This week on the podcast we’re joined by our friend and colleague, Steve Markenson from FMI — The Food Industry Association, to talk all about the latest installment of FMI’s U.S. Grocery Shopper Trends report. Listen as we unpack the state of grocery shopping today:
- Why we might be witnessing “the end of the primary shopper”
- How shopper habits and sentiments have shifted (or stayed the same) as inflation persists
- What is driving shifts in the variety of stores shopped, and why the supermarket still reigns supreme
- How the shoppers’ evolving understanding of value impacts it all
About the report
FMI's U.S. Grocery Shopper Trends 2024 series helps food and beverage industry professionals gain a deeper understanding of grocery shoppers’ changing habits and behaviors over the past few years. It explores shoppers’ weekly spend, primary store choice, engagement with emerging dimensions of value and more.
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