May 7, 2025 • 51 mins
Jeff Hunter's meteoric rise in the AI space is nothing short of extraordinary. Once known primarily for his virtual assistant business, he now commands an audience of over 3.4 million people in the world's largest AI community on Facebook. With a single post, he can reach millions – a responsibility he doesn't take lightly.
What makes Jeff's story particularly compelling is how he combines his project management background with marketing expertise and AI knowledge to create a unique value proposition. "I feel like I'm living in my absolute best combination of everything," he explains, describing how his past corporate experience, marketing skills, and tech understanding converged perfectly as AI exploded into the mainstream.
The conversation takes a sobering turn as Jeff shares his evolving perspective on AI's impact on jobs. While he became famous for saying "AI won't replace you; the person who knows how to use AI will," he now acknowledges that certain professions face existential threats from advancing AI capabilities. Call center agents, marketers, copywriters, and data analysts may soon find themselves competing with AI systems that work faster, better, and cheaper. This reality check is balanced with practical advice on how to position yourself on the right side of this technological revolution.
Perhaps most valuable is Jeff's insight into audience building in the AI era. "Everybody is looking for an audience, which is why it's really important to build one," he emphasizes. Through creating genuinely helpful resources – guides, templates, and actionable advice – he's built trust with millions who turn to him for guidance in navigating the AI landscape. His strategy focuses on "leading with value" across platforms like Facebook Groups, TikTok, and Threads, demonstrating that even without an existing following, valuable content can still go viral.
As AI tools make content creation easier for everyone, Jeff stresses the increasing importance of authenticity. "People genuinely want to follow people that they trust and believe are authentic," he notes, suggesting that as synthetic content proliferates, genuine human connection becomes more valuable, not less.
Ready to leverage AI in your business or career? Follow Jeff's example by focusing on your core expertise while using AI as a tool to enhance your fundamental skills. As he wisely cautions, "In five years, no one's going to be talking about AI, because everything is going to be AI." The opportunity isn't in becoming an "AI person" but in becoming exceptionally good at your specialty, powered by AI's capabilities.
Influencers: Add a powerful monetisation strategy to your audience. Click Here
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Walt Bayliss (00:00):
Today's episode of the Influencer Empires podcast
is brought to you by the EmpireProgram with White Label Suite
powering our influencers andbuilding their empires.
Ladies and gentlemen, welcometo the show.
We have an unbelievable specialguest coming back for a second
time with me and that onlyhappens with the very, very,
very best.
But the world has changed forour special guest, who's joining
(00:21):
us in just a moment.
This man has come from acorporate background where, as a
project manager, he broke free,created an incredible company
and became something of acelebrity in the entrepreneurial
space.
And then AI happened.
And then he's rocketed to theowner of the largest AI company
(00:41):
in the world.
He has 3.4 million members ofhis AI community on Facebook.
He has 60,000 followers on hisFacebook page itself.
He has over 25,000 people thatfollow him on LinkedIn.
He is in the top 1% ofTikTokers around the world with
some incredible viral videos.
There is nobody that referencesAI like this man.
(01:03):
He has become a person ofinfluence, he is a good friend
and he is the incredible JeffHunter Dude.
Thank you so much for jumpingon
Jeff J Hunter (01:12):
Wow.
I need to definitely cap thatintroduction.
You can be a hero man.
You can be on stage with that,and deservedly so.
When we caught up, you weredoing amazing things.
You had an incredible businesswith VA Staffer, which is your
amazing VA program, which I knowthat you've now trained all
your VAs on AI and that's thefuture.
(01:32):
But you would not have calledyourself an influencer.
You were an entrepreneur.
But now, dude, you push abutton and more than 4 million
people see your stuff Like dude.
This has been a roller coasterin the last 12 months for you.
Yeah, it's definitely not.
It wasn't on my bingo card for2025 to run the largest AI group
(01:56):
.
When I talked to you last, Ihad just started the very
world's first ever AIcertification program for
consultants.
I remember I don't know if youremember but I used to get so
much crap, like what gives youthe qualifications to start this
AI consultant program.
At the time, in March of 2023,I was the only person that I
knew who was making money goingto companies and consulting them
(02:18):
on how to use AI
Walt Bayliss (02:20):
Right
Jeff J Hunter (02:21):
and look how it's progressed since then.
It's out of control and youknow I'm super honored that I've
been able to, you know, likeinspire so many people how to
use AI and you know it's it's.
The other interesting thing isthat it was totally kind of
almost reluctant, like I didn't.
You know I didn't, like I did Itry to become huge and stuff.
(02:45):
Like no, I just said yes to theright things.
Walt Bayliss (02:48):
Wow.
So how has life like?
Life must have changed for you,because, again, we caught up.
You were doing incredibly well,you had an amazing things
happening and now your AIcertification program is huge,
but how has life changed?
We talked about Savage Marketer, of course, being your starting
point and how you got the breakwith that, but this kind of AI
space where you have justexploded to become one of the
(03:11):
top dogs in this area, it musthave changed things for you
personally.
Jeff J Hunter (03:17):
I'm getting asked to speak at a lot more things.
Walt Bayliss (03:20):
Great.
Amazing,
Jeff J Hunter (03:21):
and I think what's been very interesting is
this is something that ifanybody's listening here and you
get one takeaway from this,it's this is that everybody is
looking for an audience, whichis why it's really important to
build one.
Oh sure, I think that's the realhook line and sinker is that
(03:45):
when you have something asvaluable as an audience.
I have 160 plus AI consultantsin my program.
I've got over 500 people now inmy AI training.
I've got 20,000 people on mySavage Marketer AI newsletter
called the tip.
ai, and we have a Facebook groupthat's got 3.4 million people.
(04:07):
Like you said, I, I push abutton and it goes out to 3.4
million people and it justchanges the dynamics.
It also gives you a little bitmore responsibility.
Um, you know you have to.
I I am a little bit morecareful and even as a savage
marketer, you know like I haveto be careful a little bit about
what I post, just because ofFacebook.
Like this is the scary part.
(04:29):
Ok, we had to lock down theFacebook group because Facebook
was penalizing us for stuff thatpeople was posting in our
Facebook group, saying yourFacebook group is violating our
policies because you areallowing people to post this in
your group.
So now imagine this a Facebookgroup with 3.4 million people
where, if I showed you the stats, I mean, we have thousands and
(04:52):
thousands of people to try topost every day.
As we speak right now, just fortoday, we have over 1500 people
that have requested to eitherpost a comment, create a post or
join the Facebook group.
That have gone unanswered.
And that's with two dedicatedpeople that that's their job
every day when they wake up isto monitor that group.
(05:14):
So, yeah, it can be a littlecumbersome to say the least.
Walt Bayliss (05:19):
That's insane.
Just even to monitor that toadmin that You've obviously had
to expand your team massively orreroute your team to handle
that kind of volume.
Jeff J Hunter (05:30):
Yeah, I've definitely stolen some people
from my virtual assistantbusiness to work on the AI
business and the AI has grown sobig that I've actually just
separated it as of Friday.
Officially, we have a newcompany that was formed called
AI Persona, so it's completelydifferent than my other business
(05:52):
, so I've had to separate intotwo different entities because
it was starting, especially fortax reasons, it was just
starting to take over everything.
Yeah, and considering my firstbusiness was a California
company, I wanted to make surethis new company was not a
California company, just for taxpurposes.
Walt Bayliss (06:08):
Where did you end up, by the way, just purely out
of entrepreneurial interest.
Jeff J Hunter (06:12):
Wyoming is where I found out there's lots of
reasons why people start theirLLCs in Wyoming.
For example, you can pay a lawfirm to do your paperwork and
address for 200 bucks in Wyoming.
Walt Bayliss (06:25):
Hello, thanks for coming.
Yeah, absolutely so, that'schanged.
But what's changed in your day?
You used to be talking topeople about their marketing.
You used to be helping peopleout with their VAs.
What's your day look like now?
Man
Jeff J Hunter (06:40):
the same.
Walt Bayliss (06:41):
Right, why?
Really?
Jeff J Hunter (06:43):
This is the thing that I think most people get
wrong with AI.
People, AI is still just a tool.
Right, it's just a tool.
If you're a marketer, AI isgoing to make you do marketing
better.
Right, For me, because we havea virtual assistant company.
(07:03):
We're using AI to make ourvirtual assistants better, and
this is where I think thebiggest opportunity also lies is
that it doesn't matter whatbusiness you're in, there is
absolutely a way and I wouldchallenge anyone with this to
send me a business that we can'tfigure out, a way to use AI to
(07:24):
make it better.
Now, would it be shocking toyou to know this, Walt, that
only 87% of businesses todaystill don't have AI in their
workflows?
They still don't have some sortof an AI integration.
Walt Bayliss (07:40):
I'm surprised it's that high man.
I would have thought that lessthan 10% of people would have
adopted AI already.
But yeah, no, it doesn'tsurprise me.
Jeff J Hunter (07:46):
That's the latest numbers.
I mean it used to be 3.8% backin 2023.
And they said by 2024, it wasprobably like 6.4.
So I'm looking at it now as,hopefully, even if they've
doubled it, that's 12%.
Even if they've doubled thenumber of businesses, that's
still only 12 to 13%, right.
Walt Bayliss (08:08):
Opportunity Huge.
Jeff J Hunter (08:12):
The interesting thing, though, is that it's
estimated that in 2025, chatgptwill have 1 billion users.
1 billion that's what ChatGPT'slatest trend is looking like.
We're going to have a billionusers, so it's catching on, but
still, you know who the highestdemographic of adopters are?
(08:34):
Right,
Walt Bayliss (08:34):
tell me
Jeff J Hunter (08:36):
students who don't want to do their homework.
The highest adoption rate arestudents.
Walt Bayliss (08:42):
They're going to come into the workforce and
they're going to have thatmassive advantage because
they've been introduced to it.
So, dude, like you push abutton and 3 million people see
your post, you know 3.4 millionin the Facebook group, even just
your Facebook following alone,just people following you
personally on Facebook.
Are you seeing you mentioned aresponsibility there, like?
(09:02):
Are you feeling the weight ofbeing an influencer in any way,
or are you riding that wave?
Jeff J Hunter (09:12):
You know I'm going to say something For me
personally.
I feel that I've had to kind ofcome up a bit on what I post
about, like I've had to kind ofjust level my quality up a
little bit more.
I do want to shout out some boys, like Austin Armstrong, who has
(09:33):
really been pushing me to justcreate better content, more
valuable content stuff, and forme, because my typical audience
are business owners, executives,leaders like I've really only
kind of created content towardsthem.
So I've kind of learned how tocast a wider net now, because
when I only have 50,000, 100,000people I know that sounds like
(09:56):
a big number, but compared to3.4 million it's a small number.
But in my own network, at 50 toa hundred thousand people that
are all basically businessowners, entrepreneurs, leaders I
know exactly what to writeabout.
But now when there's 3.4million people and they're all
walks of life, people that arejust learning AI, people who are
(10:17):
skeptic of AI, people that arejust using it for making funny
profile pictures, versus peoplethat are using it for business
right, there's all sorts ofwalks of life in there.
