June 29, 2025 • 21 mins
Caroline Biesalski interviews Sam Mizrahi, exploring the role of imagination in business. Sam shares insights from his luxury real estate background, emphasizing craftsmanship and quality. He discusses collaborating with architects for timeless design and likens a developer's role to an orchestra conductor. Sam also shares his views on the future of luxury real estate in Canada and outlines upcoming projects. The episode wraps up with contact information and an offer for a free session, inviting listeners to engage further.
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Episode Transcript
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(00:00):
I agree with that, Caroline, 100%.
I think, you know, reality starts 50% withimagination.
So 50% is imagination, and the other 50% isexecution.
And that now forms it into reality.
But every reality and everything that you dostarts with the thought first.
That's half of reality.
(00:20):
And then the other half of reality is toactually execute on that thought, which then
forces it to become reality.
Welcome to Inspired Choice Today.
I'm your host, Caroline Biesalski, here tobring you authentic stories, surprising
lessons, and powerful takeaways to fuel yourjourney in business and life.
(00:40):
In each episode, I'll take you from oneinspiring guest to the next, blending their
experiences with my expertise to uncoverpractical strategies you can use right away.
Whether you're starting out or stepping up,stay tuned for insights and actionable tips
that make a difference, and stick around untilthe end for a special freebie just for our
(01:04):
listeners.
Hello, and welcome, inspired podcast community.
This is your new episode.
My name is Caroline, and my today's guest isSam Mizrahi.
And I'm so happy that he said yes to ourinterview.
How are you doing today?
I'm doing very well.
(01:24):
Thank you, Caroline.
Yes.
Fantastic to meet today, and I would like tointroduce you to the audience.
Of course, you are the visionary founder andpresident of Mizrahi Developments, a prominent
name in Canada's luxury residential market.
From custom homes in Toronto's prestigiousneighborhoods to iconic condo towers, your
(01:49):
passion for meticulous craftsmanship andinnovation has set new benchmarks in real
estate.
And I have to laugh because all of thosebeautiful words in your bio over the past 13
years, you have collaborated with top globalarchitects to bring timeless elegance and
sophistication to Canada's skyline.
(02:11):
Welcome to the Inspired Choice Today podcast.
Where are you, Sam Mizrahi?
I could train this even better with every timeI pronounce it.
It is like a poem, you know, when I say this.
Okay.
Thank you for saying yes to our interview.
Of course, I prepared powerful questions foryou to answer for the audience.
(02:33):
And my first question is, how do you maintainthe craftsmanship of luxury custom homes while
scaling to large condominium projects?
It's really with the trades.
Building luxury and building craftsmanship inany product that you build starts with the
trades.
And whether you're building custom homes oryou're building large-scale condominium
(02:59):
residences, the most important key ingredientin both, in order to maintain luxury and
craftsmanship, is the quality of the trades andthe craftsmanship of the trades that you employ
and you hire and you have as yoursubcontractors.
And we maintain the same subcontractors interms of craftsmanship, whether we're building
(03:23):
a single-family luxury home or we're building asuper tall skyscraper, such as The One or any
of the buildings that we built in our mid-risedevelopments as well.
So it really comes down to craftsmanship.
And we see that in a lot of other luxuryproducts.
It's not just what you're seeing that we'redoing in real estate.
(03:45):
If you look at other brands that have high-endluxury craftsmanship in terms of their brands,
if you look at Hermès, for example, and youlook at their bags, how they produce a Kelly
bag or any other luxury brand, it really comesdown to the craftsman.
(04:05):
And it's done, you know, one bag at a timeregardless of the volume or the scale.
And luxury—true luxury—is defined in units ofone regardless of the scale.
I understand, and what a beautiful answer.
So they are all unique, but the process, as faras I take away the message, the process is the
(04:29):
same.
Right?
Correct.
The underlying process is the same.
The value system of that process is the same,and the underlying craftsmen are the same.
So you maintain the luxury regardless of scaleby ensuring that the craftsmen that are
delivering and building that luxury into it,whether it's in real estate, for example, or in
(04:51):
construction.
