How do you build a thriving business around a niche audience? In this episode, we sit down with Remington Ramsey to unpack how he built a business around curating top real estate professionals. Remington is an influential author, speaker, and entrepreneur renowned for his significant contributions to the real estate industry. He is the creator of Real Producers, a popular media platform that includes a magazine connecting top real estate agents and industry leaders across markets nationwide. In our conversation, Remington shares the ups and downs of his entrepreneurial journey and how he created a business model that benefits agents, vendors, and local real estate communities. We discuss the steps for building a community around a brand and maintaining momentum as your brand and community grow. Explore why print is making a comeback, the "build a Cathedral" marketing concept, how merit and exclusivity drive engagement, and why staying top of mind is more valuable than being the best at your job. Gain insights into how Real Producers monetized and scaled without charging agents for exposure, why likeability is vital for sales, alternative sources of revenue Real Producers leverages, and the role of awards, events, and community-building in strengthening the brand. Join us and uncover the secret to turning niche audiences into revenue-generating communities with Remington Ramsey. Tune in now!
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