Fiona Ashton, event manager for the International Golf Travel Market (IGTM), talks with James Shillinglaw of Insider Travel Report about how this niche, B2B event connects top golf tour operators with resorts, courses and tourism boards from 45 countries. Ashton explains how hosted buyers are vetted and supported—with hotel and flight subsidies—and outlines the 2024 show format, which includes a golf tournament, one-to-one meetings, speed networking and a gala dinner, all taking place Oct. 20–23 at the Palais des Festivals in Cannes, France. For more information, visit www.igtmarket.com.
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