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February 12, 2024 62 mins

Imagine transforming a spark of creativity into a roaring fire of success. That's exactly what Kyoko accomplished when she harnessed the power of AI to launch a board game on Kickstarter, smashing her funding goal in just 75 minutes. This episode is a treasure trove of insights on how disciplined strategy and innovative technology can turn your vision into victory. As we celebrate community triumphs like Brett's advancements in AI and Jared's standout client support, their stories serve as a reminder that sometimes, it's that additional 10% effort that propels us from good to great.

Fascinated by AI's boundless potential, we explore its role beyond entertainment, revealing how it can be a catalyst for knowledge and innovation. From my children's creative exploits to a beach day that bloomed into a business idea, I share tales of how technology can spark change. Kyoko's mastery of AI tools, like the enigmatic God mode, to streamline marketing and analysis for her board game is nothing short of inspiring. We dive into the nuances of the board game niche, discussing financial opportunities and how today's youth are navigating the digital terrain to remix popular culture in effortlessly inventive ways.

As we wrap up, we shine the light on the strategic moves behind a jaw-dropping Kickstarter campaign, emphasizing the power of influencer partnerships and beta copies in drumming up support and credibility. The episode is rich with tactics for recruiting affiliates and leveraging personal stories to make an impactful mark in marketing. Join us as we acknowledge Kyoko's pioneering spirit in the board game industry and invite you to harness these shared gems for your own endeavors. Here's to your next big opportunity—it's waiting for you, just a play away.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Walt Bayliss (00:00):
Do you know what?

(00:00):
We all set our goals at thestart of the year.
Right, we were like you know,we've got big plans, we've got
all of this stuff that's goingon, guys, we are already like
one-twelfth gone.
You wanna get that acceleratorpushed down, like really, it's
going faster than you could everpossibly believe.
And what does that mean?
What does that mean?
It means like, okay, cool, yougot stuff you need to do.
Freaking, do it Just like putthe hammer down, because it will

(00:25):
be June before you know it andwe'll be celebrating Christmas
by the end of the year andyou'll be wondering what the
hell happened.
So there are things you need todo, like getting yourself onto
TikTok and getting social mediagoing and generating leads and
getting your business idea outthere and tapping into your best
networks and finding JVpartners.
These are stuff you need to do,and I know you're tired and I
know that you know we just wannakick back at the end of the day

(00:46):
, send one more email, connectwith one more person.
Like that extra 10% is gonnamake massive waves for you as
you're moving your businessforward.
So, johan, I'm gonna tee upthis Facebook live and you can
get everybody join in.

Johann Nogueira (01:02):
That'll be awesome, guys, today.
I'm so excited to talk aboutwhat we're gonna talk about
today.
This is hey Jared's coming inthe house.
Hey, mr Brett, how you doing?
Man, let me just do some quickhello.
It's good to see you, brother.
By the way, brett has shown mesome amazing speak of AI, some
amazing new AI tech that he'sgonna be releasing.
So I can't wait to see thatJared Holmes is in the house.

(01:25):
Jared has been supporting a lotof our clients lately.
So, jared, thank you for allthe work you're doing with our
clients, and I'm getting someraving reviews from everything
you're doing for them.
Appreciate it.
Thank you, keith.
Good to see you, man, not junkboss.
Nice to see you, spencer.
Nice to see you.
Dude, how you doing?
Nice to meet you, mr Warrell.

(01:46):
Joe Flores All right.
Stephen Howes and Kevin Coolall right guys.
So I'm gonna get into this.
Today is a very, very, veryspecial presentation, because
the case study is my wife.
Oh, hang on, I just lost myzoom controls.
There we go, we're back.
I'm gonna share screen.
Let me know when you can see myscreen.

Walt Bayliss (02:08):
Mr Walton Got you man, got you live, got you on
the screen.

Johann Nogueira (02:13):
Awesome, cool.
So today we are talking abouthow Kiyoko built a board game
using AI, launched it onKickstarter and funded it in 75
minutes.
It's absolutely crazy,ridiculous.
And the lessons you're gonnalearn here today you'll be able
to leverage into your businessto launch your product and just
get some great cash flow in.

Walt Bayliss (02:33):
And we actually are we interviewing?
Kiyoko as part of this, or isshe off?
She's busy running the showright now.

Johann Nogueira (02:40):
I was just gonna say she is just doing kid,
drop off, she's dropping offour kids to school.
He said, hey, I'm not a big Abusiness owner.

Walt Bayliss (02:48):
So, guys, I'm fascinated by this.
Now, obviously, what we love todo is we love to celebrate our
members wins, right?
We love to talk about howthey're using our lead gen
program to create opportunityand to grow their business.
And today, this just happens tobe super close to home.
This is a family member, right?
And, guys, I hope you don'tmind me sharing this, johan, I

(03:11):
hope you don't mind me sharingthis, but I spoke to Johan
yesterday.
You don't know what I'm gonnasay, so like you can't tell me
right now, but I spoke to Johanyesterday, as we do multiple
times every day, and I said tohim congratulations, because
yesterday was sorry.
Monday was launch day for thiswhole business that we're about
to show you, that was built onAI.
And I said to Johan congrats,man, what an amazing day.

(03:34):
One result $20,000 on day one.
And Johan said to me dude, ithas nothing to do with me.
And he said I was like, yeah,but you've been in business,
you've been around for so manyyears.
Surely you gave some help.
And Johan, again, I hope youdon't mind me sharing this but
Johan said dude, one of thethings I feel worst about in my
life is the fact that I did nothave time to help my wife do

(03:57):
this.
This is literally somethingthat she has done.
So, as we share this case study,this is not about the founders
of Cormet Suite and White LabelSuite and a massive win we've
had.
Johan literally had nothing todo with it other than to pat his
wife on the back and say goodluck, honey.
I hope it goes well for you,right?
This is an individual, a personin our community that has done

(04:19):
amazing things and has createdsomething with AI, all right and
has used our tool to tap intosome incredible resources there.
We're gonna go into that injust a second.
But this is how someone in ourgroup, nothing to do with the
founders, has created.
This Just happens to be closeto home as a family member, but

(04:39):
this is about how an individual,a person, took a concept and an
idea and turned this into areal, incredible, amazing
business, fully funded onKickstarter, in 75 minutes
$20,000 on day, one, all rightand did it with technology and
did it with discipline andincredible resources.

(05:01):
So I just wanna preface bysaying that I'm so proud of
Kyoko and what she's created andI know like for Johan, it
brings tears, so, like it'samazing to see what we're gonna
do and this is a close to homecase study All yours, mr Johan.

Johann Nogueira (05:17):
Thank you, man.
Thank you.
So, guys, as Walt said, this isKyoko.
Kyoko is my wife.
Kyoko often gets.
You're married to Johan.
Of course you're gonna besuccessful Guys.
She's been successful before shemet me, during the pandemic,
she sold two of her businesses.
Have you known anyone to selltwo businesses During a pandemic

(05:39):
?
That's what she did During thepandemic.
She built a community fromscratch to 3,000 women and she
helped them through the pandemicand 3,000 paying members.
It's crazy, right?
That's what she did.
This is all of her back.
She created this game with mycousin.
So my cousin Alton you'll seehim in a second.

