July 2, 2025 • 43 mins
Molly Mahoney, Broadway performer turned AI specialist, shares her journey from stage to digital influence and reveals strategies for building authentic connections that convert to business success.
• The vanity metrics trap: why chasing followers doesn't necessarily translate to business success
• How having a video reach 39 million views caused anxiety rather than celebration
• The "Party Bus Strategy": a system for promoting content before and after publication
• Why what you do around your video matters more than what's in the video
• Leveraging affiliate relationships not just for revenue but for expanding visibility
• Finding your "weird" as your superpower in content creation
• The surprising power of GIFs - how Molly's Giphy account generated 268 million views
• Using AI to amplify your authentic voice rather than replace it
• Building backup systems to navigate technology failures and platform changes.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Walt Bayliss (00:00):
Today's episode of the Influencer Empires podcast
is brought to you by the EmpireProgram with White Label Suite
powering our influencers andbuilding their empires.
Ladies and gentlemen, thank youso much for joining me today.
We have a show for you, and Idon't mean any simple show, I
mean the queen of shows.
I'm talking Broadway musicals,I'm talking cruise boats,
(00:22):
entertainers, turned influencerAI specialist.
She is full of sparkle, she isunapologetically awesome, she is
full of joy and she nowinfluences tens of thousands of
people every time she speaks,with thousands of people
following her every move onYouTube, with 20,000 plus.
Over Facebook, with 20 plusthousand on Instagram, thousands
(00:45):
across LinkedIn.
When she speaks, people listen.
She is a keynote speaker on AI,she is one of the world's
leading voices in AI technologyand she is nothing short of
amazing.
Ladies and gentlemen, MollyMahoney, molly, thank you so
much for joining us.
Molly Mahoney (01:01):
Hey, I am so grateful to be here.
I love it, thanks.
Walt Bayliss (01:06):
It's so great to have you here Now.
It's amazing to me that thepeople that we've had on the
show one of the questions we askthem is who influences you?
And these influencers havedropped your name as somebody
that they listen to, somebodythat's leading the charge.
As I'm going back through yourstory, you started as a
performer, you've stood onstages, you've sung and I mean,
(01:27):
I think you've sung at the WhiteHouse.
Is that right?
Molly Mahoney (01:31):
No, maybe I have sang at the White House
restaurant in Anaheim.
Walt Bayliss (01:36):
That's a nice one.
Molly Mahoney (01:37):
I sung at the White House, in small form I did
I did a full one woman show atthe White House restaurant in
Anaheim with a 13 piece big band.
It was a pretty awesome show.
Walt Bayliss (01:44):
I love that jazz hands are part of your, a part
of your history as I'm goingback through.
I mean you've done so.
You started as a performer, yougot into social media
management, then you launchedthe ai world.
I have to just I have to juststop you.
Molly Mahoney (01:57):
So, please, because I did once.
I told you I didn't want totalk about this, but I did once
sing, sing with a vice president, so a vice president, not the
current vice president of theUnited States.
I'm not going to say which vicepresident, but I did once do
that.
Okay, go on.
Walt Bayliss (02:10):
If you tell me that it's the vice president of
your local golf club, I'll besorely disappointed.
Molly Mahoney (02:14):
Okay, continue.
I just thought it was reallyfunny that that is so funny.
Walt Bayliss (02:19):
The real VP, the real VP.
So your current business is youown.
So since 2013, you've beenrunning the Prepared Performer,
which is a business leadgeneration specialist agency
helping companies create morecontent and get out there on the
net.
You've also just recently Iguess three or four years ago
now created the AI Content Club.
So AI content before it wascool, and you've just launched
(02:40):
the Multiply system as well.
You've become a voice, molly.
How did that happen?
Molly Mahoney (02:45):
It was just overnight.
It was like I'm just kidding.
Walt Bayliss (02:49):
I was going to say that just goes all my
strategies right out the windowright there.
Molly Mahoney (02:54):
You know there's I mean there's so many things
that play into it.
And I really like when you talkabout the idea of being a quote
unquote influencer.
We all have the ability to haveinfluence over others at any
given moment.
So, over ourselves, over thepeople that we're speaking to,
adults, that we're speaking tokids, that we're speaking to,
(03:14):
whatever it is we all have theability to take on that
ownership of influence.
And it's not something that Itreat lightly, it's something
that I really honor.
And I was ending our contentclub call today and I'm like
moved to tears at the end of ourcall because I'm so grateful
that these people who I loveshow up on these calls for me to
be able to help guide themthrough one little part of their
(03:34):
lives.
Yeah, and when I look back onit, I mean it really did start
like in junior high when I firstran for student government and
I sang Good Golly, miss Molly,in a red, white and blue suit
and lost.
So it starts back then and then, as I look at the journey,
(03:55):
there's so many little momentsalong the way where I've been
given an opportunity to lead orI've been given an opportunity
to share my voice and I've hadthe courage to show up and put
my message out there, to put mystory out there, the courage to
help others, the courage to askpeople if they need support, and
there are so many little piecesin the journey that make it all
(04:19):
complete, but it's been apretty fun adventure.
Walt Bayliss (04:22):
I love it.
I love it when we say thosenumbers to you 25,000 people
listening to you on thisparticular platform, 28,000
people are following you on thatparticular platform.
You know, when we say thosenumbers to you, how does it make
you feel to stand as yourself,because you are truly
unapologetically you.
How does it feel to stand asyourself and to have that kind
(04:45):
of influence, with peoplelistening to you across the
world?
Molly Mahoney (04:49):
So I think the numbers are so weird, to be
totally honest, and I don't knowhow you feel about this, but we
give those types of numberssuch weight and we just as you
mentioned because you're like ontop of it we just launched this
Multiply program and it's ahigher level coaching for
(05:11):
business owners who are wantingto weave AI into their business
and really show up online.
And we just hit our 30th newmember in the past two weeks,
which was my stretch goal forbringing people in.
And to me, I look at the factthat we had 30 people join this
high level group coachingmastermind program, the number
of those 30 people almost feelsmore impactful than the number
(05:36):
of the 28,000.
And what's really weird aboutit is that, when I look at, I
think that 28,000 is like aroundwhat we have on Instagram.
When I, when I hear that numberon Instagram, this is really
bad.
But I'm going to say this outloud I think like, oh, that's
not enough.
Like that, I think that peopleare going to think like, oh,
she's not really an influencerbecause she only has 28,000
(05:58):
followers which is so stupid.
Walt Bayliss (06:00):
You're an influencer of one, and that's
the most important job of all,so I'm going to go.
Molly Mahoney (06:04):
I'm going to like reinforce you there, yeah, but
I think it's important for us toadmit that these things come up
for us, like we had a video andI don't know if you know the
story, but we had a video hit areach of 39 million and it gave
me so much anxiety, really, likewhen we have those things that
(06:31):
go a little viral, like I preferto be, I'm so grateful that we
have the followers that we haveon Instagram and Facebook and
you know I don't focus as muchon YouTube as of late, but the
YouTube followers that we haveand all of that like I'm
grateful more than anything forthe community, because I
recognize that there are realhuman beings that I truly can
say I love you to, like ourfriend Jane Slack Smith, who
I've never can't believe I'venever met in person, because
(06:51):
we've been close to each other'sside of the world several times
and just barely missed eachother.
Walt Bayliss (06:56):
But I have people in our community and, if you're
listening, book a flight by theway.
Molly Mahoney (06:59):
What'd you say?
Walt Bayliss (07:00):
Jane, if you're listening, book a flight.
Molly Mahoney (07:01):
Book a flight, hello Jane was out in California
, I was over in Sydney.
We just missed each other.
But I think that it is.
It's such an honor and it's soamazing to know that we are able
to really have these likepersonal relationships with
people en masse because of thistechnology and because we have
(07:25):
the courage to share our storyand to.
For those of you, for those ofus that are confident enough to
actually show up as our true,authentic self, it's been a
really fun, scary, awesome,freeing journey.
Walt Bayliss (07:39):
I love that.
So you, you, actually you'rewell known for helping business
owners turn up as theirauthentic self, Like that's
literally what you're helpingthem.
Known for helping businessowners turn up as their
authentic self, like that'sliterally what you're helping
them to do.
As you're creating that, do youfeel that everybody has a
message worth sharing?
Do you feel that anyone canbuild a following?
Molly?
Molly Mahoney (07:56):
I do.
I think that everyone has astory.
I think that everyone has alesson that they can bring to
the table.
I think that some people it mayneed to be kind of coaxed out
of them, you know, but I thinkthat everyone on the other side
wants to know that they're notalone.
(08:17):
And when we show up and shareour truth, when we show up and
share our insight, when we showup and share our spin on things
and, like I like to say, when wefind the things that make us
weird and we share our weird,there is a community of people
(08:37):
who want to know that there'ssomeone else who has a little
bit of the same blend of weird.
Walt Bayliss (08:42):
Yeah, and it's the weird that makes you unique and
it's the weird.
Molly Mahoney (08:45):
Yeah, your weird is your superpower.
Walt Bayliss (08:47):
Yeah, absolutely so.
Speaking of superpower you, uh,in the last few years since
before it was cool, you were,you were all over AI, and now
you are one of the Queens of AIand helping business owners use
AI to create content, createtheir, their messages going out.
How did this land on yourdoorstep?
Molly Mahoney (09:05):
Yeah, man, my really good friend, jamie Harmon
O'Connor.
I never know what is hermarried and which is her maiden
name, but she messaged me onFacebook and was like oh my gosh
, have you tried this toolcalled conversionai?
Did you know about conversionai?
Walt Bayliss (09:22):
Yeah.
Molly Mahoney (09:23):
So I was like, oh , what a cool.
No, I don't know what it is.
And I used it and I was likethis is insane.
And then so if you're listeningand you're not familiar with
this tool, it's now known asJasper.
It was called Jarvis for alittle while and they had to
change the name, but itinitially was called
conversionai and I used it and Iwas like this is so wild.
(09:45):
And my favorite thing to do whennew tools come out that I love
is I recognize the fact that theperson behind the tool is a
person.
So I find the human and Imessage them.
I send them like a regularmessage, without being a creeper
.
I just say something like oh mygosh, I just used your tool,
it's so amazing, I just want tothank you for creating it.
(10:08):
And then oftentimes people willwrite back and say thank you,
and then I usually and this hasbeen this is really how we got
started in AI but this is alsothe exact process that I've gone
through over the years that hashelped me to be able to gain
more of the larger communitynumbers that we have.
