The Influencer Green Room

The Influencer Green Room

Real conversations happen in the Green Room!This is where the Influencers hang out with fellow Influencers and talk about audience growth, brand deals, monetization, strategies, and the business of being an Influencer. Come hang out with us inside the Influencer Green Room podcast


May 3, 2021 41 min

I once read that "Branding" is when a company creates a name, symbol, or design that is easily identifiable as belonging to the company.

As influencers, we are constantly told that branding is important.
But is it really? 

Do influencers with a good brand get better brand deals?
Do influencers with great branding build an audience faster?

On this episode of the Influencer Green Room, we get super practical about all things Brand...

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How do you keep your viewers coming back again and again even when there are so many videos to chose from in a niche?

Today’s guest is the one and only, Laura Vitale! A celebrity Cook, TV Show host, and YouTuber with nearly 4million subscribers. Laura has worked out how to stand out in a saturated niche and shares her tips with us in this episode of The Influencer Green Room!

Check out Laura online at:

  • YouTube:
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    Why do some influencers crush it with incredible merch sales and revenue while others fail?

    This is what I discussed with Dave Higashi, CEO of Crowdmade, one of the leading Merch platforms for some of the largest YouTubers in the world!

    In this episode you will learn:
    What is the value of merchandise programs for creators?
    What makes good merch?
    Good planning and goals
    What makes a great  design
    Let's talk about quality products
    How im...

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    Every Influliencer seems to be live streaming but that can be scary. 

    What if no one shows up? what if the tech goes wrong? what if people think I'm a fraud?

    These are some of the fears that go through our minds when we are thinking about getting into live streaming on our various platforms. 

    Today on the Influencer Green Room, we speak to Luria Petrucci who is a LIVE video strategist and has been creating content since 2005 and l...

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    Let's dive into the world of Talent Managers and Agents and what value do they bring to an Influencer.

    Today I invited into the influencer green room Mr Larry Shapiro, CEO of Ensemble Digital Studios, who has some impressive clients on his roster. These include The Holderness Family, King Of Random, Jordan Matter, Isabella Fonte, and more! 

    Amongst many things, today you will learn about:

  • What's the difference between Agent an...
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    From being a professional gamer to working with some of the biggest 10M+ YouTube channels.

    Mario Joos is someone you want to know and listen to. Mario is a YouTube Data Analyst who really understands how to read the YouTube data so that YouTube Creators are able to grow their channels. Working with channels that have over 10 million subscribers, Mario helps his clients make better data-driven decisions.

    So we want to know what do...

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    There are those who treat YouTube as a fun hobby and those who treat YouTube as a business.

    There is nothing wrong with either of these approaches but there comes a point where every Creator realizes that there are serious expenses to running their channel. That is when the question arises: How do you make money off YouTube?

    I chat with Kristen Hills from Six Sisters Stuff who has several revenue sources and breaks down her revenue, ...

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    The Influencer Green Room is hosted by Liron Segev and Benji Travis.

    Liron Segev is a YouTube Growth Strategist at, tech blogger at, and YouTuber at

    Benji Travis is a YouTube Coach on Video Influencers, co-author of YouTube Secrets, an Influencer together with his wife on Its Judy Life, and a foodie on runs his own YouTube channel

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    March 16, 2021 8 min

    Real conversations happen in the green room. 

    That is where the Influencers hang out with fellow Influencers and talk about audience growth, brand deals, monetization, strategies, and the business of being an influencer.

    We tackle questions that influencer ask such as:

  • How do Influencers get big brand deals?
  • How influencers grow audiences on TikTok and Instagram?
  • Where does LinkedIn fit into the Influencer landscape?
  • Should Influencers w...
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    How do you go from 12 years in the kitchen as a cook, to losing your job, and then go viral on TikTok and land up in a Super Bowl Commercial?

    Today we chat with Matt Broussard, aka A Cook Named Matt, about his journey to becoming an Influencer. 

    How did Matt get: 4.4 Million followers on TikTok, 255,000 subscribers and 19million views on his YouTube channel, 440,000 followers on Instagram?

    We dive into his story and the lessons he lea...

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    How are some of the most successful Influencers selling merch?

    Turns out there are some insider secrets that Influencers know that allow them to sell-out!

    Jase Bennett who is a merch genius has helped hundreds of Influencers develop physical products for their audiences and he shares his top tips that all Influencers should know.

    In today's episode you will learn:

  • What does it take to create a product? 
  • How do you know what product ...
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