February 5, 2024 • 40 mins
Unlock the explosive potential of TikTok marketing with our guest Colton Havens, a virtuoso in the realm of short-form video content. This episode is a journey charting Colton's rise from franchise ownership to digital asset mastery, revealing how he helps clients skyrocket their online influence through engaging videos. Witness the awe-inspiring story of a TikTok novice who, under Colton's guidance, not only amassed a tremendous following but also landed a role in a major TV series. If you believe TikTok is solely for the youthful set, prepare to have that myth shattered as Colton unpacks the platform's capacity to generate traffic and leads for any demographic.
Step into the world of content creation where Colton breaks down the formula for success: consistency is key, and comfort zones are meant to be left behind. We discuss the magic number—720 posts a year—and how this commitment can amplify your engagement without necessitating Hollywood-level production. Colton provides a deep dive into the TikTok algorithm's inner workings, offering insights on how to tailor your content for maximum impact. Moreover, we explore the balance between personal and business content, ensuring your online persona resonates authenticity with every post.
Navigating the waters of business growth on TikTok, this episode tackles the challenges of scaling your venture and managing client expectations. Colton shares his personal trajectory from leveraging organic content to deploying TikTok for paid advertising, and how simple strategies, like labeling phones, streamline managing multiple accounts. As we pull back the curtain on the video creation process, we explore hiring practices, the impact of AI, and algorithm optimization. Saddle up for a masterclass in maximizing your short-form video content and staying ahead in the ever-evolving social media engagement race.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Walt Bayliss (00:02):
Ladies and gentlemen, welcome to the show.
My name's Will.
I'm your host with the salesside hustles and startups
podcast, and today on the showwe have somebody who is known as
the short form video specialist, and if you don't know what
that means, you haven't heard ofTikTok.
And if you haven't heard ofTikTok, you're not doing
marketing online.
This man started in a franchisebusiness at age 22, has been a
(00:23):
digital asset creator for morethan a decade and is now the man
that people refer to when we'retalking about generating
traffic from short form video.
Just before we hit record, hewas telling me that he's got a
TikTok account with over 30,000subscribers that he can't even
get back into and hasn't postedin for a year.
That's the benefit of having anincredible presence online is
(00:44):
that the following in thetraffic keeps on coming.
He's the man that's respectedby people I respect when it
comes to creating short formcontent and incredible video
followings on some of thechannels like YouTube and TikTok
that are out there With greatpleasure.
Welcome to the show.
The man behind the 100K ViewChallenge, mr Colton Havens.
(01:05):
Colton, thanks so much forjoining us man.
Colton Havens (01:08):
Hey, thanks for having me, brother.
It's exciting to be here,Amazing to see you, dude.
Walt Bayliss (01:11):
Now you've created something amazing by becoming
the TikTok guy.
You are the man that boostsbrands and gets people famous on
TikTok and using short formvideo content.
Dude, how did all of that getstarted for you?
Colton Havens (01:26):
Well, I had a peer necessity for myself.
Really, tell me about that.
Yeah, well, I had a YouTubeagency for a little while and me
and my business partner Iwanted to be like, oh, let's
make more money with this.
He's like, nah, it's too muchwork.
Then we did really good withthat.
For about a year I did nothing.
I'm just trying to figure outwhat I needed to do.
Then I started making TikTokvideos and I started doing some
(01:50):
affiliate marketing makingTikTok videos and I started
generating leads and sales thatway.
Then, eventually, I launched afive day challenge on how to do
that.
Then, from there, I launched anagency on doing TikTok videos
for people.
That's how everything gotstarted.
(02:11):
One of my first clients.
we went from zero to 600,000followers in 10 weeks and she's
actually featured on one of theworld's largest TV series for
Spanish speaking, because that'swhat she teaches.
They just reached out to her.
Today, a year marks the day,like last week, that she started
making TikTok videos, and nowshe's doing it on the Worldwide
(02:33):
Channel.
Walt Bayliss (02:34):
We're going to dive into that a bit more
because I'd love to find outTell me a lot of the people that
are following the showlistening to the show.
Affiliate marketing issomething that tweaks a lot of
interest.
I made millions with affiliatemarketing myself, but I love
that angle because anyone canstart today, literally right now
.
They can find millions ofproducts that are available for
sale, become an affiliate forthose products and generate
(02:57):
income for themselves.
When you started doing that,you were doing reviews on TikTok
.
How did you actually get thetraffic behind you?
Colton Havens (03:05):
I was making videos to sell more digital
courses on how to find productsto sell.
Basically, I was sellingtrainings on how to become an
affiliate marketer.
I was doing the basic TikTokvideos.
It actually took me monthsbefore I even made a video worth
(03:26):
a damn like nothing.
For a long time I wasn't goodon camera.
Yeah, that's just the hardtruth of it.
If you're struggling with views, you probably just not good.
You just got to do more.
Walt Bayliss (03:37):
Is there like can anybody who's not good become
good?
Colton Havens (03:40):
Yeah, well, I mean, with the strategies like I
teach, you don't even have thetalk and you can do good and you
can just copy what's alreadyworking, because you can just
have a video of you with text onthe screen, as long as your
text is good copy.
That's how a lot of my studentsand myself have blown up with
like a seven second video whereyou just like point to the sky
and there's text there.
Walt Bayliss (04:01):
Wow, it's like seven seconds long.
Man, there's going to be a lotof people that are thrilled to
hear that, obviously.
Now, guys, if you want to catchup with Colton, I'm going to
give him a plug, like before weeven start.
You can head over to100KViewscom and you can start
to follow along with Colton andget that.
But so that's fascinating to meis that you don't even need to
(04:23):
talk and you're getting tractionon TikTok.
So, man, like for a lot ofmarketers in, I guess, my age
bracket, like in that secondstage, tiktok was kind of like
yeah, we're not reallyinteresting, but it's blown up
into one of the world's biggestplatforms right now.
So why does TikTok have so muchappeal for people?
Colton Havens (04:47):
It's the simplest way to get views for your
business with no experience.
Just the way the algorithm isplaced.
Anybody can blow it.
You can have one video changeyour business, but the thing is
your one video is probably 100videos away, so most people
always start out with justtrying to get it done, so it's
(05:10):
over, and then you don't realizesocial media is here for the
rest of your life.
So this is something you needto do for the rest of your life
as a business owner, whether youknow social media general and
you just want to be in the bestplaces.
And TikTok.
Right now, every other app,every other social media
platform is competing andcopying TikTok.
So if you can win on TikTok,you can win everywhere else
(05:34):
right now.
Walt Bayliss (05:35):
Is it a stupid question?
This is a dummy's question.
Is it only the young generationthat's on TikTok?
Colton Havens (05:41):
No, no, I get that all the time, no.
I get that, especially when Istart driving leads and people
like these older guys you know,they're like 60, 70, they've
been in business for a long timeand they want to start running
ads and we start running paidads and stuff they're like well,
I don't think my people are onLinkedIn.
Well, they're also on TikTokand the only reason you don't
think they're on TikTok isbecause you're not there talking
to them.
Walt Bayliss (06:02):
Right, right.
I've often heard that saidpeople say like my audience is
not on Facebook, it's like, yeah, they do.
They are, you just haven'tfound a way to reach them yet.
So why do you think TikTok as aplatform has got appeal to the
market?
Like what?
What caused TikTok to be thethe fastest growing over and
above you know Instagram Reels,or over and above any other you
know YouTube shorts or anythinglike that?
Colton Havens (06:21):
Well, youtube shorts, instagram Reels,
Facebook Reels, copied TikTok,yeah, so they after, but I think
it's a.
It's twofold One, they make itreally appealing for creators to
be there, and then two is theamount of customization that
they do mathematically to keepyou watching.
Walt Bayliss (06:39):
Right.
Colton Havens (06:40):
Okay, so you stay on there and you stay on there
for like a couple hours and youactually watch a few videos all
the way A few and then you putyour phone down and you pick it
back up again.
You're going to see a ton ofmore content, just like that.
Walt Bayliss (06:51):
Wow, so they're algorithms, so the algorithms
just dialed.
Colton Havens (06:54):
Yeah, so it's like however much percentage of
a video you watch, they'll startsending you more of that type
of video to keep you on the app.
Walt Bayliss (07:03):
Yeah, cool, amazing, and that's really great
for for people who are buildingthe business, because if you
found an audience that'sinterested in your stuff, that
means they're going to stay inthat kind of circle and and keep
consuming, which is which isamazing.
So you've just popped in a linkwhere people can get some great
info, so I'll make sure thatthat's in them in the show notes
, which ismasterclassyescoultoncom,
masterclassyescoultoncom.
So we'll make sure we get thatin the show notes for you.
(07:26):
So, coming back to TikTok,coming back to, you know,
affiliate marketing, and thenthere was a comment there that
you made which I think peopleare going to find scary but I
actually find relieving.
One video can change your life,one video can change your
business, but you're probably ahundred videos away from that
one video.
So I find a lot of people aregoing to find that scary.
Like, dude, I got to make ahundred videos before I crack it
(07:46):
.
I'm actually relieved by going,okay, cool, if I can bust out a
hundred videos somewhere inthere, I'm going to make it.
So why?
Why do you think that is Like,let's start with that?
Why do you think it takespeople that time to get warmed
up?
Is it?
Is it just that natural cameraappeal that they need to work on
, or what is it that?
That's the difference betweensomebody who makes their first
video and somebody who makes thehundred.
Colton Havens (08:09):
The same.
It's the exact same reason.
We're good at anything, it'srepetition.
Yeah, your first video is justnot good.
It's just not going to be goodand you need to get it out of
the way.
We need to get the first badvideos, first hundred videos,
out of the way.
We need to get over ourselves,our self-judgment, our doubts,
our imposter syndromes, ourinner trash that we're talking
(08:30):
to our head, and startpublishing and actually going
base off the data that themarket's telling us and then
have no emotional attachment tothe video.
You need to get a couple videosout of the way to get over all
of that slump so you canactually get into business and
start maximizing views and thengenerating leads from that.
Walt Bayliss (08:48):
Nice.
I like it.
Is it for any business?
Short form video content,literally Any niche, any
business succeeds with this.
Colton Havens (08:56):
If you need someone to say yes or no to a
product or service, it will helpyou get more people to do that.
Walt Bayliss (09:02):
That's literally every business.
There's no exception to that.
