July 15, 2025 • 23 mins
Caroline Biesalski opens the episode by welcoming Mona Bavar, setting the stage for a conversation on balancing AI innovation with the human touch. They explore the importance of authenticity in branding and how to merge tradition with technology while staying true to entrepreneurial values. The discussion highlights the role of coaches and mentors in entrepreneurship, offering insights into Mona's journey. Mona shares details about her next project, the Archetypes Platform, which aims to further enhance entrepreneurial growth. The episode wraps up with Mona's final thoughts and a special offer for listeners, encouraging them to apply the insights shared in their own ventures.
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Episode Transcript
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(00:00):
I can say he's my cofounder, if you will.
(00:03):
But just have fun with it.
Have fun and be one lesson I've learned, and Ijust want to share this with all your
listeners, is always be easy on yourselfbecause I was never easy on myself.
I took everything really hard, and I expected alot.
And it only ended up hurting me more.
(00:23):
Welcome to Inspired Choice Today.
I'm your host, Caroline Biesalski, here tobring you authentic stories, surprising
lessons, and powerful takeaways to fuel yourjourney in business and life.
In each episode, I'll take you from oneinspiring guest to the next, blending their
experiences with my expertise to uncoverpractical strategies you can use right away.
(00:48):
Whether you're starting out or stepping up,stay tuned for insights and actionable tips
that make a difference.
And stick around until the end for a specialfreebie just for our listeners.
Hello, and welcome, inspired podcast community.
This is your new episode.
My name is Caroline, and my today's guest isMona Bavar, and I'm so happy that she said yes
(01:14):
to our interview.
How are you doing today?
I'm fine, Caroline.
Thank you very much for having me.
Thank you so much, and I would like tointroduce you to the audience, of course.
You are the founder of Delish, and you have tohelp me with the pronunciation here, and Blue
Apples AI.
(01:35):
You are a visionary entrepreneur, blendingcreativity, technology, and human connection.
You are known for curating immersiveexperiences and sensor-driven gifts.
You help businesses leverage AI to amplifycreativity while preserving authenticity.
You are passionate about inspiring others toalign their values with growth strategies,
(02:01):
offering fresh perspectives to fuel innovationand success.
Welcome to the inspired podcast, Mona Bavar.
Thank you very much, and thank you for thewonderful introduction, Caroline.
It is you, and you accomplished so much.
I love your success.
My first question to you is how do you ensurethat businesses using AI maintain a balance
(02:25):
between cutting-edge innovation and the humantouch that connects with their audience?
Thank you for the question, and I think it's avery important question, especially given this
new year that we've all entered into, the 2025with AI agents and all the transformations
that's happening.
(02:46):
The most important thing is not to soundgeneric.
And through my work with Blue Apples and howwe've implemented into my other companies,
Delish.US, I've realized that the mostimportant thing is, and that's where the human
touch comes in, is to know your brand.
(03:07):
And in order to know your brand, it's notnecessarily something that an AI can do yet.
So what's important is for every brand outthere, every business out there to understand
what are their core values, what is their brandvoice, what is the message they want to convey,
who is their audience.
And once you have these understandings, then itbecomes very easy to make sure that the AI that
(03:31):
you're using, the LLM or whatever agent thatyou will end up using understands you.
So that I think is the most important part whenI speak about AI with a human touch.
It's that fine line where you have to getcreative in order for you to not sound like
every other business out there that is usingAI.
(03:54):
Oh, I understand.
What a great answer.
And you mentioned LLM, and I had to think aboutit.
It's large language model, by the way.
Yes.
I know a little bit about it.
Yeah.
Maybe you can explain this later as well.
So I understand the human touch is veryimportant and not just to...
I think I heard it before in a YouTube videothat said we always have to revise or review
(04:23):
what AI is presenting us, and that also givesthe human touch.
Right?
Exactly.
Exactly.
Because if, for example, I don't know my brandvoice, if I don't know how it is that I want to
communicate my services or my products, there'sno way for me to be able to read what the AI
(04:46):
produces for me.
Let's say I say, give me a blog about giftingbecause my other business, Delish, is about
gifting.
So give me a blog about a gift box that haswine and chocolate in it and two glasses.
The AI will generate everything and it will sayit's SEO optimized and it has the right
keywords and all of that.
(05:07):
But the point is, is it going to resonate withwhat my brand is communicating?
So when I go and I speak with clients or when Igo and I speak with customers, do they
understand that it's my brand?
