know, at one point put onpedestals, I was like like
(10:13):
they're promoting me, like thisis great, or my event, at least
you know.
So people are starting to alignme with them.
And so, I think, once I startedto grow my email list and grow
my following and started to getthose responses from the emails,
I'm like, oh, people actuallycare about what I have to say.
And then I realized it'sactually not about me, it's
about them seeing that I canhelp them.
(10:34):
Right, that was definitely.
another shift was like you know,I want them to hear my voice,
my message.
It's like well, yes, that'simportant, but what's most
important is that I'm speakingtheir language and helping them,
because they're not going to beinterested if there's nothing
in it for them.
They don't know who I am.
So it's about that value.
Walt Bayliss (10:51):
Nice.
So multiple times you'vementioned masterminds or
colleagues and connections orrunning in an event.
There's a lot of collaborationhere.
So this is away from the kindof solopreneur I guess pedestal
that we hold people up onself-made.
Away you go From what you'resaying like a lot of the growth
(11:13):
that you've experienced has comein the company of other
like-minded people.
Is that a fair comment?
Amy Yamada (11:19):
That's a fair comment.
Yes, and I, you know at thispoint, I've experimented with so
many different ways of clientattraction.
You know everything from, youknow, organic social media to
collaborating with partners andcolleagues and and doing virtual
events together or even inperson events together.
I've done different types of adcampaigns and funnels and all
of that you know.
There was one year where Ispent so much time and money on,
(11:41):
you know, facebook ads andInstagram ads, and those can be
effective too.
But I also found that the waythat lit me up the most for
client attraction has beenthrough collaborations, and it's
a reflection of, I think, who Iam and my passion for people
and building relationships.
And so and I'm not saying thatthat's the best way, that's just
(12:01):
the best way for me and so,with entrepreneurs, I always
tell them you know, anytimethere's a business coach who
says you have to do it this oneway, I'm like I call BS on that,
because you can look at a lotof successful entrepreneurs and
their paths are also different.
And so I am always coaching myclients and saying let's choose
the most aligned path, becausethat's the one that you're
energetically going to be mostenrolled in doing, versus the
(12:24):
thing that you hate, and for meit's collaboration, for me it's
speaking, it's connecting, it'sconnecting live with an audience
.
And so once I discovered that,I realized, gosh, authenticity
is everything.
You know, if I'm not alignedwith a strategy which I've
certainly done in the past thenI'll probably sabotage it
somehow, even if it'ssubconscious.
So I just think find the alignedpath.
Don't get caught up in whateverybody else is doing, or
(12:47):
there might even be someone thatyou really admire but their
strategy or path doesn't alignwith you, then don't do it.
If you hate being on camera,then don't be on camera, right?
If you hate speaking live onstages, don't do that.
But if you love it, go all in onit and have fun with it and do
what aligns with you.
Walt Bayliss (13:04):
Nice, you used a word there which is something
that comes up a lot when we'retalking to influencers and
people with those tribes, andthat's the word authentic.
As you're creating contentacross the different platforms
that you have, are you aware ofthe message that you're talking
about, or is it intrinsic?
Are you just sharing what'sinside of you, or are you
approaching everything with apurpose?
Amy Yamada (13:26):
Um, it's.
It's actually a combination ofthe two.
I mean, I I definitely lovehaving an intuitive approach to
my marketing and, at the sametime, I'm fascinated by studying
other people, like even just inlife.
And so when I am a consistentstudent of my ideal client,
which has evolved over the years, then I like to really go deep
on who is this person and whatis?
(13:48):
What are they about, whatlights them up, what do they
want, what do they struggle withand how can I best speak to
that person.
And so, over the years, I'vereally focused on market
research and gaining thoseinsights, and now we have our
tool, the Ideal Client Handbook,that does all of it for us.
And I found that, across theboard, if we can speak the
(14:08):
language of the client, the wayin which they describe their
desires and their fears andtheir frustrations and their
limiting beliefs, then we willmake it so much easier to
attract the dream clients thatwe want to work with, versus
just focusing on well, this iswhat I want to talk about.
It's like, well, okay, that'sgreat.
Is that a topic or a theme thatis relevant and engaging for
(14:29):
your ideal client right now, oris that just something that you
want to be on your soapbox about, because you're passionate
about it, and sometimes they canbe the same right.