Let's say it's trim carpentry if you're gonnabe installing the doors or anything like that,
all of those are really done in units of one.
So it's very, very important that we employ theright craftsman in each function.
Wow.
I love what you said because imagine a worldwhere everyone would implement such a, like, a
(05:17):
sense of let's say, sense of quality.
Right?
Correct.
You talked about units of one, and it's a greatmessage you provide here.
Of course, I have another question for you.
Sure.
What inspired you to collaborate with some ofthe world's leading architectural firms, and
how has it shaped your development?
(05:40):
I think you're as good as those you surroundyourself with.
If you surround yourself with great minds andgreat visionaries, you're gonna create great
products.
And, for me, it was always about surroundingmyself with the best of the best and with
artists and artisans and visionaries in everyspectrum of what we do and what we construct.
(06:07):
We are builders.
My, you know, my company is really we'rebuilders.
We're developers.
But in order for us to develop and build thetype of visions that I want to develop, we need
visionaries that also will envision thoseprojects and bring that art to life.
(06:29):
And, in order for us to do that, we have tobring in incredible architects, incredible
visionaries.
And we brought in Norman Foster, for example,from London, from the United Kingdom with
Foster and Partners to do the One, and that wasone of the most incredible architects.
He's one of the best in the world in order todevelop our visions.
We've done that with Page and Steele, withother architectural firms that we've done.
(06:52):
And, it's about building timeless architectureand not trendy architecture, but visions that
are timeless.
And when it's timeless, it's in any period.
It doesn't matter what year you're in.
The buildings are relevant.
And for us, it's always been a vision aboutbuilding and developing buildings that are
relevant not only today, but they would havebeen relevant, you know, 100 years ago, and
(07:17):
they'd be relevant, you know, 100 years fromnow.
That's how you know that there's somethingthat's truly timeless.
And we see that in architecture all throughEurope.
You know, if you look at the architecture inFrance and Italy, in many countries in Europe,
you see that.
And, you know, they were done hundreds of yearsago, but they're still relevant, and we still
praise them today.
So it's very important to align ourselves withthe right architects that see that vision and
(07:41):
that the buildings fit into context in any timeperiod.
Yes.
I understand your answer, and it's so beautifulwhat you described about the building process
as well.
Building and creating something unique andtimeless.
You implemented the word.
I would say I'm a word architect.
(08:01):
I learned so much, you know, through mypodcast, and you are so right in saying it's
important.
The five people you surround yourself with, weknow this all.
And I had the saying two years ago when, yeah,when you surround yourself with four
billionaires, you become the fifth.
And this is so true.
(08:22):
This is so yeah.
I'm so forever grateful for this podcast.
Thank you so much.
And that means you connect all the best of thebest, the architects, the builders of the
world.
You connect them, and then you create yourvisions?
Correct.
As a developer, I kind of refer to developersas conductors in an orchestra.
(08:42):
You know, the conductor brings in the bestcellist, the best violinist, the best
percussionist, and understands what the soundand what the music is that they want to create.
Developers are kind of, you know, a conductor.
They bring in the best architects, the bestengineers, the best tradesmen, the best of the
(09:05):
best in every field.
And we look at bringing them into concerttogether to develop timeless and the best
buildings that are visionary.
So as a developer, I don't have to know theengineering specifically, the structural
engineering or the electrical engineering, themechanical engineering, but we'll bring in the
best electrical engineer, the best structural,the best electrical, and bring them into
(09:27):
concert with the architect, bring them intoconcert with the facades and the glazing and
everything else that we want the vision to beand know what that end product's going to look
like and then reverse engineer that product bybringing in the right subcontractors to deliver
on that vision.
I love the word conductor, and also, I thoughtabout these timeless symphonies by Beethoven,
(09:52):
for example.
And this is what you do in the now time.
We always focus on the past, and we see thosegreat geniuses, and we don't understand how
they did this.
You are a living example of, yeah, living it,so to say.
