June 18, 2025 • 44 mins
What happens when an ADD entrepreneur discovers AI can supercharge his brain? Meet Jonathan Mast, founder of Whitebeard Strategies, who transformed from digital marketing agency owner to global AI influencer reaching half a million people daily—all in under two years.
Jonathan's mission began not with a desire for influence, but with a simple goal: help people stop fearing AI. While others predicted job loss and economic disaster, Jonathan saw how AI could amplify human skills and level playing fields. His perspective resonates because it's grounded in practicality—he doesn't care about hypothetical AI futures, focusing instead on what works right now.
The most fascinating aspect of our conversation explores how AI revolutionizes education. Jonathan shares how his son, disinterested in trigonometry, suddenly engages when it's taught through World War II battleships. "We all have different ways to learn," Jonathan explains, "and AI levels the educational playing field." Imagine a world where education adapts to each student's interests rather than forcing them into standardized molds.
Despite his influence, Jonathan maintains remarkable humility and authenticity. His tech stack isn't filled with obscure tools—he relies on mainstream models like ChatGPT, Claude, and Midjourney. His success formula? "Don't focus on numbers, focus on adding value. If you add enough value, the people will come." This philosophy has created not just followers, but an engaged community seeking practical AI implementation.
Ready to embrace AI without fear? Join Jonathan's "AI Prompts for Entrepreneurs" Facebook group or explore his courses at WhitebeardStrategies.com. Discover how AI can amplify your natural talents rather than replace them, and perhaps find yourself seeing technology through an entirely new lens.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Today's episode of the Influencer Empires podcast
is brought to you by the EmpireProgram with White Label Suite
powering our influencers andbuilding their empires.
Ladies and gentlemen, welcometo the show.
This is Influencer Empires,where we talk to the biggest
influencers on the planet and,today, a rising superstar who's
rocketed to superstardom in thelast two years with the advent
(00:23):
of AI.
This gentleman has a wealth ofexperience, going all the way
back online, with multiplecompanies created.
He holds a business andaccounting degree and is one of
the premier AI influencers inthe world.
He has over 50,000 followers onInstagram alone, but his
biggest audience comes from hisFacebook group, which is called
(00:44):
AI Prompts for Entrepreneurs.
He is the legendary founder ofWhitebeard Strategies, the one
and only Jonathan Maas.
Jonathan, thank you so much forjumping on with us.
Speaker 2 (00:54):
Well, thank you, I'm honored.
I certainly can't live up toall of that, but thank you.
Speaker 1 (00:59):
I think it's only a drop in the bucket, man.
I'm seeing incredible thingsthere.
So this race to stardom hashappened with your passion for
AI.
As you've just got involved andbecome a teacher, people have
just come along with you.
Has it surprised you howquickly this has happened?
Speaker 2 (01:16):
Absolutely yeah, and I mean it's fit my goal, my
objective, which was really justI wanted to help people not be
fearful of AI.
Right, and so I've been.
I've been thrilled, but, yeah,I had no idea that you know, I'd
have half a million people aday that we reach out to and
talk about AI after not even twoyears yet.
It just blows my mind.
Speaker 1 (01:37):
Amazing.
How's that?
How has that changed things foryou?
That sheer size of thataudience that are communicating
with you and connecting with youdaily?
What's happened in your familyhome that's changed as a result.
Speaker 2 (01:50):
Well, I get to now do what I love, which is teach and
share, be a content creator.
I love that part of it, and I'mblessed to be able to be
surrounded by an amazing team.
I've got nine people on my teamand probably the biggest change
it's made for me is that Idon't respond to email any
longer Not that I ignore it, butmy admin takes.
(02:11):
I finally figured out a waythat I literally I probably deal
with four or five emails a day.
The rest of everything getstaken care of by my team and
it's huge kudos to them, and ittook me a while to just go.
I don't need to be the one torespond to 90% of these.
I didn't realize it was 99% ofthem.
Speaker 1 (02:31):
Wow, that's so cool and I'm guessing just that
freedom that's been created as aresult of that changed their
life massively.
So I do have to give a shoutout to your team as well.
I've attended some of yourtrainings, as we talked about
just before.
We clicked on the record andthe way that you train is just
masterful and I absolutely lovethe structure that you have
there.
But, of course, your team'sright there in the room with you
(02:53):
helping out and bringing newthings, and I love the fact that
your team are jumping in onyour trainings.
Going, jonathan, I found thatout for you, here's the answer
and they're racing as you'redoing your thing.
So, yeah, huge, huge shout outto the team there.
Amazing, you've got an amazingteam.
Speaker 2 (03:07):
Yeah, amazing crew.
Speaker 1 (03:09):
So when I asked you about that audience size and the
speed, you said something therewhich I'll just dive into.
You said it aligns with mygoals.
What was the goal there?
For you to work in this space.
Speaker 2 (03:22):
Really two things, so short back story.
I'm an ADD entrepreneur.
Uh, used to run a digitalmarketing agency.
It grew that and went well.
Um, but I was after almost 14years.
I was getting a little bitbored and my entrepreneurial
juices were kicking in.
I'm like I need something newto do.
Um, I wasn't as excited andchat GPT put an interface on AI
(03:44):
that made it accessible and allof a sudden it was like holy cow
, I can get lots of stuff donebecause it works with my ADD
brain.
The other thing that I noticedthat was cool, but what I
noticed was that most of my teamat the time they were in a very
different mode.
They were in the uh-oh, this isgoing to take my job, and I
(04:05):
fundamentally don't believethat's the case for most people.
Will AI displace some?
Yes, every new technologydisplaces some, but unlike a lot
of my peers who I respect, Idon't believe it's going to take
away a gazillion jobs.
We may see a gazillion peoplemove into new jobs, take on new
opportunities, things we haven'teven seen but we're not going
to be destitute sitting by theside of the road, have no idea
(04:26):
how to make any money and whereour next food's coming from.
Because of AI, it's just notgoing to happen, and I wanted to
help people both businessleaders, who I work with
regularly, but also their teamsembrace AI because, at the
fundamental core, I believe AIamplifies our skill and
experience, and the only way AIdoesn't add value to your life
(04:47):
is if you stick your head in thesand and act like an ostrich.
There will be people that dothat, but that's not going to be
the majority of people.
Speaker 1 (04:55):
I'm seeing the impact of that.
So I have two school-agedchildren and I think when AI
first came out, they're verymuch rule followers.
That's probably a cadence oftheir upbringing.
But when AI first came out,they were like no, no, no,
that's cheating.
And now the school teachersthemselves.
In such a short amount of time,curriculums have changed and
(05:16):
they brought AI in.
They're helping students toachieve that.
I think we saw a digitalgeneration.
You and I, as the firstgeneration, started to interact
with tablets and influencers andcontent on demand, and we see
that happen from such an earlyage.
This next generation, or thecurrent generation that's coming
into the world now, are thefirst generation being born with
(05:38):
AI at their fingertips from theday that they're born.
That's going to accelerate thisis an opinion, not a fact but
that's going to accelerate humanthinking as we move forward?
Speaker 2 (05:50):
Absolutely, Do you agree?
100%, I think you know.
There's so many things that AIdoes that are amazing, but one,
when I think about our kids.
What gets me so excited is thefact that, no matter whether
we're two years old or 102 yearsold, AI really levels the
educational playing field,because no longer does it matter
(06:12):
which side of the tracks youlive on, because we've all got
access one way or another to oneof these a smartphone and if
you've got access to this, withAI, we can learn virtually
anything that we want.
And the really cool thing Ilike about it I was one of those
people that grew up in schoolto follow the rules, but I admit
I didn't like school.
(06:32):
It was boring, I wasn'tinterested in it.
Well, with AI, I can now learnabout things in a manner that
interests me, and we've donethis with my youngest son.
He's 17 years old.
He's in high school.
He doesn't want to learnanything anymore.
He's like I'm done.
But when we take his subjectsand we teach him those subjects
through the lens of things he'sinterested in, all of a sudden
(06:54):
those subjects come alive.
And the neat thing is, with AI,I can literally go and say I
need to teach my son thefollowing things about algebra
that he doesn't care, ortrigonometry or history, but
what he does care about is WorldWar II battleships.
I don't know why that's histhing and if we can do it
through that context, all of asudden he immerses himself in it
(07:16):
and he loves it and he doesn'teven realize.
I mean he does, he's 17, but hedoesn't realize at the moment
that he's actually learningtrigonometry because he's
studying about warships that hethinks are really cool, and yet
he's learning the skills.
And that, to me, is what's soexciting, because we all have
different ways to learn.
We all went through school andwe know how school works and I
(07:37):
get it.
They don't have a choice.
We've all got to fit into asquare mold and for them to
teach 30 kids how to do onething.
But generally, out of that 30kids, 29 of us don't fit in that
square mold.
We just have to be forced intoit and AI in my mind now
literally levels that playingfield so that if Johnny wants to
learn because he's interestedin big trucks and that's how
(07:58):
he's going to learn and Sallywants to learn and she's
interested in dolls, they canboth learn addition, subtraction
division.
You name it English, anylanguage by bringing it through
the context of what they'reinterested in.
That's fascinating.
Ai can pull all of thattogether.
Speaker 1 (08:13):
That is absolutely fascinating.
I just you know we are amazedby live translation apps, right?
So I speak in English and itcomes out of the speakers in
Japanese or Spanish.
Can you imagine when we getinto a classroom and the teacher
is delivering the lesson as percurriculum but the children are
(08:33):
hearing it as per theirlearning model?
Can you imagine the livetranslation, not language to
language, but understanding tounderstanding?
Can you imagine Absolutely whatan amazing world that will be
when live time translationactually works in terms of
learning models?
So that could be in literallive time could translate a
(08:54):
static textbook into World WarII warship language of calculus
Amazing.
Speaker 2 (09:00):
Yeah, and that's what's so exciting to me,
because we all like learningmore when it's about a topic
that we're interested in, and ifwe can teach algebra, or any
topic for that matter, throughthe lens of something that's
relevant, now, all of a sudden,that becomes interesting.
I mean imagine, teaching worldhistory, which I didn't like,
(09:20):
but through the context of music, which I loved.
Now, if I learned that throughthe context, I could have
learned world history in a waythat maybe I would have
remembered it, and then thatmight've been more valuable.
Speaker 1 (09:30):
That is absolutely incredible.
So, jonathan, one of the thingsyou said was half a million
people are interacting with youevery single day and I see the
sheer volume of content thatyou're creating and I know that
you have the news reportermodels and all of the amazing
GPTs that you make available.
And guys, by the way,whitebeardstrategiescom is
(09:51):
Jonathan's business front site.
Jonathanmascom is a personalsite.
Whitebeard Strategies makesincredible GPTs available to
everybody.
There's a tiny subscription feethat you can get the latest
GPTs, so there's really greatways that anyone can take
advantage, I'm going to say,jonathan, of your learning in
the AI space to come andactually benefit from all the
work that you're doing.
(10:11):
So my question was going to bethat I see the volume of content
that you're putting out.
Is that something that lightsyou up?
Are you waking up every daygoing content, content, content,
content, content.