There are times when it canoverlap, but let's just make
sure that we're not just allabout ourselves and that we're
always thinking about what isthe ideal client thinking?
What is it that they want inusing their language?
Walt Bayliss (14:46):
Nice and is there like do you have a?
Do you have a schedule for yourcontent?
Are you thinking right,Tuesdays is Instagram day.
I've got to write an articlefor LinkedIn on Fridays.
What's your methodology forproducing the content that you
do?
Amy Yamada (14:59):
Yeah, my methodology is team.
Yeah, so I used to focus when itwas just me, when I was a solo
entrepreneur, I got into thehabit of, I think, initially
sending out at least one kind ofvalue email per week and then
maybe one promotional email, soI was trying to get on a rhythm
of twice per week.
But really these days, in orderto really stand out, we've got
(15:21):
to be more consistent in myopinion and frequent of getting
in front of our ideal clients,and I I really realized over
time that I love being thevisionary of my company.
I do like creating copy, youknow, and sometimes I still
write it on my own.
Oftentimes I use AI the way inwhich we use it with the Ideal
Client Handbook and we've gotsome AI tools that we use that
we've developed that just makethat process easier and still
(15:44):
authentic.
But my point is having, in mycase, a woman who used to be my
project manager.
Then she evolved to becoming mybusiness manager.
She is the one who's verydetail-oriented, and so we map
out what I call my big pictureplan for the year.
So what's the bigger focus ofthe year?
And then we focus on each monthhaving what are the main top
(16:06):
three objectives for the month,and then what is the content
that aligns with that from amarketing perspective and from a
building relationship with ouraudience and growing the
audience perspective.
So once she has the big vision,she's the one who breaks it
down into smaller steps and thendelegates it to the different
team members that I have now.
That way, I know what myobligations are.
(16:28):
My tasks are that are for thecopy that we put out there in
the world.
And then they schedule it.
Yeah.
Walt Bayliss (16:36):
I love that saying where Frank Sinatra didn't move
his own pianos right, so hejust turned up and performed.
So you've got the team, youknow, moving all the stuff
around and then you get to justturn up and do your thing, which
is really great.
Do you have a preference on amedium?
Are you a video person?
Are you an email list, Like?
I know that email list is areally big central part of your
business, but are you apreference on a platform?
Amy Yamada (16:59):
Yeah, I would say my email list has been the most
consistent kind of platform.
I know people always think ofemail as a platform, but what
I've loved about email is thatit still is relevant.
So I just feel like, oh, emailis dead.
I'm like email is the reasonwhy people like show up at my
live workshops and webinars andvirtual events.
Social media definitely helpsas well, but we don't own social
(17:20):
media, whereas we own our emaillist.
So if any of the social mediaplatforms at any point in time
change their algorithms or dosomething, then we have no
control over it and I likehaving control over my business.
So I still truly believe inhaving a solid email list and
while I do have a followingonline, I don't have the biggest
following and I don'tnecessarily focus on the biggest
(17:42):
like.
We focus on quality of thepeople that follow us, because
sometimes I've noticed that thepeople that have the largest
following don't always have thedeepest engagement.
So, for example, if I'm one ofmultiple speakers for somebody
else's launch or collaborativeevent, even if I don't have the
biggest email list or following,I tend to be high up in the
(18:05):
kind of leaderboard of who'ssending the most people to this
launch and I believe truly it'sbecause I keep an engaged
relationship with my audience,whereas some that you know, I
think it's great that they havehundreds of thousands of people,
if not more, that follow them,but they may not have that depth
of relationship, and some do.
I can't, I'm not.
I don't want to be limited insaying that, that you can't have
both, but but I might.
(18:26):
To bring it all the way back,this is the year that we do want
to expand my visibility, and sowe're working on now a YouTube
plan.
So I'm not there yet on YouTube, but we realized that YouTube
is still a great platform forhaving videos that become a part
of a search engine opportunity,right, where people are looking
for the very thing you'retalking about and then they live
(18:46):
forever, right.
So, I love that concept and youcan, of course, repurpose those
videos into all these othermediums.
So our next big step is is toexpand my visibility that way.