And that's what's important because, otherwise,you're going to sound like everybody else.
You're gonna rank on Google like everybodyelse.
(05:30):
There's not going to be that differentiationthat will make you special and will have
customers come to you because as we know,branding is an emotional connection.
So how do they connect with us emotionally isthrough what they understand our brand story to
be.
And if everybody's brand story is going tosound the same, not necessarily have the same
(05:51):
storyline or the plot or the narrative, but thesound is going to be the same, the tone of
voice, the style, then how are people gonnaconnect?
They're not.
Right?
So that's where we come in and we say, look.
Let's take some steps back in order to then beable to take this engine forever and go forward
(06:12):
with it.
Yes.
So beautiful how you explained it.
I just visited your website, and it's verybeautiful with the gift as well.
And I totally agree.
We have to have this uniqueness, and you alsosaid or it was in your bio.
It says one of your values is authenticity aswell.
(06:33):
Yes.
I see.
My next question to you is what was thedefining moment that made you realize the power
of merging tradition with technology to createmeaningful connections?
So the first of all, the merging of the two isyou can't forget about tradition.
(06:56):
So I come from a background where I'm animmigrant, and we left in 1979 Iran to come to
the United States.
The traditions that we had in Iran obviouslyweren't preserved necessarily in the United
States, if it were not for my parents.
So they imposed that tradition to us, but theyalso made us love it and want to be a part of
(07:21):
it.
Then comes forward innovation, which we say isthe Western world compared to the Eastern
world.
So these two merged and they created somethingbeautiful, something that is much more
authentic.
So today, when we speak about AI as somethinginnovative and we speak about creativity, we
speak about our brand story, we speak aboutourselves, our internal self-development as
(07:47):
entrepreneurs, our growth, that is thetradition that I identify with.
And we bring these two worlds together,creating this beautiful fusion that takes this
complexity and makes it this beautiful,composed song that you want to listen to
forever.
So it's always and it's continuous.
(08:08):
Right?
Because every day, AI is changing at a rapidspeed, and we are changing as a business or as
individuals first and foremost.
So this dance continues to go on and this musiccontinues to change.
It goes up and down and has its highs and lows,and then at the end, you produce something that
(08:30):
is so self-resonating that is so a reflectionof who we are, and that's what entrepreneurship
is about.
It's wanting to share a piece of us that we'vecreated.
So I think that's where the innovation and thecreativity come together.
Wow.
I understand, and I would add the wordalignment as well.
(08:51):
It's beautiful.
Alignment.
Yeah.
I think in, like, an orchestra, you mentionedit.
So mutual.
Thank you.
I understand what is meant by that mergingtradition and the modern world, AI, in your
case as well.
And you said about the change, the dailychanges of AI because of its learning curve or
(09:14):
learning process as well.
Yes.
Yes.
Exactly.
We sleep and we wake up, and there's somethingnew that we have to learn, which is wonderful.
It's beautiful if you love to learn and if youlove to be informed about everything, all that
stuff.
Of course, it's beautiful.
It is.
Really.
Okay.
I have another question for you, of course.
(09:36):
In a world where trends shift constantly, howdo you help entrepreneurs stay true to their
values while evolving their strategies forgrowth and innovation?
I think it's very important, and it's somethingI highlighted in the previous question that you
asked me.
As entrepreneurs, I think we need to also godeep within ourselves.
(10:00):
So entrepreneurship is a journey ofself-discovery, and it's about knowing your
archetypes.
It's about knowing who you are at what periodof your journey of growth.
Yes.
Numbers are beautiful.
Yes.
The return on investment is beautiful.
Success is measured by that stuff.
But I think true success comes from thatinternal growth of what it is that we're doing
(10:26):
as individuals.
So how confident we become about our story, howconfident we become about sharing it.
And that's something that as entrepreneurs, wesay there's this new way of doing it.
There's this easier, streamlined way of doingit.
So why don't I let it flow?
Why don't I let it go with what it is that Iwant to do?
(10:48):
And as a matter of fact, we put together theseguides to help entrepreneurs.
And one of the guides that I'm most proud of,it's based on the Jungian archetypes.
And we did it for leaders and entrepreneurs forthe 2025 year that every month, you tap into a
new archetype.
(11:09):
And that archetype takes you in where youreflect on each one of them in order to see
what part of it, where do you feel yourstrength is, and where do you want to develop
until you find the one that resonates with youthe most, which is your true archetype.