(06:00):
So the two of them got togetherand I'll share the story of how
that happened and they launchedI think it was two days ago now
, two days ago and now they'reup to 31,000.
They've just got 200 backersand if you see in the bottom of
that, under the funded thing,Kickstarter this morning send
them an email saying this is aproject we love and now
Kickstarter is backing this andpromoting it out.

(06:21):
So it's gonna go even biggerThank you.
I said to Walt yesterday I wishI spent all time helping her.

Walt Bayliss (06:30):
You wish you could put your stamp on it.

Johann Nogueira (06:34):
But I can't take credit for this.
This is all her and my cousin.
This is what they did.
But what I'm gonna do for thefirst time is in 10 minutes or
so.
I'm gonna give you anintroduction, I'm gonna give you
context around how all thiscame about, and then we're gonna
get her on.
I see I can hear that she'sjust come back into the house
and so she's on here, and yeah.
So, guys, let's talk about AI.

(06:56):
We all have access to AI.
This is the greatest revolutionthat we will get access to in
our lifetime.
November last year, when chatGPT came out, everyone's like,
oh cool, yay, yay.
This will just be another funthing.
What happens when the massesget access to cool new tools?
Well, unfortunately, most ofthem use it for entertainment.

(07:18):
Now, guys, if there's kidsaround, just bleep this out,
because there is some swearwords in here, but this is what
the masses do, right?

Speaker 3 (07:29):
To the wind on the scene of the wall until the
switch drops down my ball untilall you bitches from the sea got
down.

Walt Bayliss (07:45):
So what you're saying is they take good stuff
and they break it.
And that's what we're saying.

Johann Nogueira (07:50):
Oh no, they use it for entertainment.
They're entertainment.
We have access to YouTube.
What do people do?
They go watch cat videos, right, where there's a subset of
people the 1% who are using itto learn, to get access to the
brains of absolutely everybody,like the greatest people in the
world, are downloading theinformation into YouTube.
You can use YouTube Now AI hascome.

(08:10):
We have access to AI.
I can talk to some of mygreatest mentors using AI,
because the AI knows theirbrains, their methodologies.
It's absolutely crazy.
Here's another quick, fun video.
This is an influencer in thePhilippines, so this is what he
does.
And then this is what the AIcan do, so this is what he does.

Walt Bayliss (08:39):
Wow.
That was very cool right.
That is amazing.

Johann Nogueira (08:45):
Our kids have access to this technology.
My kids are running filmingvideos of themselves and their
cousins are turning into coolvideos like this, like with
ninjas and summarize and stufflike that.
So I just want to emphasize weall have access to this
technology.
It's free.
Most of the technology is free.

(09:06):
The smart ones.
They take it, they learn andthey leverage the system.
They capitalize on it andmonetize it.
Your grandchildren will begrateful.
My kids say you didn't have theinternet when you were growing
up.
Right, I didn't have thefrickin internet when I was

(09:27):
growing up.
They're like how did you doanything?

Walt Bayliss (09:29):
Yeah, what did you do with your day?

Johann Nogueira (09:33):
Dude, my kid.
Anyway, I'm not going to godown there.
Well, let's stay here, Allright?
This is a once in a lifetimeevent.
It's comparable to the printingpress, the Industrial
Revolution, the Information Age,the dot-com boom.
I missed the dot-com boom.
I was young and stupid and toobusy playing pool and dancing in
clubs at the dot-com boom stage.
The Mobile Revolution missedthat too, but guess what?

(09:56):
I am not going to miss the AIrevolution.
That's why we are here, MrWolff.

Walt Bayliss (10:00):
Absolutely man.

Johann Nogueira (10:00):
And the short period of capitalized on this.
Check this video, guys.
Let me just preface this withthese guys this model, she's not
real.
And this video is now more thansix months old.
She's not real.
This is text to video.
You don't have to get modelsanymore.
It's all AI generated rightText to video.

Walt Bayliss (10:21):
It does not exist.

Speaker 4 (10:23):
You don't have to get models anymore.
You don't have to get the textto video.
You don't have to get the textto video.
You don't have to get the textto video.
You don't have to get the textto video.

Johann Nogueira (10:38):
Wow, I'll pause there.
Wow, you no longer have thehuge production costs of
creating studios, photo shoots,all that.
You can literally type and geta commercial created for you for
your product, and it is anamazing time to be alive.
All right, so I'm old.
Who remembers Tom and Jerry?
Yeah, give me a couple of guns.

(10:59):
Awesome, thank you, check thisout.

Speaker 4 (11:03):
Mr McChannel, here is taking your job as a post
capture.
Oh oh, oh, oh, oh, oh, oh, oh,oh, oh, oh, oh, oh, oh, oh, oh,
oh, oh, oh, oh, oh, oh, oh, oh,oh, oh, oh, oh, oh oh.
Thank you, that's how it is,tom.

Johann Nogueira (11:47):
That's how it is, Tom.
That's how it is.
People were laughing.
They're like what do you mean?
You're creating stuff with AI.
Come on, get over it.
All that kind of stuff, Guys,people are doing it.
People are making not onlyhundreds of thousands of dollars
, they're making millions.
Now we're a year into the AIrevolution.

Walt Bayliss (12:05):
I read somewhere yesterday.
This was a great quote I readyesterday.
It was like AI won't take yourjob, but a person using AI will.

Johann Nogueira (12:15):
Yep, exactly, I've got a point there.
Don't let the gap widen.
We all have the exact samestart November 2022.
We all had the exact same start.
Now there's people who we talkto every day who are like, oh my
God, this AI is moving so fast,I can't catch up.
We're still only a year and abit in.

(12:36):
It's not over, it's not over.

Walt Bayliss (12:41):
The wave swell has literally only just begun.
If you're feeling like you'releft behind, you absolutely need
to educate.
Watch some YouTube, get into itIf you find AI scary.
The very first thing I did toease my AI fears was have some
fun with chat GPT.
I literally just went overthere and I said I think my very
first command into chat GPT waswrite me a song about my friend

(13:04):
Johann, who's a business expert, and whatever.
The next thing was now writethat song in the voice of a
pirate, Literally.
What context does that have todo with business?
Nothing, but it eased my fearabout working with AI.
You literally get over and thewave is just beginning.
Get into it guys.
Don't let this go.

Johann Nogueira (13:27):
For those of you who have an iPhone, you can
now program chat GPT to be thelittle button here.
I've got Siri on one side, aswe all do.
I've got chat GPT on the other.
The other day my wife came inand she heard me talking for
like an hour and she came andshe's like who are you talking
to?
I'm like I'm actually justhaving a voice conversation with
chat GPT on my phone.

(13:48):
I fully created this wholebusiness.
It was just amazing.
I had the best conversationwith chat GPT.
I know it sounds weird, but theamount of information it was
giving me it was like talking toa friend to leverage this thing
.

Speaker 4 (14:01):
All right.