That's super cool.
Let's look at this client whereyou went from zero to 600,000
views.
It seems like you've crackedthe code, dude.
You've got a formula that youfollow with clients, that you're
bringing them through.
Colton Havens (09:21):
Yeah, it's pretty dialed in.
It's the easiest thing you cando when it's working and it
feels like the hardest thing inthe world when it doesn't Tell
me about that, when thealgorithm, when you're on a
rhythm and things are consistentand the views are coming, you
post a video, you don't thinkabout it and then you've got a
(09:42):
million views.
You've got 100,000 views wegenerated just on her channel
alone.
Overall, I've probably done 60million total views on short
form video as a total With hers.
There was one video that Ireposted to grow her account.
That one video, downloaded andreposted on a regular basis, did
(10:03):
over 17 million views aloneover time within that weeks.
Wow.
So you TikTok once you get thevideo, you can just download and
repost it.
Download and repost it.
Walt Bayliss (10:15):
So that's interesting.
That's something that YouTubedoesn't ever allow you to do.
Yeah, so is that?
Because it's like recentcontent pops back up?
Colton Havens (10:23):
No, because YouTube, when subscribers matter
on YouTube.
So when you send out ofsomething, they all get a
notification.
Tiktok does not happen.
The video goes to new peopleevery single time.
So 90% of your viewers havenever seen any of your other
content before, even if you havemillions and millions of views.
Walt Bayliss (10:41):
Wow, Okay, Amazing .
So those first videos thatyou're putting up, is TikTok
going to give you some love?
Are they going to kind of testyou out on your channel,
Somebody that's never postedbefore?
How is that going to?
You know what makes you kind ofget into the algorithm to get
started?
Colton Havens (10:56):
So the first video if you can make it a
banger that always sends youmore people right off the top,
because they're trying to findyour people for you, they're
trying to get your video out.
So if you can make that onegood, it's always going to give
you more views on the first onethan like the next four.
But it's kind of a mixed love,because they do that to keep you
creating videos, to get thatdopamine hit again and then also
(11:18):
to keep other people watchingif your videos are good.
So, yeah, that's kind of justhow it works really.
Walt Bayliss (11:25):
So you just got to get into it.
You just got to get that volumegoing on.
Now I'm pretty sure that thetwo questions you get asked most
often are how often should Ipost and what should I post
about?
Like, I'm pretty sure thatthose would be the two that you
get continuously.
Colton Havens (11:40):
Oh yeah, oh yeah.
So what can you do consistentlyand stick with that number?
Is that one a day?
Two a day, three a day?
Nothing more than four a day,max.
But what's the question is,what can you do consistently?
Is that one a day?
Is it two a day?
Is it three a day?
Pick a number, stick with itfor the rest of the year.
(12:01):
But I always tell everybody youshould be doing a minimum of 720
videos a year, which is twovideos a day.
But guess what?
You don't have to create avideo every day.
You can use an old video fromlast week.
You just need to post 720 times.
You don't have to create newvideos every time, you just need
to post, and they could beseven seconds.
(12:21):
You don't have to talk.
There doesn't need to beediting.
There is very, very thefriction from executing to
implement.
You know, from idea toimplementation is so short when
you only need seven seconds anddon't have to talk.
So there's really no excuseother than you're scared.
You know imposter syndrome andall the mind trash that you say
(12:42):
is the only reason people don'tdo it.
Walt Bayliss (12:44):
Yeah for sure.
And is there again, I'mfascinated, man, because like
it's a science that you seem tohave absolutely unlocked the
formula for.
Is that a specific mix ofbusiness, personal life content?
You know, is there a, I guess,a blend that should be hitting
somebody's channel?
Because, I mean, the reason Iasked that is, people are going
(13:06):
to say, you know, I'm just, I'mliving my life, and I guess it
was Hermosie who said best, youare your content, right, so just
live your life, but make surepeople are aware of it.
And people are like well, Idon't really feel comfortable
about, you know, sharing what'sgoing on between my four walls
or whatever.
Seven seconds doesn't have tobe.
It can be just literallybooting up your computer, but
what is the difference betweenthe blend of life on camera and
(13:29):
business life on camera?
Colton Havens (13:31):
Well, if you're, for instance, trying to sell
some, let's say, affiliatemarketing stuff, you would say
hey, I'm a dad of three kidswho's working on building an
extra six figure income.
Make sure you follow me to stayaround.
Nice Text, right.
Or you could be like hey, myson today asked me to play
baseball and I was able to buyhim a new bat because I make an
(13:52):
extra five grand from TikTokslike this Beautiful.
So that's mixing it in withyour everyday life.
So what people need to do isjust start telling the stories
that they would tell if you weresitting next to me and you on
the couch Wow, so that's all youneed for the content, right?
And you just need to do it.
(14:12):
And then if you say, hey, Idon't know what to come up with,
just do what you did yesterday,like it just till us yeah it
doesn't need to be too crazy.
Walt Bayliss (14:20):
There's not really a crazy formula of like two
contents of this, one of thatlike there's not like a set
thing.
Colton Havens (14:27):
Yeah, no, but the most important part with
everything is watch time.
So you need to be better atwatch time and you have direct
control of watch time, becausewatch time is created by what
you say.
So the things that you saycreate watch time.
So if you're not getting watchtime, you're saying the wrong
thing.
So just change what you sayuntil you get watch time and
then, once you have watch time,stick to that until it doesn't
(14:50):
work anymore, because the thingthat I did wrong and most people
do wrong one thing will work.
And then they go, oh sick, letme go do other things now.
And so I'm stuck in in and like, okay, how many times can I do
that until it quits?
Walt Bayliss (15:03):
working and then so stick with, stick with that,
that winning formula.
When did you, when did you feellike you had cracked this?
When did you feel like you werethe short form video expert?
Colton Havens (15:13):
I still don't feel like I am, brother.
Honestly, I still don't feellike I am because I mean I have
failed more than most peoplehave tried.
I guess that's kind of like thesaying when it comes to being
an expert at something.
I mean I was on stage last yearin front of multiple
millionaires teaching them howto do this last year, and that's
(15:34):
kind of a for real moment.
And I spoke on stage almostevery month last year teaching
the same principles to peoplethat have been in this game for
30 years.
So that was cool, but honestlyI don't feel like I am that
expert.
But the thing that I know thatI know that what I'm doing works
, because students of mine aremaking life-changing results by
(15:58):
following the simple form asgetting like a 60 million view
account.
Walt Bayliss (16:02):
I mean, students are having the wins.
You've got to be doingsomething right.
So, dude, there's aninteresting comment there where
you said I've failed more timesthan most people try.
How many videos Like dialingthat into a TikTok channel and
how many are wins versus howmany are losses?
Like people need to managetheir expectations.
Not every video is going to bea million view hitter, Like
what's the kind of you know Ineed to post 10 before one is
(16:24):
good, like what's kind of whatare you seeing?
Colton Havens (16:27):
Depends on the person.
Depends on the person too, buthonestly I think it's a hundred
to one.
If you're brand new, I wouldjust give that as a real
expectation.
So I don't, because the thingis is like if I say one video
away or whatever and you make 10, most people quit after two
weeks.
I can look at the account andbe like you posted four times.
(16:49):
They're like I've been doing itfor months.
I was like no, you haven't, youjust have thought about it for
months.
You haven't been implementingfor months at all.
Yeah Right, just thinking aboutit and you're letting it just
stay in your brain and stay ontop of your brain and not
execute at all.
And most people are only makevideos for two weeks and quit.
So if you make a two videos aday for 90 days, one of those
(17:12):
videos will probably take off.
Walt Bayliss (17:15):
Amazing.
And when we're talking sevenseconds like do the maths, it's
700 seconds of video.
You know, guys, that's 12minutes.
You know it's not, it doesn'tactually that's awesome, that's
good.
It doesn't actually take overyour life.
You know when you think aboutit in seven seconds snippets.
So, colton, let's look at youas the business.
So you know, tiktok for me is amagician's art, like you got to
(17:38):
dial in and I can't wait forpeople to just hit you up and,
you know, dial more into whatyou're running.
Have you got courses and thingslike that that people can tap
into?
Colton Havens (17:46):
Yeah, courses, and then also I'm really
focusing on paid ads this yeartoo.
So the organic side, I used todo it for everybody.
Now it's just a training andthen I do TikTok ads for people
now because, as a business, yeahsuper cool, yeah beautiful.
Walt Bayliss (18:02):
Beautiful.
So tell me about like.
So, when you started this as anagency and you actually you had
the YouTube side of things, youdid the affiliate side of
things and then you went down tothe short form content and
really, you know, hit your, hityour straps there, how did you,
how did you get your firstclient, my first clients I got
from just showing people thatknew about business what I'm
(18:25):
doing with my TikTok.
Colton Havens (18:27):
So I would just post on Facebook like oh, one of
my videos did 100,000 views andwe're generating.
We generated 600 leads today,all for free.
This is crazy.
And then from DMs on Facebookthey're like hey, how are you
doing that?
And then I got on the phonezoom call with somebody and I
was just showing them excitedand they go Okay, how much?
(18:47):
And I was like 1500 a month.
And he goes done.
And that was how I got my firstclient.
And that was that was it.
And then, and then I did thefive day challenge and then I
got six more clients from therepaying me double that.
And then I went on stage andevery time I got off stage
people signed up with me.
And then I actually got to thepoint where I had way too many
(19:09):
clients and I wasn't able toperform for everybody Because
there was a time I needed to sayno and I was just saying yes to
everybody, thinking I'd figureit out along the way.
So there's another growth painthat I did not know was possible
.
But there's just a lot of workwith editing and creating videos
for people.
So how?
Walt Bayliss (19:28):
many people in your team now.
Colton Havens (19:31):
I only got three people on my team.
I got my fund builders, I gotme an editor and then I got me.
But at my peak, when I had it,I had like six people on my team
yeah, most editors.
So editors come and go.
Bro, editors are hard to keeparound.
It's like another sales guy.
It's like it's like managing asales team.
Walt Bayliss (19:50):
Dude, they just chasing, chasing cats there.
They're there every goodness.
Colton Havens (19:53):
Yeah, it's tough dude and most of them suck, so
really think they're good andthey're not.
They they know how to do linearediting and not video building,
which is two completelydifferent things.
Walt Bayliss (20:03):
Wow, wow.