And but my if I were to say myfavorite platform, it's it's
live stages.
It's like either in-person livestages or live virtual kind of
(19:07):
stages, because I loveconnecting with a live audience
and pouring value into them andhaving that collective energy.
It's my favorite.
Walt Bayliss (19:15):
Perfect.
I love it.
I think from a business pointof view, you mentioned there
that it's better to have thatengagement of a few than the, I
guess, noise of many.
You know being able to connectthat.
Do you ever find you weresaying that you're not in the
big numbers there with thedifferent platforms?
I disagree.
You've got a serious followingthere.
(19:36):
Do you ever find the feedbackoverwhelming?
How do you deal with thousandsof people that are hearing your
message and feeding back to you?
Is that again something thatyou deal with personally?
Do you delegate that out to theteam?
How do you handle that?
Amy Yamada (19:49):
I delegate that out.
I mean, I used to.
I used to have everything on myshoulders and I used to think,
oh well, I can't hire somebodycause I don't have the budget
for it.
And then, and then, the firsttime I brought on a virtual
assistant I remember this, hername was Susan and Susan.
I hired Susan for a $500contract.
I scraped together $500, youknow, and I was like, okay, can
(20:12):
you help me coordinate andproduce this virtual event?
And so I'll do certain things.
You'll do certain things justto see what it was like to
delegate things off my list andhave somebody else take care of
it.
And and it was my kind of justtaking that first step into
hiring a team member, and itworked out so well.
She ended up working for me forabout 10 years and we were
ready for another thing.
But we're still friends to thisday.
But it was a really big eyeopener of thinking about what am
(20:38):
I most passionate about interms of the work that I love
spending time on, versus beingin the weeds.
And some people love being inthe weeds and they like the
analytical side of things andthe metrics.
So, yeah, so I delegate a lotout so I can keep my energy
focused and high on what it isthat I like working on.
So yeah, so I have a team thathandles that, and I still do
(21:01):
respond a lot, but they'llfilter through and then I'll get
the forwarded email or messagewhere I'm considered the only
one who can answer it or cananswer it best.
So I still do respond to thosepeople.
Walt Bayliss (21:13):
Nice, okay, I just see the volume, like some of
the influencers that we'vespoken to, with millions of
subscribers and that kind ofstuff.
It's like how do you deal withthe commentary?
It's crazy, but I remember thefirst time I got a team member
as well.
To me it was a life change.
So super, super cool If you hadto start again, Amy, like now
(21:33):
that you know what you knowright.
So you've had 13 yearsexperience of being an
entrepreneur, being a leader inthis space, of connecting with
amazing audiences.
Do you feel like you could growthe following again quickly if
you lost everything?
Amy Yamada (21:48):
Yes, definitely.
I would start with gainingclarity on who is my ideal
client now, right Like fromtoday's vantage point, knowing
what I know, who is my person.
I always start with that,because it's about serving them.
And if I'm clear on who theideal client is and I know what
is it that they want, what is itthey struggle with and how can
(22:11):
I best help them, then that cancreate an initial message, a
marketing message, an authenticmessage, and then we can build
everything on top of that.
And that was what I did not haveearly on.
I was experimenting with allthe things, so with lots of
different ideal clients, youknow and so I just didn't have
that focus and clarity, yeah.
Walt Bayliss (22:29):
So, starting with that ideal client profile, as we
said, just making sure thatyou've got that dialed in
understanding their message.
What would be your go-tostrategy If you, if you, had to
rebuild the corporation thatyou've got today?
You had to get that following.
You had to get that engagementback up again.
You had to recreate what wouldbe your 90 day sprint to get
(22:51):
that underway.
Amy Yamada (22:52):
It's a great question.
Okay, so it getting clear of myideal client.
If I, when I think back to whenI first started, I needed money
quickly.
So there was that if I, if Ineeded money quickly, I would
create one high ticket privatecoaching or consulting package
and I would sell it to like fivepeople.
I would think about who do Ialready know, because even
(23:13):
before I had a following, I didhave some high ticket paying
clients and and so I would.
I would get the cash flow going, just so I wasn't stressed
about that.
And then I would focus onleveraging AI.
