August 18, 2025 • 16 mins
Caroline Biesalski welcomes Leslie Smith to "Inspired Choice Today," diving into Leslie's journey of inspiration and early successes in business. They explore Leslie's straightforward approach and how it benefits her clients. The conversation highlights Leslie's book on simplifying marketing language and addresses marketing challenges faced by small businesses and nonprofits. Leslie offers insights into assisting with nonprofit setups and shares valuable resources. A sponsor segment offers a free press release download.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
What I also did when I was doing theseworkshops back in the '90s, even for the
home-based business committee or the women'sbusiness council, I took Newton's laws of
motion and made them the laws of promotion.
And so I always wanted to turn it into a bookand very, you know, three steps.
Right?
Very simple.
And so in COVID, when I had time, I wrote thebook.
(00:25):
Welcome to Inspired Choice Today.
I'm your host, Caroline Biesalski, here tobring you authentic stories, surprising
lessons, and powerful takeaways to fuel yourjourney in business and life.
In each episode, I'll take you from oneinspiring guest to the next, blending their
experiences with my expertise to uncoverpractical strategies you can use right away.
(00:50):
Whether you're starting out or stepping up,stay tuned for insights and actionable tips
that make a difference, and stick around untilthe end for a special freebie just for our
listeners.
Hello, and welcome inspired podcast community.
This is your new episode.
My name is Caroline, and my today's guest isLeslie Smith, and I'm so happy that she said
(01:16):
yes to our interview.
How are you doing today?
I am great, Caroline.
Thank you so much for having me.
Thank you for saying yes, and I would like tointroduce you to the audience.
Hello, audience.
To the audience.
You are a public relations and marketingconsultant since 1994, and you have assisted
(01:38):
businesses and nonprofits in enhancing theirreputations through strategic promotions.
You are known for your no-nonsense approach andsimplify complex marketing concepts, making
them accessible to all.
Welcome to the Inspired podcast.
Wow.
Leslie Smith.
Thank you so much again.
(01:59):
Yes.
This is great.
Yeah.
You got it in a nutshell.
So yeah, I try to make things super simple soeveryone can understand.
Yes.
This is you, and I'm so happy that this happensnow after so much effort with the technology
today.
My first question is, what inspired you tostart your own consulting business in 1994?
(02:24):
Sure.
Actually, I was working in an association ofengineers, and I was getting married.
And I wanted to keep that job, and I was movingto another prime.
I'm in California, and so I was in Sacramento,and I wanted to move back to Southern
California where I grew up and get married andcontinue that job here.
(02:45):
But 1994, that sort of remote thing didn'treally work.
So my husband said, well, what do you wanna doin five years?
And I said, well, I'd love to have my ownconsultancy.
And so he said, well, what are you gonna gainin five years?
Could you do it now?
I'm like, sure.
So that was really the impetus for me justgoing for it, sort of saying yes and then
(03:09):
getting ready, which seems to be a theme in mylife.
And so bought a computer, bought a really niceprinter, and then started my business, went
after those small businesses and localnonprofits, and I've done a lot of volunteer
work.
So a couple of the nonprofits right away said,oh, let's hire you to do some stuff for us.
That would be great.
And then went to the Chamber of Commercemeeting every single Wednesday morning and got
(03:34):
lots of little assignments there from thosesmall businesses.
You know, writing a résumé, doing a flyer, andthen finally, a pizza restaurant hired me to do
a contest for them with elementary schools, andthat was great.
So I had a nonprofit and a business, and thenit just grew from there.
So 30 years later, I'm still here.
(03:55):
I love it.
Thank you so much for sharing.
This is very inspiring already, and, of course,I have another question.
It is, can you share an example of how yourstraightforward approach has benefited a
client?
Sure.
So I think for a lot of people, they seeadvertising, marketing, and public relations
(04:17):
agencies as elusive.
It's very expensive.
They don't feel they can afford that, and sothey want to do it themselves, which is not
unusual at all for, you know, home-basedbusinesses or any sort of, you know,
solopreneur business.
They are lost, though, and they feel veryinsecure not knowing all the acronyms.
(04:38):
So people start saying, well, what's your KPI?
And they're like, I don't know.
What is your key performance indicator?
Right?
So how will you know that things are working iswhat people are getting at, or what's your ROI?
What's your return on investment?
And so taking things out of that jargon andjust putting it into things that they can
(05:00):
understand has helped immensely.
And so I've taught classes and workshops tohelp those people who are, you know, not going
to pay $3,000 to do a marketing plan, but wantto pay, you know, hundreds of dollars to learn
how to do it themselves.
So they feel now equipped and confident, andthey can go out and forge their way.
(05:24):
And now they know how.