Is that a driver for you?
Speaker 2 (10:27):
Not directly but indirectly, and that's it.
I've always been a learner, andAI lets me learn things at a
rapid pace, and I attribute partof this to being neurodiverse
having ADD, my brain works in adifferent way than most, so I
make connections just like thatthat sometimes other people
don't.
(10:47):
Sometimes they do, but I lovesharing those news tidbits and
those items and those lessons,that, those aha moments that we
have when we're like, oh mygoodness.
You mentioned, for example, you.
You took a training that I justdid on how to use Google's
notebook LM to manage promptsthat I I two months ago, I
(11:07):
wasn't doing that.
It was only about four weeks agothat I read something somewhere
, I don't even remember where,and somebody just posited the
question could you do this?
And it planted a seed and overthe course of the next few hours
, my subconscious was workingthrough that and I'm like,
absolutely, not only can you dothis, this was working through
that and I'm like, absolutely,not only can you do this, this
is a great idea.
And I did some research and Icouldn't find anybody talking
(11:30):
about it, so I put together asystem to do it and I taught it.
Amazing, and it works and Ilove that, so I don't wake up
thinking what can I share today?
But I love when I learn newthings and I have new ideas.
Excuse me, what I love when Ilearn new things and I have new
ideas.
Excuse me, got the hiccups, asI have those new ideas.
I absolutely love sharing thoseideas and watching people's.
(11:50):
It's like the lights go on andyou can see that not only did I
have an aha moment, but so didsomebody else, and that's what's
so rewarding for me.
Speaker 1 (12:01):
That's crazy, and is it so?
You're learning, you're going.
So what is a typical day forJonathan Mast today?
Speaker 2 (12:09):
I generally wake up around 6.30 in the morning,
spend the first half hour of myday doing my devotion stuff like
that, and then, pretty much assoon as that's done, I'm in my
Facebook group, I'm reading newsarticles, I'm reading stuff.
I love AI.
Let me make no bones about it.
I'm passionate about it, I'menthralled with it, I love it,
and so I just love seeing what'sgoing on.
(12:31):
And I'm an entrepreneur atheart, so I'm filtering things
as an entrepreneur through.
How can I use this to eitherserve somebody better, how can I
use this to provide more valueto somebody?
How can I use this to save time?
Ultimately, those are all goodbecause how can I use it to make
some money in the process, andI love that whole process.
To me, that's just exciting,and I get to do that all day
(12:54):
long because I get to have ideasand then I get to share them.
My business now isn't actuallydoing those things, which is
good, because I suck atoperational stuff and making
that happen, but I'm really goodat ideas, and so I get to spend
my day teaching people theideas and then, if they're
interested, they can run withthem and go from there, and so,
(13:18):
yeah, it's just, it's such ablessing to me because I get to
do something that I love.
But, to be clear, I'm not wakingup going.
What content can I share?
I just am fortunate enough tobe there and, you know, nobody
wants to know what I had forlunch.
I'm not going to talk, nobodycares that.
I'm going out to have wingstonight for dinner.
I won't share any of thatinformation because I don't
think my audience cares.
But if, while we're sittingwaiting for the hot wings to
(13:38):
come tonight, I read somethingnew about AI and it strikes me
as a new way to do something, abetter way to do something that
gets me excited, and I lovesharing that.
Speaker 1 (13:47):
That's so cool.
So so you're jumping up, you're, you're into the Facebook group
, which is, as I said,incredible the numbers there
that are jumping in every day.
We'll talk about that in just asecond.
You're reading articles andthen you're disseminating that
into great.
This is amazing.
Let me share that.
So a couple of hours worth oflearning, a couple of hours
worth of creating, is that kindof the cadence that you're?
Speaker 2 (14:06):
working on yeah, I didn't really finish my day.
So I kick off with my teamevery morning.
We have a stand-up.
My team's based all around theworld, so we have a stand-up
every morning, kind of gothrough what's happening that
day.
I spend most of my time doingwhat I'm doing right here, which
is sitting at my desk on a Zoomcall, talking to different
(14:29):
people, doing trainings,whatever the case may be, and
then, interspersed with that,it's ooh, hey, this new model
just came out or hey, there's anew tool that came out.
A lot of it, believe it or not,is ignoring things that come up
because, as you know, in the AIworld there's this flood of
information, and most of it verycandidly and I try to teach
this to my students Most of it'sjust noise, most of it is not
things we need to be worriedabout and, as a result, because
(14:52):
of my goal of wanting to teachpeople how to use AI, I try to
be very practical, very, verybasic when I speak.
One of the things I always tellwhen you bring me to an event is
I want people literally in theevent, I want them pulling their
phone out and starting toprompt things, because that
means I connected with themright there.
I don't care what AI is goingto do in three months.
(15:13):
We'll find out when we getthere.
I care about what.
What AI is going to do in threemonths, we'll find out when we
get there.
I care about what can AI doright now and I try to be really
practical about it.
Part of it's because that's myjam.
That's what gets me excited.
Speaker 1 (15:23):
Absolutely, absolutely.
So, looking at these numbers,how many people are joining that
group on a daily basis?
Do you know roughly it depends.
Speaker 2 (15:31):
Most recent we're running about 3,000, week 35 3
500 a week.
Some of it depends onfacebook's algorithm.
We don't, we don't pay topromote it.
It's all organic.
So there are times, you know,about four or five weeks ago, we
had 15 000 people join in aweek and then after that we had
like 500 the week following.
So it depends on who facebookis suggesting us to, but on
average right now we're rightaround three to 4,000 a week.
(15:54):
Fantastic, amazing.
Speaker 1 (15:56):
And are you, are you active in the group personally,
or is that the team managing?
Speaker 2 (16:01):
Yeah, great my team does a few things in there, but
I'm in there every day.
It's if you see it, posted byJonathan mask, it's me, it's not
my team, it's me.
Speaker 1 (16:11):
It's not AI.
It's.
It's not ai, it's, it'sjonathan the human figure, yeah,
we don't use.
Speaker 2 (16:15):
We don't use any automations for posting in the
group or anything like that.
One facebook doesn't want us to, but two we don't.
I believe you know it's.
It's a social channel and thatmeans it'd be like if we were
going to go to a cocktail partyand I sent in, you know, my
assistant instead of me.
You're not going to make thatconnection.
I need to show up, up, I needto be there, I need to add value
, or you're never going to makethat connection with me, and
(16:37):
that's what I want to happen.
Speaker 1 (16:39):
Yeah, fascinating.
I think there's a big move atthe moment with AI generated
content and, of course, aigenerated avatars, ai generated
social channels.
Interesting to hear you saythat it's the personal
connection that keeps, that gluethe group together.
That's not something that isAI-able, it just doesn't have
the same feel.
Speaker 2 (16:59):
No, it doesn't, and it's just my belief.
I mean, that's how I look at it.
Do I use AI to help me writethe content?
Absolutely, absolutely, I do,100%.
I just wrapped up a trainingand we gave them a 16-page guide
.
It was on mid journey andsomebody said where'd this come
from?
And I'm like I used Manus tocreate it.
This morning, I mean, Iliterally, you know, and I don't
(17:20):
walk people are like well, whywould you admit that?
I'm like, well, why wouldn't Iadmit it?
I had the idea.
I knew what I wanted to cover.
I didn't want to do the heavylifting to write the 16 pages,
and what would have thatnormally involved years ago is I
would have grabbed all thedocumentation, I would have read
through all the documentation,I would have wrote everything
out.
Instead, I went to Manus, whichis an agentic AI, and I said I
(17:44):
need a guide, a mini guide.
I want it to be about 10 pageslong.
Here's the three things I wantit to cover.
Here's a quick overview of thetwo-hour course I'm giving.
I want this to be a giveawaythat I can give to everybody
that adds value to them andteaches them these three things.
That's literally pretty muchwhat I typed and I gave it a
link to a white paper that Iwould have normally had to
(18:07):
research.
About 45 minutes later, guesswhat?
I had a 16-page document.
It was incredibly well-written.
We proofed it in about 15minutes.
I changed a couple littlethings and it was done.
Now I get to add value to myaudience, I get to leverage AI
in a way, and I don't believe ittook anything away from me,
(18:28):
because had I not thought, wow,this would be a really cool
resource or this would behelpful, it would have never got
created.
In the past I would havethought, boy, it'd be really
cool to do that, but I don'thave four hours to go write that
16-page document.
I don't have anybody on my teamthat doesn't have four hours,
so it's not going to get created.
Now I can have the idea and mytime investment in that total
(18:49):
was about 15 minutes and it'sdone.
Speaker 1 (18:52):
You've got got the best, the most capable, the most
wide-reaching research team atyour fingertips via that AI.
Nothing changes, it's justaccelerated Like if you wanted
to create that resource.
I was talking to a colleague ofmine a little while ago about
this.
It's not cheating, in invertedcommas, it's using a research
team that is now AI powered,rather than humans standing
(19:13):
around a desk doing all of thatresearch themselves and they
come up with the sameconclusions.
It's just assembling that datamuch, much quicker, which is
incredible.
So, jonathan, across differentplatforms.
So we talked about that.
Obviously, the Facebook groupbeing that that huge, huge, huge
influx of people.
You've got 50,000 people thatare following your stories on on
Instagram, I think there's, youknow, 12, 15,000 on YouTube.
(19:35):
You've got similar sort ofnumbers on LinkedIn.
What's your strategy acrossthose multiple platforms from
getting that content out there?
Speaker 2 (19:41):
Add value.
That's it, I'd love to tell you.
It's perfectly planned.
It's been incredibly strategic.
This really just ended up withme following something that I
learned really early in mycareer.
I'm an old guy, and so when Igot started in sales, I read a
lot of Zig Ziglar books, and ZigZiglar was known for one,
saying if you can help enoughother people in life get what
(20:03):
they want, you can have anythingin life that you want.
And to me, I translated thatinto add value, and a mentor of
mine shared with me Jonathan,give away all the information
and charge for theimplementation, and I thought I
think that'll work, and sothat's really what we've done.
I don't hold anything back.
If you want to know how to dosomething, if I've got the time,
(20:25):
I'll show you.
If not, I'll do a video aboutit and I'll put it up there.
I'll give away all that.
I don't care, and now Iactually don't even.
We don't do implementationanymore.
Now we literally just dotraining and mentoring, and
that's enough to keep me andeight other people busy.
Speaker 1 (20:40):
That's amazing, that's so cool and again, I
really take my hat off to youfrom your training methodology
One of the things that you'vesaid there before, as you were
referencing, you know havingthat ADD mindset and being able
to move things around, and youmentioned there that, of course,
you're an entrepreneur at heart, so you're assembling that and
you're looking at how can I makemoney from this.
So your training courses aresimply one monetization method
(21:04):
of this audience and thisfollowing that you've created
what's the main or what are yourthoughts about monetization of
that audience and that following?
Speaker 2 (21:13):
Well, again, I believe at my core it's got to
be adding value.
My audience isn't going to partwith their money if I'm not
adding enough value.
