July 3, 2025 • 28 mins
Caroline Biesalski opens the episode by introducing Erich Archer and delving into AI's transformative impact on storytelling and technology adoption. The conversation highlights the importance of experimenting with AI in podcast production, exploring its creative potential while addressing imperfections in creative outputs. Caroline and Erich discuss AI's future in filmmaking and content strategies, as well as Erich's personal goals and projects. They examine the evolving roles of actors with AI advancements and AI's influence on product placement in the film industry. The episode concludes with information on where to find Erich's work, Caroline's closing thoughts, and a special offer for listeners.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
So I changed my hosting platform in November orso, and it is PodcastAI.com.
I can say this.
And it is totally based on AI or with the help,and I reduced my production time to 20%.
It's a miracle.
That's incredible.
(00:20):
I mean, I'm just thinking back to you sayingthat you produced 600 podcasts last year.
I mean, I have a sense of what that would take.
I mean, if you just do the quick math, that's acouple a day, basically.
Like, that's incredible.
Welcome to Inspired Choice Today.
I'm your host, Caroline Biesalski, here tobring you authentic stories, surprising
(00:41):
lessons, and powerful takeaways to fuel yourjourney in business and life.
In each episode, I'll take you from oneinspiring guest to the next, blending their
experiences with my expertise to uncoverpractical strategies you can use right away.
Whether you're starting out or stepping up,stay tuned for insights and actionable tips
(01:04):
that make a difference.
And stick around until the end for a specialfreebie just for our listeners.
Hello and welcome, inspired podcast community.
This is your new episode.
My name is Caroline, and my today's guest isErich Archer.
And I'm so happy that he said yes to ourinterview.
(01:26):
How are you doing today?
I'm fantastic.
Thanks, Caroline.
How are you?
So great to see you again.
We had technical difficulties, but we managedit, and I'm so happy.
And I would like to introduce you, of course,to the audience first.
You are a creative executive and founder of CGACreative, blending 20-plus years of
(01:48):
storytelling expertise with cutting-edgegenerative AI to produce high-impact branded
content.
Your work empowers brands to achieve big-budgetresults with smarter AI-driven production
techniques.
Welcome to the inspired podcast, Erich Archer.
Thank you very much.
(02:08):
It's a pleasure to be here.
Oh, yes.
It's a pleasure to meet today.
And my first question is, struggling to makeyour brand content stand out, what if AI could
unlock big-budget results without the bigbudget?
I don't know if this is the question, but youcan say something.
(02:30):
Well, you know, I think AI is going to unlockstorytelling ability for individuals at a level
that we've never seen before.
The tools that are available today are going toempower millions of people really quickly in
powerful ways.
(02:52):
So we could get into that in any way you like.
Oh, yes.
I love what you just said, and there is no daythat passes by that no one, someone is not
telling about AI to me.
Yesterday, I was a guest on a podcast about AIor how I use AI.
It's really interesting, and you producehigh-impact movies.
(03:17):
I try to.
Try to.
They're getting more impactful all the timewith these new tools.
I mean, really, just the visuals that you canimagine and the way that you can use ChatGPT in
particular to sort of level up all aspects ofan idea.
(03:38):
It's an amazing new environment whereeverything has changed.
Yes.
And many people are skeptical.
I was one of them as well.
And then, yeah, we think and now I'm exploringwhat I can do with AI, and I think it's only
the beginning, right, when people wake up andare ready to use it more.
(04:01):
Yeah.
It's amazing how much it's gone from sort of a,you know, a fringe topic to everything everyone
is talking about.
And, so, yeah, I think people who are skepticalhave had to really face that very quickly.
Like, you know, the world is moving fast withthis stuff.
(04:22):
Yes.
I remember the first personal computers comingout or also the smartphone.
I was resisting as well because I thought itwas not necessary.
Normally, I love technology, but I was notallowing myself to play with those, let's say,
expensive technology.
So I waited a long, long time.
(04:45):
Yes.
So you're typically not an early adopter oftechnology?
Now I am, I would say, because you have toimagine, but it's off topic as well.
So when I, I never had an iPhone.
I had my first iPhone in 2021, so I was anAndroid user until then.
(05:06):
But once you have your iPhone, it's acompletely different world.
And I think this is the same with AI when youreally because I use it now daily or, let's
say, hourly, I use it constantly also toproduce this podcast, and I'm amazed what is
(05:27):
possible.
Yes.
Yeah.
That's really interesting.
So you've gone from skeptical to hourly usagein just a short period of time.
That's, yeah, indicative of the power of it, Ithink.
Yes.
It's interesting that media, you know, thepodcast you're doing brought you into it
because I think that's where I've had anadvantage with AI as well is that it's so
(05:50):
influential within my work in my industry thatI had no choice but to learn it early and
quickly.
Yes.
And I would like to learn more as well.
So let's see if I have another question foryou.
I don't know what this is, but are you ready tomerge creativity with AI to craft visual
stories that capture attention and drive
(06:15):
engagement.