Johann Nogueira (14:02):
So, quick story , let's go back one year ago,
january 2023.
So, guys, in Australia, usuallyJanuary, we don't do anything,
we are lazy, we go and spendtime on the beach I'm usually
working on my 10 at that pointin time and we're on the beach
and we usually go with a coupleof families.
This is my cousin Alton, histwo boys, the 14 year old in the

(14:22):
back.
There next to me In the blue ishis 12 year old, and then my
two kids hey, my wife's here,and these are my kids playing
chess.
My kids are seven and six yearsold.
Right, just to set some context.
They understand the seven andsix year old understands AI.
The 14 year old and 12 year oldhave grasped this thing and

(14:43):
they're taking it to a wholenother level, which I'll show
you in a second.
So January 2023.
Kyoko do you want to share thestory?
No, you don't.

Speaker 4 (14:54):
All right when I tell the story.

Kyoko Yoshizumi (14:57):
You always take over it.
No, no, you're not doing itright.

Walt Bayliss (15:02):
That's what I normally do I take over from him
.

Johann Nogueira (15:07):
I was going to say I know exactly how you feel.
All right, do you want to shareit, babe?
What about you?
Shalei Me?
All right, cool.
So, guys, we're on the beach,we're walking, the girls Tell us
good luck, boys, see you later.
We're going to brunch, we'regoing to a winery, we're out of
here, you're stuck with the kids.

(15:27):
So we're walking on the beachand we're talking and we're
having a great time.
And then my cousin gets a textmessage and I get a text message
.
Two of us, both of us making it10 seconds apart, we get a text
message.
The text message says hey, cuz,I've got it from his sister.
It says hey, cuz, do you mindmaking a donation of $50 to this

(15:49):
cancer research?
And he got the exact same thinghey, brother, can you?
And it's from his sister and,unfortunately, the worst thing
in the world her three-year-oldhas cancer.
It makes you question when youhave a three-year-old going
through it.
So I'm very, very sad.
So we called her and said hey,we understand, but we'd like to
do way more than that.
So that conversation we wentinto instead of $50, what if we

(16:17):
could give $100, $200, $300,000?
What would that look like?
What could we do Now, my family.
We don't believe in charity interms of just donating.
So we said, hey, what value canwe create in the marketplace
that gets people to give usmoney and then we can donate
that money, right?

(16:37):
So we go cool, our kids goboard games, because we all love
board games, especially duringthe pandemic.
We just played so many boardgames.
That's all we could do InMelbourne, over here.
We were locked down for 300days straight.
We were not allowed to leaveour houses.
If we left for five kilometersthe police would pick us up.
And hey, it's a crazy time weget to talk about this later on,

(16:58):
but back then it was absolutelyinsane.
So we played a lot of boardgames.
So the kids said why don't webuild a board game?
And so that's how this wholeprocess started.
Kiyoko came back and we said,hey, we've decided we're going
to help you know so, and so I'mnot going to mention names Raise
money so that we can donatesome money back to this, to her
cancer research, and we're goingto build a board game.

(17:19):
And the kids said we want tobuild a board game on ninjas.
We're going to build a boardgame on Olympic gods.
So this is the 14 year old, the12 year old, my seven year old,
talking about what type of gamewe should build.
If anybody doesn't know thiswebsite, you should check it out
.
It's called God mode.
What it does is it finds otherchat GPT's and starts putting
together all the other chatGPT's and gives you a full

(17:41):
document with reasoning.
So it's a bit more advancedthan chat GPT.
So, for example, over here youcan see in the top the prompt
that I've given.
It is build a game publishingcompany called Gaia Games.
Tagline is world changing games.
The goal of the company is tocreate impact and transformation
through interaction,collaboration, excitement and
fun.
I need to know if this niche isprofitable and what are some

(18:04):
examples of the best gameslaunched in Kickstarter.
You can see.
It then gives me a result.
It gives me its thoughts.
I will use Google to blah, blah, blah, blah, blah.
Here's my reasoning.
Here's my proposed action.
By the time you're done withthis, you end up with a document
that's about 400 pages long.
It will give you the files.
By the way, this takes aboutsix hours.
It costs about 28 cents in openAI credits and it's a McKenzie

(18:26):
level quality document.
What other prompts?
I'll walk you through theprompts that were used in this
thing Create a logo for Insertyour Company, a website design
for Insert your Company, copyfor the website written for this
.
And now it's taking you througha launch plan, created for
pre-launch to post-launch, tothe games distribution channels,

(18:49):
including how to build acommunity who supports the
launches.
A step-by-step plan to launchon whichever channel you want to
launch on TikTok, instagram,etc.
To generate $1 million in salesper product created.
Is that a big ask?
That's pretty huge, right.
So this is the prompt and guesswhat it delivered?
Write me the email campaignswelcoming people to the company.

(19:10):
Write me a 52-week newslettercampaign for the company.
Now I know people say, hey, wedon't listen to newsletters or
we don't check newsletters.
But guess what?
It's top of mind awareness, andyou do check it when the titles
are right.
An email campaign to contactwholesalers and retail
distributors for games,introducing them to whatever the
thing is and this is the stageKOKO is at right now.

(19:31):
A product launch email for eachproduct being released.
An email campaign about howso-and-so gives back 25% of all
its profits to world-changingcauses.
A Facebook advertising campaignfor each game.
A script for all the YouTube,facebook, twitter, etc.
Ad campaigns Write me all thead campaigns.
Write me an affiliate campaignto introduce and entice the

(19:52):
affiliates to promote.
Koko has just launched this.
Now, when do your affiliatesstart promoting KOKO?

Kyoko Yoshizumi (20:01):
They're starting now.
They're probably start now ornext week.

Johann Nogueira (20:05):
Wow, awesome.
Then give me a list how to findproduction and distribution of
each product in differentcountries.
Guess what this is, what Cometis for?
Now let's talk about the art.
I'm going to just finish thisup in five minutes and I'll hand
over to Kirke.
So how did you find thatartwork?
If you guys want to go check itout, you can go to openartai

(20:26):
Discovery and here's all theprompts that you can use for
your mid-journey.
This one prompt base is alittle more expensive.
It's $3.00, it's $4.00.
You might have to sacrifice acoffee, but look at the quality
of the artwork that you can getfrom this.
It's absolutely incredible.
So research.
Here's Kiyoko sending me avideo of her asking this is

(20:47):
chatGPT to do some research.
She's asked you can see overthere, check all these
Kickstarter projects and give mea list, give me all the
similarities between all ofthese projects.
This is what it comes up with.
Hey, this is a project name.
This is how many backers it had.
This is what it had.
This is where they advertised.
These are the watch levels.
And it is doing the fullanalysis.

(21:08):
A human being sitting downfiguring all the stuff out would
have taken days or weeks.
Here is her asking it to helpher write a game.
Hey, help me write a game.
It's taking them through astory, et cetera, and she's
clicking buttons and makingchoices.
Here's a multiple choice on howto build the game.
You can see what she's doinghere.

(21:28):
So pretty crazy, and I'll lether talk more on that in a
second.
This is the game.
Her and my cousin built thisgame.
It was meant to be 100 cards.
It ended up being 300 cards.
So here they are.
This is their first production.
Run the prototype doing that.
This is the game.
Ninja's Unleashed Legend of theCelestial Stones.
This image is like six monthsold.