So I'll find a software founder, a software that I love.
(10:33):
I'll message them as a human.
Sometimes I just reply to thesupport emails and I say like,
wow, you know, this has been soawesome.
Thank you, and would you beinterested in doing an interview
?
I'd love to share you with ourcommunity, nice, and that allows
me to have a relationship withthem.
It allows me to give them morereach.
Even if you don't have ahumongous following, you're
(10:57):
creating content about them andthe world, which is what they
want and need to send eyeballsback to their products.
And with Jasper it ended up.
I messaged Dave.
Dave replied like a kind human.
We had some friends in common.
I said hey, I would love tohave you on for an interview.
Who came and did an interview?
And then from there, I ended updoing trainings in their
(11:17):
community too, and I loved it somuch and I realized that, as a
human, these AI tools feel alittle scary and a lot of people
were getting really bad results, and what I realized was we
need to be able to dance withthis AI.
We need to be able to play withthe AI, and if I can help
people to come at this from aplay first point of view, you
(11:41):
know we talk about being AIfirst.
Walt Bayliss (11:43):
I'm really leaning into being like play first.
Molly Mahoney (11:48):
And so we created a community called Dancing with
Jarvis.
The whole thing was very silly,and it was actually I don't
always admit this, but it wasfree for anyone who bought
Jarvis through my affiliate link.
So if they proved that they hadbought through my affiliate
link, it was free.
And then now you know, over theyears it was like, the price
has gone up a little by little.
(12:08):
It's $97 a month now and wechanged the name because Jarvis
changed their name to Jasper andI was like don't name your
programs off of someone else'stool.
So now we don't even use Jasper.
It's like what are you doing?
So it's called the AI ContentClub now, but it started back in
2021.
And I do think that it was thefirst AI content membership for
(12:29):
entrepreneurs which is reallycool.
Walt Bayliss (12:32):
20.4 thousand members of the AI Content Club
right now.
No, where are you looking?
How good, how good is that?
Amazing.
Molly Mahoney (12:41):
Wait, where are you looking?
Those are not our amazing.
So wait, where are you looking?
Those are not our numbers,that's someone else's ai content
club.
Walt Bayliss (12:44):
Oh really, okay, that might actually just be your
, your main facebook page.
It is, it's, it's, your mainfacebook page, oh yeah 840
people are talking about rightnow, which is really, oh, that
is I like that isn't thatamazing.
So, molly, what I've alwaysfound fascinating about people
who are creating influence andcreating content that drives
tribes and audiences is the workthat it takes to make that
(13:06):
happen.
What does a daily life or aweek in the life of Molly
Mahoney look like?
Molly Mahoney (13:12):
Man.
So a day in the life I startwith my Peloton Star Tasks.
So I am really good at workingand I really love working.
So I have to trick myself intoworking out, and so I do cardio
while I do this thing calledStar Tasks and Star Tasks it's
(13:33):
something we've taught foreverthat people.
It's really like unlocking thealgorithm, and so while I'm
riding my bike, I will do mystar tasks at the same time,
which, like I said, I'm trickingmyself into working out.
Walt Bayliss (13:48):
I'm not working out, I'm just I'm working.
This is yeah, exactly, I'mworking.
Molly Mahoney (13:52):
The body's celebrating yeah, um, yeah, but
not.
I don't do that every day, butI do that quite often.
And then I've got an AI appthat tracks this for you, and
now that I know that mycommunity is going to see that
(14:23):
I'm tracking these things, I'malso like what's called an
obliger, which means if I knowI'm doing this for someone else,
I'm going to be better at doingit, and so you created your own
accountability.
I did.
I did so.
It's been really awesome.
And then you know we have threedifferent memberships, so we
have coaching calls throughoutthe week.
We have a handful of privateclients as well and an awesome
(14:44):
team.
We have a team of 11 amazinghumans and creating content,
having fun.
And I've added this new thingto my calendar.
It's really kind of cool.
I started it maybe five yearsago.
I have a section on my calendar.
It used to only be one day,it's now three days.
It says learn or create magic,and it's a huge chunk of time on
(15:07):
my calendar.
That is, yeah, exactly exactlylike the sign on your wall you
have magic in you.
That's exactly what it's for.
So that's been a really coolgift for myself that I know I've
already.
I can go on my calendar twoyears from now and three days a
week in the afternoon.
I've got these big chunks oftime that say learn or create
magic, which has been awesome.
Walt Bayliss (15:26):
So it's amazing, so it's a clean cycle.
It's learn and create it.
You know, it's not just speakfor the sake of speaking.
It's it's learn and then create, and and from a from a cadence
point of view, like, I think,all as wannabe influencers, as
people who want to grow ourbrands and our audiences, it is
(15:46):
that public content creationthat forms the base of what we
do.
How much of the time is spentcreating public content and how
much of the time is spent behindthe scenes, either learning it
or preparing it, or editing itor doing the behind the scenes
work?
So the front of house versusback of house, kind of stuff.
Molly Mahoney (16:03):
Yeah, that's a really cool question and I
actually I have this umbrellatheory where I try to do as much
project stacking as possible.
So I think it's something thatserved us really well that I
learn out loud.
So when I'm learning things,I'm also sharing.
I love when someone asks aquestion that I don't really
know the answer to.
I figure it out in the moment,right, nice.
(16:25):
So that's a really big piece.
And then I don't actually spendall that much time anymore on
the back end with the editingand that kind of stuff, because
we've got AI tools that help usso much with that.
I have team members that helpus so much with that.
I have team members that helpme so much with that.
So I um, I do, I do spend sometime on it, but not not very
(16:46):
much.
Walt Bayliss (16:47):
So you, you create , give to the team, team curates
and publishers.
Yeah, yeah, and that's the wayit works.
Yeah, or I.
Molly Mahoney (16:53):
I mean I do a lot of my videos I'm doing right
inside Instagram, which takesjust a few seconds to add the
captions, you know a few minuteslike, let's say, I don't know
10 minutes tops to addeverything on top of it.
But and then that is set up toautomatically be published
across all different platforms.
So it makes it super easy, Doyou know?
Walt Bayliss (17:11):
it's amazing to think that that is what we see.
And of course, there's so muchthat happens behind the scenes
and the preparation, all thatkind of stuff.
So one of your videos Wait, canI just say one more thing on
that, yeah, please.
Molly Mahoney (17:25):
I know a lot of creators spend a lot of time
making really beautifully editedvideos.
I like to lean into the sloppy,so I know for myself a live
video is so much easier.
Something like this is so mucheasier for me.
My team knows if I have to do aprerecorded long-form video,
it's going to take you a reallylong time to get it for me,
because that's the only timethat my little perfectionism
(17:48):
starts to take over, and I wouldmuch prefer to do something
where I know that it's actuallybeing broadcast in the moment
than do something that I'mrecording behind the scenes and
have the chance that if I messup, then I have to stop and redo
it.
I would rather know that if Imess up, I have to keep going,
so that I know some people spenda lot of time, so you struggled
to learn your lines when youwere acting.
Walt Bayliss (18:06):
Is that what you're telling us, Molly?
Say that again what youstruggled to learn your lines
when you were acting.
You preferred the improv.
Molly Mahoney (18:12):
I mean today, yeah.
I also think, like when I havedone shows that to that point,
like I don't know if you know,do you know the musical Gypsy?
No, okay, my most favorite roleof all time and I am, I live, a
very G rated brand, so knowthat this is a G rated role that
I'm going to say right now butmy favorite role of all time is
Electra, the light bulb stripper, because she comes out in the
(18:35):
second act and all she does issing this one song with a
costume that lights up, withbuttons, and it's amazing.
I would.
That is like my jam is whereyou can come out, steal the show
, rock it out, come into anInstagram channel near you.
Walt Bayliss (18:48):
Yeah, exactly, be fantastic.
I love it.
It's super cool.
So the you mentioned before, Ijust want to go back a little
bit.
You mentioned before you had,you've had videos go viral and
you actually mentioned thatcauses you anxiety.
Like 29 million views on asingle video.
That was insane.
When we talked to RachelPeterson she said obviously her
(19:08):
goal is to get videos to goviral Like you have to create a
hundred before one hits.
But she said sometimes they goviral for good reasons and
sometimes they go viral for badreasons.
And she actually said inRachel's episode when that
happens she has to uninstall theapp from her phone because of
the kind of volume of eyeballsthat are on you at that point in
(19:29):
time.
Have you experienced a similarsort of thing?
Molly Mahoney (19:32):
Yeah.
So when we had that one videothat hit 39 million, it was
actually I did it intentionallybecause Facebook had announced
that they were going to bepaying us for reels and I could
see that all the reels on myFacebook account that were going
viral were not high value, werenot like really high quality.
They were weird either kind ofgross videos or weird like prank
(19:56):
videos.
And so I went through my phoneto find something that was like
the weirdest video I had on myphone and I found this video.
I added a hook to the top of it.
It started to take off abouttwo weeks after I had posted it
and when I noticed it I was likewhat is happening with this
video?
And then it just kept gettingmore and more and more and more.
(20:16):
I could not stop myself fromlike looking back at the thing
and then check it.
And then every time I wouldcheck the numbers, it was like a
million, more a million, likewhen it first hit, I remember
like 7 million.
I thought that is actuallyinsane, how is this happening?
And I couldn't control my ownlike adrenaline that was coming
from it.
My whole family, everybody waslike what is it at now?
(20:38):
What is.
You know, everybody was kind ofwatching this thing and then
people started getting intoarguments in the chat.
I didn't none of it was anattack on me, but they were
arguing in the chat about whatthey saw in the video, because
the video was a really weirdvideo of bugs in a bath bomb.
I had a bath bomb that had bugsin it and I put a funny hook on
(20:58):
top of it.
I had a bath bomb that had bugsin it and I put a funny hook on
top of it, and so people werefighting in the chat.
So I decided I'm going to golive and just play piano, which
I am not a good piano player.
But I was like I'm going toplay piano and sing as a way to
just bring my nervous systemdown While I'm live.
Everyone in the chat is likewhat are the numbers?
Like I couldn't get away fromit.
(21:21):
Chat is like what are thenumbers?
Like I couldn't get away fromit.
So the the only other time thatthis has really happened for me
has been around ai videos thatthat people have been mad about.
Like I had a video recentlythat had a really cute little ai
image that I made and Ianimated it and a bunch of I
think like young kind of emoartists somehow got this.