You know, we've really beenfocusing on AI last two and a
half or so years and think abouthow can I leverage AI to expand
my visibility quickly and, likeI said, even now, knowing what
(23:34):
I know, now we are expandingwith YouTube and seeing like
could I get a YouTube channel upand running and then repurpose
that leveraging AI and some ofthese tools where it can?
You know, like Opus and some ofthese tools that can put into
shorter videos and thenrepurpose it everywhere for that
visibility.
And I would continue to focus oncollaborations.
So I would put togetherprobably a virtual collaborative
(23:56):
event and grow my email listagain.
You know, like, because I, likeI said, I still believe in
having a solid email listbecause that's what has helped
to fill all my online workshopsand my programs and my private
coaching spots and my VIP daysand my retreats.
It's like I can't imagine doingwhat I do without an email list
and maybe someday that'llchange.
You know, I've been like stillfeels like gosh.
(24:17):
Email has been around forever,like how is it still effective?
But it is so.
Yeah, so I would continue to docollaborations, but yeah.
Walt Bayliss (24:26):
Now we can all get in touch with AI.
Amy Yamada (24:28):
What's that?
Walt Bayliss (24:28):
Sounds like a busy 90 days, I mean.
Amy Yamada (24:30):
Yeah, it would be a busy nine days,
Walt Bayliss (24:32):
but I think it would be a sprint.
Amy Yamada (24:33):
It would be a sprint , but gain clarity on your ideal
client, gain clarity on youroffer.
What is most important?
Is it financial or is itvisibility?
Like, if you're set financiallyor comfortable financially and
you're just like, no, I'm goodthere, I just want to focus on
visibility, then I wouldleverage AI to come up with a
visibility plan based on who Iam and what I'm about and what
(24:55):
platforms I want to leverage,and then I would just go all in
on that plan.
And then I would also use AIfor accountability.
And if that didn't work totally, then, of course, I still
believe in human coaches.
So find a human mentor that youalign with and either become a
private client or join one oftheir group programs and, like,
(25:15):
really be inspired by them andthe community to rise up
together.
So I would do that.
Walt Bayliss (25:22):
How would you use AI for accountability?
That's interesting for me.
Amy Yamada (25:25):
Yeah, something I started doing just last year and
it's been incredible.
I well, we've been building outour own custom GBTs and we have
one in particular that I usealmost daily, and basically I
just have let it know, like,okay, here's my goal for this
month, here's what I alreadyhave, that I'm working on,
here's what I'm working towards.
(25:46):
And then I always think abouthow do I want to improve myself
as a human right, like I alsowant to do things with more ease
and grace and flow, while, youknow, putting in the work but
also trusting myself that ifthings go sideways, I can handle
it.
And so, by checking in dailywith this specific custom GPT,
and because it will kind ofreflect my personality as well
(26:07):
and it's programmed to be umlike supportive and empathetic
and understanding and offerdifferent perspectives and help
me with breakthroughs, then it'slike I've also built in this
accountability partnership.
Walt Bayliss (26:18):
That's cool.
Amy Yamada (26:19):
It has blown my mind , you know like it.
People always say like oh hey,I can't be empathetic, and I I
believed that before too, I wasreally skeptical.
But I'm like, it's not aboutempathy being a human emotion,
it's more like a kind of astructured support system.
Walt Bayliss (26:38):
Right.
Amy Yamada (26:39):
And the focus is always on me 24-7.
You know, and usually I'malways focused on the other
person, the ideal client or whoam I working with, or all that,
and so this is one place that Ican just focus all on me and
what I'm working towards, and itis there to support me
Walt Bayliss (26:54):
Without judgment or without baggage behind it or
anything like that.
That's all within a hiddenagenda.
It's very, very cool.
So you were talking about areally, I guess, executable plan
to rebuild a brand,understanding who your client is
, understanding how you can bestserve them.
We looked at going high ticketif you wanted to cover that
financial aspect.
Going down the AI advisory pathon what sort of content should
(27:18):
I be creating and sticking tothat schedule, increasing
visibility.
Do you feel that anybodystarting today with a blank
YouTube account and a zeroInstagram followers could build
up a brand and a following?
Amy Yamada (27:32):
That's a great question.
There's the.
I feel like there's my.
This is what I should say toinspire people, and then there's
my real answer.
