The folding bike market is booming with new innovations and sustainability at play. Brompton bicycle has been a major player in the global market for over three decades with their innovative products and aligning everything R&D teams come up with through true customer service.
In the show, we examine key strategies for adoption in global markets, what the upcoming trends are ahead and how sustainability plays a huge role on the market.
What we cover in this episode:
- 02:26 Why sustainability is crucial
- 06:39 Our product differentiator is the ingenious design
- 08:49 Inhouse R&D and external partners
- 10:24 Brompton community biggest source of insights
- 14:19 Changing behavior and getting more cyclists on the road
- 14:30 partnership to create urban freedom
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