I think they must have had agroup chat.
(21:42):
They were sharing it in and Iwas brutally attacked about how
I am trash.
I should learn how to draw allthis kind of thing and and and.
The irony of it is that I amsuch an advocate for the arts.
You know, um and that one.
At first I was like a littleshaken up, but then it just ends
(22:03):
up being funny and I'm like Icould do a video that has 20
comments and brings in a hundredthousand dollars.
I would much rather do that,because that, to me, is where
I'm making a real positiveimpact, as opposed to these
videos that hit this viralitybut you don't really have
control over who they're beingseen by and I don't know.
Walt Bayliss (22:22):
It's interesting, like there's a, the definition
or the difference between um letme say it this way influence
and impact.
Um, so that right now inAustralia there's there's a, a
terrible um, I guess influence,where people are stealing cars
and going onto TikTok withstolen cars just for the views
and the likes and, like you said, you get addicted to the, to
(22:44):
the whoa a million, like that'sthe kind of addiction that's
fueling that kind of negativebehavior.
But is that making impact?
When we talked to one of ourone of our YouTube superstars,
they were saying that prankvideos and they might have a
hundred million views butthey're getting like 60 bucks in
ad revenue because nobody wantsto sponsor that.
Molly Mahoney (23:03):
Like nobody wants to be the brand associated with
.
Well, and that's the part thatpeople don't.
They don't talk about.
And Rachel is a very, very dearfriend from way back in the day
when I was teaching singinglessons.
She and I actually connected onInstagram because she put out a
post on Instagram that said hey, I'm looking to do blog swaps.
Does anyone want to write on myblog?
I'll write on yours.
So Rachel and I have since liketaken ourselves with Rachel
(23:23):
Miller on like a mini retreat ofour own and she's she's one of
my really dear friends and we'vetalked a lot about that.
And and I have another friend,um, adley.
Do you know Adley?
No, I'd love to.
Oh my gosh.
Walt Bayliss (23:35):
Okay, so there's an intro.
Molly Mahoney (23:37):
Yeah, I will figure that out.
She is cuckoo and does thefunniest videos, but they're all
very specific like prank notnecessarily pranks with hurting
other people, but they'reintentionally really funny
videos.
Now, when I am there liketalking to her in the moment, I
am like zinger after zinger, youknow whatever I'm like funny.
But when I have to do theforced funny thing like that to
(23:58):
your point earlier, I would muchrather do an improv Like I'd
much rather do five hours ofimprov than have to come up with
something really funny in onelittle moment like that and
that's just my-.
Walt Bayliss (24:09):
Ladies and gentlemen, Molly Mahoney, five,
six, seven, eight, nine, I knowright.
Molly Mahoney (24:15):
But that's like my own natural inclination.
Now there's someone else.
I was speaking at Social MediaMarketing World years ago and I
met someone who had a hugefollowing.
He was like one of the firstpeople to go live on LinkedIn
and when I met him, we walked upto him.
I had never met him before myfriend introduced me.
He was holding a box of booksand my friend said oh, this is
my friend, Molly.
Like I want you guys to meet.
And he said how are you doing?
(24:36):
This poor human dropped hisbooks on the ground and he said
I'm horrible, I just overdraftedmy bank account getting these
books out.
There's all of these people whowant me to do this, signing on
that.
Twitter is shouting me out here, LinkedIn has shouted me out
here and I can't sell anythingto save my life, Like I do not
know how to do it.
And I think we have to becareful in getting caught up
(25:04):
into the vanity metrics ofthings which feel that like
addictive fuel.
That happens there and we canbe making an impact that way,
but if you aren't impacting yourown bank account somehow,
you're going to run out of steam.
So I think there's anotherlevel of it as well, that a lot
of people don't actually talkabout.
Walt Bayliss (25:19):
I think that's really fascinating, because
there is a massive differencebetween the vanity numbers and
the sanity numbers, which is thebank account rolling.
And we've got a segment that Ilike to call the monetization
minute, which, after you'vebuilt an audience, after you've
got people following you,there's a thing as a business
owner, as an entrepreneur, thatyou want to turn that into cash.
(25:40):
And we just said, you know adrevenue is one way, sponsorship
revenue is another way.
You're obviously working withpeople in workshops and courses
and you know, bringing peoplethrough and teaching and
coaching is your main form there.
In terms of the audience thatwe're speaking to, the people
who want to create thoseaudiences, what are some of the
ways that you feel they shouldbe monetizing that audience?
Molly Mahoney (25:59):
the ways that you feel they should be monetizing
that audience.
Yeah, so I think you know thefirst thing is your own products
or services is a really greatplace to start.
But then I also think if you'renot at a place where you feel
that your numbers are quoteunquote big enough to justify
having someone sponsor yourcontent, I would rethink that,
because oftentimes you getsomeone to sponsor, then you
(26:20):
have money to put ads behind itRight, so you can give more.
You can grow the following orthe numbers at a more rapid pace
because someone else is helpingto fund the accelerated, you
know, influence.
Another thing that has been sogreat for me is really leaning
into affiliate marketing withthe tools that you love.
(26:42):
And just to highlight what wesaid earlier, like, yes, I made
those connections with Jasperwhich gave me that extra
influence and the extravisibility which I also did back
with BeLive.
Like back in the day, belive,the live streaming tool which
you know a lot of people may notbe aware of what that was they
ended up having me as their mainhost for all their shows, which
(27:05):
they paid me to do, but thatalso gave me that extra
visibility.
So I will emcee being onsomeone else's platform like
that podcast episodes, differentthings like that can really
help with that extra visibility.
But the affiliate portion of itI think people don't realize.
The opportunity goes so farbeyond the revenue that you're
(27:27):
bringing in.
There's a whole other way to,um, you know, make that really
impactful.
I mean, then high level haslike such an amazing affiliate
program.
There's just so many tools thatyou can get connected with that
way.
Walt Bayliss (27:39):
There's so many, there's so many, and it's a
great point.
Actually, like you're, you'reyou're using tools anyway, like
we all are, we're.
We're using Zoom right now.
You know we've White LevelSuite has its own tool.
You guys have got your own tool, but we're using tools that
that people that you can speakabout, and 90% of these tools
have an affiliate program, andso you're using it anyway.
You're generating a voiceanyway.
(28:00):
If they're sponsoring your show, you can create the audience
connection with many, many, manymore people as a result.
Molly Mahoney (28:05):
And people are searching for tutorials on those
tools, Like our Canva videosalways do really well because
people are searching for Canvatips right.
So by adding in a like once aweek tool focus in your email or
in your social media, it can bereally helpful.
Walt Bayliss (28:23):
Nice, I love it.
So I mean there's.
There's people out there, molly, that that have been putting
out videos, for I've been doingit, molly.
I've been, I've been creatingcontent, molly, and nobody's
listening to me.
Molly, what are you saying toto the guys that are creating on
a regular basis but feelinglike they're walking through wet
cement?
Molly Mahoney (28:45):
Okay, I have a really great tip for the wet
cement walkers what you do inyour video is not even half as
important as what you do aroundyour video.
So when you are creating avideo, you're building a library
of content.
So often it's like I'm going toput a video out there,
someone's going to see it andthen I'm going to get 39 million
(29:05):
views.
It usually doesn't work thatway.
So we have a system forpromoting your video before it
actually happens.
And then, after you create thevideo and you put it out there,
what are you doing to drivetraffic back to the video?
Most people are doing nothing,but even my short form videos on
(29:28):
Instagram.
I will send an email that goesto my short form videos.
I will do a post on Facebookthat says that says ooh, if I
created a tutorial on how tobatch, create graphics in Canva,
would you want it?
People comment below and theysay yes, I don't keep them on
(29:49):
Facebook.
I send them a message thattakes them to Instagram.
So I'm consistently creatingcontent that leads.
It's like this really coolspiral effect where we call it
your party bus, your email list,or your community.
We call it your party bus.
Your email is your party, youremail list or your community on
email is your party bus andyou're bringing them to all
these different places andcycling them back in and then
taking them back out to theparty.
Walt Bayliss (30:10):
I love it.
I love it.
Is there?
I think, a lot of peoplelistening would love to get hold
of that.
Molly, can somebody come andbuy that from you?
Is there a place where we canget that in and you?
Molly Mahoney (30:18):
know what you can make it even better, because I
have a whole AI marketingtoolkit that I actually put
together just for you.
Walt Bayliss (30:25):
Oh, wow, there you go.
So I know, if you've got thatlink, like drop it right now.
Molly Mahoney (30:30):
Yes, I will grab it for you.
I mean, I tell it to you outloud or just put it in the chat
I meant to say it out loud.
Walt Bayliss (30:35):
We'll put it in the chat.
Molly Mahoney (30:36):
Make sure it's in the Okay if you go to mollylive
slash IE, which is becausethat's your podcast, ie, right.
So mollylive slash IE will takeyou right to our full affiliate
marketing not affiliate, sorryAI marketing toolkit, and it
(30:56):
gives you the foundations forgetting your brand voice and all
that in place.
But it also gives you a littlehint of some of the things that
we include in our little partybus strategy and all that.
I love that.
So thank you so much.
Walt Bayliss (31:06):
So that's mollylive forward slash IE for
influencer and employers.
Mollylive forward slash IE.
Thank you, that's really reallycool.
I think that a lot of peopleare going to get some serious
value.
I got value just from youtelling me.
So that's really cool.
(31:27):
So we'll make sure that that'sin the show notes as well.
So it would be remiss of me asa podcast host with Molly
Mahoney on the call to not talkabout AI.
What's happening in that space.
You've given us an incredibleinsight into your world as an
influencer and theresponsibility you feel there
and how to bring people intoyour world and build that
community.
But you're Molly Mahoney.
You are literally one of theworld's leading voices on AI
usage in business and it wouldbe remiss of me not to talk
about that just for a minute.
So how are you feeling with thespeed of change right now?
(31:48):
How are you coping with that?
How are you educating people onthat and what do you see
happening next?
Molly Mahoney (31:54):
Well, I've come to the understanding that
there's no such thing as an AIexpert, because as soon as we
started recording, you know,about 30 minutes ago, everything
has changed, so we're alreadyout of date.
That's it.
We're all already out of date.
And once I came to thatunderstanding, things calmed
down a little bit, because whatwould happen for me?
I love the research piece, Ilove when something changes and
(32:16):
I can go figure it out, right.
And I love sharing it with ourcommunity, like I love it.