(21:51):
She's got everything's beenupdated since then, but this is
the first versions.
A 14-year-old created thesemodels 3D models using AI.
Olympus, oracle another game,right Rath of Zeus.
Look at the quality of thegraphics that I hear.
It's absolutely crazy.
All right, it's just business.
So one day Walt said, hey, man,we need to create our business

(22:13):
plan for Comet Suite and I waslike, oh man, me, I need some
gamification.
So I went into chat GPD and Iwas like, hey, tell me who are
the 10 Dream Team people that weneed on the team and all this
stuff.
And you know what ended uphappening?
It was about four hours laterthat we ended up at the game
called it's Just Business.
And then, hey, there'smisfortune.

(22:33):
That happens.
You need lawyers, you needpoison pills, you need celebrity
endorsements, politicalconnections.
There's bad things that canhappen, which is unpaid taxes.
Governments shut you down,private allegations that's never
happened to Comet.
By the way, this is just a gamethat chat GPD has created, just
FYI.

Walt Bayliss (22:49):
By the way, I've played this game.
I've played this game in itsdraft form or first version of
whatever, and it's amazing.
It's one of my favorite gamesof all time it is so cool.

Johann Nogueira (23:01):
And guess what?
Hey, that's a tech startup.
That's us right.
Start off with the tech startupand then you can do mergers and
then you get your advisoryboard.
Anyway, all of this stuff, guys, four hours later it's pretty
cool, all right.
So the mission of Guy Games isto build and launch games for
different causes, because Kirikois all of that cause she just
loves.
She's built Wells in Africa, inSouth America.

(23:22):
She's done so much charitablestuff and then her aim with this
company is to build games,create a legacy, and then every
game that gets created she cancontinuously give back to
different people.
All right.
So her niche board game gig.
And if you play board games,$109,000.
Hey, how much money can youmake from a board game?

(23:42):
Seriously, come on themarketing Again, check this out.
This is botany.
This is a game that launched onKickstarter.
This had 32 hours to go.
It had $1.5 million raised.
Terraforming Mars you can seethere's 2.7 million here to slay
3 million Exploding kittens 8million, and they've gone on to
now have TV shows and Netflixand stuff.

(24:03):
It's absolutely crazy,brostaven, look at the amount
there $13 million.
Guys, this is an irrational,passionate niche which people
love.
People love board games.
In fact, behind me there'sclose to 200 games.
I'm irrationally passionate.
There's a board game arrivingat my house every day.
Ok, we can talk about somequick tools, and then I'm going

(24:25):
to hand it over to Kyoko.
Kyoko, as I said, I have notbeen available to help her, so
she had to go and figure outthings by herself.
She went and found an AI towrite her Facebook ads.
This is called.
I don't know, then, how theyname this company, but anyway
they're called Logicballs, andyou can have an area.

Walt Bayliss (24:42):
They asked AI for a name and just took the first
one that came out.

Johann Nogueira (24:47):
So logicballscom tools Facebook ads
generator.
You can see there the Facebookads generator.
Product name ninjas on leash.
Product description ninjas onleash does a game, card game for
enthusiasts who love deckbuilding games.
It's a fun, exciting game lastsfor an hour and fun, it's
excitement, et cetera, and thenyou'll see down the bottom.
That's what a generator.
Tensional card game enthusiasts.
Are you ready to unleash yourinner ninja?

(25:08):
Introducing ninjas on leash, etcetera.
It's a really good ad which isnow converting.
So Kyoko is kicking us with herrobots and she did it by herself
, all by herself.
Shine Ranker this is a toolthat she's used to check out
what are the viral clips thatare going viral.
You can use this in yourcompany.

(25:29):
Go there, check it out, findout which clips are going viral
and then, literally, you canmimic them for your business.
Here's another one to createpro videos easily.
You don't have to go in andspend hours on video, just go
check it out.
Here They've got 5,000 pluspro-generational templates that
you can use.
Opus Clip you can use it tocreate from one hour of Kyoko

(25:52):
and Alton talking.
They cut it up into many, many,many little shorts which have
now gone all over their socials.
Magic Brief.
This is to do competitoranalysis.
So if you want to launch aproduct, use this to spell
competitor analysis.

Walt Bayliss (26:23):
The audio is really bad on that.
Say it again the audio isreally bad on that.
No, no, the audio was there,but it was just really, really
garbled.
But that was amazing.

Johann Nogueira (26:33):
Cool, oh good, All right.
So now this one AI voicegenerators.
You've seen those facelessInstagram and YouTube channels,
et cetera.
This is the AI voice generatorthat's used Now.
I'm going to play probably 10seconds of this, but I just want
you to listen to what itcreates here.

Speaker 4 (26:51):
Go see what it's going to do Compete generation
Choose.
Be garbled.

Johann Nogueira (27:01):
All right, let's give it VX.
So this Wonder Dynamics, thisis an AI created with Steven
Spielberg.
You can drag and drop this.
I'm not going to play the video.
Please go and check it out onwonderdynamicscom.
Steven Spielberg is part ofthis.
Our kids are going to be usingthis to change the world.

(27:21):
You can see on the screenthere's a video of a man walking
through a church.
What that person is doing?
On the left-hand side they'vedragged an alien, Sam, and put
it on top of him and it overlaysit, and now it's an alien
walking through a church.
There's multiple scenes.
You can do whatever you want.
You can literally make movies.
Our kids are taking the scenefrom Marvel, marvel, avengers,

(27:44):
what's it called Civil War,where they're fighting in the
airport and now replacing thoseguys with ninjas, and then
replacing the background withthe forest.
Now you have your own littlemovies that you can create.
Guys, this is what the14-year-olds of the world are
doing.
Wow, embracing, leveraging, allright.
So, ok, kiyoko has a greatproduct ready to sell.

(28:06):
Let's get it up for exponentialgrowth.
What is the ultimate productlaunch system, kiyoko?
This is where you come in.
What was your questions?
How do we find retailers?
How do we find influencers?
How do we find wholesalers?
How do we find JV partners?
Hey, walt, you reckon you canhelp us with that?
So, this was cool.

Walt Bayliss (28:23):
I'd love to get Kiyoko to unmute you.
And so, guys, we are half anhour into our masterclass.
Who's blown away already, likewe're just, with some of the
things that you can do?
Just drop a one in the chat boxif you're blown away.
Being able to create somethingincredible is now within a few
clicks of literally every singleperson on the planet.

(28:45):
And even if you've got anamazing business already, you
can now create incrediblecollateral videos, courses,
social media posts.
You can now create this amazingstuff with just a few clicks,
like it is within everybody'sreach.
And that's what I was sayingLiterally just dip your toes in,
because you need to know thatthis stuff is out there.
But then that's when the nextbit comes right.

(29:06):
We've got great ideas.
We need to get more people tosee this, and that's where we go
OK, cool, how do we get thisout there?
And these questions on thescreen again are ones that you
can ask chat GPT of how to getyour market out.
But then it is now.
How am I going to find peoplewho can sell my product?

(29:28):
How am I going to findinfluencers?
And actually, kyoko, if youdon't mind, I'd love to ask
hopefully I'm not jumping in toofar ahead of your presentation.

Speaker 4 (29:37):
But thank you.