So I listen, we ask a lot ofquestions, and then I love to
teach, and so we then teachpeople how to do things that
they want to learn.
If I have a skill there and Inever thought of myself as a
teacher, but I do love doing itif I, if I have a skill there
and I I've never thought ofmyself as a teacher, but I do
(21:35):
love doing it is I seem to beable to take relatively complex
concepts and make them easy,especially when it relates to AI
and technology.
And that's at this point in time, in this point in history, is
proving to be a valuableresource.
And it's cool Cause, you know,I get to live a great life, I
get to do a lot of things.
I work my cool because you knowI get to live a great life, I
get to do a lot of things.
I work my tail off, you know.
(21:56):
I mean anybody that thinks thatyou know this is something that
one does in a couple hours aday, and then I get to drink
mimosas is not living, at leastmy life.
I haven't figured out how to dothat, but you know, I have the
flexibility to work anywhere inthe world that I want.
I just need an internetconnection.
You know I have the flexibilityto go and do things most
(22:16):
anywhere that I want.
I'm excited because I just gotStarlink and literally it just
came in the box today and I'mgoing to hook it up because that
means literally I can have 300gigabit internet anywhere in the
world, that I have this little12 by 12 receiver, so that means
I can.
I can be out in my camper, Icould literally be out in the
(22:36):
wilderness on my quads, I couldbe hiking, I could be on a boat,
I could be anywhere.
I just need to literally pullthis out.
It even comes with a backpackand I've got 300 gigabit
internet or megabit internet.
I'm sorry that.
I can download and I can beonline, just like I am here,
from anywhere in the world andmy goal, hopefully one of these
days, is to be sitting in somenational park on the edge of
(23:00):
some mountain doing this Wow,man, that would just be awesome.
Speaker 1 (23:04):
Book in with us, man, book in with me and let's run
that from the top of a mountain.
Speaker 2 (23:08):
We'll do that.
Speaker 1 (23:09):
With you on a quad.
I think that'd be fantastic.
You just talk about thetechnology that's there behind
it.
So when do you?
So you're creating amazingcontent and courses.
That's your monetization, orone of the monetization methods
through the audience.
Where do you disseminatebetween free content and paid
content?
Speaker 2 (23:27):
Yeah, my time.
If you want to be taught by meto do it, then that costs more
money.
Now I try to make it reallyaffordable.
I mean, the first course youtook me, I think it was 10 bucks
, so I don't make them.
It's not like I'm chargingthousands of dollars, but if you
want me in my style and youwant that live experience,
that's really what we're selling.
Is that live experience?
(23:47):
I had somebody today.
They said well, this coursecoming up.
I mean, isn't that kind of likeone that I took a year ago?
And I'm like well, it's kind oflike it, but a lot's changed in
the last year and he's likewell, I don't know, it's like 10
years he's like I don't know ifI should pay the 10 bucks for
the new course and I'm like,well, then, don't, it's okay.
And I told him much All of thisinformation is on YouTube and in
(24:11):
my Facebook group.
You can go find it.
And his response was well, yeah, but I want you to teach it to
me and I'm going to go.
That's why it costs you the 10bucks, and that's just again.
That's really where I draw theline.
It's as simple as that.
I can't.
The one thing I can't scalethat I do, walt, is I can't
scale my time.
I've only got 24 hours a day.
(24:32):
I have to sleep a few of those,so I can't scale that.
So I give a lot away and I lovedoing one to many where I can
record a video and then 10, 20,30,000 people can watch it and
learn from it.
That's cool.
I love that.
But if you want that liveexperience, then some people
love it, some people don't.
That's OK.
(24:52):
I'm not a PowerPoint guy.
You'll never see me deliveringPowerPoint slides.
It's not what I do.
But if you like my style and itresonates with you, then great.
You can join me and hopefullylearn, and my goal is that
you'll get 10 times the valueout of that, and so far, so good
.
The response has been fantastic.
We keep growing, so I guesssomething we're doing is working
(25:13):
.
Speaker 1 (25:14):
Somebody's loving it along the way.
Roughly how many people are yougetting coming through one of
those courses, jonathan?
Speaker 2 (25:19):
It depends on the course that we do.
I think the one we had today wehad about 1200 people in.
I've got one coming up nextweek.
That's a little more money.
It's 97 bucks and I'd have tolook, but I want to say three
400 probably.
Speaker 1 (25:31):
Are you running one of those every week?
Is there something in a paidformat every week?
Speaker 2 (25:35):
We do not every week.
We try to do two what we callchallenge trainings.
Those are over three days, twohours a day over three days.
We try to do two of those amonth and we try to do two what
we call express trainings, whichI did today.
It's a simple two-hour trainingon a very specific AI topic.
Speaker 1 (25:59):
Amazing, and that becomes evergreen content.
Speaker 2 (26:00):
People can come and purchase that course next week,
two months' time.
Yeah, the replays are up andavailable, and that's probably
the one thing that surprised meis I can't imagine why is
anybody going to buy a replay ofthis fat white guy in a long
beard talking and it happensevery day because it's jonathan.
Speaker 1 (26:14):
Why wouldn't you want to have that?
That's absolutely.
Um, that's the draw man.
Speaker 2 (26:17):
You are the card it's , it's to add value.
If I can add value, then it'sgood.
If I and I know if I cease toadd value, then nobody's gonna
buy my stuff, and that's okay,because they shouldn't if I'm
not adding value yeah, well said, absolutely so.
Speaker 1 (26:31):
So this rise to fame, you know digital marketing
agency, millions of them in theworld, you know one pebble on a
beach, but becoming JonathanBast and creating this following
that you now have withWhitebeard Strategies and the
incredible content that you areproducing, you are now, you know
, speaking on stages.
I know you're at Austin's eventcoming up really soon.
(26:52):
You're now being invited onto,you know, different media forms
to be able to share that.
The difference in, I guess,public awareness of you and
yourself has come as a directresult of your passion for a
particular subject and that'sbeen brought through you finding
that, um, the public, uh, eyebeing on you has changed you and
(27:16):
who you are fundamentally, youknow, in terms of the the
messages that you're putting out, it's just no, I hope not.
Speaker 2 (27:23):
I mean that's yeah.
I mean you know I.
I got recognized in an airportfor the first time about a month
ago and I was like oh crap, ohcrap.
How did you feel at that moment?
I was like I mean, the nicestguy in the world, we're both
flying out on different flights.
And he stopped in front of meand he turned and looked and I'm
like I wonder if I know thisguy.
(27:43):
And then he's like are youJonathan, the AI guy?
And I'm like yeah, that's me.
And then he's like, oh man,I've taken like three of your
courses, I'm in your group, blah, blah, blah.
Can we do a selfie?
And it was cool and fun.
But at the same point in time, Ijust don't see myself in that
light.
I'm simply sharing what I doand I really fundamentally hope
it doesn't change who I am.
If you knew me two years agoand you know me today, I would
(28:06):
hope that if the only differencemight be that you go, Jonathan
seems to have his poop in agroup a little bit better.
He seems a bit more organized.
Well, that's because of AI, andother than that, I hope I
haven't changed.
Speaker 1 (28:18):
Well, mate, you come across incredibly grounded and
sincere and, again, I'm a hugefan of your work.
So, as you're moving forward,jonathan, the development here,
it would be remiss of me to getone of the world's leading AI
experts on a call and not askabout your personal tech stack.
Tell me about the tools thatyou've got, the daily use.
(28:39):
For example, you're talkingabout creating that PDF in Manus
.
Why Manus, not ChatGPT?
What are you using on a?
Speaker 2 (28:49):
daily basis to accelerate your content and to
drive your life.
Well, I'm probably going tobore you, because the list isn't
as long as people often thinkand it really doesn't have any
what I would call specialtytools in it.
You know so all the ads you seeon Instagram and Facebook and
YouTube and everything else forthis, this new specialty tool.
To the best of my knowledge, Idon't use any of them.
So my more than anything else,I use chat GPT, and the reason I
(29:11):
use it very simply is I amabsolutely a total fan for their
custom GPT system and that's ifyou don't know what that is,
it's very simply where I cantrain it on my data and have it
and then I can share those toolsand I love doing that.
It's a great way to get peopleintroduced to AI and I
absolutely love it, and ChatGPTis the only model that lets me
(29:32):
share them in that manner.
So absolutely adore that andlove it to death.
I use Google Gemini a lot latelyNow.
Up until about two months ago,I thought Google was going to
take a bye-bye and go.
They were going to miss itbecause it appeared they had
totally missed the AI window.
The products they'd put outwere terrible.
(29:52):
About two months ago ago theycame out with gemini 2 and 2.5.
That seems to have changedeverything.
It's all of a sudden it's like,okay, these guys are serious
now.
So I use it a lot, particulartheir deep research tool, when I
have to write content.
I'm a huge fan of claude.
I absolutely love writing withwith claude out of anropic Um
and then other than that.
(30:13):
Uh, from a graphics perspective,I'm a big fan of mid journey.
I love the creativity about it.
I use use it every day.
Um, I use flux, but I I onlyreally if I'm trying to model an
image.
So if I've got like training,that I want it to look like me,
for example.
So if I'm doing a selfie styledimage, you know, if I'm speaking
in an event, like I'm atAustin's event and Austin's like
(30:34):
, hey, can you send me someselfies?
Yeah, where do you want me tobe and what do you want me to be
wearing?
Yeah, okay, I can, we canliterally create those and
that's and that's great andthat's a lot of fun.
The area that I probably usethe tool I probably use as much
(30:54):
as anything else that nobodytalks about is my AI note taker,
because I'm on meetings all daylong and because I have ADD,
the AI note taker to me is likemy saving grace because it
records and transcribes all themeetings that I'm on and that
means that I don't have to worryabout taking notes and going.
Oh, hang on.
Well, I got to just a minute,just a minute, just a minute.
I know taking sucks anyway.
Now I can just be me, we canhave a conversation, which is
(31:14):
what I love and at the end of itI can see that in the chat GPT
or Claude or Gemini or whateverI want and I can say what did I
promise Walt I was going to do,and it will tell me and when
it's done, and then I can makesure I get it taken care of.
So I that's probably the onetool that's like oh my gosh, I
(31:41):
don't know what I would dowithout that.
That would just totallytransition things.
But I use AI all day long.
I mean, it's not like, oh, I'mgoing to go use AI to do this or
that.
It's on my screen all day long.
Two other apps I just got tomention really quick that I use
literally either I or my team.
One is Austin's app syllabi.
Syllabi is an incredible AIvideo tool.
We use it daily to createvideos for us, for marketing and
that type of stuff, and it'sfantastic.
And then the, the other toolthat I absolutely adore and that
(32:04):
has probably no businesspurpose whatever, but I've I've
found that creating music withAI is an absolute rush.
I just love it.
So I've never done anythingwith it business-wise, but boy,
it just brings me a lot of joy.
Speaker 1 (32:18):
Yeah, absolutely.
You mentioned that music was abig part of your life before, so
combining those two things is avery clear passion.
You mentioned the AI note-taker.
I have to again credit you.