And I found myself where I wasin a place where I was like oh
my God, you know this kind ofthing and we have to understand
that.
It is good to get off theinternet every once in a while.
And if you come back and thingshave changed, you're going to
be okay.
If you are not the first personto announce the change, you're
(32:40):
going to be okay, right.
And the cool thing is it'sgoing to change again in a
couple of days, so you'll haveanother opportunity to get that
little viral boost by being thefirst person to talk about it.
Walt Bayliss (32:51):
Nice.
Molly Mahoney (32:51):
So I do think it's really wild.
It's really powerful.
I think it's never been moreimportant to have actual
foundational strategies behindthe scenes, Like today on the
internet.
I don't know if this washappening everywhere, but there
was a big outage.
Did you experience that outagetoday?
Walt Bayliss (33:07):
Yeah, we had.
Molly Mahoney (33:08):
You were maybe asleep during part of it, but
when the rest of us were awakeover here, it was crazy.
So I was running the contentclub call and our whole
high-level platform was down.
But it wasn't just mine, it wasall of high level platform was
down.
But it wasn't just mine, it wasall of high level was down and
luckily I am a preparedperformer, so I almost always
have a backup in place.
So the things that I was goingto go show them inside the
(33:31):
portal I actually already had ina Google doc.
Recently, chat GPT made a bigchange.
They're working on some updatesbehind the scenes and so
they've stopped the ability tomake new GPTs.
I don't know if you saw this.
No, it's just been like thepast three days and this could
have been a problem if thoseGPTs stopped working.
But I back up my source codeinside those GPTs so if I needed
(33:54):
to, I could pivot really easily.
This is actually where theparty bus strategy came up.
We were about to do a fivedayday challenge on Facebook in
like 2016.
And Facebook was down for theday and I had 700 people
registered for that challengeand I was like what am I going
to do?
But then I remembered I used aforwarding link in my email so I
(34:16):
had sent them to Facebook.
But that forwarding link I wasable to redirect to YouTube.
Send them to Facebook, but thatforwarding link I was able to
redirect to YouTube.
So we moved the whole entirecommunity off of Facebook over
to YouTube in just the click ofa button because I had that
backup in place.
Walt Bayliss (34:31):
Nice.
So don't panic that you're notkeeping up with things because,
as you said, we're already outof date and there'll be another
chance.
It's just like a soap opera.
You can catch up with it on thenext episode.
Molly Mahoney (34:40):
The days of our lives.
Walt Bayliss (34:41):
And being part of that, always having a backup and
keeping your kind of tech stackunder control.
Molly Mahoney (34:49):
And build your own tools, like we can.
You know there's going to besome tools that are obviously
like really powerful and reallygood at the thing that they're
good at.
Yours is amazing and looks likeit has complex things that it's
doing in terms of theinfluencer research and all that
that it has.
But when it comes torepurposing and when it comes to
writing social media and emailstuff, you can find a framework
(35:13):
that you love and then customizeit for yourself.
Things like Mind pal and othertools like that I I love because
it's given our communitymembers so much freedom to know
that they don't have to be somecrazy ai wizard coder.
I can give them a template toget started and then they can
customize it.
(35:33):
Like jane has built theseamazing tools because she had a
framework for starting theprocess and then you can add ai
to it what's your own personalfavorite tools at the moment?
molly yeah, so I love mind pal.
I'm like obsessed with it.
Um, for building out your ownai agents and connecting them
together in a workflow.
I love another tool called base44.
(35:55):
Have you used that?
I have not used that one.
It is so cool, so we've beenbuilding out all.
The notepad writes it downexactly so we've been building
out ai apps within base 44.
We build out onboarding appsfor all of our members.
We build out, um, like thisstar task tracker thing that I
did.
I built that right within base44.
(36:16):
It's really cool.
And, uh, yeah, um, I love.
I mean, yeah, I love magi,because magi brings all these
tools together.
So, like, if you're creatinglauras with ai images and things
like that and you want to makeyour own ai avatar, magi makes
that super easy and then you cantake one chat and mix between
the different lms inside the onechat, which I think is really
(36:37):
great I think, tools like pikaand stuff like that are really
fun.
Um descript we use a lot forvideo editing.
My second choice for videoediting would be sub magic,
because it adds like fun, movingemojis across the screen what
do you wish?
Walt Bayliss (36:53):
ai did that.
Molly Mahoney (36:54):
It doesn't do yet this is really silly, but can I
tell you my one wish?
Walt Bayliss (36:58):
please, and someday I'm gonna figure it out,
I so.
Molly Mahoney (37:00):
I'm obsessed with GIFs.
Oh my gosh, you know whatnumber we should talk about.
Tell me.
Side note we have 260 millionviews on our Giphy account.
What?
Walt Bayliss (37:12):
Come on, that's a platform I have never even
measured.
Oh my gosh, 260 million viewson your.
Molly Mahoney (37:18):
Giphy.
What Talk about burying thelead, Mahoney?
Why did I not think of this?
Can I screen share?
Walt Bayliss (37:25):
Yeah absolutely For those of you who are
listening on the audio.
I suggest you absolutely comeacross and find the video
version of this right now, whichis on our YouTube channel.
Molly Mahoney (37:32):
So this is what I want AI to help me with.
It's not very like noble butit's fun.
Walt Bayliss (37:40):
268 million views on Mahoney's free.
Molly Mahoney (37:44):
You have to have a branded account and basically,
so we're in my backside of mygiphy account right now.
You can see my dashboard here.
This sticker is it a sticker oninstagram?
It's had 27 million views.
Wow, my face that is cool sowild.
All of these, like this one didsuper well 7 million.
It's the weekend, so weoptimize for.
(38:06):
We optimize for SEO terms, solike, if you are in a messenger
chat or you're texting someoneand you search Molly Mahoney
which I don't think is a mainsearch people do, but all of
these, this is my dad, which Ithink is the funniest thing ever
.
But all of these gifts willcome up and I can find them
(38:28):
easily by searching my own name.
But what we've done is we'veactually taken these and so like
this one which is like hello,plug it in.
4 million views of my facesaying plug it in.
So when you're here, you seelike iPhone, android charging,
charger these are all differentkeywords for this GIF and then
if people come back here you'llsee oh good, these were new.
(38:51):
They hadn't added theseyesterday.
So there's like we optimize forholidays too.
So like, see these Mother's Daystickers.
We had a huge uptick withMother's Day just because our
little stickers were there forMother's Day.
This I made with oh, that onedisappeared here, this one I
made with AI, and what I reallywould love is for and I need to
figure out how to build itmyself, but I want a tool that
(39:14):
watches my videos and then findsgif-able moments.
Walt Bayliss (39:18):
That's awesome.
Molly Mahoney (39:19):
It's been difficult.
Walt Bayliss (39:23):
The tools, the AI, the video repurposing tools.
Don't do that.
There'll be Opus Clips orsomebody will drop that in
What'd you say Wow, that'samazing, that like there's a
platform that I'm just watchingsome of your gifts there.
There's a platform that I justliterally had never thought of
as being an influencer platform,but you're 268 million views on
and what happens?
Molly Mahoney (39:44):
like, a lot of these are just for purpose, for
my videos.
So if I'm doing videos right,my team just goes through.
It's a little time consuming,but they just go through the
videos and grab these littlemoments and put text over the
top of them.
I made this one of perrybelcher at an event.
He made this little like fairywand and I like.
But here's the thing is thatpeople tell me all the time that
they've been sent my face.
(40:04):
It's a whole other way ofinfiltrating the personal brand
influencer thing I have.
I have, um, an ex-boyfriend whoworks at universal studios and
he told me that on his team theyonly send pictures of gifts of
my face and I was like what I?
Walt Bayliss (40:22):
said do they know?
Molly Mahoney (40:24):
ultimate revenge and he said all the colleagues
only ever send molly mahoneygifts to him, perfect he said
sent one, like not knowing itwas me in the chat because they
just show up on differentkeywords and he was.
He said something to the teamlike oh my gosh, that's my
ex-girlfriend.
And then they all thought itwas so funny that all they do is
use my gifts.
Walt Bayliss (40:44):
I love that.
There it is.
There's the 200 million viewsof the 268.
Right in that work group.
I love it, I love it.
So, molly, where do you thinklet's finish off on this one?
As a futurist, as somebody whois really at the cutting edge of
the AI space, where do youthink this is going in?
What will we see in six monthstime, 12 months?
Molly Mahoney (41:00):
time.
Yeah, I think humans are moreimportant than ever.
I think if you don't figure outwhat it is that makes you weird
, you're going to be swallowedup by all the AI zombies.
So we want to use AI to amplifyour awesome, not to substitute
it.
There is already, I think, amovement of people who are.
It's pretty easy to spot bad AIcontent, and so the more that
(41:21):
like, for example, I would nevergo right If you're not watching
the video, you don't know theface I just made, but my AI
avatar would have a hard timemaking this weird face and go
down to the microphone.
So when you do things that aremore authentic, more you those
things, the in-person events,the real, true connection stuff
(41:45):
is more important than ever, andthe AI stuff is just going to
keep getting better and better.
So learn it now so that when itbecomes super easy, you are
even better at it and you'rebetter at spotting it.
Walt Bayliss (41:55):
Yeah, learn the hard so when it's easy, you can
do it in your sleep.
Super cool.
Hey guys, this is Molly Mahoney.
She is an incredible human.
For a start, she's a.
She's a tribe leader.
She's a a world force ingetting you and your voice out
there into into the marketplace.
Do go across to the link thatyou dropped earlier.
That's mollylive forward slashIE.
(42:16):
Grab her party bus strategy tohelp you boost your own socials.
Embrace your weird I love thatand get your authentic message
out there.
Molly Mahoney (42:24):
And here's to all the creators Molly, here's to
people who are listening, thatare wanting to take the same
path for themselves.
Yeah, I totally agree.
I know you mentioned singingearlier.
Can I sing one little thing?
Walt Bayliss (42:35):
Let's go Absolutely.
Molly Mahoney (42:37):
I usually do this like at the beginning and the
end, and I've never asked to dothis on a podcast, but I feel
like it's a little perfectbutton.
So if happy little bluebirdsfly beyond the rainbow, why, oh
why can't AI?
Walt Bayliss (42:58):
I love it.
That's it.
Ladies and gentlemen, stand upwherever you are, unless you're
driving in the car listening tothis.
In that case, keep standing.