So what I'm doing is I'mbasically casting a wider net
and doing more content thatbrings more people into the fold
(10:38):
and opens their ideas of justhow they can actually use AI in
a way that's useful for theirlife, no matter what walk of
life they're in.
Walt Bayliss (10:49):
Nice man, and I think I mean everything that I
see in your content is makingthat message really, really
clear.
Do you think about the metricsbehind your social media growth
as a business?
Now?
Are you literally looking atyour TikTok, your Instagram,
your Facebook?
Are you measuring that growthas a KPI?
or is it just happening byaccident?
Jeff J Hunter (11:10):
Well, I've always done that.
I'm a huge data geek, so for me, I'm always thinking about
growth metrics, engagementmetrics, things like that.
You know, like I have actuallybeen posting less content
recently just because I've been.
You know, it's Easter break andmy kids are out and you know
(11:34):
things like that.
So, like I'm actually at alower point, I'm only getting
about 4 million views right now,the past 28 days, compared to
what I'm getting six to 10million views.
I'm going to share my screen forthose of you I don't know, for
those of you who are justlistening in, I'll try to
describe what you're seeing here.
But, like, if I click on my ownprofile here on the
(11:56):
professional dashboard this is,by the way, not a page, this is
just my personal profile I cansee that in the past 28 days,
4.4 million people have seen mycontent, or 4.4 million views,
1.7 million people.
That's the difference betweenreach and, by the way, for those
of you who are kind of new tocontent marketing, reach is
(12:17):
literally how many people haveseen your stuff versus the views
.
This is how many.
Like you could have one personwho looks at something three
times right, and I've got 27,000people interacted with my
content likes, comments, shares,clicks.
I've had 15,000 followers thelast 28 days and I can see, you
(12:41):
know and when I said that I'mreally expanding out my reach,
you know, like here's, there'snew technology coming out, like
this Manus AI and this Manus AIapp.
Here, this is, you know, acomment, the new stuff that's
working really well.
By the way, just to give youguys a little cheat code, it is
(13:02):
oh, I did get 60,000 followers.
I didn't notice that.
When did get 60,000 followers?
I was going to say, well, 59,000.
But you are right.
As of today, I have 60,000followers.
Walt Bayliss (13:16):
Absolutely amazing and deserved.
Jeff J Hunter (13:19):
This is the stuff that I'm talking about, though.
Want to learn AI?
Want to earn with AI?
Here's how to do it.
This is working really well.
This stuff here, where I'm justdropping some comments in there
because it's too long for anormal post, but it gets
people's attention, hooks themin, and then they read the
comment section for more.
So there's a little contenthack for you guys.
Walt Bayliss (13:38):
I love it, and you're obviously plugging in a
whole bunch of automation in theback end of that, helping
people get started with yourprograms and get into, you know,
paid memberships and that kindof stuff.
Jeff J Hunter (13:47):
Yeah, so that even that post right there was
actually created with AI copytools, which is the AI
copywriter suite that I launched, and actually that's how I got
featured in EntrepreneurMagazine and stuff was from the
app that I launched.
Walt Bayliss (14:02):
But I mean Forbes Entrepreneur Magazine.
Like dude you have become.
Did you ever think you weregoing to be a cover girl?
Like I mean dude is there acenterfold that we should know
about?
this.
There's something going on here, no man.
Jeff J Hunter (14:17):
I mean.
So it all started.
It all started with and this iswhat I love, walt, because this
is the same place I met you itall started at a mastermind.
Walt Bayliss (14:26):
Yeah.
Jeff J Hunter (14:27):
Right and I'm excited I'm going to be there
next week too.
But it started a mastermind.
I got invited to come speak atan event and a couple of years
ago I had launched a BlackFriday offer and actually I take
it back.
It was last year.
So last year for Black Friday Ilaunched a program and we did a
(14:54):
Black Friday sale and itcrushed.
We did $50,000 in pre-salesbefore Black Friday even started
, so we made over 100 salesbecause it was a 497 offer.
We did over 100 sales beforeThanksgiving dinner on Black
(15:17):
Friday deal.
We did another 20K on BlackFriday that weekend up until
Cyber Monday.
So we did about $70,000, about$75,000 in total on the
promotion.
And the crazy part was AI madethe entire thing.
It came up with a survey thatwent out to my clients to find
out what they wanted to buy.
(15:37):
We came up with what the offeris based on the challenges and
pain points that they identifiedin the survey we sent out.
The survey was very the surveywas even made with AI.
We used AI to analyze theresults from the survey and then
we literally use AI to come upwith everything that people
wanted for us to make for themfor Black Friday.
(15:58):
We crushed Black Friday.
We did 70K in sales and then Iwas asked to come speak about it
at an event.
And that was when, at the event,I said something very funny.
I said I was very lazy.
So on the sales page, Iactually said I want you to
create the sales page in thestyle of Dan Kennedy, the legend
(16:22):
behind the no bs for marketingbooks.
He's like the godfather ofdirect response marketing.
Well, it just so happened thatin that room was a guy named
Partiv Shah who was theco-author of the latest book
that was already basically doneand about to go out.
It was with Dan Kennedy's nextbook.
(16:44):
He was the co-author and it wasabout guess what?
The no BS Guide to MarketingAutomation and Artificial
Intelligence, and he loved whatI shared.
I did a breakdown of everythingwe did and how we use AI and he
goes.
I think that if I pitched thisto Dan Kennedy, he would love it
(17:04):
and I think he would put it inthe book.
I said no way he goes.
The problem is the publishershave given me three days and
it's on the final revision.
Can you get me this in threedays?
Oh my gosh.
Let's just put it to you thisway.
Here's the book.
There it is the no bs guide tomarketing, the ultimate no holds
(17:26):
barred guide to technology,automation and artificial
intelligence by dan kennedy andpartive.
And if you look and fastforward to chapter 14, there it
is, lo and behold, it's your boy.
There it is.
Look at that case studyartificial intelligent, how I
use artificial intelligence tocreate a Black Friday sales
(17:48):
funnel and it's a really beefysection, super beefy Picture of
myself in there, picture of mysales funnel.
And here's what's crazy.
I just said, yes, I can makethat happen.
I can make that happen.
I mean, people would pay to bepublished in a book with Dan
Kennedy, let alone be askedRight, and, by the way, I don't
(18:12):
even think you can pay to dothat.
So it was such an incredibleopportunity I said yes.
Now did I know thatEntrepreneur Magazine was gonna
make that book?
Their editor's pick for Marchand April of 2025 and feature
(18:32):
10x.
look at this 10 extra sales casenumber three right here
Walt Bayliss (18:38):
wow, that's a launch right on the cover,
Jeff J Hunter (18:42):
and then and then this was the part that was
mind-blowing, because my localBarnes Nobles was actually sold
out.
They did not have EntrepreneurMagazine and they said, well,
come back and come back.
And finally I kept coming backand they didn't have it.
I said, fine, I'm going to goon Amazon and order 10 of them,
you know, because I know it's inthere, because it says page 52.
(19:06):
See, it says page 52 on there.
Walt Bayliss (19:09):
Love it,
Jeff J Hunter (19:10):
lo and behold.
I look and see, let's look atpage 52.
It's the center story.
Walt Bayliss (19:16):
Wow.
Jeff J Hunter (19:18):
Look at this, the center story.
Look at that.
Ai made his marketing.
He made 70K on the promotionand it's a seven-page centerfold
.
Walt Bayliss (19:30):
They could have taken anything from Dan
Kennedy's book, but they tookyour story from it.
Jeff J Hunter (19:34):
They took that chapter.
They were just inspired, andthat's what I said earlier, like
one of the things that reallyexcites me is that I literally
know that I've inspired, like Ieven inspired an editor at
Entrepreneur you know that'samazing, dude.
Walt Bayliss (19:50):
That's incredible.
I think, like the, youmentioned the responsibility of
that before leveling up yourcontent and doing that kind of
stuff.
I mean, you're still you.
You're the guy that I spoke tothat we got on so well.
You're the dude that loves hiscar Like we gelled on so many
levels, but now you have peoplethat are genuinely inspired by
you and you're moving thatforward.
(20:11):
What do you think that lookslike for you 12 months out?
Jeff J Hunter (20:14):
Yeah, Well, the Facebook group obviously is just
massive and I really want tojust share people and for me,
I'm just using it really todrive awareness on just like how
AI can be adapted, especiallyfor business.
But also I also feel like Ihave a massive responsibility
(20:34):
because of the reach.
I have to make a lot of peopleupset, to make a lot of people
upset and I have to tell thepeople the truth man, which is
AI, is absolutely coming foryour job.
You know, one of the thingsthat really scares me is, you
know, in the Philippines, which,as you know, my virtual
(20:54):
assistant, most of my teammembers are in the Philippines
and most of them have worked atcall centers and stuff and their
family is still call centersand call centers is 13% of the
entire Philippine population,13% of the entire economy is
call centers in the Philippines.
They have full towns, townsbuilt around call centers.
(21:15):
They have the restaurants inthe call centers.
They have the security insidethe call centers.
They have the security insidethe call centers.
They have all the food placesand everything around it, the
support of the cleaning.
I mean, it's not just the callcenter, it's so many things
attached to servicing and thebuildings that are going to go
out of.
They're just going to benon-existent.
(21:36):
Because, I'm telling you, thevirtual AI agents that are doing
calls, 1,800 calls concurrentlyat the same time cheaper,
almost almost I shouldn't saycheaper, almost as almost the
same cost.
If and my guess is, by the endof the year, it'll be cheaper
(21:58):
than hiring a human, even in thePhilippines, where the average
call center agent makes lessthan $300 a month.
Okay, so imagine the bar is low.
All you'd have to do is get thesoftware to be less than $300
to replace.
Walt Bayliss (22:13):
And, honestly, 1800 times the volume.
Jeff J Hunter (22:16):
Yeah, and even if it was $500, I mean just the
quality, the English, I mean theaccents.
Well, you can get an Australianaccent, you can have a UK
accent, you can have a Southernaccent.
You could have an answer likethanks for calling Southern Mail
, how can I help you?
You could have the AI dowhatever and it never complains,
(22:40):
it never calls in sick, nevertries to steal your clients and
it doesn't.
You know, like there's justinfinitely I can't even tell you
infinitely more benefits ofhaving AI over humans when it
comes to jobs like that.
Walt Bayliss (22:55):
So so you're saying that like you feel you
feel the responsibility ofsharing that.
Like you know that the AIyou're known as an AI influencer
and that AI is going to makesuch an impact.
But you're also famous forsaying AI won't replace you.
The person who knows how to useAI will replace you.
Like so, you're trying to skillup people around you.
I'm almost transitioning awayfrom that man.
Jeff J Hunter (23:17):
I hate to say it, but the AI is evolving too much
man.
It's evolving too much Like itwill absolutely.
There's absolutely people thatit's absolutely going to replace
call center agents, absolutely.
The only time it will not isbecause it might have a reverse
effect.
There might be a flip soon.
Well, there might be a flipwhere companies say, hey, call
(23:38):
us today, we have real humans onthe line.
That could be the flex thatcould be happening.
But marketers watch out, socialmedia experts, copywriters
watch out, call center agentswatch out, data researchers,
analysts bye-bye.