But you look at Beethoven, you look at Mozart,you look at Strauss, you look at any of them,
and you look at the symphonies that theycreated, that vision was in their head, in
(10:14):
their mind.
The music was in their mind.
But to bring that to life, you needed to bringin the right musicians that could create those
sounds in the right moment, in the right time,in the right tone to the audience and to the
listener, in order to create that symphony inthe manner that Mozart or Beethoven wanted.
(10:37):
And what was the genius about them was not onlythe music and the creation in their mind of
being able to do that, but to bring in theright musicians to be able to create that music
together and to create that orchestra, and thatconductor did that.
Right?
So Mozart necessarily, you know, was not thebest violinist or the best cellist or the best
(11:00):
percussionist.
You know?
He might have been one of the best pianists,but he might have not been all these other
instruments that you needed and known how toget that sound out of it in the way that he
envisioned it in his mind.
But he knew who the right musician was tocreate that sound and would employ them into
the orchestra in order to create that symphonyform.
And I think people do that in a lot of otherdisciplines, not just in music, but we do it in
(11:25):
construction and development, in terms of ourvision of what we do in our development.
And I think other people do it in theirsegment, whether you're a surgeon.
You'll bring in the best nurses, the best, youknow, anesthesiologist, the best in order to
create that theater of surgery, in order to getthe right result out or the desired result out.
You know?
(11:45):
So I think we all can do that in our owndisciplines, in our own life in the same way
and take that inspiration from concerts.
Absolutely.
Thank you so much for inspiring the audienceonce more, and I see more clearly now.
It is, what happens in your life is accordingto the standards you set for your life.
(12:08):
For example, you have to build it in your ownmind first.
Of course, this is what you do in the buildingor, yeah, construction field, like, like,
conductor or, like, how do you call it?
Yeah.
Mozart or however.
And everyone can do this.
Right?
Because everyone has a passion and something heor she's really good at, and we can set or
(12:33):
raise the standard and say, I want to becomethe best in my field.
What about this?
I agree with that, Caroline, 100%.
I think, you know, reality starts 50% withimagination.
So 50% is imagination, and the other 50% isexecution.
And that now forms it into reality.
(12:54):
But every reality and everything that you dostarts with the thought first.
That's half of reality.
And then the other half of reality is toactually execute on that thought, which then
forces it to become reality.
Yes.
To take inspired action, and I agree, but Iwould say it's 95% imagination because
(13:14):
imagination is the starting point of allcreation.
I don't know who said this, but, yeah, Istudied a lot about mindset.
And you are a part of this.
Like, you are the manifestation for anevidence.
Yeah.
An evidence in this podcast and then we takeinspired action.
Yes.
(13:34):
Okay.
Next question for you is, what trends do yousee shaping the future of luxury real estate in
Canada?
And how is Mizrahi Developments preparing forthem?
I think the transformation and luxury in Canadais gonna become much more unique and much more
defined and much more exclusive.
(13:56):
I think the future of luxury becomes more andmore exclusive and more and more unique as the
population increases because it's a verysymbiotic relationship between luxury and the
demand for it.
And you can't meet the demand.
(14:17):
Luxury is not something that you can ever meetthe demand of or the concentration of because
the demand is always higher than the amount ofunits that are available for it.
And that's what makes luxury so unique.
And that's why it takes time to build greatthings.
They're not mass produced.
They're not instant gratification.
(14:37):
That's not luxury to say I want this tomorrowand you're gonna get it tomorrow because it
takes time to craft that.
It takes time to make it perfect.
And we live in a world now where everything isinstant gratification.
Everything is I want it today, now.
I want to purchase it.
I want to have it.
And that doesn't work in the true form ofluxury.
In the true form of luxury, we don't haveenough time in order to produce the amount of
(15:03):
whatever it is that we're producing.
In our case, it's luxury real estate and it'shomes.
But it takes time to craft those homesperfectly to the standards that we've
benchmarked and to the expectations that ourcustomers have.