Walt Bayliss (29:39):
I'd love to ask you so at what point in your
journey did these questions comeup?
So you've created, you've gotan amazing board game there,
like the graphics are incredible, I love the characters and the
figures, and you've got a reallydriven campaign there with
Kickstarter.
You know it works.
You've got $12 million as anexample on a board game Like it

(30:02):
works.
At what point did you go, ok,cool, this is something I need
to get out there.
Like, how far through thejourney did these questions
start to pop up?

Kyoko Yoshizumi (30:15):
So we knew from the start we want to take this
worldwide.
So I live in Melbourne, whichis in your hands.
So I'm like, ok, we are so faraway.
And then we did a research.
When we checked the Kickstarter, most of the backers are from
US and Canada.
Only like a 4% or 6% are fromAustralia.

(30:36):
Like, ok, we have to gointernational.
We have to market a board gamein America.
It's the biggest market.
So we knew all that stats.
But I don't know anything aboutAmerica.
I don't live there.
I have been a couple of times.
I just that's it.
I don't know the names of allthe retailers.

(30:57):
We focused on creating anamazing product.
First we started in January andI think by June, july, august,
product was pretty much done, itwas ready, but then we didn't
launch it because we didn't haveenough those things set up.

(31:18):
That's when Comet came and Ibuilt websites to collect all
the emails, do the subscriptionbutton and everything.
Honestly, your hand didn't helpme.
Now I can build funnels, I canbuild automation, I can do email

(31:44):
templates and put them in anemail.
I can do input of people, tagthem, do all that stuff.
Now I'm skilled.

Speaker 4 (31:53):
Wow, cool and.

Kyoko Yoshizumi (31:54):
I can do some research about finding
distributors.
But it's pretty early on,before we launched, we knew we
had to prepare all this stuff.
So, johan, show me quickly howto do finding people or
industries, all these things.
So what do we need?

(32:14):
We need three things inbusiness.
One is a product.
Yes, we have amazing product.
Then brand Gaya Games, newbie.
But yes, with a little bit ofpush from influencers, brand
will be created.
Another thing, third element inbusiness we need distribution.
That's when this came so second, distribution.

(32:38):
Yeah, kickstarter is the firststage, but next is about getting
out there.
We need a PR.
Okay, where's a journalist?
And then you know, I looked forthe journalist.
Okay, so we need to do this.
And then what's next?
Okay, retailers, wholesalers.
Where's the game shops?
You know, even small ones.
They can have a few gamesstored for us or, even better,

(33:02):
they can just say pre-order.
They can take the order andthen order from us.
So there are a few things thatwe can do in business.
So I thought, okay, but we needto find all these people.
And I don't know any of thosepeople because this industry is
new.
I used to be a financialplanner and mortgage broker.
I don't know anything aboutcreating a game or game industry

(33:26):
.
It's like it's all brand newfor me.
So last one year it was allabout learning how to set up my
own funnels and, you know, usingGHA well, and then comment well
, define people, start sendingemails.
All that stuff I had to learn.
But not only that, but it'sjust, it's all learning Wow.
It's being exciting, butdefinitely with this tool, the

(33:51):
progression of what can happen,what has happened and what will
happen will never happen.

Walt Bayliss (33:57):
I think it's amazing.
So you said there was threepieces of the business model
which I love.
And again, guys, so Kyoko's gotincredible business background
as a financial planner, she'srun her own mortgage-broken
business.
She's got the chops there totalk about this, like.
So you said there was threethings.
There was the branding, youknow.
Then there was the productInfluenced and brand.
Yeah.

Kyoko Yoshizumi (34:16):
And then distribution.

Walt Bayliss (34:17):
And then distribution.
So I feel like there's so manytimes that we read in the media
17-year-old kid cracks themarket with a huge deal at one
of the supermarkets.
The distribution piece is thenthe bit that turns the cash
register wheel right.
The getting distribution of agreat idea is what makes the

(34:38):
cash registering.
I often brag to people.
I invented eBay.
Right, I came up with the idea.
I flew to New Zealand, I wrotedown with a friend of mine who
was a programmer.
We talked about a marketplacethat was fueled by feedback.
I created eBay, and guess howmany copies of it I sold?
None.
When you don't have thedistribution, your best ideas in

(34:58):
the world just go nowhere.
So I love the fact that youwere then looking at who can
increase the reach of my product, and I think that's something
that we get asked a lot.
With the lead gen tool withinComet, we get asked okay, I've
got a product, how can I getthis product out there and
people talk about there's twoterms.
There's B2B marketing, whichmeans I sell to other businesses

(35:20):
, but a lot of people are like Isell to consumers.
Now, if we're talking aboutboard games, this is a specific
consumer product, as in who usesthis product Families around
the table playing a board gamenight and having a great time
right.
But in between you as theproduct creator and a family as

(35:40):
a product consumer, you've beenable to tap into a market in the
middle, which is that piececalled distribution.
So you looked for game stores,you looked for influencers, you
looked for what was your thoughtpattern there?
Did you brainstorm a wholebunch?
Did you go into chat, gpt andask who can sell games?
What was your thought pattern?

Kyoko Yoshizumi (35:57):
there I think.
When I do things, I think whatis the logical step?
It doesn't matter what otherpeople say, right, what would I
do?
What is a logical step to do.
And then when I take a time ina quiet space and I just write
it down what makes sense to me,and then I just do that, it
doesn't matter what your handsays or other guru says, I just

(36:21):
do what my want to do.

Walt Bayliss (36:24):
Seems like it's working, keep doing it.

Kyoko Yoshizumi (36:26):
Yeah.
So I thought, okay, what is thelogical step here?
I see board games in board gameshops, that's a place.
Or board mart, or Kmart, right.
I was like, okay, there's aplace and I have to go
eventually.
And then your hand said yeah,of course.
It's like okay, yeah, I gotapproval from your hand, yeah,

(36:47):
that's right.
And then I looked at all theseplaces and people.

Walt Bayliss (36:52):
So how did you reach out to them, Kyoko Like?
Were you emailing them?
Were you sending videos?

Kyoko Yoshizumi (36:57):
Email, email, email definitely.
But before I do that, beforeyou go to distribution, you need
credibility.
That is built by brand.
So that goes hand in hand.
I think we focus so much onproduct it has to be the best
product there is, so unique butyou miss the other pieces, which

(37:18):
is brand power, which isinfluence and then distribution.
So when you go for thedistribution, you have to have
the credibility.
You know reviews, yeah, it'salready proven and people love
it and it's endorsed by thosepeople.
Then that good, thisdistribution wasn't really
powerful together.

Walt Bayliss (37:40):
So I'd love to focus on that.

Kyoko Yoshizumi (37:42):
Also it's like in gaming industry.
You know, I'm still a newbie soit's a bit different, but in
business I think those twopieces goes concurrently.

Walt Bayliss (37:53):
Yeah, because distribution.

Kyoko Yoshizumi (37:55):
I want to know who is endorsing this, but
endorsers want to know who willbe distributed.
Got it.
So what's happening?
My name and face on this.
It has to go viral, right?
So they have to go together.