But, molly Mahoney, you arepure awesome.
I love you.
Thank you so much for jumpingon and sharing your message with
us.
Thank you, we cannot wait tosee where your star is exploding
on the horizon.
I think it's just just gettingstarted for you.
(43:18):
Thank you so much for sharingyour wisdom and your joy with us
, and we look forward to keepingin touch thank you.
Molly Mahoney (43:23):
Well, you're awesome.
Today's episode of the Influencer Empires podcast
is brought to you by the EmpireProgram with White Label Suite
powering our influencers andbuilding their empires.
Ladies and gentlemen, thank youso much for joining me today.
We have a show for you, and Idon't mean any simple show, I
mean the queen of shows.
I'm talking Broadway musicals,I'm talking cruise boats,
(00:22):
entertainers, turned influencerAI specialist.
She is full of sparkle, she isunapologetically awesome, she is
full of joy and she nowinfluences tens of thousands of
people every time she speaks,with thousands of people
following her every move onYouTube, with 20,000 plus.
Over Facebook, with 20 plusthousand on Instagram, thousands
(00:45):
across LinkedIn.
When she speaks, people listen.
She is a keynote speaker on AI,she is one of the world's
leading voices in AI technologyand she is nothing short of
amazing.
Ladies and gentlemen, MollyMahoney, molly, thank you so
much for joining us.
Molly Mahoney (01:01):
Hey, I am so grateful to be here.
I love it, thanks.
Walt Bayliss (01:06):
It's so great to have you here Now.
It's amazing to me that thepeople that we've had on the
show one of the questions we askthem is who influences you?
And these influencers havedropped your name as somebody
that they listen to, somebodythat's leading the charge.
As I'm going back through yourstory, you started as a
performer, you've stood onstages, you've sung and I mean,
(01:27):
I think you've sung at the WhiteHouse.
Is that right?
Molly Mahoney (01:31):
No, maybe I have sang at the White House
restaurant in Anaheim.
Walt Bayliss (01:36):
That's a nice one.
Molly Mahoney (01:37):
I sung at the White House, in small form I did
I did a full one woman show atthe White House restaurant in
Anaheim with a 13 piece big band.
It was a pretty awesome show.
Walt Bayliss (01:44):
I love that jazz hands are part of your, a part
of your history as I'm goingback through.
I mean you've done so.
You started as a performer, yougot into social media
management, then you launchedthe ai world.
I have to just I have to juststop you.
Molly Mahoney (01:57):
So, please, because I did once.
I told you I didn't want totalk about this, but I did once
sing, sing with a vice president, so a vice president, not the
current vice president of theUnited States.
I'm not going to say which vicepresident, but I did once do
that.
Okay, go on.
Walt Bayliss (02:10):
If you tell me that it's the vice president of
your local golf club, I'll besorely disappointed.
Molly Mahoney (02:14):
Okay, continue.
I just thought it was reallyfunny that that is so funny.
Walt Bayliss (02:19):
The real VP, the real VP.
So your current business is youown.
So since 2013, you've beenrunning the Prepared Performer,
which is a business leadgeneration specialist agency
helping companies create morecontent and get out there on the
net.
You've also just recently Iguess three or four years ago
now created the AI Content Club.
So AI content before it wascool, and you've just launched
(02:40):
the Multiply system as well.
You've become a voice, molly.
How did that happen?
Molly Mahoney (02:45):
It was just overnight.
It was like I'm just kidding.
Walt Bayliss (02:49):
I was going to say that just goes all my
strategies right out the windowright there.
Molly Mahoney (02:54):
You know there's I mean there's so many things
that play into it.
And I really like when you talkabout the idea of being a quote
unquote influencer.
We all have the ability to haveinfluence over others at any
given moment.
So, over ourselves, over thepeople that we're speaking to,
adults, that we're speaking tokids, that we're speaking to,
(03:14):
whatever it is we all have theability to take on that
ownership of influence.
And it's not something that Itreat lightly, it's something
that I really honor.
And I was ending our contentclub call today and I'm like
moved to tears at the end of ourcall because I'm so grateful
that these people who I loveshow up on these calls for me to
be able to help guide themthrough one little part of their
(03:34):
lives.
Yeah, and when I look back onit, I mean it really did start
like in junior high when I firstran for student government and
I sang Good Golly, miss Molly,in a red, white and blue suit
and lost.
So it starts back then and then, as I look at the journey,
(03:55):
there's so many little momentsalong the way where I've been
given an opportunity to lead orI've been given an opportunity
to share my voice and I've hadthe courage to show up and put
my message out there, to put mystory out there, the courage to
help others, the courage to askpeople if they need support, and
there are so many little piecesin the journey that make it all
(04:19):
complete, but it's been apretty fun adventure.
Walt Bayliss (04:22):
I love it.
I love it when we say thosenumbers to you 25,000 people
listening to you on thisparticular platform, 28,000
people are following you on thatparticular platform.
You know, when we say thosenumbers to you, how does it make
you feel to stand as yourself,because you are truly
unapologetically you.
How does it feel to stand asyourself and to have that kind
(04:45):
of influence, with peoplelistening to you across the
world?
Molly Mahoney (04:49):
So I think the numbers are so weird, to be
totally honest, and I don't knowhow you feel about this, but we
give those types of numberssuch weight and we just as you
mentioned because you're like ontop of it we just launched this
Multiply program and it's ahigher level coaching for
(05:11):
business owners who are wantingto weave AI into their business
and really show up online.
And we just hit our 30th newmember in the past two weeks,
which was my stretch goal forbringing people in.
And to me, I look at the factthat we had 30 people join this
high level group coachingmastermind program, the number
of those 30 people almost feelsmore impactful than the number
(05:36):
of the 28,000.
And what's really weird aboutit is that, when I look at, I
think that 28,000 is like aroundwhat we have on Instagram.
When I, when I hear that numberon Instagram, this is really
bad.
But I'm going to say this outloud I think like, oh, that's
not enough.
Like that, I think that peopleare going to think like, oh,
she's not really an influencerbecause she only has 28,000
(05:58):
followers which is so stupid.
Walt Bayliss (06:00):
You're an influencer of one, and that's
the most important job of all,so I'm going to go.
Molly Mahoney (06:04):
I'm going to like reinforce you there, yeah, but
I think it's important for us toadmit that these things come up
for us, like we had a video andI don't know if you know the
story, but we had a video hit areach of 39 million and it gave
me so much anxiety, really, likewhen we have those things that
(06:31):
go a little viral, like I preferto be, I'm so grateful that we
have the followers that we haveon Instagram and Facebook and
you know I don't focus as muchon YouTube as of late, but the
YouTube followers that we haveand all of that like I'm
grateful more than anything forthe community, because I
recognize that there are realhuman beings that I truly can
say I love you to, like ourfriend Jane Slack Smith, who
I've never can't believe I'venever met in person, because
(06:51):
we've been close to each other'sside of the world several times
and just barely missed eachother.
Walt Bayliss (06:56):
But I have people in our community and, if you're
listening, book a flight by theway.
Molly Mahoney (06:59):
What'd you say?
Walt Bayliss (07:00):
Jane, if you're listening, book a flight.
Molly Mahoney (07:01):
Book a flight, hello Jane was out in California
, I was over in Sydney.
We just missed each other.
But I think that it is.
It's such an honor and it's soamazing to know that we are able
to really have these likepersonal relationships with
people en masse because of thistechnology and because we have
(07:25):
the courage to share our storyand to.
For those of you, for those ofus that are confident enough to
actually show up as our true,authentic self, it's been a
really fun, scary, awesome,freeing journey.
Walt Bayliss (07:39):
I love that.
So you, you, actually you'rewell known for helping business
owners turn up as theirauthentic self, Like that's
literally what you're helpingthem.
Known for helping businessowners turn up as their
authentic self, like that'sliterally what you're helping
them to do.
As you're creating that, do youfeel that everybody has a
message worth sharing?
Do you feel that anyone canbuild a following?
Molly?
Molly Mahoney (07:56):
I do.
I think that everyone has astory.
I think that everyone has alesson that they can bring to
the table.
I think that some people it mayneed to be kind of coaxed out
of them, you know, but I thinkthat everyone on the other side
wants to know that they're notalone.
(08:17):
And when we show up and shareour truth, when we show up and
share our insight, when we showup and share our spin on things
and, like I like to say, when wefind the things that make us
weird and we share our weird,there is a community of people
(08:37):
who want to know that there'ssomeone else who has a little
bit of the same blend of weird.
Walt Bayliss (08:42):
Yeah, and it's the weird that makes you unique and
it's the weird.
Molly Mahoney (08:45):
Yeah, your weird is your superpower.
Walt Bayliss (08:47):
Yeah, absolutely so.
Speaking of superpower you, uh,in the last few years since
before it was cool, you were,you were all over AI, and now
you are one of the Queens of AIand helping business owners use
AI to create content, createtheir, their messages going out.
How did this land on yourdoorstep?
Molly Mahoney (09:05):
Yeah, man, my really good friend, jamie Harmon
O'Connor.
I never know what is hermarried and which is her maiden
name, but she messaged me onFacebook and was like oh my gosh
, have you tried this toolcalled conversionai?
Did you know about conversionai?
Walt Bayliss (09:22):
Yeah.
Molly Mahoney (09:23):
So I was like, oh , what a cool.
No, I don't know what it is.
And I used it and I was likethis is insane.
And then so if you're listeningand you're not familiar with
this tool, it's now known asJasper.
It was called Jarvis for alittle while and they had to
change the name, but itinitially was called
conversionai and I used it and Iwas like this is so wild.
(09:45):
And my favorite thing to do whennew tools come out that I love
is I recognize the fact that theperson behind the tool is a
person.
So I find the human and Imessage them.
I send them like a regularmessage, without being a creeper
.
I just say something like oh mygosh, I just used your tool,
it's so amazing, I just want tothank you for creating it.
(10:08):
And then oftentimes people willwrite back and say thank you,
and then I usually and this hasbeen this is really how we got
started in AI but this is alsothe exact process that I've gone
through over the years that hashelped me to be able to gain
more of the larger communitynumbers that we have.
So I'll find a software founder, a software that I love.
(10:33):
I'll message them as a human.
Sometimes I just reply to thesupport emails and I say like,
wow, you know, this has been soawesome.
Thank you, and would you beinterested in doing an interview
?
I'd love to share you with ourcommunity, nice, and that allows
me to have a relationship withthem.
It allows me to give them morereach.