Walt Bayliss (27:40):
I'd love to hear both.
Amy Yamada (27:42):
Yeah, I'll give both .
Okay.
The first answer would be like,if you believe in yourself, you
can do anything.
I do believe that in my heart,I really do.
And so if you just are like,hey, I've got a vision and I'm
going to go all in, then I dobelieve that everyone can do it.
And then there's my kind ofdeeper answer to that, which is
it's not for everyone.
(28:02):
You know, like it's onlybecause I've worked with so many
entrepreneurs at this point,and there have been times when
I've worked with an entrepreneurwho just like I just want to do
the thing that I love doing,but all this marketing and sales
and putting myself out there, Idon't want to do that.
And so my honest coaching forthem has been well, maybe
entrepreneurship isn't for youand I'm not saying this to rain
(28:23):
on anybody's parade but they, Ican see them just suffering and
hating being an entrepreneur andwhere they'd rather show up for
a job where they're doing whatthey love but not having to deal
with being a business owner andmarketing and profit and loss
statements and profit marginsand funnels and tech and all
these things.
And so I think that sometimeswith newer entrepreneurs and
(28:44):
again there might be a range ofpeople that are watching this,
and some of it very advanced,right
But for newer entrepreneurs, Iwould say, just know that if
you're launching a business,it's not just doing the thing
you love, it's also about owninga business, launching and
owning a business.
And even with my businessbackground, when I launched my
business, I was thinking I justwant to be my passion, I want to
(29:06):
create freedom, I want tocreate my own schedule, which
was true, and I didn't know whatI didn't know at the time about
business ownership and all thethings that come along with it.
But yeah, so I think I believethat if you believe in yourself,
you can do anything, and I alsobelieve that entrepreneurship
is not for everybody.
Walt Bayliss (29:23):
I completely agree and I think, if you believe, in
yourself.
You can do anything Ifentrepreneurship is something
that you really want to do, butthe path is mixed and fraught
with dangers.
As we've just said.
Team is the answer.
Like team.
Amy Yamada (29:40):
Team and systems.
Walt Bayliss (29:42):
Like, yeah, it has to be, it really has to be.
Do you feel that the influencerlandscape so I'm positioning
you as an influencer, somebodywho has influence over a group
of people Do you feel like theinfluencer landscape is liable
to change significantly over thenext couple of years?
(30:03):
With AI coaches, with AIcounseling, with AI-driven
direction, do you feel like thejob of the influencer will be
impacted?
Amy Yamada (30:13):
Absolutely.
I think it already is and itwill continue to be, especially
because there's so much morecontent that's going to be
created, that already is beingcreated because we're able to
accelerate that process.
And so I don't remember thestatistics at this point,
because I remember earlier on Iwas with a group of AI nerds
with myself and we were learningabout the statistics.
(30:35):
So I don't have the currentstatistics, but it's supposed to
significantly grow in terms ofcontent, and so I think it will
take a bit more authenticity andhaving that uniqueness to
really stand out, but alsohaving that level of visibility.
So, now that we have theability to have, like I think of
(30:56):
AI as an excuse buster, so nowthat we have access to AI that
can help us to quickly repurposeall of our content on all these
platforms, there's just goingto be a lot more noise out there
, and so I don't say that tocreate fear.
I just say that to once againgain clarity on who your ideal
client is really, speak to thatperson and then use leverage AI
(31:16):
to grow that visibility for youraudience.
Walt Bayliss (31:18):
I think there'll be a lot more choice, you know,
with the content that they canconsume.
And I think, yeah, everyonethat I speak to is setting
authenticity as the pinnacle.
You know, we've got AI, deepfake technology where you know a
person on a video can be sayingwhatever they can be saying,
like how do we that's a goodquestion to ask you how do we
(31:40):
make sure that our authenticvoice is the one that's reaching
the market?
Amy Yamada (31:45):
Yeah, you know, I've actually been exploring this a
lot lately because I've been allabout authenticity for many
years, like authentic marketing,authentic messaging.
But just in like very recentmonths, even my partner, Ken,
and I you know, Ken we've had adeeper conversation around
empathy.
And so I'm going to be speakinga lot more into this in the
coming months, and that it's notjust about your authentic
(32:07):
message.