Walt Bayliss (38:06):
I love it.
I love it.
So let's focus on thecredibility just for a moment,
because one of the things and,johan, if I can ask you do, can
you open up the Kickstarter pageright now?
Like I would love to just do ascreen share and show, like live
current stats, and I want tojust focus on this for a second,
guys.
So Kyoko, like you almost madefun of the product, has to be

(38:28):
perfect, but I have to say andagain, I'm probably biased
because I love you and I thinkyou're amazing but the quality
of the product that you createdwas not was is exceptional, like
incredible.
The first time I saw one of thevideos that you'd used AI to
create, the first time I sawthat video, I just blown away.

(38:49):
It's like production quality,unbelievable, something you
would see in a cinema.
You had to make the qualityabsolutely unbelievable before
the influence would even takenotice, right?
So just pause there for asecond, johan.
Pause there just for oh no, no,go back up, go back up, okay,
guys.
So, as of the time of we'rerecording this, it's Friday
morning here in Australia andthis product launched on am I

(39:12):
right to say, tuesday midnightKyoko.

Kyoko Yoshizumi (39:15):
Wednesday midnight.

Walt Bayliss (39:16):
Wednesday midnight .
So Wednesday, thursday, and isnow the third day, being Friday
morning here in Australia, andthis is $31,000 generated in
real revenue in two days andwe're into the third day and, as
we said at the start of thisworkshop, Kickstarter have just

(39:37):
said this is a project withmomentum.
We're about to blow this upright.
So Kickstarter are nowpromoting this and we're about
to see some things.
But, johan, can I get you toscroll down, dude?
Because now on this, guys, ifyou ever want to know like a
model to follow of a successfulKickstarter campaign, this be it
right, this be the model.

(39:59):
So scroll down just a littlebit for that.
Amazing to see what's in thegame.
But look, it's not just shotson a kitchen table.
It's background is made to lookamazing, incredible.
Look at the actual graphicshere and insane Like you've
touched on a whole bunch of hotbuttons in terms of what people
look for in the game.
About playability, you've got apersonalization in there, which
is amazing, but this is where Iwant to get to.
So scroll just past that oneand pause.

(40:20):
Stop there Just a little bitfurther up, go up, go up, go up,
go up.
Actually, this will do.
Stay there, stay there.
Stay there, so watch the model,guys.
Watch the model and learn.
Kyoko created something, kyokoand Elton I have to give Elton a
pat on the back as well butKyoko created something amazing,
right?
Something of incredible quality.

(40:42):
That's not enough, because thenwe've got influencers in the
space with hundreds of thousandsof followers doing videos and
shout outs for this productbefore launch day, right.
So now, if you're in the boardgame space, you know the faces

(41:04):
on the screen, like, I don'tknow them.
I'm not in the board game space.
Even though I love playing thegames that you guys have created
, I'm not in that space.
I'm not following, I'm not inthe board game nut.
If you're passionate, you know,I just love this stuff, right?
You know these guys.
These are influencers, theseare people that when they talk,
you listen, and as I'm scrollingthis Kickstarter campaign, I'm

(41:25):
seeing people that are big inthe space, have already got this
in their hands and they'retalking about it.
So, kyoko, how many actualdraft or beta version copies,
how many sets did you send outto influencers?

Kyoko Yoshizumi (41:41):
So we created a 22 copies 22 copies Okay, yeah,
it's samples, you know, becausewe need to see it's actual.
You know how it worked.

Walt Bayliss (41:52):
Wow, look at that.

Kyoko Yoshizumi (41:53):
The size and everything.

Walt Bayliss (41:55):
Amazing.

Kyoko Yoshizumi (41:56):
So we created it, but also we sent out about
12, 13 of them to influencers.

Walt Bayliss (42:02):
Okay, so you said 12,000, right, you said 12,000.

Kyoko Yoshizumi (42:07):
No, not 12.
Oh.

Walt Bayliss (42:09):
I know, I just wanted you to say it again.
Not 12,000 boys and girls.
We sent out 12 sets to theright people, and that has made
all the difference, because nowyou have credibility.
Guys, look at the simplicity.
The first time I saw a FrankKern email and it was the famous

(42:31):
nine word email I dismissed it.
I said I'll be that good.
Look how simple it is, dude,I'll be that good because it's
that simple.
Right, the execution here iswhat has made this spectacular.
Yeah, so this is createsomething of amazing quality.
Now, whether you're a board gameguy or you're a you know, a

(42:54):
fish, a person who's got, who'sgot an idea for a new fishing
rod, whatever it is, createsomething amazing, right.
Focus then on who's got themarket and the influences and
reach out to those people withsomething amazing and leverage
their credibility to the pointwhere $31,000 in two days

(43:18):
doesn't work.
Hell, yeah.
Now, obviously it's been a yearto be an overnight success.
Right, it's taken a year ofdevelopment and prototype.
Today you know like thisdoesn't happen overnight, but it
is a sequential system that youcan do, which is incredible.
So now we've got influence.
So you reached out to thesepeople first with email.
Did you send DMs on socials,that kind of stuff?

Kyoko Yoshizumi (43:38):
Yeah, dms.
I sent them on Instagrams.
I said, hey, you know I love,you know your style of reviews
on launching a board game whichyou'll be able to you know.
Can we collaborate?

Walt Bayliss (43:49):
Amazing, so how many?

Kyoko Yoshizumi (43:51):
You have to get the terminology right in the
industry.
You know, collaboration is theword that they use.
Okay, that's the language thatI use, right?

Walt Bayliss (43:59):
Oh, nice yeah.

Kyoko Yoshizumi (44:02):
And then another important piece is you
don't need 10,000 people topromote.
That's a different strategy,that's a mass, you know,
affiliate strategy.
Those influences are like ourfamily.
I do everything, I give themeverything, not only the box.
And then, please, you know,here we go.
We have made them to customcars and posters made, turned

(44:25):
them into a little video andwith the house card with their
face on it, and say, once, house, rule them all.
I use the DID to create atalking and you'll have them
love, to create their voice andthen send that to them so they
can use in their own marketing.
So, yes, I use AI, but it'svery un-traditional way to

(44:50):
enhance the influences,supercharge them, so they can
use those tools to promote.

Walt Bayliss (44:56):
Wow, wow.
We had, I had, an interviewwith Colton who's on the call, I
think, still at the moment andone of the things I said to him
was that there is a veryspecific difference between
somebody who is a master oftheir craft right, check this
out, guys.
We want to get an influencesattention.

(45:17):
When I'm just send them a DMand say, yo, what's up, man, can
you review my shit?
No, because that's what 10,000other people have done today.
And Kyoko, in the actual kitthat you've created with this
first board game of Gaya games,which is amazing, you went like
a massive extra step, you guys.

(45:38):
Now, do you think that massiveextra step is what makes the
difference between getting thatinfluences attention or not?
Like I said, I'm just.
I know it's a rhetoricalquestion, right, but I want you
to ask yourselves that Do youfeel like that extra step is
what made the difference?
And then I want you to put thatback into your own world.
Right, I really want you tothink about that.

(46:01):
Do I feel that, by taking anextra step, not for thousands of
people, but for 12 or for 15,or for the right amount of
people who have the biggestamount of impact do I feel like
taking that extra step wouldmake the difference between me
getting attention and not.
If I feel it, then it'sprobably true, right and
absolutely proven by that modelKyoko.