Even if you don't have ahumongous following, you're
(10:57):
creating content about them andthe world, which is what they
want and need to send eyeballsback to their products.
And with Jasper it ended up.
I messaged Dave.
Dave replied like a kind human.
We had some friends in common.
I said hey, I would love tohave you on for an interview.
Who came and did an interview?
And then from there, I ended updoing trainings in their
(11:17):
community too, and I loved it somuch and I realized that, as a
human, these AI tools feel alittle scary and a lot of people
were getting really bad results, and what I realized was we
need to be able to dance withthis AI.
We need to be able to play withthe AI, and if I can help
people to come at this from aplay first point of view, you
(11:41):
know we talk about being AIfirst.
Walt Bayliss (11:43):
I'm really leaning into being like play first.
Molly Mahoney (11:48):
And so we created a community called Dancing with
Jarvis.
The whole thing was very silly,and it was actually I don't
always admit this, but it wasfree for anyone who bought
Jarvis through my affiliate link.
So if they proved that they hadbought through my affiliate
link, it was free.
And then now you know, over theyears it was like, the price
has gone up a little by little.
(12:08):
It's $97 a month now and wechanged the name because Jarvis
changed their name to Jasper andI was like don't name your
programs off of someone else'stool.
So now we don't even use Jasper.
It's like what are you doing?
So it's called the AI ContentClub now, but it started back in
2021.
And I do think that it was thefirst AI content membership for
(12:29):
entrepreneurs which is reallycool.
Walt Bayliss (12:32):
20.4 thousand members of the AI Content Club
right now.
No, where are you looking?
How good, how good is that?
Amazing.
Molly Mahoney (12:41):
Wait, where are you looking?
Those are not our amazing.
So wait, where are you looking?
Those are not our numbers,that's someone else's ai content
club.
Walt Bayliss (12:44):
Oh really, okay, that might actually just be your
, your main facebook page.
It is, it's, it's, your mainfacebook page, oh yeah 840
people are talking about rightnow, which is really, oh, that
is I like that isn't thatamazing.
So, molly, what I've alwaysfound fascinating about people
who are creating influence andcreating content that drives
tribes and audiences is the workthat it takes to make that
(13:06):
happen.
What does a daily life or aweek in the life of Molly
Mahoney look like?
Molly Mahoney (13:12):
Man.
So a day in the life I startwith my Peloton Star Tasks.
So I am really good at workingand I really love working.
So I have to trick myself intoworking out, and so I do cardio
while I do this thing calledStar Tasks and Star Tasks it's
(13:33):
something we've taught foreverthat people.
It's really like unlocking thealgorithm, and so while I'm
riding my bike, I will do mystar tasks at the same time,
which, like I said, I'm trickingmyself into working out.
Walt Bayliss (13:48):
I'm not working out, I'm just I'm working.
This is yeah, exactly, I'mworking.
Molly Mahoney (13:52):
The body's celebrating yeah, um, yeah, but
not.
I don't do that every day, butI do that quite often.
And then I've got an AI appthat tracks this for you, and
now that I know that mycommunity is going to see that
(14:23):
I'm tracking these things, I'malso like what's called an
obliger, which means if I knowI'm doing this for someone else,
I'm going to be better at doingit, and so you created your own
accountability.
I did.
I did so.
It's been really awesome.
And then you know we have threedifferent memberships, so we
have coaching calls throughoutthe week.
We have a handful of privateclients as well and an awesome
(14:44):
team.
We have a team of 11 amazinghumans and creating content,
having fun.
And I've added this new thingto my calendar.
It's really kind of cool.
I started it maybe five yearsago.
I have a section on my calendar.
It used to only be one day,it's now three days.
It says learn or create magic,and it's a huge chunk of time on
(15:07):
my calendar.
That is, yeah, exactly exactlylike the sign on your wall you
have magic in you.
That's exactly what it's for.
So that's been a really coolgift for myself that I know I've
already.
I can go on my calendar twoyears from now and three days a
week in the afternoon.
I've got these big chunks oftime that say learn or create
magic, which has been awesome.
Walt Bayliss (15:26):
So it's amazing, so it's a clean cycle.
It's learn and create it.
You know, it's not just speakfor the sake of speaking.
It's it's learn and then create, and and from a from a cadence
point of view, like, I think,all as wannabe influencers, as
people who want to grow ourbrands and our audiences, it is
(15:46):
that public content creationthat forms the base of what we
do.
How much of the time is spentcreating public content and how
much of the time is spent behindthe scenes, either learning it
or preparing it, or editing itor doing the behind the scenes
work?
So the front of house versusback of house, kind of stuff.
Molly Mahoney (16:03):
Yeah, that's a really cool question and I
actually I have this umbrellatheory where I try to do as much
project stacking as possible.
So I think it's something thatserved us really well that I
learn out loud.
So when I'm learning things,I'm also sharing.
I love when someone asks aquestion that I don't really
know the answer to.
I figure it out in the moment,right, nice.
(16:25):
So that's a really big piece.
And then I don't actually spendall that much time anymore on
the back end with the editingand that kind of stuff, because
we've got AI tools that help usso much with that.
I have team members that helpus so much with that.
I have team members that helpme so much with that.
So I um, I do, I do spend sometime on it, but not not very
(16:46):
much.
Walt Bayliss (16:47):
So you, you create , give to the team, team curates
and publishers.
Yeah, yeah, and that's the wayit works.
Yeah, or I.
Molly Mahoney (16:53):
I mean I do a lot of my videos I'm doing right
inside Instagram, which takesjust a few seconds to add the
captions, you know a few minuteslike, let's say, I don't know
10 minutes tops to addeverything on top of it.
But and then that is set up toautomatically be published
across all different platforms.
So it makes it super easy, Doyou know?
Walt Bayliss (17:11):
it's amazing to think that that is what we see.
And of course, there's so muchthat happens behind the scenes
and the preparation, all thatkind of stuff.
So one of your videos Wait, canI just say one more thing on
that, yeah, please.
Molly Mahoney (17:25):
I know a lot of creators spend a lot of time
making really beautifully editedvideos.
I like to lean into the sloppy,so I know for myself a live
video is so much easier.
Something like this is so mucheasier for me.
My team knows if I have to do aprerecorded long-form video,
it's going to take you a reallylong time to get it for me,
because that's the only timethat my little perfectionism
(17:48):
starts to take over, and I wouldmuch prefer to do something
where I know that it's actuallybeing broadcast in the moment
than do something that I'mrecording behind the scenes and
have the chance that if I messup, then I have to stop and redo
it.
I would rather know that if Imess up, I have to keep going,
so that I know some people spenda lot of time, so you struggled
to learn your lines when youwere acting.
Walt Bayliss (18:06):
Is that what you're telling us, Molly?
Say that again what youstruggled to learn your lines
when you were acting.
You preferred the improv.
Molly Mahoney (18:12):
I mean today, yeah.
I also think, like when I havedone shows that to that point,
like I don't know if you know,do you know the musical Gypsy?
No, okay, my most favorite roleof all time and I am, I live, a
very G rated brand, so knowthat this is a G rated role that
I'm going to say right now butmy favorite role of all time is
Electra, the light bulb stripper, because she comes out in the
(18:35):
second act and all she does issing this one song with a
costume that lights up, withbuttons, and it's amazing.
I would.
That is like my jam is whereyou can come out, steal the show
, rock it out, come into anInstagram channel near you.
Walt Bayliss (18:48):
Yeah, exactly, be fantastic.
I love it.
It's super cool.
So the you mentioned before, Ijust want to go back a little
bit.
You mentioned before you had,you've had videos go viral and
you actually mentioned thatcauses you anxiety.
Like 29 million views on asingle video.
That was insane.
When we talked to RachelPeterson she said obviously her
(19:08):
goal is to get videos to goviral Like you have to create a
hundred before one hits.
But she said sometimes they goviral for good reasons and
sometimes they go viral for badreasons.
And she actually said inRachel's episode when that
happens she has to uninstall theapp from her phone because of
the kind of volume of eyeballsthat are on you at that point in
(19:29):
time.
Have you experienced a similarsort of thing?
Molly Mahoney (19:32):
Yeah.
So when we had that one videothat hit 39 million, it was
actually I did it intentionallybecause Facebook had announced
that they were going to bepaying us for reels and I could
see that all the reels on myFacebook account that were going
viral were not high value, werenot like really high quality.
They were weird either kind ofgross videos or weird like prank
(19:56):
videos.
And so I went through my phoneto find something that was like
the weirdest video I had on myphone and I found this video.
I added a hook to the top of it.
It started to take off abouttwo weeks after I had posted it
and when I noticed it I was likewhat is happening with this
video?
And then it just kept gettingmore and more and more and more.
(20:16):
I could not stop myself fromlike looking back at the thing
and then check it.
And then every time I wouldcheck the numbers, it was like a
million, more a million, likewhen it first hit, I remember
like 7 million.
I thought that is actuallyinsane, how is this happening?
And I couldn't control my ownlike adrenaline that was coming
from it.
My whole family, everybody waslike what is it at now?
(20:38):
What is.
You know, everybody was kind ofwatching this thing and then
people started getting intoarguments in the chat.
I didn't none of it was anattack on me, but they were
arguing in the chat about whatthey saw in the video, because
the video was a really weirdvideo of bugs in a bath bomb.
I had a bath bomb that had bugsin it and I put a funny hook on
(20:58):
top of it.
I had a bath bomb that had bugsin it and I put a funny hook on
top of it, and so people werefighting in the chat.
So I decided I'm going to golive and just play piano, which
I am not a good piano player.
But I was like I'm going toplay piano and sing as a way to
just bring my nervous systemdown While I'm live.
Everyone in the chat is likewhat are the numbers?
Like I couldn't get away fromit.
(21:21):
Chat is like what are thenumbers?
Like I couldn't get away fromit.
So the the only other time thatthis has really happened for me
has been around ai videos thatthat people have been mad about.
Like I had a video recentlythat had a really cute little ai
image that I made and Ianimated it and a bunch of I
think like young kind of emoartists somehow got this.
I think they must have had agroup chat.
(21:42):
They were sharing it in and Iwas brutally attacked about how
I am trash.
I should learn how to draw allthis kind of thing and and and.
The irony of it is that I amsuch an advocate for the arts.
You know, um and that one.
At first I was like a littleshaken up, but then it just ends
(22:03):
up being funny and I'm like Icould do a video that has 20
comments and brings in a hundredthousand dollars.