Yeah.
Yeah.
That is what I spend the bulk of my time doing.
Yeah.
So, yeah, be happy.
Love.
To that further.
Yeah.
Which aspect of it do you think your listenerswould be most interested in?
Okay.
I can tell you something.
(06:36):
Because this is episode, I don't know, 640 orso.
And I started using AI to shorten the bio.
This is what I prompt.
Shorten the bio and give me three questions.
And then I also add the in style of so, it canbe Oprah Winfrey for example, or I have another
(07:00):
example.
But I won't tell you because and today, I thinksomething went wrong because I was never
confused that way when it was like, give methree questions, and this is what AI gave me.
So
I love that.
I mean, that's so part of it, right, that it'sgonna throw you a curveball once in a while.
(07:23):
But yeah.
I mean, I could go on and on.
So, you know, where to start?
Yeah.
I'm just I think I've been working in thisenvironment for 20 years, and I've never seen
the pace of change so accelerated.
(07:43):
The workflows we're using are completelydifferent, and I just think it's become this
really powerfully creative—the opportunity isamazing around creative opportunity, I guess is
the way to say it.
Like, the gap between your imagination and whatyou can create now has shrunk to almost
(08:10):
nothing.
You know?
What you can create with just a fewsubscriptions to software is remarkable, and
the speed and, you know, just how much youknow, like you were saying how you use it for
your podcast.
It's just, once you start to really understandwhere it can help you, even if you get a weird
(08:31):
output once in a while, you know, it's a netpositive by 10x or more, I think.
Don't you agree?
Yes.
But I know exactly that this is called theInspire podcast.
Okay?
So it is like what I get.
So I work with the things I have.
I don't need anything else.
(08:53):
So I had this and this is what we talk nowabout is that we can say with our old thinking
that it went wrong, my question generatingtoday because I worked so much with the AI
today.
Of course.
And what I do, and I can tell you my it's not asecret, but what I do is when I generate those
(09:14):
bios and questions, I do it one time and then Isay same task.
And I put in the bio and it generates.
So maybe I had another task before, like writea chapter for my book, and then I say same
task, and then comes that.
You know?
So it is important to put in the right prompt,you call it.
(09:37):
Right?
Yeah.
I think it's important to understand thatyou're working with an imperfect system and you
can count on things like that happening.
And once you realize that, I think it's fine.
You know, you just introduce a quality checktoward the end, or some other process or
(09:57):
whatever or just move forward understandingsome of the outputs are gonna be wonky.
I make a lot of custom GPTs and 9 out of 10times I use them, they work.
And then 1 out of 10, they give me somethingunusual.
And these are GPTs I share with people, so I'malways a little conflicted.
Like, you know, can you ship somethingimperfect?
(10:18):
But I think at this stage of AI, yeah, it'sabout proof of concept more so than perfection,
I think.
Yes.
And the term perfection is also a perspective.
It is for one person, it's perfect, and foranother one who has other standards, like and
(10:39):
then it is different.
Right?
And I love what we do here.
So I changed my hosting platform in November orso, and it is podcastai.com.
I can say this.
And it is totally based on AI or with the help,and I reduced my production time to 20%.
(11:00):
It's a miracle.
That's incredible.
I mean, I'm just thinking back to you sayingthat you produced 600 podcasts last year.
I mean, I have a sense of what that would take.
I mean, if you just do the quick math, that's acouple a day, basically.
Like, that's incredible.
So there had to be some AI behind that, Iimagine, to go with that kind of prolific pace.
(11:22):
Yes.
And it's like the first 338 were until, Ithink, September.
And then the next half, the next 300, were inthe last quarter.
You know?
Because I also use yeah.
We met on Podmatch as well, and it's also AIdriven.
So it helps a lot, but without us noticingbecause it gets normal.
(11:45):
It's our new normal.
And yesterday, I said something about theInternet of Things.
We know this.
Every device has its Internet built in, and nowit is AI built in.
Yes.
And you would think
Yeah.
It's interesting.
You know, I've had the same experience whereI've been making a lot of custom GPTs, as I
(12:06):
said, and the speed with which I can make themhas dramatically increased.
Like, I could, you know, in the first half ofthe year, similar to you, I had made a certain
amount.
And in the next part of the year, it was wildlymore because I had kind of figured out how and
then just sort of, you know, introduced thosesteps into other GPTs and programs that I used
(12:32):
to help me.
So it just it compounds in a way that youreally feel within a year or less.
Yes.
You copy the role model or the model, and thenyou go from there, and you can also offer this
to your clients.
And I wanted to ask because I had a podcastguest talking about his moviemaker as well,
(12:55):
episode 88, by the way, but doesn't matter.
And we talked about George Lucas and how StarWars was created, and it was based on a book.
You read a book called, I think, Lens of theGods or something.
And when you imagine now imagine George Lucasdoing films with AI or creating this what
(13:19):
would...