(46:23):
So can I just ask for somenumbers, like of all of the
people that you reached out to?
There's a great arrangement ofboard game influences and I'm
sure now that you've made asplash they'll take even more
notice.
But of those initial messagesyou sent out, how many people
responded, like percentage wise?

Kyoko Yoshizumi (46:45):
It's about 20% 20%.
Yeah, board game is a nicepeople Sure.

Walt Bayliss (46:52):
You know you're getting together and you're
playing.
How can you not be a niceperson in that space?

Speaker 4 (46:56):
But do you know what's funny though, do you?

Walt Bayliss (46:58):
know what's funny.
If we talked about realtors andwe said, you know, are realtors
nice people?
We say, yeah, realtors are nicepeople.
People are nice, you know, andit's great to be able to connect
with nice people and whateverindustry you're in, People are
nice, you know.
I heard Jim Rowan say oncethere's only 12.
There's 12 absolutely terriblepeople on the planet.
Unfortunately they move arounda lot, so sometimes you bump

(47:21):
into them in places you don'texpect.
But there's only 12 of them, sodon't worry about it, there's
not 1000.
So you got a 20% response ratefrom those initial reach outs
and of those 20%, how many didyou ship?
You ship a beautiful boxedninja's unleashed program to.

Kyoko Yoshizumi (47:38):
So we selected because you know we have only
limited copies that are againsend out also the locations and
also their target market as well.
So you know, some people likeit only do couple games or party
games.
They might have 500,000followers but it's not really
our target market.
So we, you know, and then weare going to do a collaboration,

(48:02):
but then I thought, okay, it'snot right target market, so I
decided not to and then selectedthe one that love ninjas and
love all these, you know, actionpacked strategy games, those
ones that supporting us as a onethat has the right target
audience.
Wow.

Walt Bayliss (48:20):
And again like this I hope you guys are writing
stuff down Like it's not aboutthe number of people you can
reach, right, it's about thereach that those number of
people have.
You know what I mean?
It's not about reaching 10,000people today.
It's about reaching that oneperson and they already have

(48:41):
10,000 people that they can justturn around and say hello to.
And if you're friendly, andthey're friendly and you can do
this magical word calledcollaboration, which means
you've got something amazing,I've got something amazing.
How about we do somethingamazing and everybody wins,
right?
Guys, again, there's so manylessons here, but it's not about
reaching a thousand people in aminute.
It's about reaching the rightperson at the right minute, who

(49:05):
can then reach out to 10,000 or100,000 and create something
incredible.
So, kyoko, this is somethingreally fascinating.
Now we go into phase two.
As you said, affiliates startpromoting today, right?
So it is.
It's amazing now that you havean opportunity for affiliates to
be your promoters for you andyou can teach them this strategy
and they can have those samewins.

(49:25):
And boom, we've got a snowballgoing on, which is pretty cool.
How did you, how did you findthe affiliates?
Like, what was your, what wasyour game plan there for getting
this into people who canpromote for you?

Kyoko Yoshizumi (49:36):
So I just messaged them.
You know the people that maybecontacted previously about the
collaboration and then youdidn't get chosen and or
couldn't do it back then becausethey were too busy.
I reach out hey, shit is first,but when you reach out I think
it has to be win, win, win.
Yeah, consumer wins, becausegetting a great product, yes, I

(50:00):
win, I get a promotion.
But the influencer or thosepeople that affiliates, they
have to win as well.
So you have to think of a goodincentives to give.
So at this moment, affiliatesget $100 dinner vouchers.
Beautiful After $500 of holidaysaving vouchers, they can get

(50:21):
$1,000 of holiday paid.
All that things I could do witha holiday.

Walt Bayliss (50:30):
So, like people are promoting not just it's
interesting, guys, people, yeah,people will promote for money,
right?
Affiliate marketing is, youknow something that is a global
thing that anyone can do.
But check that out.
It's about doing a little bitmore.
And Johan's just posted a greatlink in there where Jared's got
BOLTA Digital having holidayvouchers available that people
can use, which is really cool.

(50:51):
But again, guys, check this out.
It's about doing a little bitmore.
It's about doing a little bitmore.
I remember reading a story aboutMuhammad Ali where he was going
for a run in the morning withone of his training partners and
his training partner said man,we run the same amount of miles,
we run the same times.

(51:11):
How are you dropping weight?
And I'm not.
And Muhammad Ali, just like,pulled back the sleeve of his
training jacket and underneathhe had a full cuff to cuff
wetsuit underneath his trainingjacket.
It was like I just do more.
You know, it's amazing to see.
It's amazing to see Kyoko, thatyou have embodied, that you've

(51:32):
done more.
And I don't want that to bescary for people, right, because
some people will be like man, Icould never do what you did,
but Kyoko, I have physicallygiven you a hug.
You are a real human right.
This is not the AI version ofKyoko.
She's a human right and this issomething that people can do

(51:52):
with the will to succeed, whichI think is absolutely phenomenal
.
So what's next?
Kyoko?
So how do we blow this up?

Johann Nogueira (51:59):
Let me interrupt you there.
So one of Kyoko's fears is thatshe's Japanese, that English is
her second language.
She's always got that in herhead.
I'm just a little Japanese girl, you know who's gonna?
Listen to me.
All that kind of stuff.
She literally, she physically,says it out loud.

(52:20):
During the pandemic, as I said,she leveraged that she built a
Japanese women's community of3,000 people.
Right so turn your weaknessesinto your strengths.
Now with ninjas unleashed theother day.
I go hey, you know who are somereally cool influences that

(52:41):
you're talking to.
Do you wanna tell them aboutSensei and his numbers?
I don't wanna steal yourthunder, go for it.
Let's hear that.

Kyoko Yoshizumi (52:49):
So I found this guy.
He's from my hometown as well,in Japan, and now lives in
Mexico and he is amazing.
He's like a Zen ninja, you knowhas about 200,000 followers on
Instagram and it's just amazingenergy.
When you watch him he's like,wow, that's amazing, but he's a

(53:09):
real ninja.

Walt Bayliss (53:10):
I should realize that.

Kyoko Yoshizumi (53:10):
Real ninja because he's an ancestor
everybody's a ninja.
His ancestors are tomb, youknow is next to other famous
ninjas, right?
So he's a real ninja.
And I spoke to him and theysaid this is what I'm doing,
this is a cause that I'msupporting, this is what, you
know, my dream, this is mylegacy business, and I love you,

(53:32):
I love to collaborate with you.
I don't wanna do something.
And Sensei said okay, let's dosomething, and it's gonna be a
long relationship to yourbuilding, so let's talk about
all the details, just like wow,this is amazing, right.
And another you know influencerthat I spoke to, it's like he
has about 330,000 subscribers onYouTube and his story is that

(53:58):
when he was young, you know, hewasn't good.
He went to jail and then, whenhe came out from the jail, he
met a mentor in jail and then heturned himself around, came out
and now he became a fashionmodel, actor, influencer, right,
it's an amazing story.
And I'm talking to him.
It's like, yeah, you know, I'lldo a shout out for you, right.

(54:20):
And then it's like but you knowwhat?
I wanna build a game about jail.
You know it's gonna be a fungame.