(24:00):
I mean, grok released deepresearch, Chad GBT has deep
research Perplexity already bydefault before they added deep
research.
And they added deep researchwas doing better research than
most humans, I know, a lotfaster.
I mean, there are entire careerpaths that will be completely
wiped out, sliced like a katana,and AI just does it faster and
(24:25):
better and cheaper, and it'sjust a fact.
So, yes, ai will replace someof your jobs and, to some, the
person who's using AI willreplace your job.
I just made a post the other dayand I got a lot of flack for it
and I said stop hiring humans.
I said whoever's hiring humansright now, stop.
(24:47):
And here's why Because rightnow, if you're not hiring one
human that can do the job offive to 10 because of AI, you're
not making a good hire.
Because very soon, every singleperson will be hypercharged,
empowered by AI, and I'm tellingyou, right now, the workforce
is dying.
(25:07):
It's dying to find people whojust use AI, like my VA, my
Filipino VA, jackie.
She's worked for me for threeand a half years.
I would have never, three yearsago, asked her to do
newsletters or slidepresentations or Facebook posts,
but now I have created a bot.
Right?
I have four different AI copytools that literally are like
(25:29):
here's my social media postwriter.
Here's my slide presentationwebinar maker.
Here's my newsletter writer.
Here's my blog writer, and shejust operates all of those tools
.
Walt Bayliss (25:40):
Yeah, and she's given her.
You've skilled her up.
Jeff J Hunter (25:42):
She can do five jobs.
Walt Bayliss (25:44):
Yeah, yeah, and she was already amazing and now
she can do five times moreamazing work in so many
different fields.
So, dude, I think, like I justI Googled while we're chatting
and you asked me a statisticbefore and your comment was 87%
of businesses aren't using AI.
I was surprised that it's eventhat high.
But here's something as nowfocusing on you as an influencer
(26:06):
in this space as I Google this57% of high school kids, when
asked about what they want to dowhen they leave school, answer
that question by saying theywant to be an influencer.
How do you think?
That's a staggering statisticfor me as a parent of teenagers,
but that is the truth.
(26:26):
57% of kids, when asked whatthey want to do, they say I want
to be an influencer becausethat's what they're seeing in
their devices all day.
That's the people they'reconnecting with.
They're connecting with thesuccess stories as influencers.
Here's my question to you as anexpert in the AI space with the
success stories as influencers.
Here's my question to you as anexpert in the AI space how do
you think the world ofinfluencers will be impacted
(26:47):
specifically by the advent of AIagents and bots coming through?
Jeff J Hunter (26:52):
Well, two things come off the top of my head.
Number one is people genuinelywant to follow people that they
trust and believe are authentic,and I believe that building a
personal brand is reallyimportant because that helps
establish that.
(27:13):
Number two and it's almostrelated to number one is you
need to foster a community ofpeople that believe in the brand
and trust you, whether that'san email list, facebook group,
school group, whatever you needto foster that community because
you need people are going to belooking at who's real, who's
(27:37):
legit.
Right now, like there's againshout out to austin, love him to
death, but he's got acompletely uh, faceless.
You know ai, and now he's gothis avatar, where you can put
his own avatar, and he's noteven in the videos.
Like it's a fake version of himand I'm like I'm mind blown
because people don't even knowyou know.
(27:58):
Yeah, exactly the one thing Iwill say from the influencer
side is that you have aninfluencer of what you know.
I'm sorry to be skeptical, butan influencer of what.
I'm an influencer because I'm afirst mover in AI.
I show people how to use AI.
(28:19):
I'm a first mover in AI.
I show people how to use AI.
I'm trying to help people avoidlosing their jobs or helping
them retrain so that they canhave a better job with AI.
You know, there's a veryspecific reason why I influence
people, obviously, influencebeing the root word behind that
right Influence.
What is that influence that Ihave?
(28:39):
Am I influencing the world byshowing them useful things?
Right, like an influenceronline, on YouTube?
Like what?
Like Vitaly, who goes aroundhe's actually we'll see if Trump
saves him but he's locked up inPhilippines right now for doing
pranks and stealing policeofficers' hats and stuff like
that and being a menace tosociety?
(28:59):
Like is that influence, youknow?
So I I also think that maybe wehave a problem with screens and
kids, because I know my kidsare glued to it and you know
when, my first thing, that myfirst hint, was, well, that they
were spending too much timewatching influencers.
They are addicted to prime.
Yeah, the prime, the primeenergy drinks that literally
(29:25):
never existed until youtubestars and mr beast and friggin,
jake paul, logan paul, startedpushing the stuff.
And now these kids, they wakeup and they genuinely believe
that their life does not existwithout prime.
Walt Bayliss (29:48):
Wow, and I mean geez, that's happened in every
generation.
Like you know, it's it's onefad after the next, but, like
the, the role of AI, and youmentioned, uh, Austin there.
Uh, Austin Armstrong, who's onthe show later on, um, in a in
two episodes time actually.
Um, it was funny.
We were talking to RachelPeterson last week.
I asked her who influences you.
She said austin armstrong, andI'm like the influential people
that I'm speaking to are allreferencing austin, which is
interesting.
Austin is a prime um persona inthis space where we're talking
(30:12):
about real versus fake.
Austin's reach is 800 millionviews on channels across
different things.
That's nearly a billion viewsof non-human related content.
So let's take that high schoolkid right and an influencer, or
what.
Maybe this kid's got a talentfor dancing, Maybe this kid's
got a talent for cooking.
You know, maybe there are someentertaining ways and there's a
(30:34):
billion different ways that youcan be an influencer.
How will AI disrupt that driveof the kid who wants to be an
influencer chef when you and Iand Austin could create a
chef-based influencer channeltomorrow and bust it out to a
billion views?
(30:54):
Like, how will AI disrupt thatinfluencer space?
Jeff J Hunter (30:59):
Well, there's so many, first off, I mean one
thing is there's just going tobe more content like that, so
it's going to be harder to stickout Like.
Think about Opus Clip, right,ever since Opus Clip came out, I
mean, it used to be thatHormozy style video.
Now everyone's got a Hormozystyle video, so it's not as
impactful anymore.
(31:20):
Yeah, now everyone's got aHermosy style video, so it's not
as impactful anymore.
Yeah, you know, like peoplewant, I have seen a trend a
little bit more towards longform content, which is why I,
begrudgingly, am starting myYouTube channel.
This year.
I finally launched it.
I got my first thousand my.
I got a thousand subscriberssince I started my YouTube back
in 2014.
It took me 10 years to get athousand subscribers and in the
(31:42):
past two weeks, I now haveanother thousand subscribers.
I got a thousand subscribers inthe past month ever since I
blew up Right now.
Walt Bayliss (31:49):
you're an influencer, bro.
Jeff J Hunter (31:50):
You can push a button and 3.4 million people,
so you just got to and that'swithout that's, that's without
trying, like I I've never matterof fact, someone tagged me and
said you should follow this guy,and that's how I got a thousand
Austin Armstrong tagged me.
There it was.
So you know.
Here's the other thing I'mgoing to.
Let me, let me pull a parallelfrom the influencer marketer to
(32:12):
the HR manager, and I'm going to.
I'm going to tie something inhere.
It's really critical.
Tie something in here.
It's really critical.
It must be a miserable job rightnow to be an HR or hiring
manager, because every singleapplicant to your job has a
perfectly crafted chat GPTresume.
(32:34):
Yeah, so where do you find thereal people?
In a slew of fake chat GPTresumes?
And it goes back to thatgenuine authenticity.
I think that if you aregenuinely going to stick out as
an influencer, you have to drivereal value.
You have to be real authentic.
You have to not be afraid tosay some stuff that people don't
(32:57):
like.
You know, and again, you knowlike it's going to be hard.
The competition is going to behard.
It's going to be hard.
I know because I've been doingthis for 10 years and I'm barely
blowing up right, interesting,amazing.
Walt Bayliss (33:16):
So the next evolution for you?
I mean, you are moving, you'reopening, you're starting a
YouTube channel.
You got famous on TikTok forsome viral videos nothing to do
with what you're doing now, butnow your reach in the AI space
is going to assist you withwhatever you do.
If you had to start again, bro,if you were like, and to
achieve the level of infamy thatyou have now infamy, sorry man,
(33:38):
you're infamous.
You're one of those guys.
To achieve the level of successthat you've got now, the
following that you've got now,the audience you've got now, if
you lost everything today, whatwould you do?
What's your game plan?
Jeff J Hunter (33:49):
If I lost everything and had to start over
, I would absolutely go in otherpeople's Facebook groups and
start building my brand thereand I would start posting
valuable content on Instagram,tiktok and threads.
Now threads is, I think,overlooked.
I accidentally go viral onthreads accidentally, and the
(34:12):
only reason I know is because Ihave it so that my Facebook
posts go to threadsautomatically.
And then one time I log intoInstagram and I have little like
nine plus notifications onthreads and I click on it.
I'm like oh, that post got 400like like oh, and so I think
(34:32):
that your reach right now onthreads and Facebook reels,
facebook Groups and TikTok areprobably the easiest way to grow
your brand right now, startingat ground zero.
You don't even have to have afollowing to go viral on any of
those platforms.
You just have to post contentthat people want to see.
(34:52):
And, by the way, here's a tipIf you want people to be
interested in you, you have tobe interesting.
Best tip ever that's how simpleit gets.
You know people see me and youknow like I post interesting
(35:13):
stuff.
You know like I just funnystory of all the stupid stuff.
I post valuable stuff.
I post valuable stuff all thetime and you saw earlier funny
story.
I'm sharing my screen here.
But I post all this usefulstuff and, lo and behold, I
click on my profile, I go to mydashboard and I look at what has
(35:33):
got the most reach on my wallin the past week.
Let's take a look.
Here we go.
Just in the past couple of daysI got the Manus one, which did
really well.
But what is this one here?
32,000 views, 22,000 reach, 202interactions.
Oh my gosh.
It's a post I made about theBlue Origin flight and all I
(35:58):
talked about here was literallyhow people are hating on them.
But you know what?
I thought it was a pretty gooddeal and I said a Super Bowl
commercial in America costs $7million for 30 seconds.
It costs them get ready forthis, $28 million for the flight
to space.
But it was 11 minutes andpeople were still talking about
(36:21):
it.
Here we are a week after andpeople are still talking about
it.
They're making memes about it.
I said to me that's a 10 out of10 on the Savage Marketer scale
.
Like that is some goodmarketing.
Walt Bayliss (36:33):
Right, that's a great marketing move from a
space point of view, from a BlueOrigin point of view, it's just
.
Jeff J Hunter (36:40):
Yeah, and those, every single person won right.
And even katie perry, who'sgetting trolled or whatever,
guess what they're talking about.
Her right, she's relevant.
And you know I, you know, I'm afirm believer that most of the
times when I've gone viral evenwhen I showed you how I went
viral on tiktok it was mainlyfrom trolls.
Like trolls come, and if you,if you want to become an
(37:01):
influencer and you don't wanttrolls, you're in the wrong
business, because trolls areabsolutely critical to becoming
infamous, as you say.