Yeah.
I mean, it's similar.
I mean, they, you know, back in the early dayswere inventing ways to shoot movies that were
new workflows.
They were, you know, the models they were usingand the techniques that they were inventing is
very similar to now where it's back to the dayswhere you're making your own tools again.
(13:43):
You know?
It's just that beginning phase where, like, youdon't have the hammer.
You gotta go make the hammer first.
It's just fascinating and exciting, I think.
I understand.
This is when we lived in caves or in, also, Iremember this green screen technique in the, I
(14:05):
think, in the '80s or before when I have thismovie in mind.
How is the title in English?
I get in English.
The park maybe.
There was "Jurassic Park" was a big one.
"The Matrix" was another big one.
There were some big green screen breakthroughs.
(14:29):
Yeah.
And that was also another similar moment.
And then there was CGI, computer-generated.
I don't know what.
And your company is called CGA.
Yes.
Well, my come well, it's important to note thatI also have a day job, running a small public
TV station, and that's my primary, where Ispend my time primarily.
(14:55):
And that's 1623 Studios.
But, yes, I also have my sort of AI passionsite, and that's CGA Creative, but that's named
after my kids who all share those initials.
So it's just a little fun nod to them.
I love that.
Okay.
Let's have a look at my third question and whatAI made of this.
(15:18):
It says, want to future-proof your contentstrategy with AI-driven production techniques
that deliver high-impact results.
It's a little bit similar, but it's not aquestion.
It's something like the advertisement.
Yeah.
What was the beginning?
I was trying to follow that.
(15:38):
It was a little tricky.
Really, it is not.
So I put it in, but I think the task was not sothe prompt was not it says, want to
future-proof your content strategy withAI-driven production techniques that deliver
high-impact results.
Oh, that's a lot of buzzwords.
Yeah.
I don't know.
Yeah.
Maybe the prompt was, like, use as manyindustry buzzwords as possible.
(16:05):
I'm just kidding.
Yeah.
Where to go with future-proofing, with AI.
You know, alright.
Well, this stuff is changing so fast.
I mean, I think you just have to go get yourhands dirty.
(16:26):
You know, this is, I think there's amisconception out there that AI is a sort of a
one-click and it's done for you if you knowwhat you're doing.
And it's really not at all.
It's really much more like a mud wrestlingmatch.
You gotta roll up your sleeves and get yourhands dirty and wrestle with these programs and
(16:49):
deal with a lot of mistakes and failures andimperfections, and just keep learning.
And in particular, learn by doing, I think, isa way to future-proof yourself in this
environment because it's just, there's so muchchange.
You can't possibly keep up with it all.
So kind of stay in your lane, and see how AIcan help you do what you do like you're doing.
(17:20):
That's I think where it'll be the mostvaluable.
So I guess that's a couple just off the top.
That's about future-proofing.
Is that, like, it's just it's a real learningexperience right now.
Just learn and, you know, experiment.
Yes.
That's a great encouragement for our listenersas well to just go out and play with the
(17:43):
resource we have.
This is what I did.
So I have now my subscription, so to say, so Iused the free resources in the beginning, but
you don't get very far.
Then it says you reached your limit orsomething, and then I got frustrated.
So now I use it, and I'm happy, but I could useit more, of course.
(18:04):
And let's talk about your goals because whenyou said you have to get your hands dirty, I
think and you reach your when you have a visionin mind, then you can start to work with that.
So do you have goals for yourself orintentions, and what is one of your next
projects?
Yeah.
I'm starting to think about those.
(18:26):
You know, I had sort of settled into what I wasdoing.
I've been running this TV station for 12 years,and I love it still to this day.
You know, I went to college 20 years ago as afilm studies major.
So I knew that long ago that I wanted to getinto making films, and I did New York and LA in
(18:47):
pursuit of that.
But at this point, I thought, okay, I'm, youknow, I'm lucky to be working in television
adjacent to the big dream.
But now it feels like I can just make films inmy free time, which I'm kind of doing now, and
it's incredibly enjoyable.
And I get to kind of tinker withentrepreneurial ideas in a more realistic way
(19:14):
also just in a very, like, lean I could do itall myself if I have an idea kind of way if I
learn a few tools and automations and stuff.
Like, you know?
So I'm just having a lot of fun and startingto, like, pull out all my old idea books I've
collected over the years because I feel likeprojects are so possible now.
(19:37):
I don't need to ask anyone's permission.
There's no TV executive or agency or anyone Ineed to ask if I want to make something.
You know, I don't need the money.
Like, it's not it's, you know, $60 a month orsomething, you know, in the tools I need.
(19:57):
So many of them I already had for my workanyway.
So, you know, it's just a thrill, I guess, toreopen the whole, all these new opportunities
to just explore ideas.
So great.
So when you are doing movies, then you don'tneed a producer.
(20:19):
You are your own producer.
You don't need money.
What do you not need?
