The Insights Factory

How does PepsiCo support their retail partners through insights? In this episode of the podcast, host Ian Cook sits down with Kate Garner, the SVP of Demand Accelerator at PepsiCo. Kate outlines how they’ve worked with retailers to help them grow their category and attract consumers down the store aisle. Ian and Kate also discuss how PepsiCo’s “matrix” organization helps business and data stakeholders collaborate.

---------  

Key Quo...

Gathering data in the DTC world differs from those selling through traditional retailers. How do DTC companies benefit from their business model and how does it put them at a disadvantage? What information do they collect? In this episode of The Insights Factory, Ian sits down with Crystal Lee, Vice President of Data and Analytics at The Wild Alaskan company, to discuss in depth. They discuss the various methods employed by the Wil...

How are large brands navigating the distance between business and data stakeholders? How can end-user data be used to generate demand for retail partners? What trends are emerging in the data industry? In this episode of The Insights Factory, host Ian Cook sits down with Ana Mourão, Global Customer Journey and CRM Manager at Stanley Black & Decker, to discuss in-depth. They dive into Ana’s work and her unique role as the bridge bet...

Could you anticipate someone's musical preferences based on their taste in movies? Perhaps, but Qloo, an innovative predictive algorithm that maps consumer tastes, goes far beyond that. Their models can make relational taste predictions about your preferred snacks, favorite bars, book choices, dream travel destinations, and much more. In this episode of The Insights Factory, Ian sits down with Alex Elias, Founder and CEO of Qloo, t...

Multi-source data aggregation and extracting value from different data types has always had associated challenges. Cost, tedious legal processes, limited capacity and lack of technical expertise are significant barriers to organizations working to leverage vast amounts of data types on top of their point-of-sale data. In this episode of The Insights Factory, David Hannibal, CPO at Seek, and Sean Cline, Industry Principal for Retail...

Why should you take a “business-problem-first" approach instead of a “data-first” approach? How do you break down silos within large organizations? In this episode, host Ian Cook sits down with Deepak Jose, a data and analytics industry leader who has spent time at major brands like Coca-Cola, Asurion, and Mars. Deepak is a thought leader in data analytics and the CPG space. He shares his thoughts on successful operating models and...

How can CPG startups tackle challenges related to leveraging data and finding insights? In this episode, host Ian Cook sits down with Jessi Freitag, an expert in CPG productivity and operations and the host of the Startup CPG Podcast. They discuss simple ways that CPG founders can start to glean insights from data to support their immediate priorities. Jessi shares examples of how CPG companies can access useful data for free and l...

Mo Villagran is a seasoned business analytics expert and the author of Data Insights Delivered: 7 Proven Steps to Understand Stakeholders, Manage Expectations, and Deliver Actual Value. In this episode, she joins host Ian Cook to discuss the role of the data concierge and the issues she sees in communications between business and technical stakeholders. They discuss how to achieve equal ownership among stakeholders, how to know you...

We’ve discussed what an insight is and the technical side of delivering insights. But who uses insights, anyway? How can insights best be shared across enterprises? 

In this episode, Host Ian Cook, CTO of Seek, discusses this in-depth with his Seek colleagues, Andrew Kim, JP Gressman, and Sean Cline. They dive into the different people who use insights and how best to share those insights with them, providing examples from the CPG s...

An insight is a piece of information that drives or changes action. But how do you get to an insight? What steps do you have to take? 

In this episode of The Insights Factory, Host Ian Cook, CTO of Seek, sits down to discuss this with two Seek teammates: Jordan Kassof,  Director of Engineering, and Andrew Breton, VP of Data. They dive into the modern data stack and the resulting evolution of roles in the industry, presenting and sca...

In the age of data-driven enterprises, many organizations are drowning in their data. But being data-driven may not be all that it is cracked up to be. What are the symptoms of being data-driven? Is there a better way? 

In this inaugural episode of The Insights Factory, Host Ian Cook sits down with his fellow leaders at Seek, Founder and CEO Erik Mitchell, and Industry Principal for Retail and CPG, Sean Cline. They discuss the impor...

 We are buried alive in data. Yet our appetite for true insight only grows. The Insights Factory podcast tackles this paradox head-on, helping you go beyond just accumulating data to engage in truly evidence-based leadership. Join us as we simplify the often daunting process of deciphering raw data to find the core insight amidst all the noise. Hear how insights can serve as a compass to guide your decisions and give you a competit...