The only reason why people blowup is because people love them,
and then some people hate them,and then the people that love
(37:22):
you come to your defense andthat creates that virality.
Walt Bayliss (37:26):
So I'm just gonna leave it with that.
If you deal with any of thehate yourself like does it ever
impact you?
Do you ever?
Does it ever throw you offcourse?
Jeff J Hunter (37:34):
it used to in the beginning, yeah, but now I'm at
the point to where, like Igobble it, I love, like I feed
and feast on the comments oftrolls, you know a, because I'm
like, oh, that's a good one,like I actually enjoy, like I
love a good burn, like I like agood roast once in a while, but
(37:57):
at the same time, like, does itkind of hurt me a little bit to
know that someone doesn't care,doesn't value the stuff I do?
Yeah, it does.
But at the same time, you know,if I wanted to make people
happy, I just sell ice cream.
So I'm out here to make animpact.
I'm out here to get people'sattention, and when I get trolls
commenting on my stuff, I knowthat I've said something that's
(38:18):
going to get attentionInteresting on my stuff.
Walt Bayliss (38:20):
I know that I've said something that's going to
get attention.
Interesting, do you ever we'vehad one of our previous guests
Rachel actually who said thatwhen she goes viral, she goes
viral for one of two reasonseither good reasons or bad
reasons.
And when she goes viral forgreat, for good reasons, like
the world's a happy pink placeand it's all rainbows, but when
she goes viral for bad reasonsand all of the trolls come out
and hates on her, she actuallysaid that she has to delete the
(38:41):
apps off her phone for a fewdays, like she literally has to
just completely distance herselffrom that.
And and I hearing you say thatit's it's an algorithm feeder.
It's such an interesting thinglike the posts that make the
biggest impact are the ones thatget both sides of the of the
argument, you know, combatingeach other as they're going
forward.
It's an interesting take, man.
Jeff J Hunter (39:04):
But it's you know what.
Rachel, though, love her todeath.
We're friends.
Yeah, she, she probably, she's,she's probably right.
I mean depending, depending onyour mental fortitude, you know,
and I'm not capping on hermental fortitude, I'm just
saying that some people handlestress differently.
(39:25):
You know, that's probablystressful to her and it's for
her own mental health.
She's probably just like youknow what.
I'm going to delete this foryou for a few days until the
steam calms down to where I lookat it and I just start laughing
.
Walt Bayliss (39:37):
You start laughing because you know you're going
to get 20,000 more engagementsover the period of time.
Jeff J Hunter (39:42):
Yeah, and I think that the more that you go viral
and the more that you get thehate, the more that you just
kind of get used to it, you know.
Walt Bayliss (39:51):
Yeah, right, dude, I want to just focus on that.
So we talked about audiencegrowth and strategies and that
kind of stuff that we've alreadyspoken about.
What is, what's your preferredmethod for monetization?
So getting that audience behindyou is one thing.
How do you, how do you, suggestthat influencers monetize their
audience in their following?
Jeff J Hunter (40:11):
Well, first off, you need to have something you
know.
You have to think about whoyour audience is.
I actually just got off aclient call right before this
because I think a lot of peopleI think a lot of people don't
know their audience well andwith AI, there's no excuse.
There's really no excuse.
You know, like for me, I knowwho my my audience are AI
(40:33):
enthusiasts.
They're business owners.
They're C-suite executives whoare trying to figure out how we
can integrate AI into their like, that's my target audience,
right.
Like for the Facebook group,it's that wider net.
It's the AI enthusiasts, thepeople that are just trying to
figure things out right, to havevaluable resources that you can
(40:57):
create and you can use AI tocreate these, to really offer
some value, to build thatnetwork, to build that audience,
to build that Facebook group,to build that email list.
So for me, like, I have anawesome newsletter.
We're growing at about athousand subscribers a week,
sometimes more, depending on ifI get a viral post or not.
But what's really awesome isthat we have this incredible
(41:18):
opportunity right now to justcreate lots of value, and it's
infinite value because you canliterally create really high
quality stuff.
Chatgpt 3.5, when it first cameout, it really was.
You know, it wasn't great, butnow, especially with Claude
Claude's my guy, I don't know.
I love Claude.
I feel like to me it's the bestyou know AI tool so far that
(41:42):
I've seen.
All my own tools that I makeare using Claude's API on the
back end.
I'm a huge Claude fanboy.
But, like even today, I made anew guide because you know, a
lot of people are wasting moneyon figuring out how to use
agentic AI.
Ok, have you started using anyof those AI agents yet?
(42:02):
Started to?
Yeah, so I noticed thateverybody kept saying the same
thing that they suck using theiragents, kept eating up their
their tokens that they're notgetting results out of it, kept
eating up their tokens thatthey're not getting results out
of it.
So what I did was I used Claudeto reverse engineer my top
projects and the prompts andbasically make a guide.
(42:24):
Reverse engineering on top ofthe knowledge that I know from
my Fortune 500 life as a projectmanager.
I took my principles that Iknow for building projects.
I took the reverse engineeringof the projects I had made that
were successfully built and,ironically, I used an AI cloud
to create a guide on how tocreate an app, a web app, using
(42:49):
an agent.
And then I used my guide, fedit to AI and said, now that
you've done this, I want you tocreate a master prompt and a
master prompt template.
And then, when you're done withthe master prompt template, I
want you to make a master prompttemplate to make an interactive
version of this book into a webapp.
And then it did this.
Is this right here?
(43:10):
Look at this the anti-vibecoders guide to agentic AI.
It made this whole thing.
Look at this the Anti-VibeCoder's Guide to Agentic AI.
It made this whole thing.
Look how beautiful this is.
Walt Bayliss (43:18):
It's so cool.
I actually went through this onthe weekend.
Jeff J Hunter (43:21):
Yeah, and it shows you the things you need to
learn, like what do you needabout the front end?
Like these are things that youthis is that know enough
principle.
As a project manager, I'velearned you have to know just
enough so that you cancommunicate with your subject
matter experts.
See, in the past, before AIagents, you had to have a coder
(43:43):
and you'd have to have aprogrammer that knows this, and
that You'd have to have anetwork engineer, you'd have to
have a graphic designer orwhatever.
Now you can use AI agents to doall the stuff.
And then I created this masterprompt generator here, where you
can literally click and fill inthe blanks and it starts
creating the master prompt foryou.
And I was like no way.
(44:05):
So I went on my Facebook and Iliterally I don't know if you
know about this little hack.
This is another little hack youguys can do.
You can actually save yourposts.
I have all my lead generationposts saved.
So every time I make somethingfor people to download, it
literally shows people.
Look at this.
So here's my prompt, my postfrom April 7th.
(44:28):
I said not only did I finish myguide, but I've used the exact
same thing and I said go aheadand comment below to get it, and
I have like 397 comments ofpeople that want this.
I couldn't actually respond toeverybody because I had so many
comments, walt, that Facebookwas preventing me from
commenting more.
Wow, so back to your question.
(44:49):
If you want to build a list,you want to build your audience.
You have to create things ofvalue that people really want,
and it has to be good enoughthat when you make a post, you
got people saying, yes, I wantthat, yeah Right, yeah, want
(45:12):
that.
And that's my, whether it'sInstagram, facebook threads,
linkedin, whatever like you,absolutely 100%, without a doubt
, need to make sure that you arecoming from a position of
leading with value, and that'show you earn people's trust and
get them on your list For sure.
Walt Bayliss (45:31):
And like looking back over our time here right
now, like you started by talkingabout having an audience, now
we're talking about, you know,creating the content is engaging
or feeding that audience on aregular basis, and monetizing
that is simply providing thevalue that they want.
So we start by creating, likethat's the role of the
(45:51):
influencer.
Right Is to create awareness,engage with that audience and
then feed them what they'reasking for, to keep that, keep
that cycle going.
Dude, it's so very cool.
Like your, your marketing um,your project management
marketing side, ai awareness vaworld has come to cure, yeah, to
create a behemoth, a beast,beast in this space.
(46:14):
It's incredible, bro.
Jeff J Hunter (46:15):
I feel like I'm and this is absolutely amazing
Well, I feel like I'm living inmy absolute best like
combination of everything.
Like everything I lived in mypast life as a project manager,
an IT project manager, andeverything that I.
I threw that all away to buildremote teams, virtual teams and
(46:40):
learn marketing and like for me,and even the past five years
have really been heavy, heavy,heavy, even since 2019.
So maybe six years I reallywent deep on just personal
branding and marketing, and now,with AI, it's that combination
of all the IT stuff from my pastlife.
You know how to speak tocomputers, see, I know how to
(47:01):
speak to computer and here'swhat's important I know I know
how to expect what a computer isgoing to give me back.
That's the part that peoplestill haven't figured out.
What is the computer going togive me back?
It's just like playing a videogame.
Like you know that when youpress the up button in a video
game, your dude's going to walkforward, but most people don't
understand that.
You need to understand at thecomputer level what you ask and
(47:24):
what you're going to get back,right, and then you combine that
with the marketing skills andwhat it takes to actually build
a brand.
Now you're talking because nowall the marketing and branding
and this goes back to the veryfirst original question you
asked me about how it's going toaffect Well, ai is just a tool.
Ai is just a tool to help mebuild a brand, to help me build
(47:47):
the audience, to help me createthe content right, to help me
deliver better value service tomy clients, and that's how you
need to see it in your own life.
Don't be and even I say some,this could be one of the biggest
mistakes of your life is goingall in on AI.
Going all in on AI, because Iswear to you, in five years, no
(48:07):
one's going to be talking aboutAI, because everything is going
to be AI.
Walt Bayliss (48:11):
Yeah, it won't be discussion worthy anymore, it'll
just be.
Jeff J Hunter (48:16):
Yeah, it'll be like when flat screens first
came out, if you went all out onflat screens.
Well, everyone's got a flatscreen.
Now You're the flat screen guyCongratulations.
Everyone's got a flat screenRight.
So you have to be very careful,from a brand perspective, on
where you're at.
So for me, I stay in my lane.
(48:37):
Baby.
I'm a marketer, copywriter.
I know how to get attention.
I know how to build a brand.
I know how to make money.
Ai is just a tool to help me doit better.
I love it.
Walt Bayliss (48:48):
I love it, man.
Well, ladies and gentlemen,jeff J Hunter is the Savage
Marketer.
You can check him out atsavagemarketercom.
The man is moving with thetimes, to use that cliche.
He is indeed savage in the waythat he's attracting audiences
and building incrediblefollowings and, of course, one
(49:09):
of the world's greatest mindsand influences in the AI space
right now.
Dude, thank you so much forjumping on.
I absolutely love.
I love spending time with you.
I love the way your mind works.
I can't wait to see what you'redoing next.
Give us a hint.
What like the next 12 monthsfor you?
You've got some big stuffcoming through.
What are you?
What are you looking at?
Jeff J Hunter (49:27):
Yeah, so I'm completely revamping my virtual
assistant company to be more AIoperators.
So instead of being virtualassistants, I'm really leaning
in on them actually helping runall the AI tools and operations
for companies.
And then my AI certificationprogram has been blowing up and
that's where I see like I canmake the biggest impact right
(49:49):
now in the world is by justtraining the people that are
actually going to helpbusinesses, and these businesses
.