Or
You need a computer, you know, but you can getaway with most laptops now.
You need a few paid subscriptions, which arenot insignificant to most people.
You know?
(20:39):
You need ChatGPT, you need Midjourney, you needRunway, you need Leonardo, you need Adobe
Premiere, Creative Cloud.
You know, you need some things.
Canva probably.
Whatever else.
You're doing.
But still, like, that is nothing compared towhat it was two years ago.
(21:01):
Like, it's not even a conversation between whatit would have cost to pursue some of the bigger
ideas that you can now pursue.
I mean, I made a whole fantastical world theother day.
I've gone deep into the past, like, and it justfeels like anything is possible now, for $100 a
(21:29):
month, maybe.
You know?
Global distribution, like, you just have to be,you know, you're gonna get noticed if it's
good.
Yes.
I think this is the main message.
It gets noticed when it's good.
And this is so true what you are sharing.
I think I'm doing the wrong thing right now.
(21:50):
I can do so much more with AI.
And I would say you don't need actors as well.
Right?
And when I think about what I heard, whatpeople pay, well, you have to pay an actor also
that he reads the script.
(22:11):
You have to place $1,000,000 so that he readsthe script at all, and then he decides, he or
she, if they are playing the role or not foryou.
Yeah.
I mean, it's a difficult conversation whenyou're talking about getting rid of people's
(22:33):
careers.
And I, you know, I think we're a long way awayfrom AI characters being a replacement for
people actors.
You know, just having used these tools, we're along way away from that.
So if you want real-deal human emotion, youstill gotta go to humans.
(22:55):
But, I mean, there will come a time.
And as we talked about the rate of accelerationhere, I don't think it'll be that long where
you really don't.
I mean, it's already the case with most singleshots where, like, it's just gotten to the
point where there aren't many shots anymorewhere I'm like, oh, I'd have to go shoot that
(23:17):
with a camera, which is wild.
Like, you know, stock photography, aerialphotography, global scenes, anything you can
think of.
You know, getting the movement is still inprogress, but they're making leaps and bounds
progress on that too.
(23:38):
And all these things are gonna convergetogether and you think about the billions going
into it every day from all these companiestrying to win the race.
I mean, it's gonna be, you know, I think itfeels like a long way away before we'll have,
like, really good watchable content from AI,but I don't think it is.
(23:59):
I think it's gonna be here pretty soon.
I understand.
And I was thinking about the product placementin the movies because I had a conversation with
someone responsible for negotiating the dealswith the car production companies.
I don't want to say BMW, but now oops.
(24:22):
I said this.
And we can see those cars in the James Bondmovies or so.
And then you don't need to buy the cars or notbuy, but lease the cars or so for your movies
if you can produce this with AI.
Yeah.
I mean, it's incredible.
(24:43):
I mean, you know, products, people, or ifyou're not a if you're, like, an average
writer, might be able to level up your writing.
Or, you know, you don't need to partner with acinematographer if you have a if you're an idea
(25:03):
person.
You know, it's awful that people will theirjobs will be disrupted.
That's terrible.
But I think, you know, it's exciting when youneed less and less permission to make
something.
You know, you're just being less beholden onother people to see your vision through.
It's exciting because when I got into this, theidea that you would have an idea and be able to
(25:30):
get that idea made, like, the amount ofchallenges and permission and people and money
and things in your way, like, good luck.
And now it's just all right there.
It's amazing.
It's there, and it changes with every day.
(25:50):
It increases, and the possibilities are there.
And I'm so grateful for our interview.
Of course, I have another question about wherecan we find you when people want to reach out
to you.
You can check me out at cgacreative.com.
That's where I'm putting all my sort of hobbyAI work.
(26:11):
You can see my portfolio of stuff there, and myday job is
I love that.
I mostly hang on LinkedIn when I'm, you know,social mediating.
We will check this out.
We will follow you everywhere.
It is amazing what's possible now, and thankyou so much for our interview.
(26:34):
Now is time for your final thought to theaudience, please.
Oh, well, I would just love to offer some AIoptimism, I suppose.
There's a lot of doom and gloom and scarystuff, but I think there is gonna be a real
unlock of creativity and storytelling,particularly visual storytelling, that's gonna
(26:57):
be good for the world and good for people in alot of ways.
So if you are a creator at heart or thought youmight be or you have a good idea, you know, the
AI is calling all of our bluffs.
You know?
(27:17):
Like, now it's time to create because you don'tneed any permission anymore.
So if you always said, hey, I could make afilm.
I have an idea or something like that.
Well, maybe now is the time to dust that offand give it a shot.
Yes.
I totally agree.
Thank you so much for encouraging us.
Now is the time.
(27:37):
No excuses.
No alibis.
Thank you for our interview.
My pleasure, Caroline.
Thanks for having me.
And see you in the next episode.
Thank you for listening to Inspired ChoiceToday.
I'm thrilled to have you on this journey ofgrowth and transformation.