And with AI, and these beautiful prompts thatwe worked really hard to put together, I mean,
(11:30):
it's a year in making to produce the 2025entrepreneurial archetype guide.
These prompts take you on this visual andliteral journey of imagining what your future
self is, imagining what it is that you feelempowered as an entrepreneur.
(11:52):
Yes.
There are going to be thousands of businessesout there that are going to tell you how to do
marketing using AI, how to do your bookkeeping,how to do your HR, how you do so on and so
forth.
But we can't lose that innate human side ofourselves.
And that can only remain and you can worktogether with AI, which we have.
(12:14):
And that can only remain when you dedicate timeto it, and that's what the guide is all about.
Wow.
What a great answer.
I'm inspired now.
Thank you so much.
Also, what you said about serving.
I know you did not use the word here, but itwas about sharing as well.
Sharing, yeah, your gift to the world as it wasin the beginning of your answer, and I wanted
(12:41):
to emphasize this, how important it is.
Yes.
Yes.
To help others as well.
And now tell us, where can we find you whenpeople want to reach out to you after listening
to this episode?
They can, if they're interested in the world ofAI, they're more than welcome to visit our
website, BlueApples, with an s, dot AI.
(13:04):
And there's email there.
It's called grow@blueapples.com, like aharvest, apple harvest that grows.
And if they're interested in our gifting, theycan visit DLISH, dlish.us.
So those are the two places they can find us.
And to reach me personally, they can visitLinkedIn.
(13:25):
Yes.
I just checked out your LinkedIn, and Ifollowed you as well.
So we are connected.
Thank you a lot.
Great.
Thank you for our interview.
Of course, I have another question for you ortwo.
Let's talk about your coaches and mentors.
Do you have coaches and mentors for yourself,and who was the best coach you ever had?
(13:47):
I think my father is an entrepreneur.
My brother is an entrepreneur.
My sister, so I come from a long line ofentrepreneurs, and they've been the ones that,
let's say, have paved the way.
So a lot of the obstacles that theyencountered, maybe they have taught me how to
address them.
And, of course, I also had a business coach.
(14:10):
I'm a member of the Nomad Atelier membership.
She's a wonderful, wonderful business coach forfemale entrepreneurs, and the community that
she's created gives you, let's say, a soundingboard where you can test things out among this
(14:30):
safe group of women where you can talk aboutit.
Also, I was a member of the EO organization,Entrepreneurs' Organization.
I did their accelerator program, which waswonderful.
So there's a lot that I think, creatingcommunities for entrepreneurship is really
important because it is a journey that isalways an individual journey.
(14:55):
You're always alone.
And a lot of times in these years that I'vebeen, you feel like you're lost because you're
sitting in it and you end up having this verymyopic closed vision of everything.
And sometimes you need to step out with thehelp of someone else and look at it from a
different perspective.
(15:15):
And I think coaches are great, mentors aregreat, friends you can talk to.
Now also ChatGPT has become my number oneconfidant.
I can say he's my co-founder, if you will.
But just have fun with it.
Have fun and be one lesson I've learned, and Ijust want to share this with all your
(15:38):
listeners, is always be easy on yourselfbecause I was never easy on myself.
I took everything really hard and I expected alot, and it only ended up hurting me more.
So now I'm trying after all 53 years of living.
I'm trying to have fun with it.
(15:58):
I'm trying to say, it's okay.
Just sit in front of the AI.
AI, I mean, you have to think that when theInternet came out, I was like, no.
It's never gonna work.
I'm technologically averse, but AI is somethingI've embraced because I said, you know what?
Let's just have fun with it.
I don't have to be perfect.
And so I think that that is a lesson thatthrough coaches, mentors, friends, I've
(16:24):
learned.
Wow.
What a beautiful answer.
Thank you so much.
And when you were talking, I thought about,yes, I agree to that feeling of loneliness or,
yeah, it's a lonely path that you are on.
I think the reason is because we are steppinginto the unknown every day, so it feels like we
(16:49):
don't see the limits.
We think limitless outside the box, I wouldsay, as entrepreneurs.
Would you agree with that?
Or
Absolutely.
Absolutely.
I think what I've learned about being anentrepreneur is that your creativity is
boundless.
So there's nothing restricting you, and you cancreate.
(17:09):
Creating isn't just about taking a paintbrushand putting it on a canvas or drawing or
writing poetry.