And, I think as time moves forward andpopulation increases, demand increases, luxury
(15:24):
becomes much more unique, and the time todevelop it and build it takes longer.
It's not that technology or anything makes timeshorter.
It does in many other fields, where you canmass-produce automobiles and cars and watches
and computers and many things like this are,you know, automated.
But in the world of true craftsmanship andhand-built items like homes, you really become
(15:55):
much more unique and it takes longer to developthem and longer to build them.
And I think that's not only in Canada.
I think that's going to be something we'regoing to see globally.
Yes.
Absolutely.
I agree.
And I thought about when we see something likea luxury item or luxury home, then we feel the
hours of work that have been put in.
(16:18):
And, also, yeah, the frequency of what you callthe best of the best doing this, and it is all
inside.
And this is why we love paintings as well.
In museums, we see the hours, the, yeah, thelove someone put in.
Thank you so much for our interview.
I mean, I have yeah.
(16:39):
Tell us about your goals.
And as a last question, your goals, do you setgoals or intentions?
And what is one of your next projects?
My goal is really to continue to develop andbuild our art and our craft.
And it's, you know, we've had an incrediblefollowing.
Our buildings have been, in Canada, some of themost important architectural designs in terms
(17:07):
of timelessness and in terms of the luxuryproducts that we brought to the market.
And, you know, we created a lot of the markets.
And I think what is very important for ourcompany and for me is to continue on that
passage and that road and to continue todevelop and build buildings that homeowners
(17:29):
want.
And we listen to our homeowners, and we learnfrom our homeowners, and we learn from the
market what the expectation is and what's notbeing built.
And we continue to build projects that are notcookie-cutter, that are not formula built.
So what we are looking to do in the future is,again, to not do anything that's formula built
or that others are easily doing, but it's to dothe unique projects that really truly stand for
(17:54):
luxury and are very unique in their environmentand in their neighborhoods and that there's
nothing else like it in that neighborhood.
What we want to create is very unique examplesof buildings in the neighborhood that are top
of mind and timeless.
And you sit there and you look at them and yousay, you know, this building really belongs
(18:18):
there, whether it was today or yesterday or inthe future.
That's our goal.
Wow.
What a great answer.
Thank you so much for sharing.
And while you were talking, I thought aboutyes.
It's about the uniqueness and also, like, wehumans are unique as well, so we can have
unique items or artifacts.
(18:39):
I don't know if I can use this word.
Yeah.
Maybe I used it.
So it's there.
Thank you so much for our interview.
Where can we find you when people want to reachout to you?
You can reach me at, I'm on LinkedIn, ofcourse, and we're on Instagram.
And, we're on most of the social mediachannels, but you can also reach me at Sam at
(19:04):
Mizrahidevelopments.ca, which is our email, andfeel free to reach out to me at
sam@misrahidevelopments.ca.
What a great website.
I put it in the show notes, of course.
Thank you so much for our interview, and nowit's time for your final thoughts to the
(19:25):
audience, please.
I wish for everyone, first of all, a fantastic2025 and a great start to the new year.
I wish everyone great health, peace, andprosperity this year.
And I wish this for you and your families andto have all your dreams come true this year and
(19:46):
to inspire other dreams for other people tocome true through your ability to inspire them.
So I think everybody is connected and everybodyin this world is even more connected than we
have been ever before.
And I think we've got a moral responsibility tohelp everyone achieve those dreams and those
goals in a way that's gonna make the world amuch better place in 2025.
(20:07):
So, I wish that for everyone in the audience,and I look forward to seeing everyone succeed
in the dreams that they have that's gonna makethe world a better place.
Oh, yes.
Let's do this.
I'm in 100%.
And you know what?
My dream came true because you were a guest onmy podcast.
Thank you so much.
(20:29):
Thank you for having me, and thank you forgiving me the time to speak today.
And I'll see you in the next episode.
Thank you for listening to Inspired ChoiceToday.
I'm thrilled to have you on this journey ofgrowth and transformation.
Don't forget to hit follow or subscribe to stayconnected and never miss an episode.