Don't forget to hit follow or subscribe to stayconnected and never miss an episode.
And here's something special (28:00):
Grab your free 20-minute breakthrough session with me.
It's designed to help you kick-start or levelup your business.
Just check out the show notes for more.
Until next time, keep making those inspiredchoices.
See you in the next episode.
So I changed my hosting platform in November orso, and it is PodcastAI.com.
I can say this.
And it is totally based on AI or with the help,and I reduced my production time to 20%.
It's a miracle.
That's incredible.
(00:20):
I mean, I'm just thinking back to you sayingthat you produced 600 podcasts last year.
I mean, I have a sense of what that would take.
I mean, if you just do the quick math, that's acouple a day, basically.
Like, that's incredible.
Welcome to Inspired Choice Today.
I'm your host, Caroline Biesalski, here tobring you authentic stories, surprising
(00:41):
lessons, and powerful takeaways to fuel yourjourney in business and life.
In each episode, I'll take you from oneinspiring guest to the next, blending their
experiences with my expertise to uncoverpractical strategies you can use right away.
Whether you're starting out or stepping up,stay tuned for insights and actionable tips
(01:04):
that make a difference.
And stick around until the end for a specialfreebie just for our listeners.
Hello and welcome, inspired podcast community.
This is your new episode.
My name is Caroline, and my today's guest isErich Archer.
And I'm so happy that he said yes to ourinterview.
(01:26):
How are you doing today?
I'm fantastic.
Thanks, Caroline.
How are you?
So great to see you again.
We had technical difficulties, but we managedit, and I'm so happy.
And I would like to introduce you, of course,to the audience first.
You are a creative executive and founder of CGACreative, blending 20-plus years of
(01:48):
storytelling expertise with cutting-edgegenerative AI to produce high-impact branded
content.
Your work empowers brands to achieve big-budgetresults with smarter AI-driven production
techniques.
Welcome to the inspired podcast, Erich Archer.
Thank you very much.
(02:08):
It's a pleasure to be here.
Oh, yes.
It's a pleasure to meet today.
And my first question is, struggling to makeyour brand content stand out, what if AI could
unlock big-budget results without the bigbudget?
I don't know if this is the question, but youcan say something.
(02:30):
Well, you know, I think AI is going to unlockstorytelling ability for individuals at a level
that we've never seen before.
The tools that are available today are going toempower millions of people really quickly in
powerful ways.
(02:52):
So we could get into that in any way you like.
Oh, yes.
I love what you just said, and there is no daythat passes by that no one, someone is not
telling about AI to me.
Yesterday, I was a guest on a podcast about AIor how I use AI.
It's really interesting, and you producehigh-impact movies.
(03:17):
I try to.
Try to.
They're getting more impactful all the timewith these new tools.
I mean, really, just the visuals that you canimagine and the way that you can use ChatGPT in
particular to sort of level up all aspects ofan idea.
(03:38):
It's an amazing new environment whereeverything has changed.
Yes.
And many people are skeptical.
I was one of them as well.
And then, yeah, we think and now I'm exploringwhat I can do with AI, and I think it's only
the beginning, right, when people wake up andare ready to use it more.
(04:01):
Yeah.
It's amazing how much it's gone from sort of a,you know, a fringe topic to everything everyone
is talking about.
And, so, yeah, I think people who are skepticalhave had to really face that very quickly.
Like, you know, the world is moving fast withthis stuff.
(04:22):
Yes.
I remember the first personal computers comingout or also the smartphone.
I was resisting as well because I thought itwas not necessary.
Normally, I love technology, but I was notallowing myself to play with those, let's say,
expensive technology.
So I waited a long, long time.
(04:45):
Yes.
So you're typically not an early adopter oftechnology?
Now I am, I would say, because you have toimagine, but it's off topic as well.
So when I, I never had an iPhone.
I had my first iPhone in 2021, so I was anAndroid user until then.
(05:06):
But once you have your iPhone, it's acompletely different world.
And I think this is the same with AI when youreally because I use it now daily or, let's
say, hourly, I use it constantly also toproduce this podcast, and I'm amazed what is
(05:27):
possible.
Yes.
Yeah.
That's really interesting.
So you've gone from skeptical to hourly usagein just a short period of time.
That's, yeah, indicative of the power of it, Ithink.
Yes.
It's interesting that media, you know, thepodcast you're doing brought you into it
because I think that's where I've had anadvantage with AI as well is that it's so
(05:50):
influential within my work in my industry thatI had no choice but to learn it early and
quickly.
Yes.
And I would like to learn more as well.
So let's see if I have another question foryou.
I don't know what this is, but are you ready tomerge creativity with AI to craft visual
stories that capture attention and drive
(06:15):
engagement.
Yeah.
Yeah.
That is what I spend the bulk of my time doing.
Yeah.
So, yeah, be happy.
Love.
To that further.
Yeah.
Which aspect of it do you think your listenerswould be most interested in?
Okay.