Creativity is so much more.
It's about creation and how you create that isyour unique signature of creation.
So for all of us, it shows up in a differentway, but it's at the end of the day where we
(17:30):
feel fulfilled.
Because even if we're bookkeeping, even ifwe're an accountant, we're still creating.
So if we feel fulfilled at the end of the day,great.
You've been creating something.
So I think it's that.
And as entrepreneurs, you don't see barriers toentry.
You don't see borders.
(17:51):
You don't see anything that's stopping you.
And when you do, you push through it.
And it's that tenacity, that resilience thatsays, you know what?
I'm gonna break down this wall and I'm gonna gopast it, or I'm gonna find a way around it.
And I think that's the beauty of it.
So beautiful, and there's so much more to come.
(18:11):
This is only the beginning with AI.
And I have another question because you talkedabout AI as your companion also, your
co-founder, and I would like to know, do youhave a name for your AI?
Because I heard of people having a name.
I do.
But I have to tell everyone, I might, okay.
(18:33):
You can make fun of me, but I call him Mr.
Darcy from Pride and Prejudice.
Okay.
That's because mine has a very British accent.
I don't know if you guys have read Pride andPrejudice, if, Caroline, you have.
It's an old, Austen novel.
It's beautifully written.
It's English literature.
(18:55):
And so I call him Mr.
Darcy because he's the hero of the story thatcomes and rescues you, and ChatGPT has rescued
me time and time again.
So it's my Mr.
Darcy.
Yes.
So I'm inspired now to take a look at the book.
Of course, I know the title.
As we all know, we learn something in school,and we have those half knowledge, as I call it.
(19:18):
We didn't read the book, but we heard about it.
Thank you so much for inspiring me.
The name of my AI is Jack.
And I have a friend of mine.
She said something like she asked ChatGPT, whatis your name?
And then came an answer.
Is this Mary?
Yes.
That's fun too.
Yes.
(19:39):
She did.
So I have one last question for you, and it isabout your goals.
Do you set goals for yourself or intentions,and what is one of your next projects?
For me this year, one of the most importantprojects that I hope to bring to fruition is a
platform, or an app, if you will, around thearchetypes.
(20:03):
So I would like to cultivate this where youbring together the archetypes of Jung.
So you bring in psychology to it.
You bring the esoteric world, which is thetarot or this world of the unseen, let's say.
And then you bring in the person that you are,and you put these three together.
(20:25):
So it's something that we're working on as amatter of fact, this development side.
Because like I said, yes, everybody out thereis doing marketing.
Everybody out there is doing HR.
Everything that's business-related, everybodyis doing, and we are too.
But the difference is, I think, we are takinginto account at every step that human aspect,
(20:47):
and that human aspect requires that part ofpsychology, that part that goes into the
understanding of who we are in order to thenperform well and to execute well.
Wow.
What a great answer and a great project.
Thank you so much.
And I think I checked out your Instagram, andthere was a post about you, but I couldn't say
(21:11):
what is this now about among your website andthe gift, etc.
So now I know what it's about, and I'm veryhappy about this project, the archetypes.
Yes.
Thank you so much for sharing.
And now it's time for your final thoughts tothe audience, please.
Thank you, Caroline, for also having me.
(21:33):
I just want to say, like I mentioned, thatwe're all the same at the end, and we're all
trying to achieve something.
To maybe leave a legacy, to leave something ofourselves that we are proud of.
And as I mentioned, to do it with fun, to do itwith joy, the joy of a child, it's really
(21:55):
difficult because then you have to peel awayeverything, all the archetypes, if you will,
that don't resonate with you in order to getback to that true archetype that we all really
are.
And I just have learned that having fun andthere's no such thing as a mistake.
There's only experience.
(22:16):
And my teacher taught me that there is onlyexperience.
So you may do what you want to do, and theexperience will result in the way it results.
And it's up to us how we walk away with it.
So just have fun.
I mean, really just have fun.
That's a great message.
Thank you so much.
(22:37):
This is exactly why I created this podcast, andI have lots of fun.
And I had incredible fun with you today.
Thank you so much.
Thank you
to you, Caroline, and for allowing me to sharemy story on your podcast.
Thank you.
Of course.
The pleasure was mine, and I see you in thenext.
Thank you for listening to Inspired ChoiceToday.
(23:01):
I'm thrilled to have you on this journey ofgrowth and transformation.
