The Inspired Business Podcast

The Inspired Business Podcast

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

Episodes

February 6, 2023 17 min

Scared of all the technology involved in running an online digital products business? There are pros and cons to doing it yourself. When is outsourcing your tech tasks actually a better choice? Do you really have to learn how to use Kajabi, ConvertKit, WordPress, ThriveCart, LeadPages, Zapier, MailChimp, oh my!

In this episode, we’re exploring the good, the bad, and the ugly of managing digital marketing platforms yourself vs. hiri...

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Are you ready to make more sales without spreading yourself thin? That’s the goal of scaling an online business, but it requires some prep work. In this episode we’ll talk about the difference between seasons of expansion and seasons of selection, and how one leads to the other. I’m giving you a peek under the hood of The Inspired Business today and sharing what’s working for me, what totally flopped last year, and how I’m planning...

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Is it really possible to pursue a dream and motherhood at the same time? I hear a lot of women say they feel called to write a book, launch a podcast, start a business, pursue a speaking or coaching ministry… yet they’re afraid there’s no way they can manage it without sacrificing time or attention for their kids. Family is priority; therefore, their dreams must wait. Or so they fear. But is that really true?

I don’t think so. And n...

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New year, new goals? Great. How are you planning to reach them? If you’re like most content creators and entrepreneurs, chances are you’re eyeing a new coaching program or online course in hopes it’ll help level up your business. But there’s a reason many courses fall flat. And it might surprise you.

In today’s episode, I’m sharing some tough love on the real reason you’re not making any progress, and how ONE important decision wil...

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Email marketing is critical to succeeding in online sales. Yet having a huge email list will do nothing to grow your business if you don’t know how to turn those email subscribers into buyers. In this episode of The Inspired Business Podcast, we’re wrapping up a three-part series on email marketing by exploring how to get your subscribers to take interest in your products and convert to paying customers. This episode includes my in...

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You work hard to get new subscribers onto your email list. How should you treat them once they get there? What should you say to your subscribers? How often should you email them? And how in the world can you get your subscribers to actually open your emails when you send them? These are the questions we’re answering in today’s episode of The Inspired Business Podcast, which is part two of our three-part series on email marketing. 

...

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Your email list is the most powerful marketing tool in your online business toolbox. Today we’re kicking off a three-part series on email marketing, starting with how to get more people onto your email list in the first place. What are the most effective ways to grow your email list? Why does it matter how big your email list is, anyway? And are free lead magnets really the best way to grow a list? (Hint: not always. In fact, lead ...

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Passive income. Selling on autopilot. Make money while you sleep! We hear these phrases tossed around in relation to a successful online business, as if all a content creator has to do is flip a switch and suddenly the sales roll in with no effort. But is that how digital product sales funnels really work? 

Yes and no. In this episode, we’ll bust the misconception that sales funnels mean you can “set it and forget it.” And we’ll tal...

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Creating a digital product or online course is a lot of work. It takes time, energy, and resources to build a salable item and the automated sales funnel behind it. But did you know you can get paid WHILE you create your product? That’s the beauty of beta testing and pre-selling, two related but slightly different methods of earning sales BEFORE your product is launched (or even built in the first place). 

In this episode you’ll lea...

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Summary:

If you started a blog or online business because you love to write, speak, teach, and create content, chances are you’re feeling stretched thin by all the additional tasks required to run a profitable business. What happens when making money calls for skills beyond your sweet spot?

Good news—you don’t actually have to do ALL the things. You only need to start with this ONE thing. And it might be nearer to your sweet spot tha...

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As Christian content creators, we have a responsibility to wield the Word of God accurately, and for good and honest purposes. Are you certain you’re interpreting the Bible correctly? Bible scholar and esteemed teaching pastor Dr. Mark Harris gives us critical insight into how we can (and must!) apply God’s Word within our messages the way the Lord intends. This is one episode you cannot miss!

Highlights:

  • If we can rightfully divide ...
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    In today’s Thanksgiving week episode of The Inspired Business podcast, we’re talking about thankfulness in life and work. How does gratitude come into play in our creative endeavors, our business conduct, and our attitude toward the people we serve? Why is gratitude such an important part of doing business online, especially as Christian believers? Listen and be encouraged today, friends. Happy Thanksgiving!

    Highlights:

  • Doors to the ...
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    So you’ve got an idea for a digital product or online course. Maybe you’ve already created it. Now all it needs is the finishing touch… a price tag. {Gulp!!} What should you charge for your product, program or service? What will people pay for it? How can you determine the best price BEFORE you launch your online offer?

    This episode of The Inspired Business podcast is all about how to price your digital product, online course, or me...

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    Ever hopped on a Zoom call just as your dog started barking at the UPS delivery guy? Or watched helplessly as your five-year-old smashed her finger in a kitchen drawer while you were on a very important phone call with very stuffy office people… so you desperately started shoving M&Ms in the kiddo’s mouth to keep her from wailing? {Tell me it’s not just me.}

    Everybody knows there are no wailing children in business, right? Or wr...

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    Got too many product ideas and don’t know which to choose? You’re not alone. Many content creators struggle to focus on one product or service for their online business because there’s so much they could do and want to do.

    This leads to either paralysis (doing nothing) or dabbling (doing too many things, and none of them completely). Neither of those scenarios leads to customers’ lives being transformed (nor money in your pocket).

    ...

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    What’s the best way to sell a digital product online? Create what your audience is asking for. In this episode we’ll talk about the importance of knowing who you’re selling to and why, so that your online business can rake in sales and happy customers. It starts with asking your audience questions. I’ll tell you what to ask and how!

    Highlights:

  • Beware the movie theater, people
  • What happens when you target your product to the wrong aud...
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    Email marketing plays a huge role in a successful online business strategy. But who’s on your email list in the first place? Are you marketing to subscribers who want to buy your digital products and services, or to people who expect to get them for free? This episode is all about how to grow an email list of buyers even when you start your sales funnel with a lead magnet (freebie).

    Highlights:

  • What Costco has in common with digital...
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    Do you feel like you need to choose between running a family and running a business? It is possible to build your business around your top priorities of family and faith. In this episode we’ll talk about what it looks like to build a work-from-home business that enables you to spend your time on the things that matter most to your heart.


    Highlights:

  • The transition from stay-at-home mom to full-time business owner
  • Why I can homeschool ...
  • Mark as Played

    Has anybody ever told you that your dream of writing, speaking, or starting an online business was impractical, impossible, or downright dumb? Choosing to listen to encouraging voices over discouraging naysayers can make the difference between success and failure. It all comes down to believing what God says, and finding friends and mentors who will point you to His truth. In this episode we talk about why encouragement matters, an...

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    Are you tired of hustling free lead magnets in order to grow your email list? There’s a better way to gain more subscribers and, ultimately, paying customers. In this episode, we’ll explore four strategies for getting paid to grow your online audience. Yes, you read that right—there are many proven, effective methods of adding subscribers to your list while also earning an income from that growth. Savvy marketers listen up! It’s ti...

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