You could teach that as a, as aseparate subject and probably
help out a whole bunch ofcreators there, but I don't know
that there's as much money inin that is getting 60 million
views.
So, as you, as you're buildingthis out, man like you're, are
you naturally just Attractingclients now because of of the
the wins that you've had for forsome of your people before?
Colton Havens (20:22):
Yeah, for a while I was there too, and then now
now I'm really I actually kindof I Still get referrals and
stuff.
But I'm saying no to a lot ofpeople now because you got a set
.
Walt Bayliss (20:33):
You got your clients.
Colton Havens (20:36):
Works and I don't want to work, I don't want to
deal with people.
So now I'm working more ondriving my own sales into a
webinar through cold out, coldads, into A thousand dollar sale
, because with that you cancrank it up to.
You know, even if you do bad,you're making 200k a year and if
you do good you're doing amillion a month.
So, and that's all who?
(20:58):
It's just changing a dial, soyou're working 20 minutes a day
Versus editing for, you know,seven, eight people a day.
Walt Bayliss (21:08):
You know I got it.
Got it.
Got it as you're holding up thephone there.
So what do your clients like?
They?
They send you a phone or you'vegot a phone logged into their
account so you're making videosand posting for them using yeah,
some people like a little labelon the back of their phone as
to whose phone this is.
Colton Havens (21:23):
Yeah, because I post content across.
You know, tick tock is where westart, but I post to tick tock
Instagram, facebook and YouTube,because sometimes a video won't
work, like a video that did 200views on tick tock may do ten
thousand plus on YouTube orInstagram Wow.
So and then if it does that, itjust means you weren't in the
algorithm, so you'll just repostagain, and that's a good way to
(21:45):
test your videos across allplatforms rather than you know
one.
So they're logged into all oftheir stuff across the board
here and each phone.
I used that do it all on onephone and then tick tock started
Punishing me.
So then I have you know people,some, some clients do, some
don't they'll buy a phone for$300 or something and then I'll
(22:09):
go hustle it out on Facebookmarketplace and then I'll create
the account there and it's justWi-Fi.
There's no service or anything.
Walt Bayliss (22:15):
That's amazing, that's so cool.
Like I can see the day whenyou've got like a wall of phones
, each in a holder, and justlike take the next one off and
do the thing.
Colton Havens (22:23):
But I had 12, I had 12, I had 15 phones at one
point.
Wow.
So I have a stack of phoneslike this and then we'll just
rotate you're shuffling themthrough like just the next one,
and then you, you check them offand put it on the next, stack
over here and move your pileacross, it's so close.
Walt Bayliss (22:40):
Like which ones haven't I done today?
I can tell you right nowthey're the ones on the left
hand side of the desk.
Is that just?
Colton Havens (22:45):
move the pile system.
Walt Bayliss (22:46):
That's very cool, man.
I love it so good.
So now, like, you're talkingabout selling courses, which is
great, and I think that's that'san amazing win.
And the reason I say that isbecause you know If you're, if
you're at your desired capacityfrom a business as in, you're
not taken on new clients rightnow, which is great.
Like, wow, so many people wouldlove to get to that position in
there in their business, butyet you're able to, to teach via
(23:09):
the course.
You know what people need to beable to do, which means they
get access to you.
That's why I'm saying it's awin, because there's no limit on
the amount of courses you can,you can sell and people can come
in and learn, which is great.
So I'm super thrilled to tohear that.
Um, dude, before we hit record,you were talking about you
bought into a photographyfranchise at 22 and you were,
you were running that.
And one of the comments youmade to me was Interesting where
(23:30):
you said you, you hired andfired a lot of stuff.
Is that something?
That that's?
That's kind of been a Bit of a,I guess, a sticking point for
you for business, like you'veseen these people come in and go
, come in and go.
Even now, talking about editors, are hard to keep around there.
You know chasing cats.
How, how do you find in likeattracting good people?
You know working with teams andthat kind of stuff.
Colton Havens (23:51):
Well, I think that comes from experience is
finding the right people,because the people that are with
I'm with now are like top Apeople.
But you also got to pay morefor those top people.
And also one of my you know oneof the og like, when I first
started running my photographyfranchise, I thought everybody
could do sales and so I justhired anybody that showed up.
(24:11):
I just figured anybody could doit because I could do it, and
then through my experience ofHiring people and then them
working, you just got that feelof people and back you finally
got the feel of people in aninterview.
People most people are BS andso the interview process I would
after like year two I didn'teven interview you, you just
(24:32):
started Wow lasted 10 to 15minutes.
I could see who you were andthat first 10 to 15 minutes in
the sales gig.
Walt Bayliss (24:40):
So your interview is literally come in and do your
thing.
Colton Havens (24:43):
Yeah, come in, I'm gonna show you how to do
these sales, and now you go,because I need to see how you
interact with strangers and nice.
Thing is is the people thatwould get paid by not doing it
right Always had good hearts andwere honest, and those people I
, if they wanted to, I couldteach them to become good.
And then there was other peoplethat could do everything right
(25:05):
and never get paid because their, their vibes or their
intentions were off.
So there were some people thatjust attracted money to them and
other people that would did nomatter what they did, they
weren't gonna get attracted.
Walt Bayliss (25:17):
They were just in mind wasn't right.
The heart wasn't in the rightplace.
Colton Havens (25:20):
Yeah, and you, I could tell that right off the
bat.
Within after my Second year, Ino longer did interviews with
you and face-to-face on a chair,unless we were.
I just did it on the kiosk andI said here's what we do I'll
pay you in the interview process.
If you get a sale, you keep themoney today so you can actually
get paid to be here right now.
(25:40):
And that was so where I could10 minutes to you, talk to two,
three people.
I'm okay, dude, it's not foryou.
They're like oh no, dude, thisjob sounds great.
I was like no, dude, it's notfor you.
Wow, you know.
So I think there's.
Walt Bayliss (25:53):
There's so many business owners, so many people
getting started that wherethat's kind of hiring and firing
thing really Trips us all up.
You know, it's like somebodycan perform really well in an
interview and then like this isthe guy, and then they get into
the, into the chair, and it'slike, yeah, they're not the guy,
they, they, they're great atinterviews, but they haven't
really got what it takes.
That's an amazing, that's anamazing model to take.
(26:13):
It's not on the job training,it's an on-the-job interview.
It's like, literally, come inhere, it's spent two minutes
with me while I tell you whatyou got to do.
Now you do it and that's theinterview and you get paid for
the time.
But you know, I get to see youin your, in your real element,
which is which is amazing.
So you went from that.
You went from the, thefranchise business.
Did you sell that, by the way,or did you shut it down?
(26:34):
No, covid took it out oh dude,okay, all right, yeah, so many
doors there, like one day I waslike I am, I'm not.
Colton Havens (26:41):
I was like, hey, I'm not gonna go in today
because of this stuff that'shappening for COVID.
I did.
I was like, yeah, dude, Iunderstand.
And then the doors neverreopened after Wow man, so many
businesses.
Walt Bayliss (26:52):
I I remember the day walking down through a
shopping mall with my, with mydaughters, and there was another
business with business clothes,you know, across the front of
it and I had tears coming downmy face and and my daughter said
to me, dad, did you know thesepeople?
And I said no, I didn't knowthese people.
But that's another familythat's just like been taken out,
and not only their family buttheir employees and you know all
(27:14):
that kind of stuff Like it ripsme up actually to to see you
know business owners taking thatstruggle, which is Thankfully
Behind us now.
But you know the next challenge, I'm sure it's just around the
corner.
One of the things that can,that can solve people's out of
business challenge is, of course, driving traffic through
different Mechanisms, right, Ialways say to people I've seen a
(27:35):
lot of businesses go under, butnot one of them because they've
got too many customers Right.
So using TikTok and shorts andshort form video content is the
way right now to to bring inthose people.
So we were talking to beforeabout Get and start it, doing
those first hundred videos.
Have you got like it is peoplediving in?
And again, I'm gonna give thatlink.
It's master class.
Master class dot.
(27:55):
Yes, colton Dot com.
Master class dot.
Yes, colton dot com.
Have you got like?
If have you got a cheat sheet,can people like download that
and go?
Okay, cool day, one, new ticktock, yeah.
Colton Havens (28:05):
Yeah, that's gonna be an all-out class like
it's beautiful that gives themevery single step, every single
thing, every reason why that'sgonna go over literally
everything they could possiblyneed Inside that master class to
get started.
Walt Bayliss (28:20):
I'm gonna be checking it out as soon as we're
done, because we've got somewhole some cool stuff coming
through May.
Do you use some?
Do you use any tech like areyou?
Are you using a buffer or usingany kind of Automation tools to
do it, or are you doingeverything manually?
Colton Havens (28:35):
I Mean I'm using secret sauce.
Walt Bayliss (28:37):
You don't have to tell me it's like it's, it's
cool, but I mean I don't.
Colton Havens (28:41):
I mean I use a phone to record and then I use
my laptop to record and I usecap cut to edit, which is a free
app, and then I post, post itand that's it.
I also I've been using a lot ofAI.
I've made some facelesschannels with AI.
So you, how are they going?
Good?
Good, and I've taught it.
I've taught that to a lot ofpeople too that have done good.
(29:03):
So using AI to like, createavatars and do voiceovers, and
they take a lot more editingthan if you just hold a phone up
and write some text on thescreen.
So, but I needed to create asolution to people who aren't
ever gonna put their face outthere, but they still want all
of the money and all of the fame, but don't want to do put their
(29:24):
face out there.
Walt Bayliss (29:25):
So now we found a way that they can do that.
Like you were saying that alittle bit tongue-in-cheek they
want it all but they're notwilling to do it.
But now we've actually found away with AI.
We're actually my businesspartner and I are Launching a
workshop in a few weeks wherewe're teaching people how to
build businesses with AI.
That sounds like an amazingmodule, like being able to
create short-form video contentwithout ever being on camera.
I think people would love tohear about that.
(29:45):
More people are shy than thanwe realize, so doing this Just a
dial in on that for a second.
You said it takes more editingto create a faceless channel.
Colton Havens (29:55):
Yeah, way more editing, man it's gonna take.
It takes way longer to make onevideo that way than it would if
you just Recorded yourselfbecause you're talking seven
seconds if you're doing itface-to-camera.
But you know yeah, but it's anAI channel.