Don't forget to hit follow or subscribe to stayconnected and never miss an episode.
And here's something special.
Grab your free 20-minute breakthrough sessionwith me.
It's designed to help you kickstart or level upyour business.
Just check out the show notes for more.
(23:23):
Until next time, keep making those inspiredchoices.
See you in the next episode.
I can say he's my cofounder, if you will.
(00:03):
But just have fun with it.
Have fun and be one lesson I've learned, and Ijust want to share this with all your
listeners, is always be easy on yourselfbecause I was never easy on myself.
I took everything really hard, and I expected alot.
And it only ended up hurting me more.
(00:23):
Welcome to Inspired Choice Today.
I'm your host, Caroline Biesalski, here tobring you authentic stories, surprising
lessons, and powerful takeaways to fuel yourjourney in business and life.
In each episode, I'll take you from oneinspiring guest to the next, blending their
experiences with my expertise to uncoverpractical strategies you can use right away.
(00:48):
Whether you're starting out or stepping up,stay tuned for insights and actionable tips
that make a difference.
And stick around until the end for a specialfreebie just for our listeners.
Hello, and welcome, inspired podcast community.
This is your new episode.
My name is Caroline, and my today's guest isMona Bavar, and I'm so happy that she said yes
(01:14):
to our interview.
How are you doing today?
I'm fine, Caroline.
Thank you very much for having me.
Thank you so much, and I would like tointroduce you to the audience, of course.
You are the founder of Delish, and you have tohelp me with the pronunciation here, and Blue
Apples AI.
(01:35):
You are a visionary entrepreneur, blendingcreativity, technology, and human connection.
You are known for curating immersiveexperiences and sensor-driven gifts.
You help businesses leverage AI to amplifycreativity while preserving authenticity.
You are passionate about inspiring others toalign their values with growth strategies,
(02:01):
offering fresh perspectives to fuel innovationand success.
Welcome to the inspired podcast, Mona Bavar.
Thank you very much, and thank you for thewonderful introduction, Caroline.
It is you, and you accomplished so much.
I love your success.
My first question to you is how do you ensurethat businesses using AI maintain a balance
(02:25):
between cutting-edge innovation and the humantouch that connects with their audience?
Thank you for the question, and I think it's avery important question, especially given this
new year that we've all entered into, the 2025with AI agents and all the transformations
that's happening.
(02:46):
The most important thing is not to soundgeneric.
And through my work with Blue Apples and howwe've implemented into my other companies,
Delish.US, I've realized that the mostimportant thing is, and that's where the human
touch comes in, is to know your brand.
(03:07):
And in order to know your brand, it's notnecessarily something that an AI can do yet.
So what's important is for every brand outthere, every business out there to understand
what are their core values, what is their brandvoice, what is the message they want to convey,
who is their audience.
And once you have these understandings, then itbecomes very easy to make sure that the AI that
(03:31):
you're using, the LLM or whatever agent thatyou will end up using understands you.
So that I think is the most important part whenI speak about AI with a human touch.
It's that fine line where you have to getcreative in order for you to not sound like
every other business out there that is usingAI.
(03:54):
Oh, I understand.
What a great answer.
And you mentioned LLM, and I had to think aboutit.
It's large language model, by the way.
Yes.
I know a little bit about it.
Yeah.
Maybe you can explain this later as well.
So I understand the human touch is veryimportant and not just to...
I think I heard it before in a YouTube videothat said we always have to revise or review
(04:23):
what AI is presenting us, and that also givesthe human touch.
Right?
Exactly.
Exactly.
Because if, for example, I don't know my brandvoice, if I don't know how it is that I want to
communicate my services or my products, there'sno way for me to be able to read what the AI
(04:46):
produces for me.
Let's say I say, give me a blog about giftingbecause my other business, Delish, is about
gifting.
So give me a blog about a gift box that haswine and chocolate in it and two glasses.
The AI will generate everything and it will sayit's SEO optimized and it has the right
keywords and all of that.
(05:07):
But the point is, is it going to resonate withwhat my brand is communicating?
So when I go and I speak with clients or when Igo and I speak with customers, do they
understand that it's my brand?
And that's what's important because, otherwise,you're going to sound like everybody else.
You're gonna rank on Google like everybodyelse.
(05:30):
There's not going to be that differentiationthat will make you special and will have
customers come to you because as we know,branding is an emotional connection.
