There are 340 million people in the U.S., and those people engage in a whopping 500 billion eating occasions each year. The tricky thing about eating occasions? They’re pretty much invisible…
Unless you know how to illuminate them.
We sat down with David Feit, our VP of Strategic Insights and resident occasion-based sampling expert, to make sense of this mysterious sampling method in our latest podcast episode. Listen in to learn:
- What makes occasion-based samples so complex, and how to harness those complexities
- The science and art of defining an occasion to reveal the “why” behind it
- Why this method helps illuminate strategic implications
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