They know how to create a solid objective towrite it down, or it doesn't happen.
Right?
That's really the magic.
The magic in it is you need to write it down.
You need to make it, you know, put that loveletter out to the universe so the universe can
respond to you.
And then be really strategic in creating thatplan that's written that anyone can pick up and
(05:48):
follow.
So I've had a lot of success then withimplementation as well with different
organizations, a lot with media relations, andI want to offer to your audience a free
download on how to write a press release.
So, again, it's writing that press release thatsays, this is what we're doing.
This is what we're about.
This is what's unique about us.
(06:09):
Sending it out and having a reporter come say,oh, this is a great story.
Tell me more.
Printing that story, giving you thatthird-party vetting that is not just you
talking about yourself on social media.
Right?
So now you have this outside validation thatpeople go, oh, wow.
Well, if they got that news, then they must belegit.
(06:31):
Right?
This is not, you know, a scam.
Okay.
Let's check out this business or thisnonprofit, or that's really cool.
They're raising money for that.
I had no idea.
Let's go to that event.
Or I can't go to that event, but I can donate.
You know, those kinds of things.
And so writing that press release is a toolthat anybody can use, and it's not that hard to
(06:52):
do.
You need to be mindful that you're taking anewsworthy approach to your story, and, you
know, craft it, and the download helps youfigure that out.
What I also did when I was doing theseworkshops back in the '90s even for the
home-based business committee or the women'sbusiness council, I took Newton's laws of
(07:13):
motion and made them the laws of promotion.
And so I always wanted to turn it into a bookand very, you know, three steps.
Right?
Very simple.
And so in COVID, when I had time, I wrote thebook.
And so it's available on Amazon in print and inKindle, and it's very simple.
(07:35):
It is 50 pages.
It has downloads.
It has cartoons.
It has a case study.
So anybody can pick this up.
They're not gonna be intimidated by thiswhatsoever.
There's no jargon.
There's nothing to get lost.
It makes you realize, oh, I just need to getmyself moving, and I will pick up momentum.
And it gives you examples and tips of what todo, and talks about writing a press release.
(07:59):
Like, if you hold a grand opening or ananniversary that ends with a five or a zero,
that's newsworthy.
You've stayed in business.
So it's very practical and very easy.
So I hope that answered your question.
Yes.
Absolutely.
So you talked about yeah.
You simplify things in terms of language, and Ithought of you as a sort of translator.
(08:24):
You translate the different things for peoplelike me.
So to say, it's not my mother language.
You know?
And I learned so much about words andexpertises as well on this podcast.
Thank you so much for sharing.
Also, I think it's very generous to offer thepress release help, so to say, on your website.
(08:46):
Of course, I put the link in the show notes.
We talked about that.
And I'm highly inspired by what you do becauseit seems so easy.
And, of course, I have another question foryou.
What are common marketing challenges do smallbusinesses and nonprofits face, and how do you
help them overcome these obstacles?
(09:07):
That's a great question, and people always say,wow.
Small businesses and nonprofits are sodifferent, but they're not because to answer
your question, one, they have a limited budget.
So they are trying to make that dollar stretchas far as they can, and there are things they
can do that don't cost a lot of money.
You know, you could do a contest for a fewhundred dollars.
(09:31):
You really can.
You can do that on your own.
You can write a press release for you email itout.
Back when I started this business, we mailedit.
So you had the cost of a stamp, which, youknow, was a lot cheaper back then too, but you
had to try to get that reporter to open it.
And so I remember the pizza place that I workedwith, the pizzeria, I should say, that I worked
(09:53):
with had a 15th anniversary, and they weredoing 15-cent slices.
And so I taped nickels and dimes to each of thepress releases and mailed it.
So the person receiving it said, oh, I wannaopen this.
Woo, money.
So they don't have a lot of money.
So making that dollar stretch, and then a lotof times, the person who's in charge of the
(10:15):
marketing is not a marketing professional inboth of those sides.
So think of somebody who may have worked for 25years for another company, now retired, wants
to start a consulting business as their secondact, they were never in the marketing
department.
You know, they were the subject matter experton some precise machinery or something.
(10:37):
And definitely there's a niche there for themthat they can capitalize on and become a
consultant in that.
They do not know how to promote themselves.
They might have one client that they know thatthey can call and, you know, get some work, but
then beyond that, they don't know what to do,and the same happens in nonprofits.
A lot of times it's the person who's in chargeof the fundraising is then in charge of
(10:57):
marketing, but then they tend to only markettheir fundraiser, and there's so much more to
the nonprofit than just raising money.
It's talking about their mission and talkingabout the impact they make.
So helping them come in with, this is somebodywe help both sides.