They have budgets.
You know it's not like.
You know like literally everybusiness right now, like at
least, like I said, at least 87%, probably more, but at least
87% of businesses out there haveno clue how to even use AI and
they need people like us.
(50:10):
I bet you there's peoplewatching and listening to this
right now who have so muchknowledge that could add so much
value to a business and theyjust don't even know how to
monetize it.
You take it for granted becauseyou log into ChatGPT and make
profile pictures right when youcan actually be using it and
showing companies how to createstuff for social media and
(50:30):
marketing and email.
So I think that's the biggestimpact I have and that's kind of
what I'm going all in on isjust training the next
generation of the AI powerworkforce.
Walt Bayliss (50:39):
I love it.
I love it.
So guys don't forgetsavagemarketercom.
Go and check out the man, jeffJ Hunter.
And dude, congratulations onblowing up.
Congratulations on the successso far.
I think it is literally justthe beginning for you and can't
wait to see what comes next.
Jeff J Hunter (50:53):
Thanks for having me.
Thank you again.
Walt Bayliss (50:54):
Brooke.
Today's episode of the Influencer Empires podcast
is brought to you by the EmpireProgram with White Label Suite
powering our influencers andbuilding their empires.
Ladies and gentlemen, welcometo the show.
We have an unbelievable specialguest coming back for a second
time with me and that onlyhappens with the very, very,
very best.
But the world has changed forour special guest, who's joining
(00:21):
us in just a moment.
This man has come from acorporate background where, as a
project manager, he broke free,created an incredible company
and became something of acelebrity in the entrepreneurial
space.
And then AI happened.
And then he's rocketed to theowner of the largest AI company
(00:41):
in the world.
He has 3.4 million members ofhis AI community on Facebook.
He has 60,000 followers on hisFacebook page itself.
He has over 25,000 people thatfollow him on LinkedIn.
He is in the top 1% ofTikTokers around the world with
some incredible viral videos.
There is nobody that referencesAI like this man.
(01:03):
He has become a person ofinfluence, he is a good friend
and he is the incredible JeffHunter Dude.
Thank you so much for jumpingon
Jeff J Hunter (01:12):
Wow.
I need to definitely cap thatintroduction.
You can be a hero man.
You can be on stage with that,and deservedly so.
When we caught up, you weredoing amazing things.
You had an incredible businesswith VA Staffer, which is your
amazing VA program, which I knowthat you've now trained all
your VAs on AI and that's thefuture.
(01:32):
But you would not have calledyourself an influencer.
You were an entrepreneur.
But now, dude, you push abutton and more than 4 million
people see your stuff Like dude.
This has been a roller coasterin the last 12 months for you.
Yeah, it's definitely not.
It wasn't on my bingo card for2025 to run the largest AI group
(01:56):
.
When I talked to you last, Ihad just started the very
world's first ever AIcertification program for
consultants.
I remember I don't know if youremember but I used to get so
much crap, like what gives youthe qualifications to start this
AI consultant program.
At the time, in March of 2023,I was the only person that I
knew who was making money goingto companies and consulting them
(02:18):
on how to use AI
Walt Bayliss (02:20):
Right
Jeff J Hunter (02:21):
and look how it's progressed since then.
It's out of control and youknow I'm super honored that I've
been able to, you know, likeinspire so many people how to
use AI and you know it's it's.
The other interesting thing isthat it was totally kind of
almost reluctant, like I didn't.
You know I didn't, like I did Itry to become huge and stuff.
(02:45):
Like no, I just said yes to theright things.
Walt Bayliss (02:48):
Wow.
So how has life like?
Life must have changed for you,because, again, we caught up.
You were doing incredibly well,you had an amazing things
happening and now your AIcertification program is huge,
but how has life changed?
We talked about Savage Marketer, of course, being your starting
point and how you got the breakwith that, but this kind of AI
space where you have justexploded to become one of the
(03:11):
top dogs in this area, it musthave changed things for you
personally.
Jeff J Hunter (03:17):
I'm getting asked to speak at a lot more things.
Walt Bayliss (03:20):
Great.
Amazing,
Jeff J Hunter (03:21):
and I think what's been very interesting is
this is something that ifanybody's listening here and you
get one takeaway from this,it's this is that everybody is
looking for an audience, whichis why it's really important to
build one.
Oh sure, I think that's the realhook line and sinker is that
(03:45):
when you have something asvaluable as an audience.
I have 160 plus AI consultantsin my program.
I've got over 500 people now inmy AI training.
I've got 20,000 people on mySavage Marketer AI newsletter
called the tip.
ai, and we have a Facebook groupthat's got 3.4 million people.
(04:07):
Like you said, I, I push abutton and it goes out to 3.4
million people and it justchanges the dynamics.
It also gives you a little bitmore responsibility.
Um, you know you have to.
I I am a little bit morecareful and even as a savage
marketer, you know like I haveto be careful a little bit about
what I post, just because ofFacebook.
Like this is the scary part.
(04:29):
Ok, we had to lock down theFacebook group because Facebook
was penalizing us for stuff thatpeople was posting in our
Facebook group, saying yourFacebook group is violating our
policies because you areallowing people to post this in
your group.
So now imagine this a Facebookgroup with 3.4 million people
where, if I showed you the stats, I mean, we have thousands and
(04:52):
thousands of people to try topost every day.
As we speak right now, just fortoday, we have over 1500 people
that have requested to eitherpost a comment, create a post or
join the Facebook group.
That have gone unanswered.
And that's with two dedicatedpeople that that's their job
every day when they wake up isto monitor that group.
(05:14):
So, yeah, it can be a littlecumbersome to say the least.
Walt Bayliss (05:19):
That's insane.
Just even to monitor that toadmin that You've obviously had
to expand your team massively orreroute your team to handle
that kind of volume.
Jeff J Hunter (05:30):
Yeah, I've definitely stolen some people
from my virtual assistantbusiness to work on the AI
business and the AI has grown sobig that I've actually just
separated it as of Friday.
Officially, we have a newcompany that was formed called
AI Persona, so it's completelydifferent than my other business
(05:52):
, so I've had to separate intotwo different entities because
it was starting, especially fortax reasons, it was just
starting to take over everything.
Yeah, and considering my firstbusiness was a California
company, I wanted to make surethis new company was not a
California company, just for taxpurposes.
Walt Bayliss (06:08):
Where did you end up, by the way, just purely out
of entrepreneurial interest.
Jeff J Hunter (06:12):
Wyoming is where I found out there's lots of
reasons why people start theirLLCs in Wyoming.
For example, you can pay a lawfirm to do your paperwork and
address for 200 bucks in Wyoming.
Walt Bayliss (06:25):
Hello, thanks for coming.
Yeah, absolutely so, that'schanged.
But what's changed in your day?
You used to be talking topeople about their marketing.
You used to be helping peopleout with their VAs.
What's your day look like now?
Man
Jeff J Hunter (06:40):
the same.
Walt Bayliss (06:41):
Right, why?
Really?
Jeff J Hunter (06:43):
This is the thing that I think most people get
wrong with AI.
People, AI is still just a tool.
Right, it's just a tool.
If you're a marketer, AI isgoing to make you do marketing
better.
Right, For me, because we havea virtual assistant company.
(07:03):
We're using AI to make ourvirtual assistants better, and
this is where I think thebiggest opportunity also lies is
that it doesn't matter whatbusiness you're in, there is
absolutely a way and I wouldchallenge anyone with this to
send me a business that we can'tfigure out, a way to use AI to
(07:24):
make it better.
Now, would it be shocking toyou to know this, Walt, that
only 87% of businesses todaystill don't have AI in their
workflows?
They still don't have some sortof an AI integration.
Walt Bayliss (07:40):
I'm surprised it's that high man.
I would have thought that lessthan 10% of people would have
adopted AI already.
But yeah, no, it doesn'tsurprise me.
Jeff J Hunter (07:46):
That's the latest numbers.
I mean it used to be 3.8% backin 2023.
And they said by 2024, it wasprobably like 6.4.
So I'm looking at it now as,hopefully, even if they've
doubled it, that's 12%.
Even if they've doubled thenumber of businesses, that's
still only 12 to 13%, right.
Walt Bayliss (08:08):
Opportunity Huge.
Jeff J Hunter (08:12):
The interesting thing, though, is that it's
estimated that in 2025, chatgptwill have 1 billion users.
1 billion that's what ChatGPT'slatest trend is looking like.
We're going to have a billionusers, so it's catching on, but
still, you know who the highestdemographic of adopters are?
(08:34):
Right,
Walt Bayliss (08:34):
tell me
Jeff J Hunter (08:36):
students who don't want to do their homework.
The highest adoption rate arestudents.
Walt Bayliss (08:42):
They're going to come into the workforce and
they're going to have thatmassive advantage because
they've been introduced to it.
So, dude, like you push abutton and 3 million people see
your post, you know 3.4 millionin the Facebook group, even just
your Facebook following alone,just people following you
personally on Facebook.
Are you seeing you mentioned aresponsibility there, like?
(09:02):
Are you feeling the weight ofbeing an influencer in any way,
or are you riding that wave?
Jeff J Hunter (09:12):
You know I'm going to say something For me
personally.
I feel that I've had to kind ofcome up a bit on what I post
about, like I've had to kind ofjust level my quality up a
little bit more.
I do want to shout out some boys, like Austin Armstrong, who has
(09:33):
really been pushing me to justcreate better content, more
valuable content stuff, and forme, because my typical audience
are business owners, executives,leaders like I've really only
kind of created content towardsthem.
So I've kind of learned how tocast a wider net now, because
when I only have 50,000, 100,000people I know that sounds like
(09:56):
a big number, but compared to3.4 million it's a small number.
But in my own network, at 50 toa hundred thousand people that
are all basically businessowners, entrepreneurs, leaders I
know exactly what to writeabout.
But now when there's 3.4million people and they're all
walks of life, people that arejust learning AI, people who are
(10:17):
skeptic of AI, people that arejust using it for making funny
profile pictures, versus peoplethat are using it for business
right, there's all sorts ofwalks of life in there.
So what I'm doing is I'mbasically casting a wider net
and doing more content thatbrings more people into the fold
(10:38):
and opens their ideas of justhow they can actually use AI in
a way that's useful for theirlife, no matter what walk of
life they're in.
Walt Bayliss (10:49):
Nice man, and I think I mean everything that I
see in your content is makingthat message really, really
clear.
Do you think about the metricsbehind your social media growth
as a business?
Now?
Are you literally looking atyour TikTok, your Instagram,
your Facebook?
Are you measuring that growthas a KPI?
or is it just happening byaccident?
Jeff J Hunter (11:10):
Well, I've always done that.
I'm a huge data geek, so for me, I'm always thinking about
growth metrics, engagementmetrics, things like that.
You know, like I have actuallybeen posting less content
recently just because I've been.
You know, it's Easter break andmy kids are out and you know
(11:34):
things like that.
So, like I'm actually at alower point, I'm only getting
about 4 million views right now,the past 28 days, compared to
what I'm getting six to 10million views.
I'm going to share my screen forthose of you I don't know, for
those of you who are justlistening in, I'll try to
describe what you're seeing here.