So how do they connect with us emotionally isthrough what they understand our brand story to
be.
And if everybody's brand story is going tosound the same, not necessarily have the same
(05:51):
storyline or the plot or the narrative, but thesound is going to be the same, the tone of
voice, the style, then how are people gonnaconnect?
They're not.
Right?
So that's where we come in and we say, look.
Let's take some steps back in order to then beable to take this engine forever and go forward
(06:12):
with it.
Yes.
So beautiful how you explained it.
I just visited your website, and it's verybeautiful with the gift as well.
And I totally agree.
We have to have this uniqueness, and you alsosaid or it was in your bio.
It says one of your values is authenticity aswell.
(06:33):
Yes.
I see.
My next question to you is what was thedefining moment that made you realize the power
of merging tradition with technology to createmeaningful connections?
So the first of all, the merging of the two isyou can't forget about tradition.
(06:56):
So I come from a background where I'm animmigrant, and we left in 1979 Iran to come to
the United States.
The traditions that we had in Iran obviouslyweren't preserved necessarily in the United
States, if it were not for my parents.
So they imposed that tradition to us, but theyalso made us love it and want to be a part of
(07:21):
it.
Then comes forward innovation, which we say isthe Western world compared to the Eastern
world.
So these two merged and they created somethingbeautiful, something that is much more
authentic.
So today, when we speak about AI as somethinginnovative and we speak about creativity, we
speak about our brand story, we speak aboutourselves, our internal self-development as
(07:47):
entrepreneurs, our growth, that is thetradition that I identify with.
And we bring these two worlds together,creating this beautiful fusion that takes this
complexity and makes it this beautiful,composed song that you want to listen to
forever.
So it's always and it's continuous.
(08:08):
Right?
Because every day, AI is changing at a rapidspeed, and we are changing as a business or as
individuals first and foremost.
So this dance continues to go on and this musiccontinues to change.
It goes up and down and has its highs and lows,and then at the end, you produce something that
(08:30):
is so self-resonating that is so a reflectionof who we are, and that's what entrepreneurship
is about.
It's wanting to share a piece of us that we'vecreated.
So I think that's where the innovation and thecreativity come together.
Wow.
I understand, and I would add the wordalignment as well.
(08:51):
It's beautiful.
Alignment.
Yeah.
I think in, like, an orchestra, you mentionedit.
So mutual.
Thank you.
I understand what is meant by that mergingtradition and the modern world, AI, in your
case as well.
And you said about the change, the dailychanges of AI because of its learning curve or
(09:14):
learning process as well.
Yes.
Yes.
Exactly.
We sleep and we wake up, and there's somethingnew that we have to learn, which is wonderful.
It's beautiful if you love to learn and if youlove to be informed about everything, all that
stuff.
Of course, it's beautiful.
It is.
Really.
Okay.
I have another question for you, of course.
(09:36):
In a world where trends shift constantly, howdo you help entrepreneurs stay true to their
values while evolving their strategies forgrowth and innovation?
I think it's very important, and it's somethingI highlighted in the previous question that you
asked me.
As entrepreneurs, I think we need to also godeep within ourselves.
(10:00):
So entrepreneurship is a journey ofself-discovery, and it's about knowing your
archetypes.
It's about knowing who you are at what periodof your journey of growth.
Yes.
Numbers are beautiful.
Yes.
The return on investment is beautiful.
Success is measured by that stuff.
But I think true success comes from thatinternal growth of what it is that we're doing
(10:26):
as individuals.
So how confident we become about our story, howconfident we become about sharing it.
And that's something that as entrepreneurs, wesay there's this new way of doing it.
There's this easier, streamlined way of doingit.
So why don't I let it flow?
Why don't I let it go with what it is that Iwant to do?
(10:48):
And as a matter of fact, we put together theseguides to help entrepreneurs.
And one of the guides that I'm most proud of,it's based on the Jungian archetypes.
And we did it for leaders and entrepreneurs forthe 2025 year that every month, you tap into a
new archetype.
(11:09):
And that archetype takes you in where youreflect on each one of them in order to see
what part of it, where do you feel yourstrength is, and where do you want to develop
until you find the one that resonates with youthe most, which is your true archetype.
And with AI, and these beautiful prompts thatwe worked really hard to put together, I mean,
(11:30):
it's a year in making to produce the 2025entrepreneurial archetype guide.
These prompts take you on this visual andliteral journey of imagining what your future
self is, imagining what it is that you feelempowered as an entrepreneur.