(20:50):
And here's something special.
Grab your free 20-minute breakthrough sessionwith me.
It's designed to help you kickstart or level upyour business.
Just check out the show notes for more.
Until next time, keep making those inspiredchoices.
See you in the next episode.
I agree with that, Caroline, 100%.
I think, you know, reality starts 50% withimagination.
So 50% is imagination, and the other 50% isexecution.
And that now forms it into reality.
But every reality and everything that you dostarts with the thought first.
That's half of reality.
(00:20):
And then the other half of reality is toactually execute on that thought, which then
forces it to become reality.
Welcome to Inspired Choice Today.
I'm your host, Caroline Biesalski, here tobring you authentic stories, surprising
lessons, and powerful takeaways to fuel yourjourney in business and life.
(00:40):
In each episode, I'll take you from oneinspiring guest to the next, blending their
experiences with my expertise to uncoverpractical strategies you can use right away.
Whether you're starting out or stepping up,stay tuned for insights and actionable tips
that make a difference, and stick around untilthe end for a special freebie just for our
(01:04):
listeners.
Hello, and welcome, inspired podcast community.
This is your new episode.
My name is Caroline, and my today's guest isSam Mizrahi.
And I'm so happy that he said yes to ourinterview.
How are you doing today?
I'm doing very well.
(01:24):
Thank you, Caroline.
Yes.
Fantastic to meet today, and I would like tointroduce you to the audience.
Of course, you are the visionary founder andpresident of Mizrahi Developments, a prominent
name in Canada's luxury residential market.
From custom homes in Toronto's prestigiousneighborhoods to iconic condo towers, your
(01:49):
passion for meticulous craftsmanship andinnovation has set new benchmarks in real
estate.
And I have to laugh because all of thosebeautiful words in your bio over the past 13
years, you have collaborated with top globalarchitects to bring timeless elegance and
sophistication to Canada's skyline.
(02:11):
Welcome to the Inspired Choice Today podcast.
Where are you, Sam Mizrahi?
I could train this even better with every timeI pronounce it.
It is like a poem, you know, when I say this.
Okay.
Thank you for saying yes to our interview.
Of course, I prepared powerful questions foryou to answer for the audience.
(02:33):
And my first question is, how do you maintainthe craftsmanship of luxury custom homes while
scaling to large condominium projects?
It's really with the trades.
Building luxury and building craftsmanship inany product that you build starts with the
trades.
And whether you're building custom homes oryou're building large-scale condominium
(02:59):
residences, the most important key ingredientin both, in order to maintain luxury and
craftsmanship, is the quality of the trades andthe craftsmanship of the trades that you employ
and you hire and you have as yoursubcontractors.
And we maintain the same subcontractors interms of craftsmanship, whether we're building
(03:23):
a single-family luxury home or we're building asuper tall skyscraper, such as The One or any
of the buildings that we built in our mid-risedevelopments as well.
So it really comes down to craftsmanship.
And we see that in a lot of other luxuryproducts.
It's not just what you're seeing that we'redoing in real estate.
(03:45):
If you look at other brands that have high-endluxury craftsmanship in terms of their brands,
if you look at Hermès, for example, and youlook at their bags, how they produce a Kelly
bag or any other luxury brand, it really comesdown to the craftsman.
(04:05):
And it's done, you know, one bag at a timeregardless of the volume or the scale.
And luxury—true luxury—is defined in units ofone regardless of the scale.
I understand, and what a beautiful answer.
So they are all unique, but the process, as faras I take away the message, the process is the
(04:29):
same.
Right?
Correct.
The underlying process is the same.
The value system of that process is the same,and the underlying craftsmen are the same.
So you maintain the luxury regardless of scaleby ensuring that the craftsmen that are
delivering and building that luxury into it,whether it's in real estate, for example, or in
(04:51):
construction.
Let's say it's trim carpentry if you're gonnabe installing the doors or anything like that,
all of those are really done in units of one.
So it's very, very important that we employ theright craftsman in each function.
Wow.
