269 Jon Sneider - Hacking Advertising

Jon Sneider is the dynamic Founder and President of Wild Gravity, LLC, a creative production powerhouse for technology brands. As the bestselling author of Hacking Advertising, Jon brings a pragmatic, results-driven approach to marketing, shaped by decades of experience in global advertising across TV, digital, social, and retail channels. A veteran marketing executive, Jon has led innovative campaigns for some of the world’s largest brands, earning numerous industry accolades for creativity and business impact. In 2017, he co-founded Wild Gravity with Jonathan Harris, driven by a mission to revolutionize the advertising-production landscape through efficiency and creative excellence.

In this episode, Jason and Jon discuss:

• How to produce high-quality ads without the traditional agency model
• The five magic metrics that determine advertising success
• The evolution of digital marketing and how big brands are adapting
• Why creative production companies can outperform traditional ad agencies
• The role of AI in modern advertising and its current limitations

Key Takeaways: 

• Jon champions creative production companies, like Wild Gravity, that seamlessly integrate creative services, production, and post-production. This innovative approach eliminates inefficiencies while delivering high-quality ads faster and at a lower cost compared to traditional agencies.
• The five essential metrics—breakthrough, brand recall, message clarity, likability, and purchase intent—are pivotal in crafting impactful ads. Mastering these metrics not only enhances brand presence but also drives measurable business outcomes.
• Jon’s journey from large advertising firms to founding Wild Gravity was driven by witnessing the outdated, fragmented processes within traditional agencies. This realization catalyzed his mission to streamline ad production through a more holistic and efficient model.
• The episode reveals the transformative power of professional relationships, as Jon’s network played a crucial role in his entrepreneurial journey. Cultivating connections is not just beneficial but foundational to long-term success.
• While AI is a valuable tool for ideation and drafting, human intervention remains indispensable. The nuanced discussion emphasizes that creativity and refinement still lie within human expertise despite AI advancements.

“If you want to start a company one day, get a job in the industry that you want to start your company in, learn every single role that there is, try and work every single role, and in that way you are going to figure out what the niche is for your company, and in that way you can be successful.” - Jon Sneider

Connect with Jon Sneider:

Website: https://www.wildgravity.net/ 

LinkedIn: https://www.linkedin.com/in/sneider/.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}