It's about your empatheticmessage, meaning deeply
understanding your ideal clientand consistently speaking to
them and speaking their language.
And that's when they feel seenand heard and understood and
loved and cared for andsupported is when they see
someone, whether you're the faceof your brand or you have
somebody that's the face of yourbrand or your brand is the
(32:29):
message you know your brand hasthe message on your website.
But if it really speaks to theheart of your ideal client,
where they feel seen and heard,they're much more likely to
start following you or yourbrand.
And if they resonate with youand they feel a connection with
you or your brand, then they'remore likely to become fans and
followers and, ultimately,long-term clients or customers.
Walt Bayliss (32:50):
Yeah, definitely so.
Speaking of which, I mean,there's always going to be a
percentage of people that gofrom listening to subscribing,
to engaging, to purchasing, andI know that for amyamada.
com, for your business that youhave, you've got multiple, I
guess, ways of people engagingwith you on a professional level
.
So, going from being anobserver, from somebody in the
(33:12):
stands watching the show, allthe way through to getting into
the classes, getting into thecoaching, getting into the
online courses, et cetera, howdo you go about monetizing the
following that you're building?
Amy Yamada (33:26):
Yeah for sure.
I believe in really creatingthoughtful offers.
So one of my favorite things iscreating, designing offers that
are irresistible to your idealclient, right?
So the way that I like to comeup with that initially is to put
myself in their shoes, becauseoftentimes our clients are a
version of us in our past.
Right, there was some I don'tremember who said this, but some
(33:48):
mentor said your best client isyou three years ago.
And I always say give or take.
It doesn't have to be threeyears, but.
But when I think about who I,who I serve for the most part,
I'm like, yeah, they are, we dohave a connection.
So I put myself in their shoes,I think about where they are
now and I think about if I wasthere right now, what do I wish
someone would create for me tohelp me achieve my goals and to
(34:09):
overcome my problems and my painpoints and limiting belief.
And so I come from thatstandpoint of like if I could
wave a magic wand it's sometimesif I'm, if I'm too in my head,
then I'll even just be my ownself and think about a mentor or
a person that I really admire.
And I think, well, if Walt wereto come up with a program for
me, right?
What would that look like?
Right?
And so I would put together mywish list of what a program,
(34:50):
product or service would be, andthen I sit with them and I
start to feel excited about it.
You know, I start to feel like,oh, that would be such an.
I would invest in that in aheartbeat.
That's when you know you've gotthis irresistible offer.
You've got to find it for youraudience.
And my best offers have comefrom that kind of heart's
desire, you know?
It could be the coolest offer,you know, whether it's a retreat
or a done for you service or adone with you experience, or a
group coaching program or onlinecourse, whatever it is.
Whatever it is right?
it's like this is it!Yep, exactly.
So, when you can, when you cando that for your, your audience,
(35:13):
and even if you don't have anaudience like initially, when I
was gaining clarity on who myideal client was I started
meeting with people, and whetherit was a solo entrepreneur or
having a meeting at theheadquarters of Starbucks here
in Seattle, it's like okay, whatis it that they're working on?
What is it that they need?
So I would always think aboutwhat's the offer that I believe
will be irresistible for them.
So it puts an outline of that,and that's how I'd start to
(35:35):
monetize and then, over time, ofcourse, you grow your list and
then you can nurture them.
Now what I like to do is invitemy audience to a workshop.
I do at least one workshop permonth, if not more, and so and
I'm going to say workshop, thatcould be workshop, webinar,
masterclass.
I know we all use differentterms, but I invite people to a
workshop that I host on Zoom.
I pour value into them and thenI make an offer and I have a
(35:55):
link where they can step intothe offer.
Usually it's three months inour Powerhouse AI community and
then they continue on beyondthat if they choose to, and then
we do some Q&A.
So I believe in beingnon-salesy and non-pitchy, but
really being generous first andproviding value and then making
an offer.
Walt Bayliss (36:13):
And I think that's why you've got the following
that you have, because if wefollow that journey that you've
consistently built over the last13 years, it's understanding
who the people are out there.
I love that your ideal customeris you three years ago, five
years ago, it's you at aprevious point, because that
gives you the understanding ofwhat would have been great for
me back then is this.