I can tell you something.
(06:36):
Because this is episode, I don't know, 640 orso.
And I started using AI to shorten the bio.
This is what I prompt.
Shorten the bio and give me three questions.
And then I also add the in style of so, it canbe Oprah Winfrey for example, or I have another
(07:00):
example.
But I won't tell you because and today, I thinksomething went wrong because I was never
confused that way when it was like, give methree questions, and this is what AI gave me.
So
I love that.
I mean, that's so part of it, right, that it'sgonna throw you a curveball once in a while.
(07:23):
But yeah.
I mean, I could go on and on.
So, you know, where to start?
Yeah.
I'm just I think I've been working in thisenvironment for 20 years, and I've never seen
the pace of change so accelerated.
(07:43):
The workflows we're using are completelydifferent, and I just think it's become this
really powerfully creative—the opportunity isamazing around creative opportunity, I guess is
the way to say it.
Like, the gap between your imagination and whatyou can create now has shrunk to almost
(08:10):
nothing.
You know?
What you can create with just a fewsubscriptions to software is remarkable, and
the speed and, you know, just how much youknow, like you were saying how you use it for
your podcast.
It's just, once you start to really understandwhere it can help you, even if you get a weird
(08:31):
output once in a while, you know, it's a netpositive by 10x or more, I think.
Don't you agree?
Yes.
But I know exactly that this is called theInspire podcast.
Okay?
So it is like what I get.
So I work with the things I have.
I don't need anything else.
(08:53):
So I had this and this is what we talk nowabout is that we can say with our old thinking
that it went wrong, my question generatingtoday because I worked so much with the AI
today.
Of course.
And what I do, and I can tell you my it's not asecret, but what I do is when I generate those
(09:14):
bios and questions, I do it one time and then Isay same task.
And I put in the bio and it generates.
So maybe I had another task before, like writea chapter for my book, and then I say same
task, and then comes that.
You know?
So it is important to put in the right prompt,you call it.
(09:37):
Right?
Yeah.
I think it's important to understand thatyou're working with an imperfect system and you
can count on things like that happening.
And once you realize that, I think it's fine.
You know, you just introduce a quality checktoward the end, or some other process or
(09:57):
whatever or just move forward understandingsome of the outputs are gonna be wonky.
I make a lot of custom GPTs and 9 out of 10times I use them, they work.
And then 1 out of 10, they give me somethingunusual.
And these are GPTs I share with people, so I'malways a little conflicted.
Like, you know, can you ship somethingimperfect?
(10:18):
But I think at this stage of AI, yeah, it'sabout proof of concept more so than perfection,
I think.
Yes.
And the term perfection is also a perspective.
It is for one person, it's perfect, and foranother one who has other standards, like and
(10:39):
then it is different.
Right?
And I love what we do here.
So I changed my hosting platform in November orso, and it is podcastai.com.
I can say this.
And it is totally based on AI or with the help,and I reduced my production time to 20%.
(11:00):
It's a miracle.
That's incredible.
I mean, I'm just thinking back to you sayingthat you produced 600 podcasts last year.
I mean, I have a sense of what that would take.
I mean, if you just do the quick math, that's acouple a day, basically.
Like, that's incredible.
So there had to be some AI behind that, Iimagine, to go with that kind of prolific pace.
(11:22):
Yes.
And it's like the first 338 were until, Ithink, September.
And then the next half, the next 300, were inthe last quarter.
You know?
Because I also use yeah.
We met on Podmatch as well, and it's also AIdriven.
So it helps a lot, but without us noticingbecause it gets normal.
(11:45):
It's our new normal.
And yesterday, I said something about theInternet of Things.
We know this.
Every device has its Internet built in, and nowit is AI built in.
Yes.
And you would think
Yeah.
It's interesting.
You know, I've had the same experience whereI've been making a lot of custom GPTs, as I
(12:06):
said, and the speed with which I can make themhas dramatically increased.
Like, I could, you know, in the first half ofthe year, similar to you, I had made a certain
amount.
And in the next part of the year, it was wildlymore because I had kind of figured out how and
then just sort of, you know, introduced thosesteps into other GPTs and programs that I used
(12:32):
to help me.
So it just it compounds in a way that youreally feel within a year or less.
Yes.
You copy the role model or the model, and thenyou go from there, and you can also offer this
to your clients.
And I wanted to ask because I had a podcastguest talking about his moviemaker as well,
(12:55):
episode 88, by the way, but doesn't matter.
And we talked about George Lucas and how StarWars was created, and it was based on a book.
You read a book called, I think, Lens of theGods or something.
And when you imagine now imagine George Lucasdoing films with AI or creating this what
(13:19):
would...
Yeah.
I mean, it's similar.
I mean, they, you know, back in the early dayswere inventing ways to shoot movies that were
new workflows.
They were, you know, the models they were usingand the techniques that they were inventing is
very similar to now where it's back to the dayswhere you're making your own tools again.
