Today I’m joined by Candace MacDonald, Co-Founder & Managing Director of Carbonate, Inc. Her agency helps clients with brand strategy and Integrated Marketing Communications for the Hospitality Industry.
Candace is a brand strategist, experienced at translating insights and creative vision into marketing programs that build brands. Her areas of expertise include restaurants, hotels, real estate, products, and technology. Candace shares with us the importance of collaborating with customers, what marketing practices looks like for Gen Z and millennials and how brands are shifting focus on sustainability marketing.
What we cover in this episode:
- 05:00 Gen Z audience are influencing buying decision for peers ad prior generations
- 06:47 Short-form content offers tremendous potential to engage audience
- 09:07 Nimble solutions from start-ups
- 13:45 Food technology trends
- 17:02 How brands are using influencer marketing
- 20:59 Rise in sustainable marketing
Follow Candace MacDonald
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- Twitter: @bellasymmetri04
- Pre-order my book: The Innovative Executive Leading in the Age of Disruption
What is “The Innovative Executive”?
Insightful conversation with business and thought leaders who share knowledge and stories about project selection and company growth. With a focus on Rethinking your business model, innovation and collaboration and leveraging technology. You’ll learn how to strengthen your innovation capabilities.
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