Walt Bayliss (54:29):
It's not monotony, is it?
It's not monotony.

Kyoko Yoshizumi (54:32):
It's like, yeah , but you know I was like, okay,
well, you start from minus 30points and along the way you
have to develop skills, you knowyou have to change, you have to
meet nice people, you have tocontribute and then finally,
when you, you know, go up somenumbers and you are free,
something like that.
Right, it's gonna be fun.
So, you know, my passion is theturning knowledge into games,

(54:56):
because in games you can learnthe principles, you know
mechanics, everything that youmight take a week to watch and
learn in a course, in two hours.
You get that in two hours,right, and have fun too.
So I thought you know, yeah,exactly when you play with the
people it's fun.
When you do it, you think youknow you focused, you immerse

(55:17):
yourself in that environment andthen you get it straight away.
So it's a very powerful tool.

Walt Bayliss (55:23):
I love it.
Yeah, I love it.
So just in two connectionsyou've got more than half a
million people in that circlethat have now got your so it
started off with that.

Johann Nogueira (55:35):
The first person who has 200,000 people.
She's like, oh my God, I wentinto an office the other day and
she's got now people with 2.5million followers that she's in
contact with, messaging andstuff.
She didn't know that she wantedto share that or not.
But another thing during thiscampaign, this campaign goes for
30 days.
Right, this is today's daythree.
Every day she has differentpeople launching to their

(56:00):
different tribes.
Wow, very, very good strategy.
Different tribes gettingexposed to this, different
people coming in all the time,and that's what prolongs the
campaign and keeps giving itthat momentum.
And then by day 30, it's gonnahave that effect Wow amazing and
she's committed to 1,000backers is her goal.

(56:21):
So she's got a plan, she's usingit, she's activating it, she's
breaking through her own BSbeliefs every day and she's
posting about it on social media.
She was terrified to the daybefore launch.
She was literally like shakingand she said I'm gonna tell

(56:42):
everybody about my fears.
And she literally went on andsaid I am terrified, I'm about
to do a launch.
I've never done a launch beforein the gaming niche.
I don't know what's gonnahappen.
And then, literally, shepressed the launch button.
I was live when she did it.
It's funny I was live on Zoomwith her when she's in the
office in the other room.
While she's pressing the launch.
Button.

Walt Bayliss (57:01):
Can you guys see each other in the house right
now?
Are you in?

Speaker 4 (57:03):
the same room.
She's in the other room.

Johann Nogueira (57:08):
But she presses launch and then within 30
seconds, $190 comes in.
She's like what the?
And then 60 seconds goes by,it's now up to 330.
And then within the first twominutes it was up to I don't
know 900 or something.
She's like what is going on?
Where are these people going?
Oh my God, that's insane.
And yeah, that's her experience, and, again, huge testament to

(57:29):
you.

Walt Bayliss (57:29):
I called you in the morning, as you know, kiyoko
, and I congratulated you onhitting 20,000.
You were making breakfast, likeyou were making breakfast, and
you were like I congratulatedyou on making $20,000 since
midnight and you turned to thecamera and you were like oh,
we're at 20,000 already.
Oh, that's amazing.
Now it's just commonplace rightNow.
It's just like breakfast cereal20,000.

(57:50):
Of course, we made 20,.
What are you talking about,guys?
I really want to dial this infor a second.
And Kiyoko, firstly,congratulations.
My unbelievable, mad respectand love for what you've done is
nothing short of incredible.
Guys.
I want to dial this in for asecond.
So what can we take away fromthis?
What can we as a community takeaway and how can it influence

(58:15):
our own activities in ourbusiness today?
What can you do about it?
You've got magic inside you,right?
You've got magic inside you.
You've got something special,and I don't care what you do,
whether it's GHL, whether you doSEO, whether you've got video
marketing, whether you're justgetting started and you're
trying to find your straps youhave something unique and

(58:35):
special inside of you.
That is absolute fact, right?
There's nobody like you, and ifyou can take something from
this, it's that you can pick upthat spark right and you can use
genuine, real technology thatevery single one of us has
access to, and you can turn thatspark into a wildfire, because

(58:56):
now anybody can.
So you can see exactly how tocreate something magical from
just an idea that you have, andthen take that even one step
further.
There are millions of people onthe planet that would love to
collaborate with you, becausewhat you do and your magic
influences their tribe and theirpeople, and collectively, it's

(59:20):
something leveled up.
These people want to hear fromyou, but don't be shortchanged
on the quality.
Make something amazing and dothat a little bit extra, because
that's what makes it reallytake off.
And then, of course, like we'regonna dial this back in and say
reaching the right people atthe right time with the right

(59:41):
message is something thatlaunches success and business.
All right, guys, I want you totake this down.
You've got something special.
Other people need to hear aboutit and by connecting with the
right people at the right time,you can cause something
incredible to happen.

(01:00:02):
All right, and the rest is up toyou.
So, kiyoko, you're incredible.
You're amazing.
Thank you for leading the wayin disciplined action all right,
and thank you for sharing withus how this all came to be.
Without the help of this guy onthe goal, you did this off your
own bat and, man, it is amazing.
Thank you so much for sharing.
We can't wait to celebrate somemore wins with you.

(01:00:24):
Come and tell us how you do atthe end of the campaign.
I'm sure we'll be shouting itout on socials for you.
But wow, what a story.

Kyoko Yoshizumi (01:00:31):
Yeah, every day I'm fighting with my own fear.
Right, Because now I read thebook now.
What if?
Right.
But yeah, it's every day.
I wake up and it's like, oh,what if?
What if?
You know I don't promote thisthing or I don't know, just
different kind of fear comes upright.

(01:00:52):
I get it Because I'm new to thiswhole thing.
But then Johan said to me it'sgood that you did it right Now.
You know, once you do it, youare no longer scared.
You are scared about launchingthe product.
You did it.
You are no longer scared.
Once you do it, you are notscared anymore.
That's like wow, that's sogreat Every day.

(01:01:13):
So I take action.
When I do it, I'm not scaredanymore because I've done it.
So if you keep taking actionevery day, you will definitely
improve, you will reach yourgoals one day and definitely you
will be a better place.
So yeah, that's my message toeverybody.

Walt Bayliss (01:01:31):
I could not sign this off any better.
Mic drop guys.
Amazing.
Kiyoko, you're incredible.
Thank you, guys.
Take what you learn, changeyour life and the life of those
around you From Johan and Ithank you for the opportunity.
It's the greatest honor andprivilege of our lives to be
associated with you and yourbusiness journey.
Kiyoko, you are just incredible.
Keep on doing it and leadingthe path.

Kyoko Yoshizumi (01:01:55):
Thank you so much, guys.

Walt Bayliss (01:01:57):
Thank you, cheers guys, thanks for letting me in.
We love having an amazingopportunity to come and chat to
you guys with all kinds ofexperts from around the world.
Now we can count Kiyoko in thatgroup as an expert in creating
amazing board games, launchingwith incredible influences and
reach.
Guys, we're going to keep ongrowing with you.
Stick around, tell your friendsand we can't wait to see you on

(01:02:17):
the next episode.
Thanks, guys, see you soon.
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