(11:52):
Yes.
There are going to be thousands of businessesout there that are going to tell you how to do
marketing using AI, how to do your bookkeeping,how to do your HR, how you do so on and so
forth.
But we can't lose that innate human side ofourselves.
And that can only remain and you can worktogether with AI, which we have.
(12:14):
And that can only remain when you dedicate timeto it, and that's what the guide is all about.
Wow.
What a great answer.
I'm inspired now.
Thank you so much.
Also, what you said about serving.
I know you did not use the word here, but itwas about sharing as well.
Sharing, yeah, your gift to the world as it wasin the beginning of your answer, and I wanted
(12:41):
to emphasize this, how important it is.
Yes.
Yes.
To help others as well.
And now tell us, where can we find you whenpeople want to reach out to you after listening
to this episode?
They can, if they're interested in the world ofAI, they're more than welcome to visit our
website, BlueApples, with an s, dot AI.
(13:04):
And there's email there.
It's called grow@blueapples.com, like aharvest, apple harvest that grows.
And if they're interested in our gifting, theycan visit DLISH, dlish.us.
So those are the two places they can find us.
And to reach me personally, they can visitLinkedIn.
(13:25):
Yes.
I just checked out your LinkedIn, and Ifollowed you as well.
So we are connected.
Thank you a lot.
Great.
Thank you for our interview.
Of course, I have another question for you ortwo.
Let's talk about your coaches and mentors.
Do you have coaches and mentors for yourself,and who was the best coach you ever had?
(13:47):
I think my father is an entrepreneur.
My brother is an entrepreneur.
My sister, so I come from a long line ofentrepreneurs, and they've been the ones that,
let's say, have paved the way.
So a lot of the obstacles that theyencountered, maybe they have taught me how to
address them.
And, of course, I also had a business coach.
(14:10):
I'm a member of the Nomad Atelier membership.
She's a wonderful, wonderful business coach forfemale entrepreneurs, and the community that
she's created gives you, let's say, a soundingboard where you can test things out among this
(14:30):
safe group of women where you can talk aboutit.
Also, I was a member of the EO organization,Entrepreneurs' Organization.
I did their accelerator program, which waswonderful.
So there's a lot that I think, creatingcommunities for entrepreneurship is really
important because it is a journey that isalways an individual journey.
(14:55):
You're always alone.
And a lot of times in these years that I'vebeen, you feel like you're lost because you're
sitting in it and you end up having this verymyopic closed vision of everything.
And sometimes you need to step out with thehelp of someone else and look at it from a
different perspective.
(15:15):
And I think coaches are great, mentors aregreat, friends you can talk to.
Now also ChatGPT has become my number oneconfidant.
I can say he's my co-founder, if you will.
But just have fun with it.
Have fun and be one lesson I've learned, and Ijust want to share this with all your
(15:38):
listeners, is always be easy on yourselfbecause I was never easy on myself.
I took everything really hard and I expected alot, and it only ended up hurting me more.
So now I'm trying after all 53 years of living.
I'm trying to have fun with it.
(15:58):
I'm trying to say, it's okay.
Just sit in front of the AI.
AI, I mean, you have to think that when theInternet came out, I was like, no.
It's never gonna work.
I'm technologically averse, but AI is somethingI've embraced because I said, you know what?
Let's just have fun with it.
I don't have to be perfect.
And so I think that that is a lesson thatthrough coaches, mentors, friends, I've
(16:24):
learned.
Wow.
What a beautiful answer.
Thank you so much.
And when you were talking, I thought about,yes, I agree to that feeling of loneliness or,
yeah, it's a lonely path that you are on.
I think the reason is because we are steppinginto the unknown every day, so it feels like we
(16:49):
don't see the limits.
We think limitless outside the box, I wouldsay, as entrepreneurs.
Would you agree with that?
Or
Absolutely.
Absolutely.
I think what I've learned about being anentrepreneur is that your creativity is
boundless.
So there's nothing restricting you, and you cancreate.
(17:09):
Creating isn't just about taking a paintbrushand putting it on a canvas or drawing or
writing poetry.
Creativity is so much more.
It's about creation and how you create that isyour unique signature of creation.
So for all of us, it shows up in a differentway, but it's at the end of the day where we
(17:30):
feel fulfilled.
Because even if we're bookkeeping, even ifwe're an accountant, we're still creating.