During the Notebook LM training,one of your guests actually
said or suggested Otter as an AInote taker going to a
conference, using Otter torecord every single session and
(32:40):
then taking those transcriptionsinto Notebook LM and using that
then as a right.
So tell me about thisconference.
What are my good action steps?
And I have to say I just cameback from the high-level
conference in Sydney where,where we were speaking there and
it was amazing, I literallyused that strategy Every single
speaker on Otter into NotebookLM.
Now that conference stays withme as I'm moving forward.
(33:00):
But more than that, I was ableto have an incredible meeting
with an amazingly talented AIdeveloper straight after the
conference, right there in thelobby and where I would have
before turned up with a notepadand a pen and started jotting
things down.
Or, you know, turned up with aniPad and started typing it out
as he's talking.
I literally was able to put thephone on the table and talk,
(33:21):
knowing that I'm not missing asingle thing, and then even this
morning, jumping back into auto, I didn't realize that it had a
chat interface, that I couldthen question that, that
conversation, and say so, whatwas that?
What was that resource thatAndrew suggested?
And it was wow, that wasamazing.
So that's a huge thing for me,exciting new tech coming through
all the time.
I mean, there's people that areout there on the cutting edge
(33:43):
who are you following at themoment to stay ahead of that
stuff?
Speaker 2 (33:47):
You know, there's a ton of people that I follow on a
day-to-day basis, but none ofthem do I follow, meaning where
I'm going to check their stuffout, I use a, a, a RSS feed
service called feedly, and Iliterally so you know, I'm
watching everything that Jeff'sdoing and I'm watching
everything that Austin's doingand what Molly's doing and what
Onyx doing and what all kinds ofother people are.
(34:08):
But it all comes in and thenit's all filtered in based on
topic.
So I see a lot of all theirstuff because they're all
leaders in the industry that I'mfollowing.
But the nice thing about it isis I'm not having to go out and
go oh hang on, I didn't visitand see what Jeff posted today.
I don't have to go look for it.
It all gets delivered directlyto me, then it gets filtered by
(34:29):
AI based on topic and then I getsummaries of it all.
So in the morning, one of mythings I'm trying to do this
year is walk more, and so in themorning when I go off for my
walk, I can literally take thataudio overview of all that stuff
that came in the day before andI get a 20 to 30 minute
overview, customized just for me.
(34:50):
Now.
It's not that I'm special, butI get to listen to what I want.
You know I'm, for example, I'mnot a big sports fan.
I don't dislike sports, but Idon't really care who's playing
baseball this year, it justdoesn't matter to me.
So there's no baseball in myreport, but there's tons of
stuff about AI and new tools andentrepreneurship, and what's so
cool is technology has existed.
Just like we were talkingearlier about education and what
(35:13):
can happen, the same holds truefor us as adults.
I can now listen to a news feedthat is absolutely made up of
the stuff that I've determinedmatter to me and in my life, and
it may be totally differentthan what you listen to, because
it may be different things thatwe're interested in, and the
reality is we're basicallycombing that, we're bringing it
together, we're picking andfiltering, and then the cool
(35:34):
thing with AI is, you know, Ican get this amazing back and
forth podcast style review ofthat information that I can
listen to, whether I'm driving,whether I'm walking, whatever
I'm doing, and I just as alearner, it just is amazing,
absolutely, learner.
Speaker 1 (35:56):
It just is amazing, absolutely, and I think the
evolution of that is humanthought acceleration, which is
what we're talking about before.
It's incredible the speed thatnow movement in human thought
and what we can come up with andconceive is just going to be
accelerated.
So, jonathan, I think, if I canask on the influencer side and
just for the listeners and forthe people who are tuning in,
creating this following issomething that, as I mentioned
(36:19):
before, we hit record 53% ofchildren answer I want to be an
influencer, which is as a directresult of them engaging in
content on demand and theirinterests.
If you had to start again now,obviously you've got an
incredible following that's beenbuilt over your passion in a
particular subject.
If you had to build thataudience from scratch, what
(36:39):
would be your, I guess, strategyto do that?
Speaker 2 (36:44):
Don't focus on numbers, focus on adding value.
If you add enough value, thepeople will come.
But if you're focused on I gotto hit 100 subscribers I got to
get 200 subscribers.
My YouTube channel is a greatexample of that.
It's not massive.
We're about 15,000, 16,000followers.
I certainly could be bigger.
I have never really paidattention to what we're doing.
(37:07):
I do pay attention to the likesand the comments and that type
of stuff and the people thattalk about my videos, because I
want to have them add value.
Could we have a bigger audienceif I worked on it?
Probably, but I think we have amore engaged audience because
of what we've done.
And if you want to be aninfluencer, again my advice,
(37:27):
focus on how you can help othersget the things they want in
life and if you do that, you'llbe able to get what you want.
So you know, I my wife said Ineeded a new hobby and I decided
to be fun, to buy a fourwheeler, a quad, to ride around
in the dirt.
Um hadn't done that in 30 plusyears.
I was able to do that because Ihelp enough other people get
(37:48):
what they want.
It was cool.
Speaker 1 (37:50):
And now you get to put a styling mount on the back
of it we're going to try thatAbsolutely.
I'm going to.
Speaker 2 (37:55):
I'm going to go out in the middle of nowhere and I'm
going to be Walt.
Speaker 1 (37:58):
I'm in the middle of the wilderness man.
Speaker 2 (38:00):
But let's have a look .
Speaker 1 (38:01):
That's so cool.
It's like cutting edge AI fromthe middle of the wilderness.
That would be a.
That'd be an episode I'd behappy to broadcast man.
So, um, building content firstbuilds the audience.
As a natural result of that,One of the things that you
mentioned there was, of course,that you do pay attention to the
likes and comments, becausethat gives you lifetime feedback
on how that content is beingreceived.
Do you get affected by thecomments?
A lot of people in theinfluencer space have talked
(38:24):
about the fact that there is somany people that you're
instantly engaging with that.
The social impact of thecommentary back and forth is
something to be aware of.
How do you deal with that on adaily basis?
How are you working with thepeople that are following you,
both in positive and negativeterms?
Speaker 2 (38:44):
Well, I think that the positives are easy because
of course it feeds you and it'seasy and that's great.
The biggest thing there in mymind is don't let it go to your
head, because if you're gonetomorrow they're going to forget
who you are.
If I don't show up for a week,very few people are going to
notice Jonathan didn't show upfor a week.
They may be responding becausemy stuff's getting in front of
them, but they're not going tomiss me if I go away, if that
makes sense.
(39:05):
So you got to be real aboutthat.
But the other part of it is youhave to realize there are
trolls in life that have nothingto do other than try to make
your life miserable, and some ofthem are really good at it.
And so you've got to get tothat point.
And it's hard to this day If Iget a snide comment or whatever.
It's sometimes hard to getbeyond that.
But you've got to be able todevelop that, that enough of a
(39:28):
hard outer shell that you don'tlet the naysayers bother you.
If you start seeing trends,maybe you need to pay attention
to it.
But you know I get people allthe time that you know tell me
you know your beard.
You know you could take care ofyour beard, because my beard's
not even now it's notparticularly groomed.
That's me.
If you don't like the fact thatI haven't brushed my beard in
the last two hours, that's notmy problem and I'm not going to
(39:50):
worry about it.
But do I have people complain?
Absolutely, and my response istypically if you don't like
watching me, just turn off thevideo and listen.
And if that's not any value,then why are you here?
Right?
Speaker 1 (40:02):
There it is.
Speaker 2 (40:03):
It, just it's, you know.
Don't be worried about thosepeople, because they exist.
They exist to try to make yourlife miserable, and if you let
them, they'll do more of it.
So just don't let them makeyour life miserable more of it.
Speaker 1 (40:17):
So just don't let them make your life miserable.
Interesting I heard Arnickactually say that.
Don't.
Was it Arnick, or was it GaryVaynerchuk, I can't remember,
but it was.
He was saying don't, don'tengage either way.
Don't let the positive go toyour head, as you mentioned.
Don't let the negative go toyour head, which literally means
don't engage either way.
Create for you, create for themessage as you trend.
I've got to change.
That makes sense.
Well, yes and no, but also betrue to yourself.
Speaker 2 (40:41):
I mean, I have been railing on the education
institution for how incrediblyinept they're handling AI, and I
don't make any bones about it.
It's not that I don't like theeducation institution, but the
institution, not necessarily theteachers, the institution.
They're on the wrong side ofthis.
They're going to lose and it'sgoing to hurt the institution of
(41:03):
education worldwide, especiallyhere in the U S where I'm at.
I know it's different in othercountries, but it's woeful.
Here in the U S I have a lot ofpeople that are like oh no, it's
going to be fine, it's going towork out, everything works out.
But I have no problem, eventhough I have people that
disagree with me going.
I'm sorry, I believe this isthe case and I believe they're
on the wrong side and I'm goingto say it.
(41:24):
It's just like I've got peers,some of whom you've interviewed,
who are convinced that millionsand millions of people are
going to lose their jobs.
Millions and millions of peoplemay change jobs.
I'll buy that, but they're allportraying it as it's the end of
the world.
We're going to be destitute,we're not going to have anything
to do.
I don't believe that to be thecase.
(41:44):
Every major technological shiftthat we've had has brought with
it more opportunity than what'sbeen left in the dust, and AI
will do the same thing.
We can't even imagine theopportunities that will exist in
90 days that we're not aware of, let alone two or three years
down the road.
So, not to disagree with you,but, yes, you want to listen,
(42:04):
but you also want to be true toyourself, because I think one of
the fastest ways to, one, letit go to your head and, two, to
lose a following is to not begenuine.
You've got to be honest andgenuine with who you are, and
that means sometimes peoplewon't like the position you take
, and that's okay.
Accept the other people, that'sfine, but you can stand by what
(42:27):
you believe in.
Speaker 1 (42:28):
Amazing, amazing Boys and girls, ladies and gents,
thank you so much for tuning in,jonathan.
I just have to say that, as aleader in this space, you really
are cutting the path forwardand I appreciate you.
Even that commentary thereabout staying true to yourself,
staying true to your values,staying true to the message that
you're trying to create notcreating content for the vanity
(42:48):
metrics of the numbers, butcreating it for the value that
is being delivered out to thecommunity.
So, on behalf of a member ofthat community, I want to say
thank you to you for leadingthat way, for making that
available.
So, guys, follow along withJonathan.
He is genuinely one of thenicest guys, but also the
leaders and the teachers in theAI space, certainly as an
(43:09):
influencer, creating a messageof genuine value out into the
space.
Genuine value out into thespace.
So I dropped a couple of linksthere before.
Of course, jonathanmastercompersonal site you can find out a
little bit more about Jonathanand the man himself in terms of
the content and in terms of theAI strategies.
Of course, the Facebook groupAI Prompts for Entrepreneurs.
I'm sure you'll find it.
As soon as you type in AI inFacebook, it'll be the first one
(43:31):
that comes up, but you can alsofollow along at Whitebeard
Strategies, which is where youcan.
Whitebeardstrategiescom, whichis Jonathan's business portal,
where you can come and get thecourses and the GPTs and the
incredible AI tools andresources and trainings that
Jonathan and the team arecreating.