It's not gonna be seven seconds, gonna be a minimum of 15
seconds to 30 seconds to aminute you gotta get, okay, cuz
you're not getting that humanconnection, I guess right, yeah,
(30:17):
and it's gotta be fun, and it'sgotta be even more fun and
entertaining than if you did it.
So the edits gotta happen faster.
The script has to matters evenmore the tonality.
You know you do the Adams voiceusing 11 labs that one's kind
of trendy right now but then youcan also do voiceovers of your
(30:37):
own voice.
Walt Bayliss (30:39):
Man so much to learn.
Colton Havens (30:41):
Yeah, and then you use all of that script as
your email Follow-up.
You throw that into Claude, andnow you got Facebook posts with
that content you got.
You could throw that scriptright back into vidio I think
it's vidio and you can create afull youtube channel with it and
you could do a lot ofrepurposing with AI.
It just takes longer to do that.
(31:02):
You're talking about 40 minutesto an hour per 30 second video.
Right versus versus.
You know 12,.
You know 12 minutes total formaybe four.
Walt Bayliss (31:12):
Yeah, got it.
Wow, that's.
That's so fascinating and yet,and yet, people listening going
dude, I will take the hour.
I would rather, you know, Iwould rather do the hour,
because I ain't no way I'mgetting on camera, which is
which is fascinating.
So now is we're moving towards,you know, absolutely Dominating
with this short form videocontent.
We're seeing platforms likeFacebook get less engagement,
(31:33):
just, you know, purely becausepeople are transitioning away
from that and into intodifferent channels right now.
How do do you live, sleep,breathe the algorithm?
Are you literally watchingkeywords?
Are you watching, watch times?
What's?
You know what's a day in thelife of colton haven look like?
Colton Havens (31:46):
Yeah, it's watch times all the time.
It's watch time all the time.
Watch time, watch time, watchtime that's all that matters.
And then go and watch time andresearch.
So I'm gonna check out my watchtime, see what did good, and
then I'm gonna go find videosthat are already crushing it and
I'm gonna see if I can recreatethose.
Why did they work?
You know, study it Did they?
(32:07):
Did they change?
How many times did the videochange within that 12 seconds?
Was it every two seconds?
And when they did, what didthey say in there?
And then, how many edits didthey have coming in and going
out of the video inside that 12seconds?
Wow.
So, and then I'm like, okay,that now I'm gonna make a video
like that, rotate that out.
He did one here, did one there.
(32:27):
This is the script they said.
So I'm gonna just say it likethat and then I'm gonna repost
it.
Walt Bayliss (32:31):
So do you have like, are you building models
like that, dude, are you like?
Are you creating?
You know, this is the I don'tknow, this is the alpha Moonshot
model and, like, whatever it'sgot, seven transitions change
every two.
Like, are you literallydocumenting different models
that are doing well?
Colton Havens (32:49):
Um, what did I just give you?
A good idea.
Yeah, yes and no.
Yeah, that's a great ideabecause lots of people like the
sheets.
I hate sheets.
I can just do it, I can justsee it and then I can go do it.
Walt Bayliss (33:01):
Yeah, you've got a .
You've got a natural thoughtbehind it.
Colton Havens (33:04):
Yeah, Well, I've done thousands of reps, you know
right, you know right 1000 plusvideos into this right.
So I've just done the, I'vejust done the activity.
So I see it, I can recreate itright away but, like you said,
it's probably probably be a goodidea if I could just like map
it out so I can hand it off toother people here are.
Walt Bayliss (33:24):
here are 10 SOPs for creating different styles of
videos that have crushed it inthe past.
It's a 12 second video withthis many transitions and this
type of text and that kind ofmusic and boom away.
Colton Havens (33:33):
It's a script.
Yeah, there's a script thatthey said.
Here's word for word how theysaid it, so you could do that.
Walt Bayliss (33:39):
That would show that up as a lead magnet.
Dude, I reckon you did great.
That's a great idea.
Colton Havens (33:42):
Yeah, cause I know everybody always asks me
for stuff like that.
I was like I don't know, Idon't, I don't have that to give
you, dude.
Walt Bayliss (33:48):
So you had like throw your phone up and record
it and give it to a, give it tosomebody else.
That's how I've done it.
Colton Havens (33:53):
I'm like here, let me edit.
This needs to change here andthere.
And they're like I don't knowwhat you mean.
I was like hang up, do, do, do,do, do.
Stunned, it's done.
Yeah, and I'll do all myediting.
90% of my editing I do on myphone, so, but I'm doing this
one thing right now where I'mhijacking traffic, which I'm
just going, finding videos thatare doing 10 million plus, and
then I'm doing reaction videosto them and I started
(34:15):
implementing that this this lastlike two weeks, and YouTube
right now are just that alone.
We've done over 90,000 viewsthe last couple of weeks.
Wow, that's amazing.
I'm not saying nothing.
I'm not doing nothing.
I'm just going like facialexpressions like oh, I'm
pointing to something and wowLike yeah, I'm just pointing to
(34:36):
the video that's playing,because that video has already
proven to do 30 million, 10million, whatever the number is
for the video.
So because I'm trying to get toa billion views a month,
because there's people I've donelike 60 million total but
there's people that do a billiona month that I've learned from
and went and did stuff toorganic videos and I'm like,
dang, I didn't even think thatyou could go that big.
(34:58):
So ever since I got back fromthat event I'm like okay, I need
to go bigger.
And really going bigger meansdo more videos about nothing,
more entertainment style videos.
Walt Bayliss (35:11):
Wow.
Colton Havens (35:11):
I have a purpose other than to maybe make you
laugh.
Wow, and those are the simplestones to do, and everybody's
always.
First thing is like well, howdoes that make my business
better?
How does that get me a liens ifI'm just laughing?
The thing is, a billion peoplesaw your face.
Walt Bayliss (35:27):
Right, you've got a pretty good chance that
somebody in there is interestedin what you're doing.
Colton Havens (35:30):
Yeah, you're going to get on stages, you're
going to get invited to thingslike people.
You know the fact that peoplehave seen you.
When you walk down the street,when I go skiing here on my
mountain, people stop me and gohey, you're the tix-a-t guy and
I go.
Yeah, I am, and I hand outstickers on the ski mountain.
Walt Bayliss (35:46):
Wow, that's amazing dude.
So, colton, you know what?
Of all of the things that I'mhearing, the one thing I'm
hearing is that you are a masterof the craft.
You're studying the people thatare doing it, you're recreating
, you're testing, you're livingand sleeping the algorithm like
you're the master of the craft.
No wonder people are turning toyou and going dude, make me
famous, because, like there'snobody, there's nobody that is
(36:10):
studying this art form more thanyou, which is which is
testament to this assessment.
So, huge congrats to you.
What do you think this is goinglike?
What do you, what do you thinkwe're doing in the next year or
so in terms of short form videocontent?
What do you see happening foryour own business.
Colton Havens (36:23):
Right now, like I said, my goal is to get a
billion views, so I don't knowwhat timeframe that is, so I
think by the end of the year Ican do that too.
A billion organic views, butalso getting my webinar to a
million, a million plus a year,and I'm on track for that.
Right now we're only beenrunning it for three weeks, but
the numbers say that I have itdialed in and that's eight to
(36:47):
nine months to even get up.
Wow, so I did it.
You know, I did it liveprobably 10, 12 times.
I launched it, I spent 10 grandand TikTok ads made $0.
I changed the funnel,relaunched it and then we
started making money within thenext day with the third one.
So that took me eight monthstrial air, redone, redo, retweak
(37:07):
feedback, retweak feedback andthen finally, now it's working,
Everything's dialed in.
Walt Bayliss (37:13):
Amazing 250 days to become an overnight success
man.
I love it.
Yeah, so good, so good.
Man, that is incredible and interms of in terms of the wider
market, you see, you see shortform video increasing or
decreasing in the next 12 monthsin terms of consumption time.
Colton Havens (37:28):
It's going to increase.
I mean, I think TikTok I can'tremember the video, I can't
remember the exact metrics, butTikTok does like a billion views
every minute or something.
Oh, wow, Damn.
And it's only shrinking.
So that view ratio of like aand I don't think that, I don't
know if that's the exact number,but it's something created like
(37:48):
that but it's going to shorten,so you're going to get a
billion views every 30 seconds,every 12 seconds, every.
Walt Bayliss (37:54):
You know what I mean it's going to shrink you
got to have your face up there,you got to get in there, like to
get some of those views.
That's just absolutely amazing,guys.
I'm just absolutely blown awayby the professionalism here with
Goldman and I can see why, as Isaid, the top people in the
industry are turning to this mansaying you know, let's get some
content out onto our platformshere.
I think, guys, if you want toget some traffic, if you want to
(38:17):
generate just watch time, ifyou want more eyeballs on what
you're doing, I think listeningto Colton is one of the best
things that you can possibly do.
As I said, there are people whoare at the top of their game
turning to this man saying hey,help me get this out, and I love
the fact that you can now.
You're now making thisavailable to people, even though
you're not taking on personalclients yourselves.
But, guys, if you want to, ifyou want to tap into this, like,
(38:38):
why wouldn't you?
This is, this is where you needto be to generate revenue and
view time for your own business.
So it's masterclassyescoltoncom.
I want you guys to come on overhere and grab this, because
this is absolutely huge.
Colton Havens (38:52):
And one of the things I wanted to say is even
if you're starting with zerodollars, this is the fastest way
or the simplest way you can geton the phone calls with people
to close sales for free WowOrganic videos and that's how I
started.
Even if you have zero on yourbank account and you need and
you have an offer, so you havesomeone for $1,000, you can make
(39:13):
TikTok videos and DM people andget on the phone and start
closing and growing yourbusiness from nothing Damn.
Walt Bayliss (39:20):
If there was a like short video snippet of this
interview, that would be it.
With zero dollars, you can usethis short form video contents
to generate thousands of dollars, because you can.
That's how you get people onthe phone, people in the
calendar.
That's how you get in front ofyour ideal target audience.
Colton, thank you so much, man.
I've learned a ton.
I'm literally jumping off thiscall and heading straight over
(39:42):
to your masterclass link thereand I'm just going to tap into
that because I think we've got alot to learn and, man, I'm
excited for you.
I can't wait for that.
Colton Havens (39:48):
Billion views, dude, go back in and celebrate
with us man, Come in and let usknow.
I don't know if we're going toshow up, but that's the goal.