I would much rather do that,because that, to me, is where
I'm making a real positiveimpact, as opposed to these
videos that hit this viralitybut you don't really have
control over who they're beingseen by and I don't know.
Walt Bayliss (22:22):
It's interesting, like there's a, the definition
or the difference between um letme say it this way influence
and impact.
Um, so that right now inAustralia there's there's a, a
terrible um, I guess influence,where people are stealing cars
and going onto TikTok withstolen cars just for the views
and the likes and, like you said, you get addicted to the, to
(22:44):
the whoa a million, like that'sthe kind of addiction that's
fueling that kind of negativebehavior.
But is that making impact?
When we talked to one of ourone of our YouTube superstars,
they were saying that prankvideos and they might have a
hundred million views butthey're getting like 60 bucks in
ad revenue because nobody wantsto sponsor that.
Molly Mahoney (23:03):
Like nobody wants to be the brand associated with
.
Well, and that's the part thatpeople don't.
They don't talk about.
And Rachel is a very, very dearfriend from way back in the day
when I was teaching singinglessons.
She and I actually connected onInstagram because she put out a
post on Instagram that said hey, I'm looking to do blog swaps.
Does anyone want to write on myblog?
I'll write on yours.
So Rachel and I have since liketaken ourselves with Rachel
(23:23):
Miller on like a mini retreat ofour own and she's she's one of
my really dear friends and we'vetalked a lot about that.
And and I have another friend,um, adley.
Do you know Adley?
No, I'd love to.
Oh my gosh.
Walt Bayliss (23:35):
Okay, so there's an intro.
Molly Mahoney (23:37):
Yeah, I will figure that out.
She is cuckoo and does thefunniest videos, but they're all
very specific like prank notnecessarily pranks with hurting
other people, but they'reintentionally really funny
videos.
Now, when I am there liketalking to her in the moment, I
am like zinger after zinger, youknow whatever I'm like funny.
But when I have to do theforced funny thing like that to
(23:58):
your point earlier, I would muchrather do an improv Like I'd
much rather do five hours ofimprov than have to come up with
something really funny in onelittle moment like that and
that's just my-.
Walt Bayliss (24:09):
Ladies and gentlemen, Molly Mahoney, five,
six, seven, eight, nine, I knowright.
Molly Mahoney (24:15):
But that's like my own natural inclination.
Now there's someone else.
I was speaking at Social MediaMarketing World years ago and I
met someone who had a hugefollowing.
He was like one of the firstpeople to go live on LinkedIn
and when I met him, we walked upto him.
I had never met him before myfriend introduced me.
He was holding a box of booksand my friend said oh, this is
my friend, Molly.
Like I want you guys to meet.
And he said how are you doing?
(24:36):
This poor human dropped hisbooks on the ground and he said
I'm horrible, I just overdraftedmy bank account getting these
books out.
There's all of these people whowant me to do this, signing on
that.
Twitter is shouting me out here, LinkedIn has shouted me out
here and I can't sell anythingto save my life, Like I do not
know how to do it.
And I think we have to becareful in getting caught up
(25:04):
into the vanity metrics ofthings which feel that like
addictive fuel.
That happens there and we canbe making an impact that way,
but if you aren't impacting yourown bank account somehow,
you're going to run out of steam.
So I think there's anotherlevel of it as well, that a lot
of people don't actually talkabout.
Walt Bayliss (25:19):
I think that's really fascinating, because
there is a massive differencebetween the vanity numbers and
the sanity numbers, which is thebank account rolling.
And we've got a segment that Ilike to call the monetization
minute, which, after you'vebuilt an audience, after you've
got people following you,there's a thing as a business
owner, as an entrepreneur, thatyou want to turn that into cash.
(25:40):
And we just said, you know adrevenue is one way, sponsorship
revenue is another way.
You're obviously working withpeople in workshops and courses
and you know, bringing peoplethrough and teaching and
coaching is your main form there.
In terms of the audience thatwe're speaking to, the people
who want to create thoseaudiences, what are some of the
ways that you feel they shouldbe monetizing that audience?
Molly Mahoney (25:59):
the ways that you feel they should be monetizing
that audience.
Yeah, so I think you know thefirst thing is your own products
or services is a really greatplace to start.
But then I also think if you'renot at a place where you feel
that your numbers are quoteunquote big enough to justify
having someone sponsor yourcontent, I would rethink that,
because oftentimes you getsomeone to sponsor, then you
(26:20):
have money to put ads behind itRight, so you can give more.
You can grow the following orthe numbers at a more rapid pace
because someone else is helpingto fund the accelerated, you
know, influence.
Another thing that has been sogreat for me is really leaning
into affiliate marketing withthe tools that you love.
(26:42):
And just to highlight what wesaid earlier, like, yes, I made
those connections with Jasperwhich gave me that extra
influence and the extravisibility which I also did back
with BeLive.
Like back in the day, belive,the live streaming tool which
you know a lot of people may notbe aware of what that was they
ended up having me as their mainhost for all their shows, which
(27:05):
they paid me to do, but thatalso gave me that extra
visibility.
So I will emcee being onsomeone else's platform like
that podcast episodes, differentthings like that can really
help with that extra visibility.
But the affiliate portion of itI think people don't realize.
The opportunity goes so farbeyond the revenue that you're
(27:27):
bringing in.
There's a whole other way to,um, you know, make that really
impactful.
I mean, then high level haslike such an amazing affiliate
program.
There's just so many tools thatyou can get connected with that
way.
Walt Bayliss (27:39):
There's so many, there's so many, and it's a
great point.
Actually, like you're, you'reyou're using tools anyway, like
we all are, we're.
We're using Zoom right now.
You know we've White LevelSuite has its own tool.
You guys have got your own tool, but we're using tools that
that people that you can speakabout, and 90% of these tools
have an affiliate program, andso you're using it anyway.
You're generating a voiceanyway.
(28:00):
If they're sponsoring your show, you can create the audience
connection with many, many, manymore people as a result.
Molly Mahoney (28:05):
And people are searching for tutorials on those
tools, Like our Canva videosalways do really well because
people are searching for Canvatips right.
So by adding in a like once aweek tool focus in your email or
in your social media, it can bereally helpful.
Walt Bayliss (28:23):
Nice, I love it.
So I mean there's.
There's people out there, molly, that that have been putting
out videos, for I've been doingit, molly.
I've been, I've been creatingcontent, molly, and nobody's
listening to me.
Molly, what are you saying toto the guys that are creating on
a regular basis but feelinglike they're walking through wet
cement?
Molly Mahoney (28:45):
Okay, I have a really great tip for the wet
cement walkers what you do inyour video is not even half as
important as what you do aroundyour video.
So when you are creating avideo, you're building a library
of content.
So often it's like I'm going toput a video out there,
someone's going to see it andthen I'm going to get 39 million
(29:05):
views.
It usually doesn't work thatway.
So we have a system forpromoting your video before it
actually happens.
And then, after you create thevideo and you put it out there,
what are you doing to drivetraffic back to the video?
Most people are doing nothing,but even my short form videos on
(29:28):
Instagram.
I will send an email that goesto my short form videos.
I will do a post on Facebookthat says that says ooh, if I
created a tutorial on how tobatch, create graphics in Canva,
would you want it?
People comment below and theysay yes, I don't keep them on
(29:49):
Facebook.
I send them a message thattakes them to Instagram.
So I'm consistently creatingcontent that leads.
It's like this really coolspiral effect where we call it
your party bus, your email list,or your community.
We call it your party bus.
Your email is your party, youremail list or your community on
email is your party bus andyou're bringing them to all
these different places andcycling them back in and then
taking them back out to theparty.
Walt Bayliss (30:10):
I love it.
I love it.
Is there?
I think, a lot of peoplelistening would love to get hold
of that.
Molly, can somebody come andbuy that from you?
Is there a place where we canget that in and you?
Molly Mahoney (30:18):
know what you can make it even better, because I
have a whole AI marketingtoolkit that I actually put
together just for you.
Walt Bayliss (30:25):
Oh, wow, there you go.
So I know, if you've got thatlink, like drop it right now.
Molly Mahoney (30:30):
Yes, I will grab it for you.
I mean, I tell it to you outloud or just put it in the chat
I meant to say it out loud.
Walt Bayliss (30:35):
We'll put it in the chat.
Molly Mahoney (30:36):
Make sure it's in the Okay if you go to mollylive
slash IE, which is becausethat's your podcast, ie, right.
So mollylive slash IE will takeyou right to our full affiliate
marketing not affiliate, sorryAI marketing toolkit, and it
(30:56):
gives you the foundations forgetting your brand voice and all
that in place.
But it also gives you a littlehint of some of the things that
we include in our little partybus strategy and all that.
I love that.
So thank you so much.
Walt Bayliss (31:06):
So that's mollylive forward slash IE for
influencer and employers.
Mollylive forward slash IE.
Thank you, that's really reallycool.
I think that a lot of peopleare going to get some serious
value.
I got value just from youtelling me.
So that's really cool.
(31:27):
So we'll make sure that that'sin the show notes as well.
So it would be remiss of me asa podcast host with Molly
Mahoney on the call to not talkabout AI.
What's happening in that space.
You've given us an incredibleinsight into your world as an
influencer and theresponsibility you feel there
and how to bring people intoyour world and build that
community.
But you're Molly Mahoney.
You are literally one of theworld's leading voices on AI
usage in business and it wouldbe remiss of me not to talk
about that just for a minute.
So how are you feeling with thespeed of change right now?
(31:48):
How are you coping with that?
How are you educating people onthat and what do you see
happening next?
Molly Mahoney (31:54):
Well, I've come to the understanding that
there's no such thing as an AIexpert, because as soon as we
started recording, you know,about 30 minutes ago, everything
has changed, so we're alreadyout of date.
That's it.
We're all already out of date.
And once I came to thatunderstanding, things calmed
down a little bit, because whatwould happen for me?
I love the research piece, Ilove when something changes and
(32:16):
I can go figure it out, right.
And I love sharing it with ourcommunity, like I love it.
And I found myself where I wasin a place where I was like oh
my God, you know this kind ofthing and we have to understand
that.
It is good to get off theinternet every once in a while.
And if you come back and thingshave changed, you're going to
be okay.
If you are not the first personto announce the change, you're
(32:40):
going to be okay, right.
And the cool thing is it'sgoing to change again in a
couple of days, so you'll haveanother opportunity to get that
little viral boost by being thefirst person to talk about it.
