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In todays episode, we discuss the importance of establishing a solid foundation to build your digital marketing strategy on. It's easy to take a scatter shot approach to your digital marketing, but with intentionality and strategy, your efforts will take you much farther.
First you must establish your core by determining
1. Who am I?
2. Who are they??
3. Where am I going?
From there, you can dig into the more tactical pieces by taking the following steps:
- Get your foundational tools or resources in place (CRM, Website, scheduling apps, automations, etc)
- Start somewhere and then layer in as you go. You don’t have to do it all at once, but understanding how you will build momentum is huge.
- Optimize your content. How can you use the content you’ve created for each platform and to reach your audience?
- Engage, engage, engage. Knowing your audience and showing up for them is important. I you are unreachable or unattainable, it’s hard for your audience to connect. Building relationships has to be a part of your digital marketing plan.
- Measure and adjust. Setting it and forgetting it will.not.work. Partially because the digital landscape is always changing but also because your metrics inform you where your gaps are. Forming a strategy is the first step, but keeping it flexible enough to morph as needed is the next.
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