(36:33):
So, seeing that evolution foryou of creating that desirable
next step for the ideal audience, I can see that just resonating
over the years of what you'vebuilt there and of course now
with the Powerhouse AI community.
I think you've got thousands ofpeople in there now.
Amy Yamada (36:52):
Not in Powerhouse AI .
I've got thousands of people onmy email list.
Powerhouse AI.
We actually just did a.
This is a newer community, sowe did a soft launch for that in
the fall and it's quiteintimate right now because we
really want to just focus onthose who are really serious
about integrating AI into theirbusiness in a very like
empathetic, aligned, authenticway um so it's
Walt Bayliss (37:14):
are they feeding you ideas as well?
are you?
Are you walking out?
Oh my god, I didn't even knowthat was yeah, it does it really
.
Amy Yamada (37:19):
It really does have the spirit of a true mastermind,
and the people in there arejust, they're just salt to the
earth.
They're just great people, andso we're sharing with one
another what we're working on,we're facilitating it and, yeah,
right now it is a more intimategroup.
So we've got that.
We've got our Ideal ClientHandbook products that we have
been selling to both ouraudience and now we also license
(37:40):
that product into othercompanies and communities.
And then I know we've had thechance to collaborate with you
and Johan on our Bot Leadsproduct, which has been cool to
bring in kind of what you'vebeen doing with what we've been
doing, and integrating that withIdeal Client Handbook, and so
we're helping businesses to findtheir prospective leads for
their businesses.
So there's definitely been athrough line of integrating AI
(38:01):
and connecting with and findingyour true ideal client and
nurturing them and caring forthem so that they become return
clients or super fans.
And you've got that way.
You have a great reputation.
Walt Bayliss (38:12):
Well, I'm always looking for soundbites and I
think that was just it.
Like that's the, that's theformula identifying the client,
helping them understand,connecting with your ideal
profile, your ideal client, anddelivering that great value for
them.
So, amy, that that formula Ithink you've got that dialed in
which is know again, clear tosee where.
Where will we see you, uh, growover the next sort of 12 months
(38:33):
?
You were saying, getting moreexposure as to who you are,
getting onto more platforms,what, what will we see in your,
in your space?
Amy Yamada (38:40):
yeah, I, I, uh.
We're still kind of in theinfant stages of uh gaining
clarity on on the vision of theYouTube platform.
Initially, because I know thatonce we have that, then
everything else will berepurposed from that.
But if I were to kind of checkin with both my experience and
(39:00):
my intuition, I believe that itwill just be truly about
empowering entrepreneurs toembrace integrating AI into
their business, but with a focuson empathy.
That is something that I haven'theard people speak into, and
the deeper conversations I'vebeen having with Ken and my
inner circle I'm like that to merepresents what I've been doing
all along with what I call deephuman connection, which to me,
(39:25):
is the root of all of this inlife and in business, and when
we care enough about the otherperson and seek to understand
the other person and we canleverage AI even to do that
which I know sounds weird, butI've done it and it's incredible
to see what's possible then itwill become very easy to grow
your own visibility and to callforward your best clients.
So I'd say, YouTube's coming up.
(39:49):
I see a book in the future.
It might not be a this yearthing, but I see a book in the
future and continue to speak onboth in-person and online stages
.
Walt Bayliss (39:57):
Perfect, amazing.
Well, we can't wait to see it.
Guys, if you're listening,you're watching, wherever you
are.
You're on the treadmill, in thecar, whatever it might be.
Check out the show notes.
That's amyyamadacom.
Amy is just powering throughthe real leadership that it
takes to be an entrepreneurtoday and to help drive growth
through communities andunderstanding empathetically
(40:18):
what clients are looking for andwhat they need, and being able
to move forward with them.
So, Amy, I absolutely saluteyou.
Thank you so much for jumpingon with us.
Guys, amyyamadacom, jump on andfollow along with Amy's journey
and understanding where she'sgoing.
I think there's a heck of a lotof value there.
We can't wait to keep in touchwith you, Amy, and seeing what's
going on, and hopefully comeback and speak to us in a little
while and pop back and doanother episode 2.0 on the show
(40:40):
and let us know how that growthis going.
But meantime, guys, give it upfor Amy.
Thank you so much for your timeand we can't wait to see the
growth.
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