Walt Bayliss (39:54):
That's incredible.
That's going to be great.
I'm looking forward to that,guys.
So tap in.
It's masterclassyescoltoncom.
Dude, thank you so much forsharing your wisdom and
literally taking the lid offwhat people need to be able to
do to create success in thisfast-paced field.
I really appreciate your time,man.
I can't wait to share thosesuccesses with you and, guys, as
you are listening to this, givea shout out to Colton on your
(40:15):
own socials so that you can lethim know that he's made an
impact for you and for yourbusiness moving forward.
So, dude, thank you again.
You're amazing.
Colton Havens (40:24):
Thank you, bro.
Thank you for having me.
This was fun.
Walt Bayliss (40:26):
You're incredible.
Cheers Colton.
Thanks man, see you guys.
Ladies and gentlemen, welcome to the show.
My name's Will.
I'm your host with the salesside hustles and startups
podcast, and today on the showwe have somebody who is known as
the short form video specialist, and if you don't know what
that means, you haven't heard ofTikTok.
And if you haven't heard ofTikTok, you're not doing
marketing online.
This man started in a franchisebusiness at age 22, has been a
(00:23):
digital asset creator for morethan a decade and is now the man
that people refer to when we'retalking about generating
traffic from short form video.
Just before we hit record, hewas telling me that he's got a
TikTok account with over 30,000subscribers that he can't even
get back into and hasn't postedin for a year.
That's the benefit of having anincredible presence online is
(00:44):
that the following in thetraffic keeps on coming.
He's the man that's respectedby people I respect when it
comes to creating short formcontent and incredible video
followings on some of thechannels like YouTube and TikTok
that are out there With greatpleasure.
Welcome to the show.
The man behind the 100K ViewChallenge, mr Colton Havens.
(01:05):
Colton, thanks so much forjoining us man.
Colton Havens (01:08):
Hey, thanks for having me, brother.
It's exciting to be here,Amazing to see you, dude.
Walt Bayliss (01:11):
Now you've created something amazing by becoming
the TikTok guy.
You are the man that boostsbrands and gets people famous on
TikTok and using short formvideo content.
Dude, how did all of that getstarted for you?
Colton Havens (01:26):
Well, I had a peer necessity for myself.
Really, tell me about that.
Yeah, well, I had a YouTubeagency for a little while and me
and my business partner Iwanted to be like, oh, let's
make more money with this.
He's like, nah, it's too muchwork.
Then we did really good withthat.
For about a year I did nothing.
I'm just trying to figure outwhat I needed to do.
Then I started making TikTokvideos and I started doing some
(01:50):
affiliate marketing makingTikTok videos and I started
generating leads and sales thatway.
Then, eventually, I launched afive day challenge on how to do
that.
Then, from there, I launched anagency on doing TikTok videos
for people.
That's how everything gotstarted.
(02:11):
One of my first clients.
we went from zero to 600,000followers in 10 weeks and she's
actually featured on one of theworld's largest TV series for
Spanish speaking, because that'swhat she teaches.
They just reached out to her.
Today, a year marks the day,like last week, that she started
making TikTok videos, and nowshe's doing it on the Worldwide
(02:33):
Channel.
Walt Bayliss (02:34):
We're going to dive into that a bit more
because I'd love to find outTell me a lot of the people that
are following the showlistening to the show.
Affiliate marketing issomething that tweaks a lot of
interest.
I made millions with affiliatemarketing myself, but I love
that angle because anyone canstart today, literally right now
.
They can find millions ofproducts that are available for
sale, become an affiliate forthose products and generate
(02:57):
income for themselves.
When you started doing that,you were doing reviews on TikTok
.
How did you actually get thetraffic behind you?
Colton Havens (03:05):
I was making videos to sell more digital
courses on how to find productsto sell.
Basically, I was sellingtrainings on how to become an
affiliate marketer.
I was doing the basic TikTokvideos.
It actually took me monthsbefore I even made a video worth
(03:26):
a damn like nothing.
For a long time I wasn't goodon camera.
Yeah, that's just the hardtruth of it.
If you're struggling with views, you probably just not good.
You just got to do more.
Walt Bayliss (03:37):
Is there like can anybody who's not good become
good?
Colton Havens (03:40):
Yeah, well, I mean, with the strategies like I
teach, you don't even have thetalk and you can do good and you
can just copy what's alreadyworking, because you can just
have a video of you with text onthe screen, as long as your
text is good copy.
That's how a lot of my studentsand myself have blown up with
like a seven second video whereyou just like point to the sky
and there's text there.
Walt Bayliss (04:01):
Wow, it's like seven seconds long.
Man, there's going to be a lotof people that are thrilled to
hear that, obviously.
Now, guys, if you want to catchup with Colton, I'm going to
give him a plug, like before weeven start.
You can head over to100KViewscom and you can start
to follow along with Colton andget that.
But so that's fascinating to meis that you don't even need to
(04:23):
talk and you're getting tractionon TikTok.
So, man, like for a lot ofmarketers in, I guess, my age
bracket, like in that secondstage, tiktok was kind of like
yeah, we're not reallyinteresting, but it's blown up
into one of the world's biggestplatforms right now.
So why does TikTok have so muchappeal for people?
Colton Havens (04:47):
It's the simplest way to get views for your
business with no experience.
Just the way the algorithm isplaced.
Anybody can blow it.
You can have one video changeyour business, but the thing is
your one video is probably 100videos away, so most people
always start out with justtrying to get it done, so it's
(05:10):
over, and then you don't realizesocial media is here for the
rest of your life.
So this is something you needto do for the rest of your life
as a business owner, whether youknow social media general and
you just want to be in the bestplaces.
And TikTok.
Right now, every other app,every other social media
platform is competing andcopying TikTok.
So if you can win on TikTok,you can win everywhere else
(05:34):
right now.
Walt Bayliss (05:35):
Is it a stupid question?
This is a dummy's question.
Is it only the young generationthat's on TikTok?
Colton Havens (05:41):
No, no, I get that all the time, no.
I get that, especially when Istart driving leads and people
like these older guys you know,they're like 60, 70, they've
been in business for a long timeand they want to start running
ads and we start running paidads and stuff they're like well,
I don't think my people are onLinkedIn.
Well, they're also on TikTokand the only reason you don't
think they're on TikTok isbecause you're not there talking
to them.
Walt Bayliss (06:02):
Right, right.
I've often heard that saidpeople say like my audience is
not on Facebook, it's like, yeah, they do.
They are, you just haven'tfound a way to reach them yet.
So why do you think TikTok as aplatform has got appeal to the
market?
Like what?
What caused TikTok to be thethe fastest growing over and
above you know Instagram Reels,or over and above any other you
know YouTube shorts or anythinglike that?
Colton Havens (06:21):
Well, youtube shorts, instagram Reels,
Facebook Reels, copied TikTok,yeah, so they after, but I think
it's a.
It's twofold One, they make itreally appealing for creators to
be there, and then two is theamount of customization that
they do mathematically to keepyou watching.
Walt Bayliss (06:39):
Right.
Colton Havens (06:40):
Okay, so you stay on there and you stay on there
for like a couple hours and youactually watch a few videos all
the way A few and then you putyour phone down and you pick it
back up again.
You're going to see a ton ofmore content, just like that.
Walt Bayliss (06:51):
Wow, so they're algorithms, so the algorithms
just dialed.
Colton Havens (06:54):
Yeah, so it's like however much percentage of
a video you watch, they'll startsending you more of that type
of video to keep you on the app.
Walt Bayliss (07:03):
Yeah, cool, amazing, and that's really great
for for people who are buildingthe business, because if you
found an audience that'sinterested in your stuff, that
means they're going to stay inthat kind of circle and and keep
consuming, which is which isamazing.
So you've just popped in a linkwhere people can get some great
info, so I'll make sure thatthat's in them in the show notes
, which ismasterclassyescoultoncom,
masterclassyescoultoncom.
So we'll make sure we get thatin the show notes for you.
(07:26):
So, coming back to TikTok,coming back to, you know,
affiliate marketing, and thenthere was a comment there that
you made which I think peopleare going to find scary but I
actually find relieving.
One video can change your life,one video can change your
business, but you're probably ahundred videos away from that
one video.
So I find a lot of people aregoing to find that scary.
Like, dude, I got to make ahundred videos before I crack it
(07:46):
.
I'm actually relieved by going,okay, cool, if I can bust out a
hundred videos somewhere inthere, I'm going to make it.
So why?
Why do you think that is Like,let's start with that?
Why do you think it takespeople that time to get warmed
up?
Is it?
Is it just that natural cameraappeal that they need to work on
, or what is it that?
That's the difference betweensomebody who makes their first
video and somebody who makes thehundred.
Colton Havens (08:09):
The same.
It's the exact same reason.
We're good at anything, it'srepetition.
Yeah, your first video is justnot good.
It's just not going to be goodand you need to get it out of
the way.
We need to get the first badvideos, first hundred videos,
out of the way.
We need to get over ourselves,our self-judgment, our doubts,
our imposter syndromes, ourinner trash that we're talking
(08:30):
to our head, and startpublishing and actually going
base off the data that themarket's telling us and then
have no emotional attachment tothe video.
You need to get a couple videosout of the way to get over all
of that slump so you canactually get into business and
start maximizing views and thengenerating leads from that.
Walt Bayliss (08:48):
Nice.
I like it.
Is it for any business?
Short form video content,literally Any niche, any
business succeeds with this.
Colton Havens (08:56):
If you need someone to say yes or no to a
product or service, it will helpyou get more people to do that.
Walt Bayliss (09:02):
That's literally every business.
There's no exception to that.
That's super cool.
Let's look at this client whereyou went from zero to 600,000
views.
It seems like you've crackedthe code, dude.
You've got a formula that youfollow with clients, that you're
bringing them through.
Colton Havens (09:21):
Yeah, it's pretty dialed in.
It's the easiest thing you cando when it's working and it
feels like the hardest thing inthe world when it doesn't Tell
me about that, when thealgorithm, when you're on a
rhythm and things are consistentand the views are coming, you
post a video, you don't thinkabout it and then you've got a
(09:42):
million views.
You've got 100,000 views wegenerated just on her channel
alone.
Overall, I've probably done 60million total views on short
form video as a total With hers.
There was one video that Ireposted to grow her account.
That one video, downloaded andreposted on a regular basis, did
(10:03):
over 17 million views aloneover time within that weeks.