I love what you said because imagine a worldwhere everyone would implement such a, like, a
(05:17):
sense of let's say, sense of quality.
Right?
Correct.
You talked about units of one, and it's a greatmessage you provide here.
Of course, I have another question for you.
Sure.
What inspired you to collaborate with some ofthe world's leading architectural firms, and
how has it shaped your development?
(05:40):
I think you're as good as those you surroundyourself with.
If you surround yourself with great minds andgreat visionaries, you're gonna create great
products.
And, for me, it was always about surroundingmyself with the best of the best and with
artists and artisans and visionaries in everyspectrum of what we do and what we construct.
(06:07):
We are builders.
My, you know, my company is really we'rebuilders.
We're developers.
But in order for us to develop and build thetype of visions that I want to develop, we need
visionaries that also will envision thoseprojects and bring that art to life.
(06:29):
And, in order for us to do that, we have tobring in incredible architects, incredible
visionaries.
And we brought in Norman Foster, for example,from London, from the United Kingdom with
Foster and Partners to do the One, and that wasone of the most incredible architects.
He's one of the best in the world in order todevelop our visions.
We've done that with Page and Steele, withother architectural firms that we've done.
(06:52):
And, it's about building timeless architectureand not trendy architecture, but visions that
are timeless.
And when it's timeless, it's in any period.
It doesn't matter what year you're in.
The buildings are relevant.
And for us, it's always been a vision aboutbuilding and developing buildings that are
relevant not only today, but they would havebeen relevant, you know, 100 years ago, and
(07:17):
they'd be relevant, you know, 100 years fromnow.
That's how you know that there's somethingthat's truly timeless.
And we see that in architecture all throughEurope.
You know, if you look at the architecture inFrance and Italy, in many countries in Europe,
you see that.
And, you know, they were done hundreds of yearsago, but they're still relevant, and we still
praise them today.
So it's very important to align ourselves withthe right architects that see that vision and
(07:41):
that the buildings fit into context in any timeperiod.
Yes.
I understand your answer, and it's so beautifulwhat you described about the building process
as well.
Building and creating something unique andtimeless.
You implemented the word.
I would say I'm a word architect.
(08:01):
I learned so much, you know, through mypodcast, and you are so right in saying it's
important.
The five people you surround yourself with, weknow this all.
And I had the saying two years ago when, yeah,when you surround yourself with four
billionaires, you become the fifth.
And this is so true.
(08:22):
This is so yeah.
I'm so forever grateful for this podcast.
Thank you so much.
And that means you connect all the best of thebest, the architects, the builders of the
world.
You connect them, and then you create yourvisions?
Correct.
As a developer, I kind of refer to developersas conductors in an orchestra.
(08:42):
You know, the conductor brings in the bestcellist, the best violinist, the best
percussionist, and understands what the soundand what the music is that they want to create.
Developers are kind of, you know, a conductor.
They bring in the best architects, the bestengineers, the best tradesmen, the best of the
(09:05):
best in every field.
And we look at bringing them into concerttogether to develop timeless and the best
buildings that are visionary.
So as a developer, I don't have to know theengineering specifically, the structural
engineering or the electrical engineering, themechanical engineering, but we'll bring in the
best electrical engineer, the best structural,the best electrical, and bring them into
(09:27):
concert with the architect, bring them intoconcert with the facades and the glazing and
everything else that we want the vision to beand know what that end product's going to look
like and then reverse engineer that product bybringing in the right subcontractors to deliver
on that vision.
I love the word conductor, and also, I thoughtabout these timeless symphonies by Beethoven,
(09:52):
for example.
And this is what you do in the now time.
We always focus on the past, and we see thosegreat geniuses, and we don't understand how
they did this.
You are a living example of, yeah, living it,so to say.
But you look at Beethoven, you look at Mozart,you look at Strauss, you look at any of them,
and you look at the symphonies that theycreated, that vision was in their head, in
(10:14):
their mind.
The music was in their mind.