Jonathan again, thank you somuch for taking the time coming
and sitting on the screen andsharing what you're doing and
(43:51):
how it's affecting your life.
I'm just super, super gratefulfor your time, man.
Speaker 2 (43:55):
Well, I'm excited and I tell you we're going to do
the Starlink one from the middleof nowhere someday.
Hell yeah, give me a little bitof time to get it figured out,
but that'll be fun.
Speaker 1 (44:02):
That'll be absolutely amazing and I can't wait.
So, guys, if you're tuning infor that episode, make sure you
come and for your time, I cannotwait to see what's coming next
from you.
I'll be certainly tuning in andkeep in touch, man.
(44:22):
Thank you, appreciate you.
Today's episode of the Influencer Empires podcast
is brought to you by the EmpireProgram with White Label Suite
powering our influencers andbuilding their empires.
Ladies and gentlemen, welcometo the show.
This is Influencer Empires,where we talk to the biggest
influencers on the planet and,today, a rising superstar who's
rocketed to superstardom in thelast two years with the advent
(00:23):
of AI.
This gentleman has a wealth ofexperience, going all the way
back online, with multiplecompanies created.
He holds a business andaccounting degree and is one of
the premier AI influencers inthe world.
He has over 50,000 followers onInstagram alone, but his
biggest audience comes from hisFacebook group, which is called
(00:44):
AI Prompts for Entrepreneurs.
He is the legendary founder ofWhitebeard Strategies, the one
and only Jonathan Maas.
Jonathan, thank you so much forjumping on with us.
Speaker 2 (00:54):
Well, thank you, I'm honored.
I certainly can't live up toall of that, but thank you.
Speaker 1 (00:59):
I think it's only a drop in the bucket, man.
I'm seeing incredible thingsthere.
So this race to stardom hashappened with your passion for
AI.
As you've just got involved andbecome a teacher, people have
just come along with you.
Has it surprised you howquickly this has happened?
Speaker 2 (01:16):
Absolutely yeah, and I mean it's fit my goal, my
objective, which was really justI wanted to help people not be
fearful of AI.
Right, and so I've been.
I've been thrilled, but, yeah,I had no idea that you know, I'd
have half a million people aday that we reach out to and
talk about AI after not even twoyears yet.
It just blows my mind.
Speaker 1 (01:37):
Amazing.
How's that?
How has that changed things foryou?
That sheer size of thataudience that are communicating
with you and connecting with youdaily?
What's happened in your familyhome that's changed as a result.
Speaker 2 (01:50):
Well, I get to now do what I love, which is teach and
share, be a content creator.
I love that part of it, and I'mblessed to be able to be
surrounded by an amazing team.
I've got nine people on my teamand probably the biggest change
it's made for me is that Idon't respond to email any
longer Not that I ignore it, butmy admin takes.
(02:11):
I finally figured out a waythat I literally I probably deal
with four or five emails a day.
The rest of everything getstaken care of by my team and
it's huge kudos to them, and ittook me a while to just go.
I don't need to be the one torespond to 90% of these.
I didn't realize it was 99% ofthem.
Speaker 1 (02:31):
Wow, that's so cool and I'm guessing just that
freedom that's been created as aresult of that changed their
life massively.
So I do have to give a shoutout to your team as well.
I've attended some of yourtrainings, as we talked about
just before.
We clicked on the record andthe way that you train is just
masterful and I absolutely lovethe structure that you have
there.
But, of course, your team'sright there in the room with you
(02:53):
helping out and bringing newthings, and I love the fact that
your team are jumping in onyour trainings.
Going, jonathan, I found thatout for you, here's the answer
and they're racing as you'redoing your thing.
So, yeah, huge, huge shout outto the team there.
Amazing, you've got an amazingteam.
Speaker 2 (03:07):
Yeah, amazing crew.
Speaker 1 (03:09):
So when I asked you about that audience size and the
speed, you said something therewhich I'll just dive into.
You said it aligns with mygoals.
What was the goal there?
For you to work in this space.
Speaker 2 (03:22):
Really two things, so short back story.
I'm an ADD entrepreneur.
Uh, used to run a digitalmarketing agency.
It grew that and went well.
Um, but I was after almost 14years.
I was getting a little bitbored and my entrepreneurial
juices were kicking in.
I'm like I need something newto do.
Um, I wasn't as excited andchat GPT put an interface on AI
(03:44):
that made it accessible and allof a sudden it was like holy cow
, I can get lots of stuff donebecause it works with my ADD
brain.
The other thing that I noticedthat was cool, but what I
noticed was that most of my teamat the time they were in a very
different mode.
They were in the uh-oh, this isgoing to take my job, and I
(04:05):
fundamentally don't believethat's the case for most people.
Will AI displace some?
Yes, every new technologydisplaces some, but unlike a lot
of my peers who I respect, Idon't believe it's going to take
away a gazillion jobs.
We may see a gazillion peoplemove into new jobs, take on new
opportunities, things we haven'teven seen but we're not going
to be destitute sitting by theside of the road, have no idea
(04:26):
how to make any money and whereour next food's coming from.
Because of AI, it's just notgoing to happen, and I wanted to
help people both businessleaders, who I work with
regularly, but also their teamsembrace AI because, at the
fundamental core, I believe AIamplifies our skill and
experience, and the only way AIdoesn't add value to your life
(04:47):
is if you stick your head in thesand and act like an ostrich.
There will be people that dothat, but that's not going to be
the majority of people.
Speaker 1 (04:55):
I'm seeing the impact of that.
So I have two school-agedchildren and I think when AI
first came out, they're verymuch rule followers.
That's probably a cadence oftheir upbringing.
But when AI first came out,they were like no, no, no,
that's cheating.
And now the school teachersthemselves.
In such a short amount of time,curriculums have changed and
(05:16):
they brought AI in.
They're helping students toachieve that.
I think we saw a digitalgeneration.
You and I, as the firstgeneration, started to interact
with tablets and influencers andcontent on demand, and we see
that happen from such an earlyage.
This next generation, or thecurrent generation that's coming
into the world now, are thefirst generation being born with
(05:38):
AI at their fingertips from theday that they're born.
That's going to accelerate thisis an opinion, not a fact but
that's going to accelerate humanthinking as we move forward?
Speaker 2 (05:50):
Absolutely, Do you agree?
100%, I think you know.
There's so many things that AIdoes that are amazing, but one,
when I think about our kids.
What gets me so excited is thefact that, no matter whether
we're two years old or 102 yearsold, AI really levels the
educational playing field,because no longer does it matter
(06:12):
which side of the tracks youlive on, because we've all got
access one way or another to oneof these a smartphone and if
you've got access to this, withAI, we can learn virtually
anything that we want.
And the really cool thing Ilike about it I was one of those
people that grew up in schoolto follow the rules, but I admit
I didn't like school.
(06:32):
It was boring, I wasn'tinterested in it.
Well, with AI, I can now learnabout things in a manner that
interests me, and we've donethis with my youngest son.
He's 17 years old.
He's in high school.
He doesn't want to learnanything anymore.
He's like I'm done.
But when we take his subjectsand we teach him those subjects
through the lens of things he'sinterested in, all of a sudden
(06:54):
those subjects come alive.
And the neat thing is, with AI,I can literally go and say I
need to teach my son thefollowing things about algebra
that he doesn't care, ortrigonometry or history, but
what he does care about is WorldWar II battleships.
I don't know why that's histhing and if we can do it
through that context, all of asudden he immerses himself in it
(07:16):
and he loves it and he doesn'teven realize.
I mean he does, he's 17, but hedoesn't realize at the moment
that he's actually learningtrigonometry because he's
studying about warships that hethinks are really cool, and yet
he's learning the skills.
And that, to me, is what's soexciting, because we all have
different ways to learn.
We all went through school andwe know how school works and I
(07:37):
get it.
They don't have a choice.
We've all got to fit into asquare mold and for them to
teach 30 kids how to do onething.
But generally, out of that 30kids, 29 of us don't fit in that
square mold.
We just have to be forced intoit and AI in my mind now
literally levels that playingfield so that if Johnny wants to
learn because he's interestedin big trucks and that's how
(07:58):
he's going to learn and Sallywants to learn and she's
interested in dolls, they canboth learn addition, subtraction
division.
You name it English, anylanguage by bringing it through
the context of what they'reinterested in.
That's fascinating.
Ai can pull all of thattogether.
Speaker 1 (08:13):
That is absolutely fascinating.
I just you know we are amazedby live translation apps, right?
So I speak in English and itcomes out of the speakers in
Japanese or Spanish.
Can you imagine when we getinto a classroom and the teacher
is delivering the lesson as percurriculum but the children are
(08:33):
hearing it as per theirlearning model?
Can you imagine the livetranslation, not language to
language, but understanding tounderstanding?
Can you imagine Absolutely whatan amazing world that will be
when live time translationactually works in terms of
learning models?
So that could be in literallive time could translate a
(08:54):
static textbook into World WarII warship language of calculus
Amazing.
Speaker 2 (09:00):
Yeah, and that's what's so exciting to me,
because we all like learningmore when it's about a topic
that we're interested in, and ifwe can teach algebra, or any
topic for that matter, throughthe lens of something that's
relevant, now, all of a sudden,that becomes interesting.
I mean imagine, teaching worldhistory, which I didn't like,
(09:20):
but through the context of music, which I loved.
Now, if I learned that throughthe context, I could have
learned world history in a waythat maybe I would have
remembered it, and then thatmight've been more valuable.
Speaker 1 (09:30):
That is absolutely incredible.
So, jonathan, one of the thingsyou said was half a million
people are interacting with youevery single day and I see the
sheer volume of content thatyou're creating and I know that
you have the news reportermodels and all of the amazing
GPTs that you make available.
And guys, by the way,whitebeardstrategiescom is
(09:51):
Jonathan's business front site.
Jonathanmascom is a personalsite.
Whitebeard Strategies makesincredible GPTs available to
everybody.
There's a tiny subscription feethat you can get the latest
GPTs, so there's really greatways that anyone can take
advantage, I'm going to say,jonathan, of your learning in
the AI space to come andactually benefit from all the
work that you're doing.
(10:11):
So my question was going to bethat I see the volume of content
that you're putting out.
Is that something that lightsyou up?
Are you waking up every daygoing content, content, content,
content, content.
Is that a driver for you?
Speaker 2 (10:27):
Not directly but indirectly, and that's it.
I've always been a learner, andAI lets me learn things at a
rapid pace, and I attribute partof this to being neurodiverse
having ADD, my brain works in adifferent way than most, so I
make connections just like thatthat sometimes other people
don't.
(10:47):
Sometimes they do, but I lovesharing those news tidbits and
those items and those lessons,that, those aha moments that we
have when we're like, oh mygoodness.
You mentioned, for example, you.
You took a training that I justdid on how to use Google's
notebook LM to manage promptsthat I I two months ago, I
(11:07):
wasn't doing that.
It was only about four weeks agothat I read something somewhere
, I don't even remember where,and somebody just posited the
question could you do this?