Wow.
So you TikTok once you get thevideo, you can just download and
repost it.
Download and repost it.
Walt Bayliss (10:15):
So that's interesting.
That's something that YouTubedoesn't ever allow you to do.
Yeah, so is that?
Because it's like recentcontent pops back up?
Colton Havens (10:23):
No, because YouTube, when subscribers matter
on YouTube.
So when you send out ofsomething, they all get a
notification.
Tiktok does not happen.
The video goes to new peopleevery single time.
So 90% of your viewers havenever seen any of your other
content before, even if you havemillions and millions of views.
Walt Bayliss (10:41):
Wow, Okay, Amazing .
So those first videos thatyou're putting up, is TikTok
going to give you some love?
Are they going to kind of testyou out on your channel,
Somebody that's never postedbefore?
How is that going to?
You know what makes you kind ofget into the algorithm to get
started?
Colton Havens (10:56):
So the first video if you can make it a
banger that always sends youmore people right off the top,
because they're trying to findyour people for you, they're
trying to get your video out.
So if you can make that onegood, it's always going to give
you more views on the first onethan like the next four.
But it's kind of a mixed love,because they do that to keep you
creating videos, to get thatdopamine hit again and then also
(11:18):
to keep other people watchingif your videos are good.
So, yeah, that's kind of justhow it works really.
Walt Bayliss (11:25):
So you just got to get into it.
You just got to get that volumegoing on.
Now I'm pretty sure that thetwo questions you get asked most
often are how often should Ipost and what should I post
about?
Like, I'm pretty sure thatthose would be the two that you
get continuously.
Colton Havens (11:40):
Oh yeah, oh yeah.
So what can you do consistentlyand stick with that number?
Is that one a day?
Two a day, three a day?
Nothing more than four a day,max.
But what's the question is,what can you do consistently?
Is that one a day?
Is it two a day?
Is it three a day?
Pick a number, stick with itfor the rest of the year.
(12:01):
But I always tell everybody youshould be doing a minimum of 720
videos a year, which is twovideos a day.
But guess what?
You don't have to create avideo every day.
You can use an old video fromlast week.
You just need to post 720 times.
You don't have to create newvideos every time, you just need
to post, and they could beseven seconds.
(12:21):
You don't have to talk.
There doesn't need to beediting.
There is very, very thefriction from executing to
implement.
You know, from idea toimplementation is so short when
you only need seven seconds anddon't have to talk.
So there's really no excuseother than you're scared.
You know imposter syndrome andall the mind trash that you say
(12:42):
is the only reason people don'tdo it.
Walt Bayliss (12:44):
Yeah for sure.
And is there again, I'mfascinated, man, because like
it's a science that you seem tohave absolutely unlocked the
formula for.
Is that a specific mix ofbusiness, personal life content?
You know, is there a, I guess,a blend that should be hitting
somebody's channel?
Because, I mean, the reason Iasked that is, people are going
(13:06):
to say, you know, I'm just, I'mliving my life, and I guess it
was Hermosie who said best, youare your content, right, so just
live your life, but make surepeople are aware of it.
And people are like well, Idon't really feel comfortable
about, you know, sharing what'sgoing on between my four walls
or whatever.
Seven seconds doesn't have tobe.
It can be just literallybooting up your computer, but
what is the difference betweenthe blend of life on camera and
(13:29):
business life on camera?
Colton Havens (13:31):
Well, if you're, for instance, trying to sell
some, let's say, affiliatemarketing stuff, you would say
hey, I'm a dad of three kidswho's working on building an
extra six figure income.
Make sure you follow me to stayaround.
Nice Text, right.
Or you could be like hey, myson today asked me to play
baseball and I was able to buyhim a new bat because I make an
(13:52):
extra five grand from TikTokslike this Beautiful.
So that's mixing it in withyour everyday life.
So what people need to do isjust start telling the stories
that they would tell if you weresitting next to me and you on
the couch Wow, so that's all youneed for the content, right?
And you just need to do it.
(14:12):
And then if you say, hey, Idon't know what to come up with,
just do what you did yesterday,like it just till us yeah it
doesn't need to be too crazy.
Walt Bayliss (14:20):
There's not really a crazy formula of like two
contents of this, one of thatlike there's not like a set
thing.
Colton Havens (14:27):
Yeah, no, but the most important part with
everything is watch time.
So you need to be better atwatch time and you have direct
control of watch time, becausewatch time is created by what
you say.
So the things that you saycreate watch time.
So if you're not getting watchtime, you're saying the wrong
thing.
So just change what you sayuntil you get watch time and
then, once you have watch time,stick to that until it doesn't
(14:50):
work anymore, because the thingthat I did wrong and most people
do wrong one thing will work.
And then they go, oh sick, letme go do other things now.
And so I'm stuck in in and like, okay, how many times can I do
that until it quits?
Walt Bayliss (15:03):
working and then so stick with, stick with that,
that winning formula.
When did you, when did you feellike you had cracked this?
When did you feel like you werethe short form video expert?
Colton Havens (15:13):
I still don't feel like I am, brother.
Honestly, I still don't feellike I am because I mean I have
failed more than most peoplehave tried.
I guess that's kind of like thesaying when it comes to being
an expert at something.
I mean I was on stage last yearin front of multiple
millionaires teaching them howto do this last year, and that's
(15:34):
kind of a for real moment.
And I spoke on stage almostevery month last year teaching
the same principles to peoplethat have been in this game for
30 years.
So that was cool, but honestlyI don't feel like I am that
expert.
But the thing that I know thatI know that what I'm doing works
, because students of mine aremaking life-changing results by
(15:58):
following the simple form asgetting like a 60 million view
account.
Walt Bayliss (16:02):
I mean, students are having the wins.
You've got to be doingsomething right.
So, dude, there's aninteresting comment there where
you said I've failed more timesthan most people try.
How many videos Like dialingthat into a TikTok channel and
how many are wins versus howmany are losses?
Like people need to managetheir expectations.
Not every video is going to bea million view hitter, Like
what's the kind of you know Ineed to post 10 before one is
(16:24):
good, like what's kind of whatare you seeing?
Colton Havens (16:27):
Depends on the person.
Depends on the person too, buthonestly I think it's a hundred
to one.
If you're brand new, I wouldjust give that as a real
expectation.
So I don't, because the thingis is like if I say one video
away or whatever and you make 10, most people quit after two
weeks.
I can look at the account andbe like you posted four times.
(16:49):
They're like I've been doing itfor months.
I was like no, you haven't, youjust have thought about it for
months.
You haven't been implementingfor months at all.
Yeah Right, just thinking aboutit and you're letting it just
stay in your brain and stay ontop of your brain and not
execute at all.
And most people are only makevideos for two weeks and quit.
So if you make a two videos aday for 90 days, one of those
(17:12):
videos will probably take off.
Walt Bayliss (17:15):
Amazing.
And when we're talking sevenseconds like do the maths, it's
700 seconds of video.
You know, guys, that's 12minutes.
You know it's not, it doesn'tactually that's awesome, that's
good.
It doesn't actually take overyour life.
You know when you think aboutit in seven seconds snippets.
So, colton, let's look at youas the business.
So you know, tiktok for me is amagician's art, like you got to
(17:38):
dial in and I can't wait forpeople to just hit you up and,
you know, dial more into whatyou're running.
Have you got courses and thingslike that that people can tap
into?
Colton Havens (17:46):
Yeah, courses, and then also I'm really
focusing on paid ads this yeartoo.
So the organic side, I used todo it for everybody.
Now it's just a training andthen I do TikTok ads for people
now because, as a business, yeahsuper cool, yeah beautiful.
Walt Bayliss (18:02):
Beautiful.
So tell me about like.
So, when you started this as anagency and you actually you had
the YouTube side of things, youdid the affiliate side of
things and then you went down tothe short form content and
really, you know, hit your, hityour straps there, how did you,
how did you get your firstclient, my first clients I got
from just showing people thatknew about business what I'm
(18:25):
doing with my TikTok.
Colton Havens (18:27):
So I would just post on Facebook like oh, one of
my videos did 100,000 views andwe're generating.
We generated 600 leads today,all for free.
This is crazy.
And then from DMs on Facebookthey're like hey, how are you
doing that?
And then I got on the phonezoom call with somebody and I
was just showing them excitedand they go Okay, how much?
(18:47):
And I was like 1500 a month.
And he goes done.
And that was how I got my firstclient.
And that was that was it.
And then, and then I did thefive day challenge and then I
got six more clients from therepaying me double that.
And then I went on stage andevery time I got off stage
people signed up with me.
And then I actually got to thepoint where I had way too many
(19:09):
clients and I wasn't able toperform for everybody Because
there was a time I needed to sayno and I was just saying yes to
everybody, thinking I'd figureit out along the way.
So there's another growth painthat I did not know was possible
.
But there's just a lot of workwith editing and creating videos
for people.
So how?
Walt Bayliss (19:28):
many people in your team now.
Colton Havens (19:31):
I only got three people on my team.
I got my fund builders, I gotme an editor and then I got me.
But at my peak, when I had it,I had like six people on my team
yeah, most editors.
So editors come and go.
Bro, editors are hard to keeparound.
It's like another sales guy.
It's like it's like managing asales team.
Walt Bayliss (19:50):
Dude, they just chasing, chasing cats there.
They're there every goodness.
Colton Havens (19:53):
Yeah, it's tough dude and most of them suck, so
really think they're good andthey're not.
They they know how to do linearediting and not video building,
which is two completelydifferent things.
Walt Bayliss (20:03):
Wow, wow.
You could teach that as a, as aseparate subject and probably
help out a whole bunch ofcreators there, but I don't know
that there's as much money inin that is getting 60 million
views.
So, as you, as you're buildingthis out, man like you're, are
you naturally just Attractingclients now because of of the
the wins that you've had for forsome of your people before?
Colton Havens (20:22):
Yeah, for a while I was there too, and then now
now I'm really I actually kindof I Still get referrals and
stuff.
But I'm saying no to a lot ofpeople now because you got a set
.
Walt Bayliss (20:33):
You got your clients.
Colton Havens (20:36):
Works and I don't want to work, I don't want to
deal with people.
So now I'm working more ondriving my own sales into a
webinar through cold out, coldads, into A thousand dollar sale
, because with that you cancrank it up to.