(13:43):
You know?
It's just that beginning phase where, like, youdon't have the hammer.
You gotta go make the hammer first.
It's just fascinating and exciting, I think.
I understand.
This is when we lived in caves or in, also, Iremember this green screen technique in the, I
(14:05):
think, in the '80s or before when I have thismovie in mind.
How is the title in English?
I get in English.
The park maybe.
There was "Jurassic Park" was a big one.
"The Matrix" was another big one.
There were some big green screen breakthroughs.
(14:29):
Yeah.
And that was also another similar moment.
And then there was CGI, computer-generated.
I don't know what.
And your company is called CGA.
Yes.
Well, my come well, it's important to note thatI also have a day job, running a small public
TV station, and that's my primary, where Ispend my time primarily.
(14:55):
And that's 1623 Studios.
But, yes, I also have my sort of AI passionsite, and that's CGA Creative, but that's named
after my kids who all share those initials.
So it's just a little fun nod to them.
I love that.
Okay.
Let's have a look at my third question and whatAI made of this.
(15:18):
It says, want to future-proof your contentstrategy with AI-driven production techniques
that deliver high-impact results.
It's a little bit similar, but it's not aquestion.
It's something like the advertisement.
Yeah.
What was the beginning?
I was trying to follow that.
(15:38):
It was a little tricky.
Really, it is not.
So I put it in, but I think the task was not sothe prompt was not it says, want to
future-proof your content strategy withAI-driven production techniques that deliver
high-impact results.
Oh, that's a lot of buzzwords.
Yeah.
I don't know.
Yeah.
Maybe the prompt was, like, use as manyindustry buzzwords as possible.
(16:05):
I'm just kidding.
Yeah.
Where to go with future-proofing, with AI.
You know, alright.
Well, this stuff is changing so fast.
I mean, I think you just have to go get yourhands dirty.
(16:26):
You know, this is, I think there's amisconception out there that AI is a sort of a
one-click and it's done for you if you knowwhat you're doing.
And it's really not at all.
It's really much more like a mud wrestlingmatch.
You gotta roll up your sleeves and get yourhands dirty and wrestle with these programs and
(16:49):
deal with a lot of mistakes and failures andimperfections, and just keep learning.
And in particular, learn by doing, I think, isa way to future-proof yourself in this
environment because it's just, there's so muchchange.
You can't possibly keep up with it all.
So kind of stay in your lane, and see how AIcan help you do what you do like you're doing.
(17:20):
That's I think where it'll be the mostvaluable.
So I guess that's a couple just off the top.
That's about future-proofing.
Is that, like, it's just it's a real learningexperience right now.
Just learn and, you know, experiment.
Yes.
That's a great encouragement for our listenersas well to just go out and play with the
(17:43):
resource we have.
This is what I did.
So I have now my subscription, so to say, so Iused the free resources in the beginning, but
you don't get very far.
Then it says you reached your limit orsomething, and then I got frustrated.
So now I use it, and I'm happy, but I could useit more, of course.
(18:04):
And let's talk about your goals because whenyou said you have to get your hands dirty, I
think and you reach your when you have a visionin mind, then you can start to work with that.
So do you have goals for yourself orintentions, and what is one of your next
projects?
Yeah.
I'm starting to think about those.
(18:26):
You know, I had sort of settled into what I wasdoing.
I've been running this TV station for 12 years,and I love it still to this day.
You know, I went to college 20 years ago as afilm studies major.
So I knew that long ago that I wanted to getinto making films, and I did New York and LA in
(18:47):
pursuit of that.
But at this point, I thought, okay, I'm, youknow, I'm lucky to be working in television
adjacent to the big dream.
But now it feels like I can just make films inmy free time, which I'm kind of doing now, and
it's incredibly enjoyable.
And I get to kind of tinker withentrepreneurial ideas in a more realistic way
(19:14):
also just in a very, like, lean I could do itall myself if I have an idea kind of way if I
learn a few tools and automations and stuff.
Like, you know?
So I'm just having a lot of fun and startingto, like, pull out all my old idea books I've
collected over the years because I feel likeprojects are so possible now.
(19:37):
I don't need to ask anyone's permission.
There's no TV executive or agency or anyone Ineed to ask if I want to make something.
You know, I don't need the money.
Like, it's not it's, you know, $60 a month orsomething, you know, in the tools I need.
(19:57):
So many of them I already had for my workanyway.
So, you know, it's just a thrill, I guess, toreopen the whole, all these new opportunities
to just explore ideas.
So great.
So when you are doing movies, then you don'tneed a producer.
(20:19):
You are your own producer.
You don't need money.
What do you not need?
Or
You need a computer, you know, but you can getaway with most laptops now.
You need a few paid subscriptions, which arenot insignificant to most people.
You know?
(20:39):
You need ChatGPT, you need Midjourney, you needRunway, you need Leonardo, you need Adobe
Premiere, Creative Cloud.
You know, you need some things.