And it planted a seed and overthe course of the next few hours
, my subconscious was workingthrough that and I'm like,
absolutely, not only can you dothis, this was working through
that and I'm like, absolutely,not only can you do this, this
is a great idea.
And I did some research and Icouldn't find anybody talking
(11:30):
about it, so I put together asystem to do it and I taught it.
Amazing, and it works and Ilove that, so I don't wake up
thinking what can I share today?
But I love when I learn newthings and I have new ideas.
Excuse me, what I love when Ilearn new things and I have new
ideas.
Excuse me, got the hiccups, asI have those new ideas.
I absolutely love sharing thoseideas and watching people's.
(11:50):
It's like the lights go on andyou can see that not only did I
have an aha moment, but so didsomebody else, and that's what's
so rewarding for me.
Speaker 1 (12:01):
That's crazy, and is it so?
You're learning, you're going.
So what is a typical day forJonathan Mast today?
Speaker 2 (12:09):
I generally wake up around 6.30 in the morning,
spend the first half hour of myday doing my devotion stuff like
that, and then, pretty much assoon as that's done, I'm in my
Facebook group, I'm reading newsarticles, I'm reading stuff.
I love AI.
Let me make no bones about it.
I'm passionate about it, I'menthralled with it, I love it,
and so I just love seeing what'sgoing on.
(12:31):
And I'm an entrepreneur atheart, so I'm filtering things
as an entrepreneur through.
How can I use this to eitherserve somebody better, how can I
use this to provide more valueto somebody?
How can I use this to save time?
Ultimately, those are all goodbecause how can I use it to make
some money in the process, andI love that whole process.
To me, that's just exciting,and I get to do that all day
(12:54):
long because I get to have ideasand then I get to share them.
My business now isn't actuallydoing those things, which is
good, because I suck atoperational stuff and making
that happen, but I'm really goodat ideas, and so I get to spend
my day teaching people theideas and then, if they're
interested, they can run withthem and go from there, and so,
(13:18):
yeah, it's just, it's such ablessing to me because I get to
do something that I love.
But, to be clear, I'm not wakingup going.
What content can I share?
I just am fortunate enough tobe there and, you know, nobody
wants to know what I had forlunch.
I'm not going to talk, nobodycares that.
I'm going out to have wingstonight for dinner.
I won't share any of thatinformation because I don't
think my audience cares.
But if, while we're sittingwaiting for the hot wings to
(13:38):
come tonight, I read somethingnew about AI and it strikes me
as a new way to do something, abetter way to do something that
gets me excited, and I lovesharing that.
Speaker 1 (13:47):
That's so cool.
So so you're jumping up, you're, you're into the Facebook group
, which is, as I said,incredible the numbers there
that are jumping in every day.
We'll talk about that in just asecond.
You're reading articles andthen you're disseminating that
into great.
This is amazing.
Let me share that.
So a couple of hours worth oflearning, a couple of hours
worth of creating, is that kindof the cadence that you're?
Speaker 2 (14:06):
working on yeah, I didn't really finish my day.
So I kick off with my teamevery morning.
We have a stand-up.
My team's based all around theworld, so we have a stand-up
every morning, kind of gothrough what's happening that
day.
I spend most of my time doingwhat I'm doing right here, which
is sitting at my desk on a Zoomcall, talking to different
(14:29):
people, doing trainings,whatever the case may be, and
then, interspersed with that,it's ooh, hey, this new model
just came out or hey, there's anew tool that came out.
A lot of it, believe it or not,is ignoring things that come up
because, as you know, in the AIworld there's this flood of
information, and most of it verycandidly and I try to teach
this to my students Most of it'sjust noise, most of it is not
things we need to be worriedabout and, as a result, because
(14:52):
of my goal of wanting to teachpeople how to use AI, I try to
be very practical, very, verybasic when I speak.
One of the things I always tellwhen you bring me to an event is
I want people literally in theevent, I want them pulling their
phone out and starting toprompt things, because that
means I connected with themright there.
I don't care what AI is goingto do in three months.
(15:13):
We'll find out when we getthere.
I care about what.
What AI is going to do in threemonths, we'll find out when we
get there.
I care about what can AI doright now and I try to be really
practical about it.
Part of it's because that's myjam.
That's what gets me excited.
Speaker 1 (15:23):
Absolutely, absolutely.
So, looking at these numbers,how many people are joining that
group on a daily basis?
Do you know roughly it depends.
Speaker 2 (15:31):
Most recent we're running about 3,000, week 35 3
500 a week.
Some of it depends onfacebook's algorithm.
We don't, we don't pay topromote it.
It's all organic.
So there are times, you know,about four or five weeks ago, we
had 15 000 people join in aweek and then after that we had
like 500 the week following.
So it depends on who facebookis suggesting us to, but on
average right now we're rightaround three to 4,000 a week.
(15:54):
Fantastic, amazing.
Speaker 1 (15:56):
And are you, are you active in the group personally,
or is that the team managing?
Speaker 2 (16:01):
Yeah, great my team does a few things in there, but
I'm in there every day.
It's if you see it, posted byJonathan mask, it's me, it's not
my team, it's me.
Speaker 1 (16:11):
It's not AI.
It's.
It's not ai, it's, it'sjonathan the human figure, yeah,
we don't use.
Speaker 2 (16:15):
We don't use any automations for posting in the
group or anything like that.
One facebook doesn't want us to, but two we don't.
I believe you know it's.
It's a social channel and thatmeans it'd be like if we were
going to go to a cocktail partyand I sent in, you know, my
assistant instead of me.
You're not going to make thatconnection.
I need to show up, up, I needto be there, I need to add value
, or you're never going to makethat connection with me, and
(16:37):
that's what I want to happen.
Speaker 1 (16:39):
Yeah, fascinating.
I think there's a big move atthe moment with AI generated
content and, of course, aigenerated avatars, ai generated
social channels.
Interesting to hear you saythat it's the personal
connection that keeps, that gluethe group together.
That's not something that isAI-able, it just doesn't have
the same feel.
Speaker 2 (16:59):
No, it doesn't, and it's just my belief.
I mean, that's how I look at it.
Do I use AI to help me writethe content?
Absolutely, absolutely, I do,100%.
I just wrapped up a trainingand we gave them a 16-page guide
.
It was on mid journey andsomebody said where'd this come
from?
And I'm like I used Manus tocreate it.
This morning, I mean, Iliterally, you know, and I don't
(17:20):
walk people are like well, whywould you admit that?
I'm like, well, why wouldn't Iadmit it?
I had the idea.
I knew what I wanted to cover.
I didn't want to do the heavylifting to write the 16 pages,
and what would have thatnormally involved years ago is I
would have grabbed all thedocumentation, I would have read
through all the documentation,I would have wrote everything
out.
Instead, I went to Manus, whichis an agentic AI, and I said I
(17:44):
need a guide, a mini guide.
I want it to be about 10 pageslong.
Here's the three things I wantit to cover.
Here's a quick overview of thetwo-hour course I'm giving.
I want this to be a giveawaythat I can give to everybody
that adds value to them andteaches them these three things.
That's literally pretty muchwhat I typed and I gave it a
link to a white paper that Iwould have normally had to
(18:07):
research.
About 45 minutes later, guesswhat?
I had a 16-page document.
It was incredibly well-written.
We proofed it in about 15minutes.
I changed a couple littlethings and it was done.
Now I get to add value to myaudience, I get to leverage AI
in a way, and I don't believe ittook anything away from me,
(18:28):
because had I not thought, wow,this would be a really cool
resource or this would behelpful, it would have never got
created.
In the past I would havethought, boy, it'd be really
cool to do that, but I don'thave four hours to go write that
16-page document.
I don't have anybody on my teamthat doesn't have four hours,
so it's not going to get created.
Now I can have the idea and mytime investment in that total
(18:49):
was about 15 minutes and it'sdone.
Speaker 1 (18:52):
You've got got the best, the most capable, the most
wide-reaching research team atyour fingertips via that AI.
Nothing changes, it's justaccelerated Like if you wanted
to create that resource.
I was talking to a colleague ofmine a little while ago about
this.
It's not cheating, in invertedcommas, it's using a research
team that is now AI powered,rather than humans standing
(19:13):
around a desk doing all of thatresearch themselves and they
come up with the sameconclusions.
It's just assembling that datamuch, much quicker, which is
incredible.
So, jonathan, across differentplatforms.
So we talked about that.
Obviously, the Facebook groupbeing that that huge, huge, huge
influx of people.
You've got 50,000 people thatare following your stories on on
Instagram, I think there's, youknow, 12, 15,000 on YouTube.
(19:35):
You've got similar sort ofnumbers on LinkedIn.
What's your strategy acrossthose multiple platforms from
getting that content out there?
Speaker 2 (19:41):
Add value.
That's it, I'd love to tell you.
It's perfectly planned.
It's been incredibly strategic.
This really just ended up withme following something that I
learned really early in mycareer.
I'm an old guy, and so when Igot started in sales, I read a
lot of Zig Ziglar books, and ZigZiglar was known for one,
saying if you can help enoughother people in life get what
(20:03):
they want, you can have anythingin life that you want.
And to me, I translated thatinto add value, and a mentor of
mine shared with me Jonathan,give away all the information
and charge for theimplementation, and I thought I
think that'll work, and sothat's really what we've done.
I don't hold anything back.
If you want to know how to dosomething, if I've got the time,
(20:25):
I'll show you.
If not, I'll do a video aboutit and I'll put it up there.
I'll give away all that.
I don't care, and now Iactually don't even.
We don't do implementationanymore.
Now we literally just dotraining and mentoring, and
that's enough to keep me andeight other people busy.
Speaker 1 (20:40):
That's amazing, that's so cool and again, I
really take my hat off to youfrom your training methodology
One of the things that you'vesaid there before, as you were
referencing, you know havingthat ADD mindset and being able
to move things around, and youmentioned there that, of course,
you're an entrepreneur at heart, so you're assembling that and
you're looking at how can I makemoney from this.
So your training courses aresimply one monetization method
(21:04):
of this audience and thisfollowing that you've created
what's the main or what are yourthoughts about monetization of
that audience and that following?
Speaker 2 (21:13):
Well, again, I believe at my core it's got to
be adding value.
My audience isn't going to partwith their money if I'm not
adding enough value.
So I listen, we ask a lot ofquestions, and then I love to
teach, and so we then teachpeople how to do things that
they want to learn.
If I have a skill there and Inever thought of myself as a
teacher, but I do love doing itif I, if I have a skill there
and I I've never thought ofmyself as a teacher, but I do
(21:35):
love doing it is I seem to beable to take relatively complex
concepts and make them easy,especially when it relates to AI
and technology.
And that's at this point in time, in this point in history, is
proving to be a valuableresource.
And it's cool Cause, you know,I get to live a great life, I
get to do a lot of things.
I work my cool because you knowI get to live a great life, I
get to do a lot of things.
I work my tail off, you know.
(21:56):
I mean anybody that thinks thatyou know this is something that
one does in a couple hours aday, and then I get to drink
mimosas is not living, at leastmy life.