Walt Bayliss (32:51):
Nice.
Molly Mahoney (32:51):
So I do think it's really wild.
It's really powerful.
I think it's never been moreimportant to have actual
foundational strategies behindthe scenes, Like today on the
internet.
I don't know if this washappening everywhere, but there
was a big outage.
Did you experience that outagetoday?
Walt Bayliss (33:07):
Yeah, we had.
Molly Mahoney (33:08):
You were maybe asleep during part of it, but
when the rest of us were awakeover here, it was crazy.
So I was running the contentclub call and our whole
high-level platform was down.
But it wasn't just mine, it wasall of high level platform was
down.
But it wasn't just mine, it wasall of high level was down and
luckily I am a preparedperformer, so I almost always
have a backup in place.
So the things that I was goingto go show them inside the
(33:31):
portal I actually already had ina Google doc.
Recently, chat GPT made a bigchange.
They're working on some updatesbehind the scenes and so
they've stopped the ability tomake new GPTs.
I don't know if you saw this.
No, it's just been like thepast three days and this could
have been a problem if thoseGPTs stopped working.
But I back up my source codeinside those GPTs so if I needed
(33:54):
to, I could pivot really easily.
This is actually where theparty bus strategy came up.
We were about to do a fivedayday challenge on Facebook in
like 2016.
And Facebook was down for theday and I had 700 people
registered for that challengeand I was like what am I going
to do?
But then I remembered I used aforwarding link in my email so I
(34:16):
had sent them to Facebook.
But that forwarding link I wasable to redirect to YouTube.
Send them to Facebook, but thatforwarding link I was able to
redirect to YouTube.
So we moved the whole entirecommunity off of Facebook over
to YouTube in just the click ofa button because I had that
backup in place.
Walt Bayliss (34:31):
Nice.
So don't panic that you're notkeeping up with things because,
as you said, we're already outof date and there'll be another
chance.
It's just like a soap opera.
You can catch up with it on thenext episode.
Molly Mahoney (34:40):
The days of our lives.
Walt Bayliss (34:41):
And being part of that, always having a backup and
keeping your kind of tech stackunder control.
Molly Mahoney (34:49):
And build your own tools, like we can.
You know there's going to besome tools that are obviously
like really powerful and reallygood at the thing that they're
good at.
Yours is amazing and looks likeit has complex things that it's
doing in terms of theinfluencer research and all that
that it has.
But when it comes torepurposing and when it comes to
writing social media and emailstuff, you can find a framework
(35:13):
that you love and then customizeit for yourself.
Things like Mind pal and othertools like that I I love because
it's given our communitymembers so much freedom to know
that they don't have to be somecrazy ai wizard coder.
I can give them a template toget started and then they can
customize it.
(35:33):
Like jane has built theseamazing tools because she had a
framework for starting theprocess and then you can add ai
to it what's your own personalfavorite tools at the moment?
molly yeah, so I love mind pal.
I'm like obsessed with it.
Um, for building out your ownai agents and connecting them
together in a workflow.
I love another tool called base44.
(35:55):
Have you used that?
I have not used that one.
It is so cool, so we've beenbuilding out all.
The notepad writes it downexactly so we've been building
out ai apps within base 44.
We build out onboarding appsfor all of our members.
We build out, um, like thisstar task tracker thing that I
did.
I built that right within base44.
(36:16):
It's really cool.
And, uh, yeah, um, I love.
I mean, yeah, I love magi,because magi brings all these
tools together.
So, like, if you're creatinglauras with ai images and things
like that and you want to makeyour own ai avatar, magi makes
that super easy and then you cantake one chat and mix between
the different lms inside the onechat, which I think is really
(36:37):
great I think, tools like pikaand stuff like that are really
fun.
Um descript we use a lot forvideo editing.
My second choice for videoediting would be sub magic,
because it adds like fun, movingemojis across the screen what
do you wish?
Walt Bayliss (36:53):
ai did that.
Molly Mahoney (36:54):
It doesn't do yet this is really silly, but can I
tell you my one wish?
Walt Bayliss (36:58):
please, and someday I'm gonna figure it out,
I so.
Molly Mahoney (37:00):
I'm obsessed with GIFs.
Oh my gosh, you know whatnumber we should talk about.
Tell me.
Side note we have 260 millionviews on our Giphy account.
What?
Walt Bayliss (37:12):
Come on, that's a platform I have never even
measured.
Oh my gosh, 260 million viewson your.
Molly Mahoney (37:18):
Giphy.
What Talk about burying thelead, Mahoney?
Why did I not think of this?
Can I screen share?
Walt Bayliss (37:25):
Yeah absolutely For those of you who are
listening on the audio.
I suggest you absolutely comeacross and find the video
version of this right now, whichis on our YouTube channel.
Molly Mahoney (37:32):
So this is what I want AI to help me with.
It's not very like noble butit's fun.
Walt Bayliss (37:40):
268 million views on Mahoney's free.
Molly Mahoney (37:44):
You have to have a branded account and basically,
so we're in my backside of mygiphy account right now.
You can see my dashboard here.
This sticker is it a sticker oninstagram?
It's had 27 million views.
Wow, my face that is cool sowild.
All of these, like this one didsuper well 7 million.
It's the weekend, so weoptimize for.
(38:06):
We optimize for SEO terms, solike, if you are in a messenger
chat or you're texting someoneand you search Molly Mahoney
which I don't think is a mainsearch people do, but all of
these, this is my dad, which Ithink is the funniest thing ever
.
But all of these gifts willcome up and I can find them
(38:28):
easily by searching my own name.
But what we've done is we'veactually taken these and so like
this one which is like hello,plug it in.
4 million views of my facesaying plug it in.
So when you're here, you seelike iPhone, android charging,
charger these are all differentkeywords for this GIF and then
if people come back here you'llsee oh good, these were new.
(38:51):
They hadn't added theseyesterday.
So there's like we optimize forholidays too.
So like, see these Mother's Daystickers.
We had a huge uptick withMother's Day just because our
little stickers were there forMother's Day.
This I made with oh, that onedisappeared here, this one I
made with AI, and what I reallywould love is for and I need to
figure out how to build itmyself, but I want a tool that
(39:14):
watches my videos and then findsgif-able moments.
Walt Bayliss (39:18):
That's awesome.
Molly Mahoney (39:19):
It's been difficult.
Walt Bayliss (39:23):
The tools, the AI, the video repurposing tools.
Don't do that.
There'll be Opus Clips orsomebody will drop that in
What'd you say Wow, that'samazing, that like there's a
platform that I'm just watchingsome of your gifts there.
There's a platform that I justliterally had never thought of
as being an influencer platform,but you're 268 million views on
and what happens?
Molly Mahoney (39:44):
like, a lot of these are just for purpose, for
my videos.
So if I'm doing videos right,my team just goes through.
It's a little time consuming,but they just go through the
videos and grab these littlemoments and put text over the
top of them.
I made this one of perrybelcher at an event.
He made this little like fairywand and I like.
But here's the thing is thatpeople tell me all the time that
they've been sent my face.
(40:04):
It's a whole other way ofinfiltrating the personal brand
influencer thing I have.
I have, um, an ex-boyfriend whoworks at universal studios and
he told me that on his team theyonly send pictures of gifts of
my face and I was like what I?
Walt Bayliss (40:22):
said do they know?
Molly Mahoney (40:24):
ultimate revenge and he said all the colleagues
only ever send molly mahoneygifts to him, perfect he said
sent one, like not knowing itwas me in the chat because they
just show up on differentkeywords and he was.
He said something to the teamlike oh my gosh, that's my
ex-girlfriend.
And then they all thought itwas so funny that all they do is
use my gifts.
Walt Bayliss (40:44):
I love that.
There it is.
There's the 200 million viewsof the 268.
Right in that work group.
I love it, I love it.
So, molly, where do you thinklet's finish off on this one?
As a futurist, as somebody whois really at the cutting edge of
the AI space, where do youthink this is going in?
What will we see in six monthstime, 12 months?
Molly Mahoney (41:00):
time.
Yeah, I think humans are moreimportant than ever.
I think if you don't figure outwhat it is that makes you weird
, you're going to be swallowedup by all the AI zombies.
So we want to use AI to amplifyour awesome, not to substitute
it.
There is already, I think, amovement of people who are.
It's pretty easy to spot bad AIcontent, and so the more that
(41:21):
like, for example, I would nevergo right If you're not watching
the video, you don't know theface I just made, but my AI
avatar would have a hard timemaking this weird face and go
down to the microphone.
So when you do things that aremore authentic, more you those
things, the in-person events,the real, true connection stuff
(41:45):
is more important than ever, andthe AI stuff is just going to
keep getting better and better.
So learn it now so that when itbecomes super easy, you are
even better at it and you'rebetter at spotting it.
Walt Bayliss (41:55):
Yeah, learn the hard so when it's easy, you can
do it in your sleep.
Super cool.
Hey guys, this is Molly Mahoney.
She is an incredible human.
For a start, she's a.
She's a tribe leader.
She's a a world force ingetting you and your voice out
there into into the marketplace.
Do go across to the link thatyou dropped earlier.
That's mollylive forward slashIE.
(42:16):
Grab her party bus strategy tohelp you boost your own socials.
Embrace your weird I love thatand get your authentic message
out there.
Molly Mahoney (42:24):
And here's to all the creators Molly, here's to
people who are listening, thatare wanting to take the same
path for themselves.
Yeah, I totally agree.
I know you mentioned singingearlier.
Can I sing one little thing?
Walt Bayliss (42:35):
Let's go Absolutely.
Molly Mahoney (42:37):
I usually do this like at the beginning and the
end, and I've never asked to dothis on a podcast, but I feel
like it's a little perfectbutton.
So if happy little bluebirdsfly beyond the rainbow, why, oh
why can't AI?
Walt Bayliss (42:58):
I love it.
That's it.
Ladies and gentlemen, stand upwherever you are, unless you're
driving in the car listening tothis.
In that case, keep standing.
But, molly Mahoney, you arepure awesome.
I love you.
Thank you so much for jumpingon and sharing your message with
us.
Thank you, we cannot wait tosee where your star is exploding
on the horizon.
I think it's just just gettingstarted for you.
(43:18):
Thank you so much for sharingyour wisdom and your joy with us
, and we look forward to keepingin touch thank you.
Molly Mahoney (43:23):
Well, you're awesome.
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