But, like, if I click on my ownprofile here on the
(11:56):
professional dashboard this is,by the way, not a page, this is
just my personal profile I cansee that in the past 28 days,
4.4 million people have seen mycontent, or 4.4 million views,
1.7 million people.
That's the difference betweenreach and, by the way, for those
of you who are kind of new tocontent marketing, reach is
(12:17):
literally how many people haveseen your stuff versus the views
.
This is how many.
Like you could have one personwho looks at something three
times right, and I've got 27,000people interacted with my
content likes, comments, shares,clicks.
I've had 15,000 followers thelast 28 days and I can see, you
(12:41):
know and when I said that I'mreally expanding out my reach,
you know, like here's, there'snew technology coming out, like
this Manus AI and this Manus AIapp.
Here, this is, you know, acomment, the new stuff that's
working really well.
By the way, just to give youguys a little cheat code, it is
(13:02):
oh, I did get 60,000 followers.
I didn't notice that.
When did get 60,000 followers?
I was going to say, well, 59,000.
But you are right.
As of today, I have 60,000followers.
Walt Bayliss (13:16):
Absolutely amazing and deserved.
Jeff J Hunter (13:19):
This is the stuff that I'm talking about, though.
Want to learn AI?
Want to earn with AI?
Here's how to do it.
This is working really well.
This stuff here, where I'm justdropping some comments in there
because it's too long for anormal post, but it gets
people's attention, hooks themin, and then they read the
comment section for more.
So there's a little contenthack for you guys.
Walt Bayliss (13:38):
I love it, and you're obviously plugging in a
whole bunch of automation in theback end of that, helping
people get started with yourprograms and get into, you know,
paid memberships and that kindof stuff.
Jeff J Hunter (13:47):
Yeah, so that even that post right there was
actually created with AI copytools, which is the AI
copywriter suite that I launched, and actually that's how I got
featured in EntrepreneurMagazine and stuff was from the
app that I launched.
Walt Bayliss (14:02):
But I mean Forbes Entrepreneur Magazine.
Like dude you have become.
Did you ever think you weregoing to be a cover girl?
Like I mean dude is there acenterfold that we should know
about?
this.
There's something going on here, no man.
Jeff J Hunter (14:17):
I mean.
So it all started.
It all started with and this iswhat I love, walt, because this
is the same place I met you itall started at a mastermind.
Walt Bayliss (14:26):
Yeah.
Jeff J Hunter (14:27):
Right and I'm excited I'm going to be there
next week too.
But it started a mastermind.
I got invited to come speak atan event and a couple of years
ago I had launched a BlackFriday offer and actually I take
it back.
It was last year.
So last year for Black Friday Ilaunched a program and we did a
(14:54):
Black Friday sale and itcrushed.
We did $50,000 in pre-salesbefore Black Friday even started
, so we made over 100 salesbecause it was a 497 offer.
We did over 100 sales beforeThanksgiving dinner on Black
(15:17):
Friday deal.
We did another 20K on BlackFriday that weekend up until
Cyber Monday.
So we did about $70,000, about$75,000 in total on the
promotion.
And the crazy part was AI madethe entire thing.
It came up with a survey thatwent out to my clients to find
out what they wanted to buy.
(15:37):
We came up with what the offeris based on the challenges and
pain points that they identifiedin the survey we sent out.
The survey was very the surveywas even made with AI.
We used AI to analyze theresults from the survey and then
we literally use AI to come upwith everything that people
wanted for us to make for themfor Black Friday.
(15:58):
We crushed Black Friday.
We did 70K in sales and then Iwas asked to come speak about it
at an event.
And that was when, at the event,I said something very funny.
I said I was very lazy.
So on the sales page, Iactually said I want you to
create the sales page in thestyle of Dan Kennedy, the legend
(16:22):
behind the no bs for marketingbooks.
He's like the godfather ofdirect response marketing.
Well, it just so happened thatin that room was a guy named
Partiv Shah who was theco-author of the latest book
that was already basically doneand about to go out.
It was with Dan Kennedy's nextbook.
(16:44):
He was the co-author and it wasabout guess what?
The no BS Guide to MarketingAutomation and Artificial
Intelligence, and he loved whatI shared.
I did a breakdown of everythingwe did and how we use AI and he
goes.
I think that if I pitched thisto Dan Kennedy, he would love it
(17:04):
and I think he would put it inthe book.
I said no way he goes.
The problem is the publishershave given me three days and
it's on the final revision.
Can you get me this in threedays?
Oh my gosh.
Let's just put it to you thisway.
Here's the book.
There it is the no bs guide tomarketing, the ultimate no holds
(17:26):
barred guide to technology,automation and artificial
intelligence by dan kennedy andpartive.
And if you look and fastforward to chapter 14, there it
is, lo and behold, it's your boy.
There it is.
Look at that case studyartificial intelligent, how I
use artificial intelligence tocreate a Black Friday sales
(17:48):
funnel and it's a really beefysection, super beefy Picture of
myself in there, picture of mysales funnel.
And here's what's crazy.
I just said, yes, I can makethat happen.
I can make that happen.
I mean, people would pay to bepublished in a book with Dan
Kennedy, let alone be askedRight, and, by the way, I don't
(18:12):
even think you can pay to dothat.
So it was such an incredibleopportunity I said yes.
Now did I know thatEntrepreneur Magazine was gonna
make that book?
Their editor's pick for Marchand April of 2025 and feature
(18:32):
10x.
look at this 10 extra sales casenumber three right here
Walt Bayliss (18:38):
wow, that's a launch right on the cover,
Jeff J Hunter (18:42):
and then and then this was the part that was
mind-blowing, because my localBarnes Nobles was actually sold
out.
They did not have EntrepreneurMagazine and they said, well,
come back and come back.
And finally I kept coming backand they didn't have it.
I said, fine, I'm going to goon Amazon and order 10 of them,
you know, because I know it's inthere, because it says page 52.
(19:06):
See, it says page 52 on there.
Walt Bayliss (19:09):
Love it,
Jeff J Hunter (19:10):
lo and behold.
I look and see, let's look atpage 52.
It's the center story.
Walt Bayliss (19:16):
Wow.
Jeff J Hunter (19:18):
Look at this, the center story.
Look at that.
Ai made his marketing.
He made 70K on the promotionand it's a seven-page centerfold
.
Walt Bayliss (19:30):
They could have taken anything from Dan
Kennedy's book, but they tookyour story from it.
Jeff J Hunter (19:34):
They took that chapter.
They were just inspired, andthat's what I said earlier, like
one of the things that reallyexcites me is that I literally
know that I've inspired, like Ieven inspired an editor at
Entrepreneur you know that'samazing, dude.
Walt Bayliss (19:50):
That's incredible.
I think, like the, youmentioned the responsibility of
that before leveling up yourcontent and doing that kind of
stuff.
I mean, you're still you.
You're the guy that I spoke tothat we got on so well.
You're the dude that loves hiscar Like we gelled on so many
levels, but now you have peoplethat are genuinely inspired by
you and you're moving thatforward.
(20:11):
What do you think that lookslike for you 12 months out?
Jeff J Hunter (20:14):
Yeah, Well, the Facebook group obviously is just
massive and I really want tojust share people and for me,
I'm just using it really todrive awareness on just like how
AI can be adapted, especiallyfor business.
But also I also feel like Ihave a massive responsibility
(20:34):
because of the reach.
I have to make a lot of peopleupset, to make a lot of people
upset and I have to tell thepeople the truth man, which is
AI, is absolutely coming foryour job.
You know, one of the thingsthat really scares me is, you
know, in the Philippines, which,as you know, my virtual
(20:54):
assistant, most of my teammembers are in the Philippines
and most of them have worked atcall centers and stuff and their
family is still call centersand call centers is 13% of the
entire Philippine population,13% of the entire economy is
call centers in the Philippines.
They have full towns, townsbuilt around call centers.
(21:15):
They have the restaurants inthe call centers.
They have the security insidethe call centers.
They have the security insidethe call centers.
They have all the food placesand everything around it, the
support of the cleaning.
I mean, it's not just the callcenter, it's so many things
attached to servicing and thebuildings that are going to go
out of.
They're just going to benon-existent.
(21:36):
Because, I'm telling you, thevirtual AI agents that are doing
calls, 1,800 calls concurrentlyat the same time cheaper,
almost almost I shouldn't saycheaper, almost as almost the
same cost.
If and my guess is, by the endof the year, it'll be cheaper
(21:58):
than hiring a human, even in thePhilippines, where the average
call center agent makes lessthan $300 a month.
Okay, so imagine the bar is low.
All you'd have to do is get thesoftware to be less than $300
to replace.
Walt Bayliss (22:13):
And, honestly, 1800 times the volume.
Jeff J Hunter (22:16):
Yeah, and even if it was $500, I mean just the
quality, the English, I mean theaccents.
Well, you can get an Australianaccent, you can have a UK
accent, you can have a Southernaccent.
You could have an answer likethanks for calling Southern Mail
, how can I help you?
You could have the AI dowhatever and it never complains,
(22:40):
it never calls in sick, nevertries to steal your clients and
it doesn't.
You know, like there's justinfinitely I can't even tell you
infinitely more benefits ofhaving AI over humans when it
comes to jobs like that.
Walt Bayliss (22:55):
So so you're saying that like you feel you
feel the responsibility ofsharing that.
Like you know that the AIyou're known as an AI influencer
and that AI is going to makesuch an impact.
But you're also famous forsaying AI won't replace you.
The person who knows how to useAI will replace you.
Like so, you're trying to skillup people around you.
I'm almost transitioning awayfrom that man.
Jeff J Hunter (23:17):
I hate to say it, but the AI is evolving too much
man.
It's evolving too much Like itwill absolutely.
There's absolutely people thatit's absolutely going to replace
call center agents, absolutely.
The only time it will not isbecause it might have a reverse
effect.
There might be a flip soon.
Well, there might be a flipwhere companies say, hey, call
(23:38):
us today, we have real humans onthe line.
That could be the flex thatcould be happening.
But marketers watch out, socialmedia experts, copywriters
watch out, call center agentswatch out, data researchers,
analysts bye-bye.
(24:00):
I mean, grok released deepresearch, Chad GBT has deep
research Perplexity already bydefault before they added deep
research.
And they added deep researchwas doing better research than
most humans, I know, a lotfaster.
I mean, there are entire careerpaths that will be completely
wiped out, sliced like a katana,and AI just does it faster and
(24:25):
better and cheaper, and it'sjust a fact.
So, yes, ai will replace someof your jobs and, to some, the
person who's using AI willreplace your job.
I just made a post the other dayand I got a lot of flack for it
and I said stop hiring humans.
I said whoever's hiring humansright now, stop.
(24:47):
And here's why Because rightnow, if you're not hiring one
human that can do the job offive to 10 because of AI, you're
not making a good hire.
Because very soon, every singleperson will be hypercharged,
empowered by AI, and I'm tellingyou, right now, the workforce
is dying.
(25:07):
It's dying to find people whojust use AI, like my VA, my
Filipino VA, jackie.
She's worked for me for threeand a half years.
I would have never, three yearsago, asked her to do
newsletters or slidepresentations or Facebook posts,
but now I have created a bot.