I haven't figured out how to dothat, but you know, I have the
flexibility to work anywhere inthe world that I want.
I just need an internetconnection.
You know I have the flexibilityto go and do things most
(22:16):
anywhere that I want.
I'm excited because I just gotStarlink and literally it just
came in the box today and I'mgoing to hook it up because that
means literally I can have 300gigabit internet anywhere in the
world, that I have this little12 by 12 receiver, so that means
I can.
I can be out in my camper, Icould literally be out in the
(22:36):
wilderness on my quads, I couldbe hiking, I could be on a boat,
I could be anywhere.
I just need to literally pullthis out.
It even comes with a backpackand I've got 300 gigabit
internet or megabit internet.
I'm sorry that.
I can download and I can beonline, just like I am here,
from anywhere in the world andmy goal, hopefully one of these
days, is to be sitting in somenational park on the edge of
(23:00):
some mountain doing this Wow,man, that would just be awesome.
Speaker 1 (23:04):
Book in with us, man, book in with me and let's run
that from the top of a mountain.
Speaker 2 (23:08):
We'll do that.
Speaker 1 (23:09):
With you on a quad.
I think that'd be fantastic.
You just talk about thetechnology that's there behind
it.
So when do you?
So you're creating amazingcontent and courses.
That's your monetization, orone of the monetization methods
through the audience.
Where do you disseminatebetween free content and paid
content?
Speaker 2 (23:27):
Yeah, my time.
If you want to be taught by meto do it, then that costs more
money.
Now I try to make it reallyaffordable.
I mean, the first course youtook me, I think it was 10 bucks
, so I don't make them.
It's not like I'm chargingthousands of dollars, but if you
want me in my style and youwant that live experience,
that's really what we're selling.
Is that live experience?
(23:47):
I had somebody today.
They said well, this coursecoming up.
I mean, isn't that kind of likeone that I took a year ago?
And I'm like well, it's kind oflike it, but a lot's changed in
the last year and he's likewell, I don't know, it's like 10
years he's like I don't know ifI should pay the 10 bucks for
the new course and I'm like,well, then, don't, it's okay.
And I told him much All of thisinformation is on YouTube and in
(24:11):
my Facebook group.
You can go find it.
And his response was well, yeah, but I want you to teach it to
me and I'm going to go.
That's why it costs you the 10bucks, and that's just again.
That's really where I draw theline.
It's as simple as that.
I can't.
The one thing I can't scalethat I do, walt, is I can't
scale my time.
I've only got 24 hours a day.
(24:32):
I have to sleep a few of those,so I can't scale that.
So I give a lot away and I lovedoing one to many where I can
record a video and then 10, 20,30,000 people can watch it and
learn from it.
That's cool.
I love that.
But if you want that liveexperience, then some people
love it, some people don't.
That's OK.
(24:52):
I'm not a PowerPoint guy.
You'll never see me deliveringPowerPoint slides.
It's not what I do.
But if you like my style and itresonates with you, then great.
You can join me and hopefullylearn, and my goal is that
you'll get 10 times the valueout of that, and so far, so good
.
The response has been fantastic.
We keep growing, so I guesssomething we're doing is working
(25:13):
.
Speaker 1 (25:14):
Somebody's loving it along the way.
Roughly how many people are yougetting coming through one of
those courses, jonathan?
Speaker 2 (25:19):
It depends on the course that we do.
I think the one we had today wehad about 1200 people in.
I've got one coming up nextweek.
That's a little more money.
It's 97 bucks and I'd have tolook, but I want to say three
400 probably.
Speaker 1 (25:31):
Are you running one of those every week?
Is there something in a paidformat every week?
Speaker 2 (25:35):
We do not every week.
We try to do two what we callchallenge trainings.
Those are over three days, twohours a day over three days.
We try to do two of those amonth and we try to do two what
we call express trainings, whichI did today.
It's a simple two-hour trainingon a very specific AI topic.
Speaker 1 (25:59):
Amazing, and that becomes evergreen content.
Speaker 2 (26:00):
People can come and purchase that course next week,
two months' time.
Yeah, the replays are up andavailable, and that's probably
the one thing that surprised meis I can't imagine why is
anybody going to buy a replay ofthis fat white guy in a long
beard talking and it happensevery day because it's jonathan.
Speaker 1 (26:14):
Why wouldn't you want to have that?
That's absolutely.
Um, that's the draw man.
Speaker 2 (26:17):
You are the card it's , it's to add value.
If I can add value, then it'sgood.
If I and I know if I cease toadd value, then nobody's gonna
buy my stuff, and that's okay,because they shouldn't if I'm
not adding value yeah, well said, absolutely so.
Speaker 1 (26:31):
So this rise to fame, you know digital marketing
agency, millions of them in theworld, you know one pebble on a
beach, but becoming JonathanBast and creating this following
that you now have withWhitebeard Strategies and the
incredible content that you areproducing, you are now, you know
, speaking on stages.
I know you're at Austin's eventcoming up really soon.
(26:52):
You're now being invited onto,you know, different media forms
to be able to share that.
The difference in, I guess,public awareness of you and
yourself has come as a directresult of your passion for a
particular subject and that'sbeen brought through you finding
that, um, the public, uh, eyebeing on you has changed you and
(27:16):
who you are fundamentally, youknow, in terms of the the
messages that you're putting out, it's just no, I hope not.
Speaker 2 (27:23):
I mean that's yeah.
I mean you know I.
I got recognized in an airportfor the first time about a month
ago and I was like oh crap, ohcrap.
How did you feel at that moment?
I was like I mean, the nicestguy in the world, we're both
flying out on different flights.
And he stopped in front of meand he turned and looked and I'm
like I wonder if I know thisguy.
(27:43):
And then he's like are youJonathan, the AI guy?
And I'm like yeah, that's me.
And then he's like, oh man,I've taken like three of your
courses, I'm in your group, blah, blah, blah.
Can we do a selfie?
And it was cool and fun.
But at the same point in time, Ijust don't see myself in that
light.
I'm simply sharing what I doand I really fundamentally hope
it doesn't change who I am.
If you knew me two years agoand you know me today, I would
(28:06):
hope that if the only differencemight be that you go, Jonathan
seems to have his poop in agroup a little bit better.
He seems a bit more organized.
Well, that's because of AI, andother than that, I hope I
haven't changed.
Speaker 1 (28:18):
Well, mate, you come across incredibly grounded and
sincere and, again, I'm a hugefan of your work.
So, as you're moving forward,jonathan, the development here,
it would be remiss of me to getone of the world's leading AI
experts on a call and not askabout your personal tech stack.
Tell me about the tools thatyou've got, the daily use.
(28:39):
For example, you're talkingabout creating that PDF in Manus
.
Why Manus, not ChatGPT?
What are you using on a?
Speaker 2 (28:49):
daily basis to accelerate your content and to
drive your life.
Well, I'm probably going tobore you, because the list isn't
as long as people often thinkand it really doesn't have any
what I would call specialtytools in it.
You know so all the ads you seeon Instagram and Facebook and
YouTube and everything else forthis, this new specialty tool.
To the best of my knowledge, Idon't use any of them.
So my more than anything else,I use chat GPT, and the reason I
(29:11):
use it very simply is I amabsolutely a total fan for their
custom GPT system and that's ifyou don't know what that is,
it's very simply where I cantrain it on my data and have it
and then I can share those toolsand I love doing that.
It's a great way to get peopleintroduced to AI and I
absolutely love it, and ChatGPTis the only model that lets me
(29:32):
share them in that manner.
So absolutely adore that andlove it to death.
I use Google Gemini a lot latelyNow.
Up until about two months ago,I thought Google was going to
take a bye-bye and go.
They were going to miss itbecause it appeared they had
totally missed the AI window.
The products they'd put outwere terrible.
(29:52):
About two months ago ago theycame out with gemini 2 and 2.5.
That seems to have changedeverything.
It's all of a sudden it's like,okay, these guys are serious
now.
So I use it a lot, particulartheir deep research tool, when I
have to write content.
I'm a huge fan of claude.
I absolutely love writing withwith claude out of anropic Um
and then other than that.
(30:13):
Uh, from a graphics perspective,I'm a big fan of mid journey.
I love the creativity about it.
I use use it every day.
Um, I use flux, but I I onlyreally if I'm trying to model an
image.
So if I've got like training,that I want it to look like me,
for example.
So if I'm doing a selfie styledimage, you know, if I'm speaking
in an event, like I'm atAustin's event and Austin's like
(30:34):
, hey, can you send me someselfies?
Yeah, where do you want me tobe and what do you want me to be
wearing?
Yeah, okay, I can, we canliterally create those and
that's and that's great andthat's a lot of fun.
The area that I probably usethe tool I probably use as much
(30:54):
as anything else that nobodytalks about is my AI note taker,
because I'm on meetings all daylong and because I have ADD,
the AI note taker to me is likemy saving grace because it
records and transcribes all themeetings that I'm on and that
means that I don't have to worryabout taking notes and going.
Oh, hang on.
Well, I got to just a minute,just a minute, just a minute.
I know taking sucks anyway.
Now I can just be me, we canhave a conversation, which is
(31:14):
what I love and at the end of itI can see that in the chat GPT
or Claude or Gemini or whateverI want and I can say what did I
promise Walt I was going to do,and it will tell me and when
it's done, and then I can makesure I get it taken care of.
So I that's probably the onetool that's like oh my gosh, I
(31:41):
don't know what I would dowithout that.
That would just totallytransition things.
But I use AI all day long.
I mean, it's not like, oh, I'mgoing to go use AI to do this or
that.
It's on my screen all day long.
Two other apps I just got tomention really quick that I use
literally either I or my team.
One is Austin's app syllabi.
Syllabi is an incredible AIvideo tool.
We use it daily to createvideos for us, for marketing and
that type of stuff, and it'sfantastic.
And then the, the other toolthat I absolutely adore and that
(32:04):
has probably no businesspurpose whatever, but I've I've
found that creating music withAI is an absolute rush.
I just love it.
So I've never done anythingwith it business-wise, but boy,
it just brings me a lot of joy.
Speaker 1 (32:18):
Yeah, absolutely.
You mentioned that music was abig part of your life before, so
combining those two things is avery clear passion.
You mentioned the AI note-taker.
I have to again credit you.
During the Notebook LM training,one of your guests actually
said or suggested Otter as an AInote taker going to a
conference, using Otter torecord every single session and
(32:40):
then taking those transcriptionsinto Notebook LM and using that
then as a right.
So tell me about thisconference.
What are my good action steps?
And I have to say I just cameback from the high-level
conference in Sydney where,where we were speaking there and
it was amazing, I literallyused that strategy Every single
speaker on Otter into NotebookLM.
Now that conference stays withme as I'm moving forward.
(33:00):
But more than that, I was ableto have an incredible meeting
with an amazingly talented AIdeveloper straight after the
conference, right there in thelobby and where I would have
before turned up with a notepadand a pen and started jotting
things down.
Or, you know, turned up with aniPad and started typing it out
as he's talking.