You know, even if you do bad,you're making 200k a year and if
you do good you're doing amillion a month.
So, and that's all who?
(20:58):
It's just changing a dial, soyou're working 20 minutes a day
Versus editing for, you know,seven, eight people a day.
Walt Bayliss (21:08):
You know I got it.
Got it.
Got it as you're holding up thephone there.
So what do your clients like?
They?
They send you a phone or you'vegot a phone logged into their
account so you're making videosand posting for them using yeah,
some people like a little labelon the back of their phone as
to whose phone this is.
Colton Havens (21:23):
Yeah, because I post content across.
You know, tick tock is where westart, but I post to tick tock
Instagram, facebook and YouTube,because sometimes a video won't
work, like a video that did 200views on tick tock may do ten
thousand plus on YouTube orInstagram Wow.
So and then if it does that, itjust means you weren't in the
algorithm, so you'll just repostagain, and that's a good way to
(21:45):
test your videos across allplatforms rather than you know
one.
So they're logged into all oftheir stuff across the board
here and each phone.
I used that do it all on onephone and then tick tock started
Punishing me.
So then I have you know people,some, some clients do, some
don't they'll buy a phone for$300 or something and then I'll
(22:09):
go hustle it out on Facebookmarketplace and then I'll create
the account there and it's justWi-Fi.
There's no service or anything.
Walt Bayliss (22:15):
That's amazing, that's so cool.
Like I can see the day whenyou've got like a wall of phones
, each in a holder, and justlike take the next one off and
do the thing.
Colton Havens (22:23):
But I had 12, I had 12, I had 15 phones at one
point.
Wow.
So I have a stack of phoneslike this and then we'll just
rotate you're shuffling themthrough like just the next one,
and then you, you check them offand put it on the next, stack
over here and move your pileacross, it's so close.
Walt Bayliss (22:40):
Like which ones haven't I done today?
I can tell you right nowthey're the ones on the left
hand side of the desk.
Is that just?
Colton Havens (22:45):
move the pile system.
Walt Bayliss (22:46):
That's very cool, man.
I love it so good.
So now, like, you're talkingabout selling courses, which is
great, and I think that's that'san amazing win.
And the reason I say that isbecause you know If you're, if
you're at your desired capacityfrom a business as in, you're
not taken on new clients rightnow, which is great.
Like, wow, so many people wouldlove to get to that position in
there in their business, butyet you're able to, to teach via
(23:09):
the course.
You know what people need to beable to do, which means they
get access to you.
That's why I'm saying it's awin, because there's no limit on
the amount of courses you can,you can sell and people can come
in and learn, which is great.
So I'm super thrilled to tohear that.
Um, dude, before we hit record,you were talking about you
bought into a photographyfranchise at 22 and you were,
you were running that.
And one of the comments youmade to me was Interesting where
(23:30):
you said you, you hired andfired a lot of stuff.
Is that something?
That that's?
That's kind of been a Bit of a,I guess, a sticking point for
you for business, like you'veseen these people come in and go
, come in and go.
Even now, talking about editors, are hard to keep around there.
You know chasing cats.
How, how do you find in likeattracting good people?
You know working with teams andthat kind of stuff.
Colton Havens (23:51):
Well, I think that comes from experience is
finding the right people,because the people that are with
I'm with now are like top Apeople.
But you also got to pay morefor those top people.
And also one of my you know oneof the og like, when I first
started running my photographyfranchise, I thought everybody
could do sales and so I justhired anybody that showed up.
(24:11):
I just figured anybody could doit because I could do it, and
then through my experience ofHiring people and then them
working, you just got that feelof people and back you finally
got the feel of people in aninterview.
People most people are BS andso the interview process I would
after like year two I didn'teven interview you, you just
(24:32):
started Wow lasted 10 to 15minutes.
I could see who you were andthat first 10 to 15 minutes in
the sales gig.
Walt Bayliss (24:40):
So your interview is literally come in and do your
thing.
Colton Havens (24:43):
Yeah, come in, I'm gonna show you how to do
these sales, and now you go,because I need to see how you
interact with strangers and nice.
Thing is is the people thatwould get paid by not doing it
right Always had good hearts andwere honest, and those people I
, if they wanted to, I couldteach them to become good.
And then there was other peoplethat could do everything right
(25:05):
and never get paid because their, their vibes or their
intentions were off.
So there were some people thatjust attracted money to them and
other people that would did nomatter what they did, they
weren't gonna get attracted.
Walt Bayliss (25:17):
They were just in mind wasn't right.
The heart wasn't in the rightplace.
Colton Havens (25:20):
Yeah, and you, I could tell that right off the
bat.
Within after my Second year, Ino longer did interviews with
you and face-to-face on a chair,unless we were.
I just did it on the kiosk andI said here's what we do I'll
pay you in the interview process.
If you get a sale, you keep themoney today so you can actually
get paid to be here right now.
(25:40):
And that was so where I could10 minutes to you, talk to two,
three people.
I'm okay, dude, it's not foryou.
They're like oh no, dude, thisjob sounds great.
I was like no, dude, it's notfor you.
Wow, you know.
So I think there's.
Walt Bayliss (25:53):
There's so many business owners, so many people
getting started that wherethat's kind of hiring and firing
thing really Trips us all up.
You know, it's like somebodycan perform really well in an
interview and then like this isthe guy, and then they get into
the, into the chair, and it'slike, yeah, they're not the guy,
they, they, they're great atinterviews, but they haven't
really got what it takes.
That's an amazing, that's anamazing model to take.
(26:13):
It's not on the job training,it's an on-the-job interview.
It's like, literally, come inhere, it's spent two minutes
with me while I tell you whatyou got to do.
Now you do it and that's theinterview and you get paid for
the time.
But you know, I get to see youin your, in your real element,
which is which is amazing.
So you went from that.
You went from the, thefranchise business.
Did you sell that, by the way,or did you shut it down?
(26:34):
No, covid took it out oh dude,okay, all right, yeah, so many
doors there, like one day I waslike I am, I'm not.
Colton Havens (26:41):
I was like, hey, I'm not gonna go in today
because of this stuff that'shappening for COVID.
I did.
I was like, yeah, dude, Iunderstand.
And then the doors neverreopened after Wow man, so many
businesses.
Walt Bayliss (26:52):
I I remember the day walking down through a
shopping mall with my, with mydaughters, and there was another
business with business clothes,you know, across the front of
it and I had tears coming downmy face and and my daughter said
to me, dad, did you know thesepeople?
And I said no, I didn't knowthese people.
But that's another familythat's just like been taken out,
and not only their family buttheir employees and you know all
(27:14):
that kind of stuff Like it ripsme up actually to to see you
know business owners taking thatstruggle, which is Thankfully
Behind us now.
But you know the next challenge, I'm sure it's just around the
corner.
One of the things that can,that can solve people's out of
business challenge is, of course, driving traffic through
different Mechanisms, right, Ialways say to people I've seen a
(27:35):
lot of businesses go under, butnot one of them because they've
got too many customers Right.
So using TikTok and shorts andshort form video content is the
way right now to to bring inthose people.
So we were talking to beforeabout Get and start it, doing
those first hundred videos.
Have you got like it is peoplediving in?
And again, I'm gonna give thatlink.
It's master class.
Master class dot.
(27:55):
Yes, colton Dot com.
Master class dot.
Yes, colton dot com.
Have you got like?
If have you got a cheat sheet,can people like download that
and go?
Okay, cool day, one, new ticktock, yeah.
Colton Havens (28:05):
Yeah, that's gonna be an all-out class like
it's beautiful that gives themevery single step, every single
thing, every reason why that'sgonna go over literally
everything they could possiblyneed Inside that master class to
get started.
Walt Bayliss (28:20):
I'm gonna be checking it out as soon as we're
done, because we've got somewhole some cool stuff coming
through May.
Do you use some?
Do you use any tech like areyou?
Are you using a buffer or usingany kind of Automation tools to
do it, or are you doingeverything manually?
Colton Havens (28:35):
I Mean I'm using secret sauce.
Walt Bayliss (28:37):
You don't have to tell me it's like it's, it's
cool, but I mean I don't.
Colton Havens (28:41):
I mean I use a phone to record and then I use
my laptop to record and I usecap cut to edit, which is a free
app, and then I post, post itand that's it.
I also I've been using a lot ofAI.
I've made some facelesschannels with AI.
So you, how are they going?
Good?
Good, and I've taught it.
I've taught that to a lot ofpeople too that have done good.
(29:03):
So using AI to like, createavatars and do voiceovers, and
they take a lot more editingthan if you just hold a phone up
and write some text on thescreen.
So, but I needed to create asolution to people who aren't
ever gonna put their face outthere, but they still want all
of the money and all of the fame, but don't want to do put their
(29:24):
face out there.
Walt Bayliss (29:25):
So now we found a way that they can do that.
Like you were saying that alittle bit tongue-in-cheek they
want it all but they're notwilling to do it.
But now we've actually found away with AI.
We're actually my businesspartner and I are Launching a
workshop in a few weeks wherewe're teaching people how to
build businesses with AI.
That sounds like an amazingmodule, like being able to
create short-form video contentwithout ever being on camera.
I think people would love tohear about that.
(29:45):
More people are shy than thanwe realize, so doing this Just a
dial in on that for a second.
You said it takes more editingto create a faceless channel.
Colton Havens (29:55):
Yeah, way more editing, man it's gonna take.
It takes way longer to make onevideo that way than it would if
you just Recorded yourselfbecause you're talking seven
seconds if you're doing itface-to-camera.
But you know yeah, but it's anAI channel.
It's not gonna be seven seconds, gonna be a minimum of 15
seconds to 30 seconds to aminute you gotta get, okay, cuz
you're not getting that humanconnection, I guess right, yeah,
(30:17):
and it's gotta be fun, and it'sgotta be even more fun and
entertaining than if you did it.
So the edits gotta happen faster.
The script has to matters evenmore the tonality.
You know you do the Adams voiceusing 11 labs that one's kind
of trendy right now but then youcan also do voiceovers of your
(30:37):
own voice.
Walt Bayliss (30:39):
Man so much to learn.
Colton Havens (30:41):
Yeah, and then you use all of that script as
your email Follow-up.
You throw that into Claude, andnow you got Facebook posts with
that content you got.
You could throw that scriptright back into vidio I think
it's vidio and you can create afull youtube channel with it and
you could do a lot ofrepurposing with AI.