Right?
I have four different AI copytools that literally are like
(25:29):
here's my social media postwriter.
Here's my slide presentationwebinar maker.
Here's my newsletter writer.
Here's my blog writer, and shejust operates all of those tools
.
Walt Bayliss (25:40):
Yeah, and she's given her.
You've skilled her up.
Jeff J Hunter (25:42):
She can do five jobs.
Walt Bayliss (25:44):
Yeah, yeah, and she was already amazing and now
she can do five times moreamazing work in so many
different fields.
So, dude, I think, like I justI Googled while we're chatting
and you asked me a statisticbefore and your comment was 87%
of businesses aren't using AI.
I was surprised that it's eventhat high.
But here's something as nowfocusing on you as an influencer
(26:06):
in this space as I Google this57% of high school kids, when
asked about what they want to dowhen they leave school, answer
that question by saying theywant to be an influencer.
How do you think?
That's a staggering statisticfor me as a parent of teenagers,
but that is the truth.
(26:26):
57% of kids, when asked whatthey want to do, they say I want
to be an influencer becausethat's what they're seeing in
their devices all day.
That's the people they'reconnecting with.
They're connecting with thesuccess stories as influencers.
Here's my question to you as anexpert in the AI space with the
success stories as influencers.
Here's my question to you as anexpert in the AI space how do
you think the world ofinfluencers will be impacted
(26:47):
specifically by the advent of AIagents and bots coming through?
Jeff J Hunter (26:52):
Well, two things come off the top of my head.
Number one is people genuinelywant to follow people that they
trust and believe are authentic,and I believe that building a
personal brand is reallyimportant because that helps
establish that.
(27:13):
Number two and it's almostrelated to number one is you
need to foster a community ofpeople that believe in the brand
and trust you, whether that'san email list, facebook group,
school group, whatever you needto foster that community because
you need people are going to belooking at who's real, who's
(27:37):
legit.
Right now, like there's againshout out to austin, love him to
death, but he's got acompletely uh, faceless.
You know ai, and now he's gothis avatar, where you can put
his own avatar, and he's noteven in the videos.
Like it's a fake version of himand I'm like I'm mind blown
because people don't even knowyou know.
(27:58):
Yeah, exactly the one thing Iwill say from the influencer
side is that you have aninfluencer of what you know.
I'm sorry to be skeptical, butan influencer of what.
I'm an influencer because I'm afirst mover in AI.
I show people how to use AI.
(28:19):
I'm a first mover in AI.
I show people how to use AI.
I'm trying to help people avoidlosing their jobs or helping
them retrain so that they canhave a better job with AI.
You know, there's a veryspecific reason why I influence
people, obviously, influencebeing the root word behind that
right Influence.
What is that influence that Ihave?
(28:39):
Am I influencing the world byshowing them useful things?
Right, like an influenceronline, on YouTube?
Like what?
Like Vitaly, who goes aroundhe's actually we'll see if Trump
saves him but he's locked up inPhilippines right now for doing
pranks and stealing policeofficers' hats and stuff like
that and being a menace tosociety?
(28:59):
Like is that influence, youknow?
So I I also think that maybe wehave a problem with screens and
kids, because I know my kidsare glued to it and you know
when, my first thing, that myfirst hint, was, well, that they
were spending too much timewatching influencers.
They are addicted to prime.
Yeah, the prime, the primeenergy drinks that literally
(29:25):
never existed until youtubestars and mr beast and friggin,
jake paul, logan paul, startedpushing the stuff.
And now these kids, they wakeup and they genuinely believe
that their life does not existwithout prime.
Walt Bayliss (29:48):
Wow, and I mean geez, that's happened in every
generation.
Like you know, it's it's onefad after the next, but, like
the, the role of AI, and youmentioned, uh, Austin there.
Uh, Austin Armstrong, who's onthe show later on, um, in a in
two episodes time actually.
Um, it was funny.
We were talking to RachelPeterson last week.
I asked her who influences you.
She said austin armstrong, andI'm like the influential people
that I'm speaking to are allreferencing austin, which is
interesting.
Austin is a prime um persona inthis space where we're talking
(30:12):
about real versus fake.
Austin's reach is 800 millionviews on channels across
different things.
That's nearly a billion viewsof non-human related content.
So let's take that high schoolkid right and an influencer, or
what.
Maybe this kid's got a talentfor dancing, Maybe this kid's
got a talent for cooking.
You know, maybe there are someentertaining ways and there's a
(30:34):
billion different ways that youcan be an influencer.
How will AI disrupt that driveof the kid who wants to be an
influencer chef when you and Iand Austin could create a
chef-based influencer channeltomorrow and bust it out to a
billion views?
(30:54):
Like, how will AI disrupt thatinfluencer space?
Jeff J Hunter (30:59):
Well, there's so many, first off, I mean one
thing is there's just going tobe more content like that, so
it's going to be harder to stickout Like.
Think about Opus Clip, right,ever since Opus Clip came out, I
mean, it used to be thatHormozy style video.
Now everyone's got a Hormozystyle video, so it's not as
impactful anymore.
(31:20):
Yeah, now everyone's got aHermosy style video, so it's not
as impactful anymore.
Yeah, you know, like peoplewant, I have seen a trend a
little bit more towards longform content, which is why I,
begrudgingly, am starting myYouTube channel.
This year.
I finally launched it.
I got my first thousand my.
I got a thousand subscriberssince I started my YouTube back
in 2014.
It took me 10 years to get athousand subscribers and in the
(31:42):
past two weeks, I now haveanother thousand subscribers.
I got a thousand subscribers inthe past month ever since I
blew up Right now.
Walt Bayliss (31:49):
you're an influencer, bro.
Jeff J Hunter (31:50):
You can push a button and 3.4 million people,
so you just got to and that'swithout that's, that's without
trying, like I I've never matterof fact, someone tagged me and
said you should follow this guy,and that's how I got a thousand
Austin Armstrong tagged me.
There it was.
So you know.
Here's the other thing I'mgoing to.
Let me, let me pull a parallelfrom the influencer marketer to
(32:12):
the HR manager, and I'm going to.
I'm going to tie something inhere.
It's really critical.
Tie something in here.
It's really critical.
It must be a miserable job rightnow to be an HR or hiring
manager, because every singleapplicant to your job has a
perfectly crafted chat GPTresume.
(32:34):
Yeah, so where do you find thereal people?
In a slew of fake chat GPTresumes?
And it goes back to thatgenuine authenticity.
I think that if you aregenuinely going to stick out as
an influencer, you have to drivereal value.
You have to be real authentic.
You have to not be afraid tosay some stuff that people don't
(32:57):
like.
You know, and again, you knowlike it's going to be hard.
The competition is going to behard.
It's going to be hard.
I know because I've been doingthis for 10 years and I'm barely
blowing up right, interesting,amazing.
Walt Bayliss (33:16):
So the next evolution for you?
I mean, you are moving, you'reopening, you're starting a
YouTube channel.
You got famous on TikTok forsome viral videos nothing to do
with what you're doing now, butnow your reach in the AI space
is going to assist you withwhatever you do.
If you had to start again, bro,if you were like, and to
achieve the level of infamy thatyou have now infamy, sorry man,
(33:38):
you're infamous.
You're one of those guys.
To achieve the level of successthat you've got now, the
following that you've got now,the audience you've got now, if
you lost everything today, whatwould you do?
What's your game plan?
Jeff J Hunter (33:49):
If I lost everything and had to start over
, I would absolutely go in otherpeople's Facebook groups and
start building my brand thereand I would start posting
valuable content on Instagram,tiktok and threads.
Now threads is, I think,overlooked.
I accidentally go viral onthreads accidentally, and the
(34:12):
only reason I know is because Ihave it so that my Facebook
posts go to threadsautomatically.
And then one time I log intoInstagram and I have little like
nine plus notifications onthreads and I click on it.
I'm like oh, that post got 400like like oh, and so I think
(34:32):
that your reach right now onthreads and Facebook reels,
facebook Groups and TikTok areprobably the easiest way to grow
your brand right now, startingat ground zero.
You don't even have to have afollowing to go viral on any of
those platforms.
You just have to post contentthat people want to see.
(34:52):
And, by the way, here's a tipIf you want people to be
interested in you, you have tobe interesting.
Best tip ever that's how simpleit gets.
You know people see me and youknow like I post interesting
(35:13):
stuff.
You know like I just funnystory of all the stupid stuff.
I post valuable stuff.
I post valuable stuff all thetime and you saw earlier funny
story.
I'm sharing my screen here.
But I post all this usefulstuff and, lo and behold, I
click on my profile, I go to mydashboard and I look at what has
(35:33):
got the most reach on my wallin the past week.
Let's take a look.
Here we go.
Just in the past couple of daysI got the Manus one, which did
really well.
But what is this one here?
32,000 views, 22,000 reach, 202interactions.
Oh my gosh.
It's a post I made about theBlue Origin flight and all I
(35:58):
talked about here was literallyhow people are hating on them.
But you know what?
I thought it was a pretty gooddeal and I said a Super Bowl
commercial in America costs $7million for 30 seconds.
It costs them get ready forthis, $28 million for the flight
to space.
But it was 11 minutes andpeople were still talking about
(36:21):
it.
Here we are a week after andpeople are still talking about
it.
They're making memes about it.
I said to me that's a 10 out of10 on the Savage Marketer scale
.
Like that is some goodmarketing.
Walt Bayliss (36:33):
Right, that's a great marketing move from a
space point of view, from a BlueOrigin point of view, it's just
.
Jeff J Hunter (36:40):
Yeah, and those, every single person won right.
And even katie perry, who'sgetting trolled or whatever,
guess what they're talking about.
Her right, she's relevant.
And you know I, you know, I'm afirm believer that most of the
times when I've gone viral evenwhen I showed you how I went
viral on tiktok it was mainlyfrom trolls.
Like trolls come, and if you,if you want to become an
(37:01):
influencer and you don't wanttrolls, you're in the wrong
business, because trolls areabsolutely critical to becoming
infamous, as you say.
The only reason why people blowup is because people love them,
and then some people hate them,and then the people that love
(37:22):
you come to your defense andthat creates that virality.
Walt Bayliss (37:26):
So I'm just gonna leave it with that.
If you deal with any of thehate yourself like does it ever
impact you?
Do you ever?
Does it ever throw you offcourse?
Jeff J Hunter (37:34):
it used to in the beginning, yeah, but now I'm at
the point to where, like Igobble it, I love, like I feed
and feast on the comments oftrolls, you know a, because I'm
like, oh, that's a good one,like I actually enjoy, like I
love a good burn, like I like agood roast once in a while, but
(37:57):
at the same time, like, does itkind of hurt me a little bit to
know that someone doesn't care,doesn't value the stuff I do?
Yeah, it does.
But at the same time, you know,if I wanted to make people
happy, I just sell ice cream.
So I'm out here to make animpact.
I'm out here to get people'sattention, and when I get trolls
commenting on my stuff, I knowthat I've said something that's
(38:18):
going to get attentionInteresting on my stuff.
Walt Bayliss (38:20):
I know that I've said something that's going to
get attention.
