K’Lee Terrazas is the co-founder of Legal Lead Sharks, a performance-driven Google Ads agency helping law firms dominate their local markets. She’s also the creator of Intake EQ, an AI-powered voice agent system built on the belief that every missed call is a missed opportunity. With a sharp focus on ROI, lead conversion, and client acquisition strategy, K’Lee blends cutting-edge technology with marketing expertise to help law firms scale smarter, not harder.
In this episode, Jason and K’Lee discuss:
- The bold decision to niche down and focus solely on law firms
- The creation of Intake EQ to solve a costly, overlooked intake problem
- How AI voice agents outperform humans in lead capture and customer experience
- The importance of eliminating tasks and staying in your “zone of excellence”
- Book recommendations that shaped K’Lee’s leadership and business strategies
Key Takeaways:
- Niching down isn't just smart—it’s strategic. By serving one industry deeply, you establish credibility, build expertise faster, and become the go-to solution provider they trust.
- Intake EQ emerged as a response to a costly blind spot. In a field where a single missed call can mean losing a million-dollar case, automating that first point of contact is critical.
- Properly trained AI voice agents are no longer a novelty—they’re a competitive advantage. These systems can mimic human tone, pivot smoothly during conversations, and outperform most human staff in speed and accuracy.
- You don’t scale a business by doing more—you scale by doing less of the wrong things. Delegating low-ROI tasks and eliminating time-wasters allow leaders to focus on vision, growth, and innovation.
- Real growth comes from mastering your zone of excellence. Instead of trying to juggle everything, build a support system that lets you double down on what only you can uniquely deliver.
“You are your brand, and showing up matters because people don't do business with your name or your logo—they do business with you. And so, in 2025, I stepped out from behind the curtains and started putting myself out there, like I tell my clients to do.” - K’Lee Terrazas
Connect with K’Lee Terrazas:
Websites: https://legalleadsharks.com/ , https://intake-eq.com/ , https://paylynxglobal.com/
LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/
Email: info@legalleadsharks.com
Connect with Steve and Jason:
LinkedIn: Jason
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