Navigating conflict and consumer trust in the organic marketplace

You may have seen the controversy around Alexandre Family Farms regarding allegations of  mistreatment of cows and subsequent details regarding the validity of the claims and underlying motivations of those involved in the reporting. This got us thinking about a larger question: what are the lasting impacts of conflicting media information on consumer trust, and how can discerning organizations combat them?  

Listen to this week’s podcast for a fascinating discussion about how media, brands, and consumers influence public perceptions. We touch on important issues like: 

• The evolution of consumers’ understanding of food production and farm operations 
• How certifications can help (or hinder) consumer trust and decision-making  
• Tips for companies seeking to offer a transparent view of their systems and processes 

And in the spirit of transparency, we’re providing links to the primary articles referenced in this episode: 

• The truth about organic milk, The Atlantic 
• [UPDATED] Report From Animal Advocacy Group Finds ‘Deception, Cruelty and Animal Abuse’ at Alexandre Family Farm in Crescent City, Lost Coast Outpost 

Want to know more about consumer perceptions within organic? 

As consumers become more aware of the nuances within the organic market, issues around safety, health, and sustainability are becoming even more prominent — and animal welfare is a key topic gaining consumer attention. We’ll explore the ins and outs of these issues and more in Beyond Organic 2024: Expanding Distinctions in Food & Beverage. 

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