Interesting, do you ever we'vehad one of our previous guests
Rachel actually who said thatwhen she goes viral, she goes
viral for one of two reasonseither good reasons or bad
reasons.
And when she goes viral forgreat, for good reasons, like
the world's a happy pink placeand it's all rainbows, but when
she goes viral for bad reasonsand all of the trolls come out
and hates on her, she actuallysaid that she has to delete the
(38:41):
apps off her phone for a fewdays, like she literally has to
just completely distance herselffrom that.
And and I hearing you say thatit's it's an algorithm feeder.
It's such an interesting thinglike the posts that make the
biggest impact are the ones thatget both sides of the of the
argument, you know, combatingeach other as they're going
forward.
It's an interesting take, man.
Jeff J Hunter (39:04):
But it's you know what.
Rachel, though, love her todeath.
We're friends.
Yeah, she, she probably, she's,she's probably right.
I mean depending, depending onyour mental fortitude, you know,
and I'm not capping on hermental fortitude, I'm just
saying that some people handlestress differently.
(39:25):
You know, that's probablystressful to her and it's for
her own mental health.
She's probably just like youknow what.
I'm going to delete this foryou for a few days until the
steam calms down to where I lookat it and I just start laughing
.
Walt Bayliss (39:37):
You start laughing because you know you're going
to get 20,000 more engagementsover the period of time.
Jeff J Hunter (39:42):
Yeah, and I think that the more that you go viral
and the more that you get thehate, the more that you just
kind of get used to it, you know.
Walt Bayliss (39:51):
Yeah, right, dude, I want to just focus on that.
So we talked about audiencegrowth and strategies and that
kind of stuff that we've alreadyspoken about.
What is, what's your preferredmethod for monetization?
So getting that audience behindyou is one thing.
How do you, how do you, suggestthat influencers monetize their
audience in their following?
Jeff J Hunter (40:11):
Well, first off, you need to have something you
know.
You have to think about whoyour audience is.
I actually just got off aclient call right before this
because I think a lot of peopleI think a lot of people don't
know their audience well andwith AI, there's no excuse.
There's really no excuse.
You know, like for me, I knowwho my my audience are AI
(40:33):
enthusiasts.
They're business owners.
They're C-suite executives whoare trying to figure out how we
can integrate AI into their like, that's my target audience,
right.
Like for the Facebook group,it's that wider net.
It's the AI enthusiasts, thepeople that are just trying to
figure things out right, to havevaluable resources that you can
(40:57):
create and you can use AI tocreate these, to really offer
some value, to build thatnetwork, to build that audience,
to build that Facebook group,to build that email list.
So for me, like, I have anawesome newsletter.
We're growing at about athousand subscribers a week,
sometimes more, depending on ifI get a viral post or not.
But what's really awesome isthat we have this incredible
(41:18):
opportunity right now to justcreate lots of value, and it's
infinite value because you canliterally create really high
quality stuff.
Chatgpt 3.5, when it first cameout, it really was.
You know, it wasn't great, butnow, especially with Claude
Claude's my guy, I don't know.
I love Claude.
I feel like to me it's the bestyou know AI tool so far that
(41:42):
I've seen.
All my own tools that I makeare using Claude's API on the
back end.
I'm a huge Claude fanboy.
But, like even today, I made anew guide because you know, a
lot of people are wasting moneyon figuring out how to use
agentic AI.
Ok, have you started using anyof those AI agents yet?
(42:02):
Started to?
Yeah, so I noticed thateverybody kept saying the same
thing that they suck using theiragents, kept eating up their
their tokens that they're notgetting results out of it, kept
eating up their tokens thatthey're not getting results out
of it.
So what I did was I used Claudeto reverse engineer my top
projects and the prompts andbasically make a guide.
(42:24):
Reverse engineering on top ofthe knowledge that I know from
my Fortune 500 life as a projectmanager.
I took my principles that Iknow for building projects.
I took the reverse engineeringof the projects I had made that
were successfully built and,ironically, I used an AI cloud
to create a guide on how tocreate an app, a web app, using
(42:49):
an agent.
And then I used my guide, fedit to AI and said, now that
you've done this, I want you tocreate a master prompt and a
master prompt template.
And then, when you're done withthe master prompt template, I
want you to make a master prompttemplate to make an interactive
version of this book into a webapp.
And then it did this.
Is this right here?
(43:10):
Look at this the anti-vibecoders guide to agentic AI.
It made this whole thing.
Look at this the Anti-VibeCoder's Guide to Agentic AI.
It made this whole thing.
Look how beautiful this is.
Walt Bayliss (43:18):
It's so cool.
I actually went through this onthe weekend.
Jeff J Hunter (43:21):
Yeah, and it shows you the things you need to
learn, like what do you needabout the front end?
Like these are things that youthis is that know enough
principle.
As a project manager, I'velearned you have to know just
enough so that you cancommunicate with your subject
matter experts.
See, in the past, before AIagents, you had to have a coder
(43:43):
and you'd have to have aprogrammer that knows this, and
that You'd have to have anetwork engineer, you'd have to
have a graphic designer orwhatever.
Now you can use AI agents to doall the stuff.
And then I created this masterprompt generator here, where you
can literally click and fill inthe blanks and it starts
creating the master prompt foryou.
And I was like no way.
(44:05):
So I went on my Facebook and Iliterally I don't know if you
know about this little hack.
This is another little hack youguys can do.
You can actually save yourposts.
I have all my lead generationposts saved.
So every time I make somethingfor people to download, it
literally shows people.
Look at this.
So here's my prompt, my postfrom April 7th.
(44:28):
I said not only did I finish myguide, but I've used the exact
same thing and I said go aheadand comment below to get it, and
I have like 397 comments ofpeople that want this.
I couldn't actually respond toeverybody because I had so many
comments, walt, that Facebookwas preventing me from
commenting more.
Wow, so back to your question.
(44:49):
If you want to build a list,you want to build your audience.
You have to create things ofvalue that people really want,
and it has to be good enoughthat when you make a post, you
got people saying, yes, I wantthat, yeah Right, yeah, want
(45:12):
that.
And that's my, whether it'sInstagram, facebook threads,
linkedin, whatever like you,absolutely 100%, without a doubt
, need to make sure that you arecoming from a position of
leading with value, and that'show you earn people's trust and
get them on your list For sure.
Walt Bayliss (45:31):
And like looking back over our time here right
now, like you started by talkingabout having an audience, now
we're talking about, you know,creating the content is engaging
or feeding that audience on aregular basis, and monetizing
that is simply providing thevalue that they want.
So we start by creating, likethat's the role of the
(45:51):
influencer.
Right Is to create awareness,engage with that audience and
then feed them what they'reasking for, to keep that, keep
that cycle going.
Dude, it's so very cool.
Like your, your marketing um,your project management
marketing side, ai awareness vaworld has come to cure, yeah, to
create a behemoth, a beast,beast in this space.
(46:14):
It's incredible, bro.
Jeff J Hunter (46:15):
I feel like I'm and this is absolutely amazing
Well, I feel like I'm living inmy absolute best like
combination of everything.
Like everything I lived in mypast life as a project manager,
an IT project manager, andeverything that I.
I threw that all away to buildremote teams, virtual teams and
(46:40):
learn marketing and like for me,and even the past five years
have really been heavy, heavy,heavy, even since 2019.
So maybe six years I reallywent deep on just personal
branding and marketing, and now,with AI, it's that combination
of all the IT stuff from my pastlife.
You know how to speak tocomputers, see, I know how to
(47:01):
speak to computer and here'swhat's important I know I know
how to expect what a computer isgoing to give me back.
That's the part that peoplestill haven't figured out.
What is the computer going togive me back?
It's just like playing a videogame.
Like you know that when youpress the up button in a video
game, your dude's going to walkforward, but most people don't
understand that.
You need to understand at thecomputer level what you ask and
(47:24):
what you're going to get back,right, and then you combine that
with the marketing skills andwhat it takes to actually build
a brand.
Now you're talking because nowall the marketing and branding
and this goes back to the veryfirst original question you
asked me about how it's going toaffect Well, ai is just a tool.
Ai is just a tool to help mebuild a brand, to help me build
(47:47):
the audience, to help me createthe content right, to help me
deliver better value service tomy clients, and that's how you
need to see it in your own life.
Don't be and even I say some,this could be one of the biggest
mistakes of your life is goingall in on AI.
Going all in on AI, because Iswear to you, in five years, no
(48:07):
one's going to be talking aboutAI, because everything is going
to be AI.
Walt Bayliss (48:11):
Yeah, it won't be discussion worthy anymore, it'll
just be.
Jeff J Hunter (48:16):
Yeah, it'll be like when flat screens first
came out, if you went all out onflat screens.
Well, everyone's got a flatscreen.
Now You're the flat screen guyCongratulations.
Everyone's got a flat screenRight.
So you have to be very careful,from a brand perspective, on
where you're at.
So for me, I stay in my lane.
(48:37):
Baby.
I'm a marketer, copywriter.
I know how to get attention.
I know how to build a brand.
I know how to make money.
Ai is just a tool to help me doit better.
I love it.
Walt Bayliss (48:48):
I love it, man.
Well, ladies and gentlemen,jeff J Hunter is the Savage
Marketer.
You can check him out atsavagemarketercom.
The man is moving with thetimes, to use that cliche.
He is indeed savage in the waythat he's attracting audiences
and building incrediblefollowings and, of course, one
(49:09):
of the world's greatest mindsand influences in the AI space
right now.
Dude, thank you so much forjumping on.
I absolutely love.
I love spending time with you.
I love the way your mind works.
I can't wait to see what you'redoing next.
Give us a hint.
What like the next 12 monthsfor you?
You've got some big stuffcoming through.
What are you?
What are you looking at?
Jeff J Hunter (49:27):
Yeah, so I'm completely revamping my virtual
assistant company to be more AIoperators.
So instead of being virtualassistants, I'm really leaning
in on them actually helping runall the AI tools and operations
for companies.
And then my AI certificationprogram has been blowing up and
that's where I see like I canmake the biggest impact right
(49:49):
now in the world is by justtraining the people that are
actually going to helpbusinesses, and these businesses
.
They have budgets.
You know it's not like.
You know like literally everybusiness right now, like at
least, like I said, at least 87%, probably more, but at least
87% of businesses out there haveno clue how to even use AI and
they need people like us.
(50:10):
I bet you there's peoplewatching and listening to this
right now who have so muchknowledge that could add so much
value to a business and theyjust don't even know how to
monetize it.
You take it for granted becauseyou log into ChatGPT and make
profile pictures right when youcan actually be using it and
showing companies how to createstuff for social media and
(50:30):
marketing and email.
So I think that's the biggestimpact I have and that's kind of
what I'm going all in on isjust training the next
generation of the AI powerworkforce.
Walt Bayliss (50:39):
I love it.
I love it.
So guys don't forgetsavagemarketercom.
Go and check out the man, jeffJ Hunter.
And dude, congratulations onblowing up.
Congratulations on the successso far.
I think it is literally justthe beginning for you and can't
wait to see what comes next.
Jeff J Hunter (50:53):
Thanks for having me.
Thank you again.
Walt Bayliss (50:54):
Brooke.
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