But to bring that to life, you needed to bringin the right musicians that could create those
sounds in the right moment, in the right time,in the right tone to the audience and to the
listener, in order to create that symphony inthe manner that Mozart or Beethoven wanted.
(10:37):
And what was the genius about them was not onlythe music and the creation in their mind of
being able to do that, but to bring in theright musicians to be able to create that music
together and to create that orchestra, and thatconductor did that.
Right?
So Mozart necessarily, you know, was not thebest violinist or the best cellist or the best
(11:00):
percussionist.
You know?
He might have been one of the best pianists,but he might have not been all these other
instruments that you needed and known how toget that sound out of it in the way that he
envisioned it in his mind.
But he knew who the right musician was tocreate that sound and would employ them into
the orchestra in order to create that symphonyform.
And I think people do that in a lot of otherdisciplines, not just in music, but we do it in
(11:25):
construction and development, in terms of ourvision of what we do in our development.
And I think other people do it in theirsegment, whether you're a surgeon.
You'll bring in the best nurses, the best, youknow, anesthesiologist, the best in order to
create that theater of surgery, in order to getthe right result out or the desired result out.
You know?
(11:45):
So I think we all can do that in our owndisciplines, in our own life in the same way
and take that inspiration from concerts.
Absolutely.
Thank you so much for inspiring the audienceonce more, and I see more clearly now.
It is, what happens in your life is accordingto the standards you set for your life.
(12:08):
For example, you have to build it in your ownmind first.
Of course, this is what you do in the buildingor, yeah, construction field, like, like,
conductor or, like, how do you call it?
Yeah.
Mozart or however.
And everyone can do this.
Right?
Because everyone has a passion and something heor she's really good at, and we can set or
(12:33):
raise the standard and say, I want to becomethe best in my field.
What about this?
I agree with that, Caroline, 100%.
I think, you know, reality starts 50% withimagination.
So 50% is imagination, and the other 50% isexecution.
And that now forms it into reality.
(12:54):
But every reality and everything that you dostarts with the thought first.
That's half of reality.
And then the other half of reality is toactually execute on that thought, which then
forces it to become reality.
Yes.
To take inspired action, and I agree, but Iwould say it's 95% imagination because
(13:14):
imagination is the starting point of allcreation.
I don't know who said this, but, yeah, Istudied a lot about mindset.
And you are a part of this.
Like, you are the manifestation for anevidence.
Yeah.
An evidence in this podcast and then we takeinspired action.
Yes.
(13:34):
Okay.
Next question for you is, what trends do yousee shaping the future of luxury real estate in
Canada?
And how is Mizrahi Developments preparing forthem?
I think the transformation and luxury in Canadais gonna become much more unique and much more
defined and much more exclusive.
(13:56):
I think the future of luxury becomes more andmore exclusive and more and more unique as the
population increases because it's a verysymbiotic relationship between luxury and the
demand for it.
And you can't meet the demand.
(14:17):
Luxury is not something that you can ever meetthe demand of or the concentration of because
the demand is always higher than the amount ofunits that are available for it.
And that's what makes luxury so unique.
And that's why it takes time to build greatthings.
They're not mass produced.
They're not instant gratification.
(14:37):
That's not luxury to say I want this tomorrowand you're gonna get it tomorrow because it
takes time to craft that.
It takes time to make it perfect.
And we live in a world now where everything isinstant gratification.
Everything is I want it today, now.
I want to purchase it.
I want to have it.
And that doesn't work in the true form ofluxury.
In the true form of luxury, we don't haveenough time in order to produce the amount of
(15:03):
whatever it is that we're producing.
In our case, it's luxury real estate and it'shomes.
But it takes time to craft those homesperfectly to the standards that we've
benchmarked and to the expectations that ourcustomers have.
And, I think as time moves forward andpopulation increases, demand increases, luxury
(15:24):
becomes much more unique, and the time todevelop it and build it takes longer.
It's not that technology or anything makes timeshorter.
It does in many other fields, where you canmass-produce automobiles and cars and watches
and computers and many things like this are,you know, automated.
