New Chair Jeff Roy on How USTOA Is Setting Priorities

Jeff Roy, the new chair of the U.S. Tour Operators Association (USTOA) and chief revenue officer for Collette, talks with Alan Fine of Insider Travel Report about member priorities, the role of advocacy and the cautious optimism reflected in this year’s industry outlook. Roy discusses survey findings on sales performance and late bookings, the growth of small-group and high-end travel, rising demand for Africa and Southeast Asia, and how AI, accessibility and sustainability will shape the future. For more information, visit www.ustoa.com. 

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