It just takes longer to do that.
(31:02):
You're talking about 40 minutesto an hour per 30 second video.
Right versus versus.
You know 12,.
You know 12 minutes total formaybe four.
Walt Bayliss (31:12):
Yeah, got it.
Wow, that's.
That's so fascinating and yet,and yet, people listening going
dude, I will take the hour.
I would rather, you know, Iwould rather do the hour,
because I ain't no way I'mgetting on camera, which is
which is fascinating.
So now is we're moving towards,you know, absolutely Dominating
with this short form videocontent.
We're seeing platforms likeFacebook get less engagement,
(31:33):
just, you know, purely becausepeople are transitioning away
from that and into intodifferent channels right now.
How do do you live, sleep,breathe the algorithm?
Are you literally watchingkeywords?
Are you watching, watch times?
What's?
You know what's a day in thelife of colton haven look like?
Colton Havens (31:46):
Yeah, it's watch times all the time.
It's watch time all the time.
Watch time, watch time, watchtime that's all that matters.
And then go and watch time andresearch.
So I'm gonna check out my watchtime, see what did good, and
then I'm gonna go find videosthat are already crushing it and
I'm gonna see if I can recreatethose.
Why did they work?
You know, study it Did they?
(32:07):
Did they change?
How many times did the videochange within that 12 seconds?
Was it every two seconds?
And when they did, what didthey say in there?
And then, how many edits didthey have coming in and going
out of the video inside that 12seconds?
Wow.
So, and then I'm like, okay,that now I'm gonna make a video
like that, rotate that out.
He did one here, did one there.
(32:27):
This is the script they said.
So I'm gonna just say it likethat and then I'm gonna repost
it.
Walt Bayliss (32:31):
So do you have like, are you building models
like that, dude, are you like?
Are you creating?
You know, this is the I don'tknow, this is the alpha Moonshot
model and, like, whatever it'sgot, seven transitions change
every two.
Like, are you literallydocumenting different models
that are doing well?
Colton Havens (32:49):
Um, what did I just give you?
A good idea.
Yeah, yes and no.
Yeah, that's a great ideabecause lots of people like the
sheets.
I hate sheets.
I can just do it, I can justsee it and then I can go do it.
Walt Bayliss (33:01):
Yeah, you've got a .
You've got a natural thoughtbehind it.
Colton Havens (33:04):
Yeah, Well, I've done thousands of reps, you know
right, you know right 1000 plusvideos into this right.
So I've just done the, I'vejust done the activity.
So I see it, I can recreate itright away but, like you said,
it's probably probably be a goodidea if I could just like map
it out so I can hand it off toother people here are.
Walt Bayliss (33:24):
here are 10 SOPs for creating different styles of
videos that have crushed it inthe past.
It's a 12 second video withthis many transitions and this
type of text and that kind ofmusic and boom away.
Colton Havens (33:33):
It's a script.
Yeah, there's a script thatthey said.
Here's word for word how theysaid it, so you could do that.
Walt Bayliss (33:39):
That would show that up as a lead magnet.
Dude, I reckon you did great.
That's a great idea.
Colton Havens (33:42):
Yeah, cause I know everybody always asks me
for stuff like that.
I was like I don't know, Idon't, I don't have that to give
you, dude.
Walt Bayliss (33:48):
So you had like throw your phone up and record
it and give it to a, give it tosomebody else.
That's how I've done it.
Colton Havens (33:53):
I'm like here, let me edit.
This needs to change here andthere.
And they're like I don't knowwhat you mean.
I was like hang up, do, do, do,do, do.
Stunned, it's done.
Yeah, and I'll do all myediting.
90% of my editing I do on myphone, so, but I'm doing this
one thing right now where I'mhijacking traffic, which I'm
just going, finding videos thatare doing 10 million plus, and
then I'm doing reaction videosto them and I started
(34:15):
implementing that this this lastlike two weeks, and YouTube
right now are just that alone.
We've done over 90,000 viewsthe last couple of weeks.
Wow, that's amazing.
I'm not saying nothing.
I'm not doing nothing.
I'm just going like facialexpressions like oh, I'm
pointing to something and wowLike yeah, I'm just pointing to
(34:36):
the video that's playing,because that video has already
proven to do 30 million, 10million, whatever the number is
for the video.
So because I'm trying to get toa billion views a month,
because there's people I've donelike 60 million total but
there's people that do a billiona month that I've learned from
and went and did stuff toorganic videos and I'm like,
dang, I didn't even think thatyou could go that big.
(34:58):
So ever since I got back fromthat event I'm like okay, I need
to go bigger.
And really going bigger meansdo more videos about nothing,
more entertainment style videos.
Walt Bayliss (35:11):
Wow.
Colton Havens (35:11):
I have a purpose other than to maybe make you
laugh.
Wow, and those are the simplestones to do, and everybody's
always.
First thing is like well, howdoes that make my business
better?
How does that get me a liens ifI'm just laughing?
The thing is, a billion peoplesaw your face.
Walt Bayliss (35:27):
Right, you've got a pretty good chance that
somebody in there is interestedin what you're doing.
Colton Havens (35:30):
Yeah, you're going to get on stages, you're
going to get invited to thingslike people.
You know the fact that peoplehave seen you.
When you walk down the street,when I go skiing here on my
mountain, people stop me and gohey, you're the tix-a-t guy and
I go.
Yeah, I am, and I hand outstickers on the ski mountain.
Walt Bayliss (35:46):
Wow, that's amazing dude.
So, colton, you know what?
Of all of the things that I'mhearing, the one thing I'm
hearing is that you are a masterof the craft.
You're studying the people thatare doing it, you're recreating
, you're testing, you're livingand sleeping the algorithm like
you're the master of the craft.
No wonder people are turning toyou and going dude, make me
famous, because, like there'snobody, there's nobody that is
(36:10):
studying this art form more thanyou, which is which is
testament to this assessment.
So, huge congrats to you.
What do you think this is goinglike?
What do you, what do you thinkwe're doing in the next year or
so in terms of short form videocontent?
What do you see happening foryour own business.
Colton Havens (36:23):
Right now, like I said, my goal is to get a
billion views, so I don't knowwhat timeframe that is, so I
think by the end of the year Ican do that too.
A billion organic views, butalso getting my webinar to a
million, a million plus a year,and I'm on track for that.
Right now we're only beenrunning it for three weeks, but
the numbers say that I have itdialed in and that's eight to
(36:47):
nine months to even get up.
Wow, so I did it.
You know, I did it liveprobably 10, 12 times.
I launched it, I spent 10 grandand TikTok ads made $0.
I changed the funnel,relaunched it and then we
started making money within thenext day with the third one.
So that took me eight monthstrial air, redone, redo, retweak
(37:07):
feedback, retweak feedback andthen finally, now it's working,
Everything's dialed in.
Walt Bayliss (37:13):
Amazing 250 days to become an overnight success
man.
I love it.
Yeah, so good, so good.
Man, that is incredible and interms of in terms of the wider
market, you see, you see shortform video increasing or
decreasing in the next 12 monthsin terms of consumption time.
Colton Havens (37:28):
It's going to increase.
I mean, I think TikTok I can'tremember the video, I can't
remember the exact metrics, butTikTok does like a billion views
every minute or something.
Oh, wow, Damn.
And it's only shrinking.
So that view ratio of like aand I don't think that, I don't
know if that's the exact number,but it's something created like
(37:48):
that but it's going to shorten,so you're going to get a
billion views every 30 seconds,every 12 seconds, every.
Walt Bayliss (37:54):
You know what I mean it's going to shrink you
got to have your face up there,you got to get in there, like to
get some of those views.
That's just absolutely amazing,guys.
I'm just absolutely blown awayby the professionalism here with
Goldman and I can see why, as Isaid, the top people in the
industry are turning to this mansaying you know, let's get some
content out onto our platformshere.
I think, guys, if you want toget some traffic, if you want to
(38:17):
generate just watch time, ifyou want more eyeballs on what
you're doing, I think listeningto Colton is one of the best
things that you can possibly do.
As I said, there are people whoare at the top of their game
turning to this man saying hey,help me get this out, and I love
the fact that you can now.
You're now making thisavailable to people, even though
you're not taking on personalclients yourselves.
But, guys, if you want to, ifyou want to tap into this, like,
(38:38):
why wouldn't you?
This is, this is where you needto be to generate revenue and
view time for your own business.
So it's masterclassyescoltoncom.
I want you guys to come on overhere and grab this, because
this is absolutely huge.
Colton Havens (38:52):
And one of the things I wanted to say is even
if you're starting with zerodollars, this is the fastest way
or the simplest way you can geton the phone calls with people
to close sales for free WowOrganic videos and that's how I
started.
Even if you have zero on yourbank account and you need and
you have an offer, so you havesomeone for $1,000, you can make
(39:13):
TikTok videos and DM people andget on the phone and start
closing and growing yourbusiness from nothing Damn.
Walt Bayliss (39:20):
If there was a like short video snippet of this
interview, that would be it.
With zero dollars, you can usethis short form video contents
to generate thousands of dollars, because you can.
That's how you get people onthe phone, people in the
calendar.
That's how you get in front ofyour ideal target audience.
Colton, thank you so much, man.
I've learned a ton.
I'm literally jumping off thiscall and heading straight over
(39:42):
to your masterclass link thereand I'm just going to tap into
that because I think we've got alot to learn and, man, I'm
excited for you.
I can't wait for that.
Colton Havens (39:48):
Billion views, dude, go back in and celebrate
with us man, Come in and let usknow.
I don't know if we're going toshow up, but that's the goal.
Walt Bayliss (39:54):
That's incredible.
That's going to be great.
I'm looking forward to that,guys.
So tap in.
It's masterclassyescoltoncom.
Dude, thank you so much forsharing your wisdom and
literally taking the lid offwhat people need to be able to
do to create success in thisfast-paced field.
I really appreciate your time,man.
I can't wait to share thosesuccesses with you and, guys, as
you are listening to this, givea shout out to Colton on your
(40:15):
own socials so that you can lethim know that he's made an
impact for you and for yourbusiness moving forward.
So, dude, thank you again.
You're amazing.
Colton Havens (40:24):
Thank you, bro.
Thank you for having me.
This was fun.
Walt Bayliss (40:26):
You're incredible.
Cheers Colton.
Thanks man, see you guys.
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