Canva probably.
Whatever else.
You're doing.
But still, like, that is nothing compared towhat it was two years ago.
(21:01):
Like, it's not even a conversation between whatit would have cost to pursue some of the bigger
ideas that you can now pursue.
I mean, I made a whole fantastical world theother day.
I've gone deep into the past, like, and it justfeels like anything is possible now, for $100 a
(21:29):
month, maybe.
You know?
Global distribution, like, you just have to be,you know, you're gonna get noticed if it's
good.
Yes.
I think this is the main message.
It gets noticed when it's good.
And this is so true what you are sharing.
I think I'm doing the wrong thing right now.
(21:50):
I can do so much more with AI.
And I would say you don't need actors as well.
Right?
And when I think about what I heard, whatpeople pay, well, you have to pay an actor also
that he reads the script.
(22:11):
You have to place $1,000,000 so that he readsthe script at all, and then he decides, he or
she, if they are playing the role or not foryou.
Yeah.
I mean, it's a difficult conversation whenyou're talking about getting rid of people's
(22:33):
careers.
And I, you know, I think we're a long way awayfrom AI characters being a replacement for
people actors.
You know, just having used these tools, we're along way away from that.
So if you want real-deal human emotion, youstill gotta go to humans.
(22:55):
But, I mean, there will come a time.
And as we talked about the rate of accelerationhere, I don't think it'll be that long where
you really don't.
I mean, it's already the case with most singleshots where, like, it's just gotten to the
point where there aren't many shots anymorewhere I'm like, oh, I'd have to go shoot that
(23:17):
with a camera, which is wild.
Like, you know, stock photography, aerialphotography, global scenes, anything you can
think of.
You know, getting the movement is still inprogress, but they're making leaps and bounds
progress on that too.
(23:38):
And all these things are gonna convergetogether and you think about the billions going
into it every day from all these companiestrying to win the race.
I mean, it's gonna be, you know, I think itfeels like a long way away before we'll have,
like, really good watchable content from AI,but I don't think it is.
(23:59):
I think it's gonna be here pretty soon.
I understand.
And I was thinking about the product placementin the movies because I had a conversation with
someone responsible for negotiating the dealswith the car production companies.
I don't want to say BMW, but now oops.
(24:22):
I said this.
And we can see those cars in the James Bondmovies or so.
And then you don't need to buy the cars or notbuy, but lease the cars or so for your movies
if you can produce this with AI.
Yeah.
I mean, it's incredible.
(24:43):
I mean, you know, products, people, or ifyou're not a if you're, like, an average
writer, might be able to level up your writing.
Or, you know, you don't need to partner with acinematographer if you have a if you're an idea
(25:03):
person.
You know, it's awful that people will theirjobs will be disrupted.
That's terrible.
But I think, you know, it's exciting when youneed less and less permission to make
something.
You know, you're just being less beholden onother people to see your vision through.
It's exciting because when I got into this, theidea that you would have an idea and be able to
(25:30):
get that idea made, like, the amount ofchallenges and permission and people and money
and things in your way, like, good luck.
And now it's just all right there.
It's amazing.
It's there, and it changes with every day.
(25:50):
It increases, and the possibilities are there.
And I'm so grateful for our interview.
Of course, I have another question about wherecan we find you when people want to reach out
to you.
You can check me out at cgacreative.com.
That's where I'm putting all my sort of hobbyAI work.
(26:11):
You can see my portfolio of stuff there, and myday job is
I love that.
I mostly hang on LinkedIn when I'm, you know,social mediating.
We will check this out.
We will follow you everywhere.
It is amazing what's possible now, and thankyou so much for our interview.
(26:34):
Now is time for your final thought to theaudience, please.
Oh, well, I would just love to offer some AIoptimism, I suppose.
There's a lot of doom and gloom and scarystuff, but I think there is gonna be a real
unlock of creativity and storytelling,particularly visual storytelling, that's gonna
(26:57):
be good for the world and good for people in alot of ways.
So if you are a creator at heart or thought youmight be or you have a good idea, you know, the
AI is calling all of our bluffs.
You know?
(27:17):
Like, now it's time to create because you don'tneed any permission anymore.
So if you always said, hey, I could make afilm.
I have an idea or something like that.
Well, maybe now is the time to dust that offand give it a shot.
Yes.
I totally agree.
Thank you so much for encouraging us.
Now is the time.
(27:37):
No excuses.
No alibis.
Thank you for our interview.
My pleasure, Caroline.
Thanks for having me.
And see you in the next episode.
Thank you for listening to Inspired ChoiceToday.
I'm thrilled to have you on this journey ofgrowth and transformation.
Don't forget to hit follow or subscribe to stayconnected and never miss an episode.
And here's something special (28:00):
Grab your free 20-minute breakthrough session with me.
It's designed to help you kick-start or levelup your business.
Just check out the show notes for more.
Until next time, keep making those inspiredchoices.
See you in the next episode.
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