So if we feel fulfilled at the end of the day,great.
You've been creating something.
So I think it's that.
And as entrepreneurs, you don't see barriers toentry.
You don't see borders.
(17:51):
You don't see anything that's stopping you.
And when you do, you push through it.
And it's that tenacity, that resilience thatsays, you know what?
I'm gonna break down this wall and I'm gonna gopast it, or I'm gonna find a way around it.
And I think that's the beauty of it.
So beautiful, and there's so much more to come.
(18:11):
This is only the beginning with AI.
And I have another question because you talkedabout AI as your companion also, your
co-founder, and I would like to know, do youhave a name for your AI?
Because I heard of people having a name.
I do.
But I have to tell everyone, I might, okay.
(18:33):
You can make fun of me, but I call him Mr.
Darcy from Pride and Prejudice.
Okay.
That's because mine has a very British accent.
I don't know if you guys have read Pride andPrejudice, if, Caroline, you have.
It's an old, Austen novel.
It's beautifully written.
It's English literature.
(18:55):
And so I call him Mr.
Darcy because he's the hero of the story thatcomes and rescues you, and ChatGPT has rescued
me time and time again.
So it's my Mr.
Darcy.
Yes.
So I'm inspired now to take a look at the book.
Of course, I know the title.
As we all know, we learn something in school,and we have those half knowledge, as I call it.
(19:18):
We didn't read the book, but we heard about it.
Thank you so much for inspiring me.
The name of my AI is Jack.
And I have a friend of mine.
She said something like she asked ChatGPT, whatis your name?
And then came an answer.
Is this Mary?
Yes.
That's fun too.
Yes.
(19:39):
She did.
So I have one last question for you, and it isabout your goals.
Do you set goals for yourself or intentions,and what is one of your next projects?
For me this year, one of the most importantprojects that I hope to bring to fruition is a
platform, or an app, if you will, around thearchetypes.
(20:03):
So I would like to cultivate this where youbring together the archetypes of Jung.
So you bring in psychology to it.
You bring the esoteric world, which is thetarot or this world of the unseen, let's say.
And then you bring in the person that you are,and you put these three together.
(20:25):
So it's something that we're working on as amatter of fact, this development side.
Because like I said, yes, everybody out thereis doing marketing.
Everybody out there is doing HR.
Everything that's business-related, everybodyis doing, and we are too.
But the difference is, I think, we are takinginto account at every step that human aspect,
(20:47):
and that human aspect requires that part ofpsychology, that part that goes into the
understanding of who we are in order to thenperform well and to execute well.
Wow.
What a great answer and a great project.
Thank you so much.
And I think I checked out your Instagram, andthere was a post about you, but I couldn't say
(21:11):
what is this now about among your website andthe gift, etc.
So now I know what it's about, and I'm veryhappy about this project, the archetypes.
Yes.
Thank you so much for sharing.
And now it's time for your final thoughts tothe audience, please.
Thank you, Caroline, for also having me.
(21:33):
I just want to say, like I mentioned, thatwe're all the same at the end, and we're all
trying to achieve something.
To maybe leave a legacy, to leave something ofourselves that we are proud of.
And as I mentioned, to do it with fun, to do itwith joy, the joy of a child, it's really
(21:55):
difficult because then you have to peel awayeverything, all the archetypes, if you will,
that don't resonate with you in order to getback to that true archetype that we all really
are.
And I just have learned that having fun andthere's no such thing as a mistake.
There's only experience.
(22:16):
And my teacher taught me that there is onlyexperience.
So you may do what you want to do, and theexperience will result in the way it results.
And it's up to us how we walk away with it.
So just have fun.
I mean, really just have fun.
That's a great message.
Thank you so much.
(22:37):
This is exactly why I created this podcast, andI have lots of fun.
And I had incredible fun with you today.
Thank you so much.
Thank you
to you, Caroline, and for allowing me to sharemy story on your podcast.
Thank you.
Of course.
The pleasure was mine, and I see you in thenext.
Thank you for listening to Inspired ChoiceToday.
(23:01):
I'm thrilled to have you on this journey ofgrowth and transformation.
Don't forget to hit follow or subscribe to stayconnected and never miss an episode.
And here's something special.
Grab your free 20-minute breakthrough sessionwith me.
It's designed to help you kickstart or level upyour business.
Just check out the show notes for more.
(23:23):
Until next time, keep making those inspiredchoices.
See you in the next episode.
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