I literally was able to put thephone on the table and talk,
(33:21):
knowing that I'm not missing asingle thing, and then even this
morning, jumping back into auto, I didn't realize that it had a
chat interface, that I couldthen question that, that
conversation, and say so, whatwas that?
What was that resource thatAndrew suggested?
And it was wow, that wasamazing.
So that's a huge thing for me,exciting new tech coming through
all the time.
I mean, there's people that areout there on the cutting edge
(33:43):
who are you following at themoment to stay ahead of that
stuff?
Speaker 2 (33:47):
You know, there's a ton of people that I follow on a
day-to-day basis, but none ofthem do I follow, meaning where
I'm going to check their stuffout, I use a, a, a RSS feed
service called feedly, and Iliterally so you know, I'm
watching everything that Jeff'sdoing and I'm watching
everything that Austin's doingand what Molly's doing and what
Onyx doing and what all kinds ofother people are.
(34:08):
But it all comes in and thenit's all filtered in based on
topic.
So I see a lot of all theirstuff because they're all
leaders in the industry that I'mfollowing.
But the nice thing about it isis I'm not having to go out and
go oh hang on, I didn't visitand see what Jeff posted today.
I don't have to go look for it.
It all gets delivered directlyto me, then it gets filtered by
(34:29):
AI based on topic and then I getsummaries of it all.
So in the morning, one of mythings I'm trying to do this
year is walk more, and so in themorning when I go off for my
walk, I can literally take thataudio overview of all that stuff
that came in the day before andI get a 20 to 30 minute
overview, customized just for me.
(34:50):
Now.
It's not that I'm special, butI get to listen to what I want.
You know I'm, for example, I'mnot a big sports fan.
I don't dislike sports, but Idon't really care who's playing
baseball this year, it justdoesn't matter to me.
So there's no baseball in myreport, but there's tons of
stuff about AI and new tools andentrepreneurship, and what's so
cool is technology has existed.
Just like we were talkingearlier about education and what
(35:13):
can happen, the same holds truefor us as adults.
I can now listen to a news feedthat is absolutely made up of
the stuff that I've determinedmatter to me and in my life, and
it may be totally differentthan what you listen to, because
it may be different things thatwe're interested in, and the
reality is we're basicallycombing that, we're bringing it
together, we're picking andfiltering, and then the cool
(35:34):
thing with AI is, you know, Ican get this amazing back and
forth podcast style review ofthat information that I can
listen to, whether I'm driving,whether I'm walking, whatever
I'm doing, and I just as alearner, it just is amazing,
absolutely, learner.
Speaker 1 (35:56):
It just is amazing, absolutely, and I think the
evolution of that is humanthought acceleration, which is
what we're talking about before.
It's incredible the speed thatnow movement in human thought
and what we can come up with andconceive is just going to be
accelerated.
So, jonathan, I think, if I canask on the influencer side and
just for the listeners and forthe people who are tuning in,
creating this following issomething that, as I mentioned
(36:19):
before, we hit record 53% ofchildren answer I want to be an
influencer, which is as a directresult of them engaging in
content on demand and theirinterests.
If you had to start again now,obviously you've got an
incredible following that's beenbuilt over your passion in a
particular subject.
If you had to build thataudience from scratch, what
(36:39):
would be your, I guess, strategyto do that?
Speaker 2 (36:44):
Don't focus on numbers, focus on adding value.
If you add enough value, thepeople will come.
But if you're focused on I gotto hit 100 subscribers I got to
get 200 subscribers.
My YouTube channel is a greatexample of that.
It's not massive.
We're about 15,000, 16,000followers.
I certainly could be bigger.
I have never really paidattention to what we're doing.
(37:07):
I do pay attention to the likesand the comments and that type
of stuff and the people thattalk about my videos, because I
want to have them add value.
Could we have a bigger audienceif I worked on it?
Probably, but I think we have amore engaged audience because
of what we've done.
And if you want to be aninfluencer, again my advice,
(37:27):
focus on how you can help othersget the things they want in
life and if you do that, you'llbe able to get what you want.
So you know, I my wife said Ineeded a new hobby and I decided
to be fun, to buy a fourwheeler, a quad, to ride around
in the dirt.
Um hadn't done that in 30 plusyears.
I was able to do that because Ihelp enough other people get
(37:48):
what they want.
It was cool.
Speaker 1 (37:50):
And now you get to put a styling mount on the back
of it we're going to try thatAbsolutely.
I'm going to.
Speaker 2 (37:55):
I'm going to go out in the middle of nowhere and I'm
going to be Walt.
Speaker 1 (37:58):
I'm in the middle of the wilderness man.
Speaker 2 (38:00):
But let's have a look .
Speaker 1 (38:01):
That's so cool.
It's like cutting edge AI fromthe middle of the wilderness.
That would be a.
That'd be an episode I'd behappy to broadcast man.
So, um, building content firstbuilds the audience.
As a natural result of that,One of the things that you
mentioned there was, of course,that you do pay attention to the
likes and comments, becausethat gives you lifetime feedback
on how that content is beingreceived.
Do you get affected by thecomments?
A lot of people in theinfluencer space have talked
(38:24):
about the fact that there is somany people that you're
instantly engaging with that.
The social impact of thecommentary back and forth is
something to be aware of.
How do you deal with that on adaily basis?
How are you working with thepeople that are following you,
both in positive and negativeterms?
Speaker 2 (38:44):
Well, I think that the positives are easy because
of course it feeds you and it'seasy and that's great.
The biggest thing there in mymind is don't let it go to your
head, because if you're gonetomorrow they're going to forget
who you are.
If I don't show up for a week,very few people are going to
notice Jonathan didn't show upfor a week.
They may be responding becausemy stuff's getting in front of
them, but they're not going tomiss me if I go away, if that
makes sense.
(39:05):
So you got to be real aboutthat.
But the other part of it is youhave to realize there are
trolls in life that have nothingto do other than try to make
your life miserable, and some ofthem are really good at it.
And so you've got to get tothat point.
And it's hard to this day If Iget a snide comment or whatever.
It's sometimes hard to getbeyond that.
But you've got to be able todevelop that, that enough of a
(39:28):
hard outer shell that you don'tlet the naysayers bother you.
If you start seeing trends,maybe you need to pay attention
to it.
But you know I get people allthe time that you know tell me
you know your beard.
You know you could take care ofyour beard, because my beard's
not even now it's notparticularly groomed.
That's me.
If you don't like the fact thatI haven't brushed my beard in
the last two hours, that's notmy problem and I'm not going to
(39:50):
worry about it.
But do I have people complain?
Absolutely, and my response istypically if you don't like
watching me, just turn off thevideo and listen.
And if that's not any value,then why are you here?
Right?
Speaker 1 (40:02):
There it is.
Speaker 2 (40:03):
It, just it's, you know.
Don't be worried about thosepeople, because they exist.
They exist to try to make yourlife miserable, and if you let
them, they'll do more of it.
So just don't let them makeyour life miserable more of it.
Speaker 1 (40:17):
So just don't let them make your life miserable.
Interesting I heard Arnickactually say that.
Don't.
Was it Arnick, or was it GaryVaynerchuk, I can't remember,
but it was.
He was saying don't, don'tengage either way.
Don't let the positive go toyour head, as you mentioned.
Don't let the negative go toyour head, which literally means
don't engage either way.
Create for you, create for themessage as you trend.
I've got to change.
That makes sense.
Well, yes and no, but also betrue to yourself.
Speaker 2 (40:41):
I mean, I have been railing on the education
institution for how incrediblyinept they're handling AI, and I
don't make any bones about it.
It's not that I don't like theeducation institution, but the
institution, not necessarily theteachers, the institution.
They're on the wrong side ofthis.
They're going to lose and it'sgoing to hurt the institution of
(41:03):
education worldwide, especiallyhere in the U S where I'm at.
I know it's different in othercountries, but it's woeful.
Here in the U S I have a lot ofpeople that are like oh no, it's
going to be fine, it's going towork out, everything works out.
But I have no problem, eventhough I have people that
disagree with me going.
I'm sorry, I believe this isthe case and I believe they're
on the wrong side and I'm goingto say it.
(41:24):
It's just like I've got peers,some of whom you've interviewed,
who are convinced that millionsand millions of people are
going to lose their jobs.
Millions and millions of peoplemay change jobs.
I'll buy that, but they're allportraying it as it's the end of
the world.
We're going to be destitute,we're not going to have anything
to do.
I don't believe that to be thecase.
(41:44):
Every major technological shiftthat we've had has brought with
it more opportunity than what'sbeen left in the dust, and AI
will do the same thing.
We can't even imagine theopportunities that will exist in
90 days that we're not aware of, let alone two or three years
down the road.
So, not to disagree with you,but, yes, you want to listen,
(42:04):
but you also want to be true toyourself, because I think one of
the fastest ways to, one, letit go to your head and, two, to
lose a following is to not begenuine.
You've got to be honest andgenuine with who you are, and
that means sometimes peoplewon't like the position you take
, and that's okay.
Accept the other people, that'sfine, but you can stand by what
(42:27):
you believe in.
Speaker 1 (42:28):
Amazing, amazing Boys and girls, ladies and gents,
thank you so much for tuning in,jonathan.
I just have to say that, as aleader in this space, you really
are cutting the path forwardand I appreciate you.
Even that commentary thereabout staying true to yourself,
staying true to your values,staying true to the message that
you're trying to create notcreating content for the vanity
(42:48):
metrics of the numbers, butcreating it for the value that
is being delivered out to thecommunity.
So, on behalf of a member ofthat community, I want to say
thank you to you for leadingthat way, for making that
available.
So, guys, follow along withJonathan.
He is genuinely one of thenicest guys, but also the
leaders and the teachers in theAI space, certainly as an
(43:09):
influencer, creating a messageof genuine value out into the
space.
Genuine value out into thespace.
So I dropped a couple of linksthere before.
Of course, jonathanmastercompersonal site you can find out a
little bit more about Jonathanand the man himself in terms of
the content and in terms of theAI strategies.
Of course, the Facebook groupAI Prompts for Entrepreneurs.
I'm sure you'll find it.
As soon as you type in AI inFacebook, it'll be the first one
(43:31):
that comes up, but you can alsofollow along at Whitebeard
Strategies, which is where youcan.
Whitebeardstrategiescom, whichis Jonathan's business portal,
where you can come and get thecourses and the GPTs and the
incredible AI tools andresources and trainings that
Jonathan and the team arecreating.
Jonathan again, thank you somuch for taking the time coming
and sitting on the screen andsharing what you're doing and
(43:51):
how it's affecting your life.
I'm just super, super gratefulfor your time, man.
Speaker 2 (43:55):
Well, I'm excited and I tell you we're going to do
the Starlink one from the middleof nowhere someday.
Hell yeah, give me a little bitof time to get it figured out,
but that'll be fun.
Speaker 1 (44:02):
That'll be absolutely amazing and I can't wait.
So, guys, if you're tuning infor that episode, make sure you
come and for your time, I cannotwait to see what's coming next
from you.
I'll be certainly tuning in andkeep in touch, man.
(44:22):
Thank you, appreciate you.
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