But in the world of true craftsmanship andhand-built items like homes, you really become
(15:55):
much more unique and it takes longer to developthem and longer to build them.
And I think that's not only in Canada.
I think that's going to be something we'regoing to see globally.
Yes.
Absolutely.
I agree.
And I thought about when we see something likea luxury item or luxury home, then we feel the
hours of work that have been put in.
(16:18):
And, also, yeah, the frequency of what you callthe best of the best doing this, and it is all
inside.
And this is why we love paintings as well.
In museums, we see the hours, the, yeah, thelove someone put in.
Thank you so much for our interview.
I mean, I have yeah.
(16:39):
Tell us about your goals.
And as a last question, your goals, do you setgoals or intentions?
And what is one of your next projects?
My goal is really to continue to develop andbuild our art and our craft.
And it's, you know, we've had an incrediblefollowing.
Our buildings have been, in Canada, some of themost important architectural designs in terms
(17:07):
of timelessness and in terms of the luxuryproducts that we brought to the market.
And, you know, we created a lot of the markets.
And I think what is very important for ourcompany and for me is to continue on that
passage and that road and to continue todevelop and build buildings that homeowners
(17:29):
want.
And we listen to our homeowners, and we learnfrom our homeowners, and we learn from the
market what the expectation is and what's notbeing built.
And we continue to build projects that are notcookie-cutter, that are not formula built.
So what we are looking to do in the future is,again, to not do anything that's formula built
or that others are easily doing, but it's to dothe unique projects that really truly stand for
(17:54):
luxury and are very unique in their environmentand in their neighborhoods and that there's
nothing else like it in that neighborhood.
What we want to create is very unique examplesof buildings in the neighborhood that are top
of mind and timeless.
And you sit there and you look at them and yousay, you know, this building really belongs
(18:18):
there, whether it was today or yesterday or inthe future.
That's our goal.
Wow.
What a great answer.
Thank you so much for sharing.
And while you were talking, I thought aboutyes.
It's about the uniqueness and also, like, wehumans are unique as well, so we can have
unique items or artifacts.
(18:39):
I don't know if I can use this word.
Yeah.
Maybe I used it.
So it's there.
Thank you so much for our interview.
Where can we find you when people want to reachout to you?
You can reach me at, I'm on LinkedIn, ofcourse, and we're on Instagram.
And, we're on most of the social mediachannels, but you can also reach me at Sam at
(19:04):
Mizrahidevelopments.ca, which is our email, andfeel free to reach out to me at
sam@misrahidevelopments.ca.
What a great website.
I put it in the show notes, of course.
Thank you so much for our interview, and nowit's time for your final thoughts to the
(19:25):
audience, please.
I wish for everyone, first of all, a fantastic2025 and a great start to the new year.
I wish everyone great health, peace, andprosperity this year.
And I wish this for you and your families andto have all your dreams come true this year and
(19:46):
to inspire other dreams for other people tocome true through your ability to inspire them.
So I think everybody is connected and everybodyin this world is even more connected than we
have been ever before.
And I think we've got a moral responsibility tohelp everyone achieve those dreams and those
goals in a way that's gonna make the world amuch better place in 2025.
(20:07):
So, I wish that for everyone in the audience,and I look forward to seeing everyone succeed
in the dreams that they have that's gonna makethe world a better place.
Oh, yes.
Let's do this.
I'm in 100%.
And you know what?
My dream came true because you were a guest onmy podcast.
Thank you so much.
(20:29):
Thank you for having me, and thank you forgiving me the time to speak today.
And I'll see you in the next episode.
Thank you for listening to Inspired ChoiceToday.
I'm thrilled to have you on this journey ofgrowth and transformation.
Don't forget to hit follow or subscribe to stayconnected and never miss an episode.
(20:50):
And here's something special.
Grab your free 20-minute breakthrough sessionwith me.
It's designed to help you kickstart or level upyour business.
Just check out the show notes for more.
Until next time, keep making those inspiredchoices.
See you in the next episode.
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