This is somebody we helped with our product,and that can become a really impactful and
(11:22):
newsworthy story to be in a newspaper, online,you know, anywhere, talking about those things
and really making the mission come out and notjust, you know, donate today.
What are those other things?
So that's the two biggest commonalities betweenthat group.
And there's some other things too.
(11:43):
You know?
Personnel is always a challenge too, you know,and that was when social media first came
about, both groups were like, oh, we need toget an intern.
Well, that tended to not be the most success.
They just wanted a young person who understoodthe tech, but the young person would then set
up the platforms, and then their three-monthinternship was up, and they had the passwords.
(12:10):
Right?
That's been a problem for a lot of most smallbusinesses and nonprofits are like, wait, who
set this up?
How do we get it?
What's the back end?
They don't know.
And if they were even set up right.
Right.
So the intern was learning on the job too andjust did what they thought was best, and it
didn't prove to be the best way to go about it.
(12:31):
And so, you know, and they've come to termswith, okay, we need to hire somebody who really
can do that, which has been helpful, especiallyfor nonprofits, because they brought somebody
in to do social media.
And then that person's like, okay.
But we need to do these other things too.
That one channel is not enough.
And so they have the nonprofits in the 30 yearsI've seen have started hiring more marketing
(12:54):
professionals because of social media.
Right?
They got hung up with the tech, so they broughtsomebody in who knows something.
Right?
So that's been good for nonprofits.
And, you know, small businesses, they're morelikely to contract out, you know, than bring on
another employee.
So and I'm happy to be there in the marketingperson.
Right?
(13:14):
Sure.
I love it.
So you talked about nonprofits as well.
Do you help people to set up nonprofits aswell?
Or
Yeah.
Usually, I don't do the nitty-gritty stuff.
So, you know, they have to apply with thesecretary of state and get their 501(c)(3).
(13:35):
And, that's not the technical back-end stuffisn't so much my thing, but I'll help them, you
know, get started if they need help withbranding, that announcement that they're
existing, the grand opening, all of that, themarketing stuff that really launches them in
the community.
Love doing that.
Yeah, but I don't get into the finances or, youknow, that kind of stuff.
(13:57):
But there's tons of resources for that.
I think in our community, we have the nonprofitpartnership where people can go, and I think
that there's similar entities in a lot ofmajor, you know, metropolitan areas.
There's a nonprofit association of some sortthat will give them some resources for that.
(14:18):
Oh, thank you so much for sharing.
And please tell us where can we find you whenpeople want to reach out to you after listening
to this episode.
Sure.
So my website's probably the best place to seeeverything that I do and see my books and
resources.
There's other downloads too on there, and it'sat mccormickla.com, which is mcc0rmickla.com.
(14:46):
Wow.
I love it.
I put it in the show notes.
Of course, please reach out to Leslie.
She's amazing.
She simplifies things for us and helps.
And, yeah, I'm inspired already, and I wouldsay thank you so much for our interview.
Now it's time for your final thought to theaudience, please.
Very good.
(15:06):
Well, thank you.
So I love your logo and your inspired.
When I was Junior League president, my themewas Be Inspired with Bees.
No kidding.
But so the best thing, once you're inspired,you need to write it down.
There's something about it—some sort ofmagical, I don't know what, some force—that
(15:29):
when you write something down, it's much morelikely to happen.
So in my world, write down your marketing plan.
Write down those objectives that you want tohit.
Figure out the strategies, the ways you'regonna go about that, and then come in with
those tactical tools (15:42):
your social media, your press release, all of those things that back up
and lead to you meeting your objectives.
But you need to write that plan.
Write the plan once, then trust the plan andfollow the plan.
So that's my tip for the day.
I love it.
Thank you so much.
I will follow the plan or your advice as well,and you.
(16:04):
I followed you on social media.
Thank you so much for our interview.
Thank you, Caroline.
This was great.
And I see you in the next.
Thank you for listening to Inspired ChoiceToday.
I'm thrilled to have you on this journey ofgrowth and transformation.
Don't forget to hit follow or subscribe to stayconnected and never miss an episode.
(16:28):
And here's something special.
Grab your free 20-minute breakthrough sessionwith me.
It's designed to help you kick-start or levelup your business.
Just check out the show notes for more.
Until next time, keep making those inspiredchoices and see you in the next episode.
What I also did when I was doing theseworkshops back in the '90s, even for the
home-based business committee or the women'sbusiness council, I took Newton's laws of
motion and made them the laws of promotion.
And so I always wanted to turn it into a bookand very, you know, three steps.
Right?
Very simple.
And so in COVID, when I had time, I wrote thebook.
(00:25):
Welcome to Inspired Choice Today.
I'm your host, Caroline Biesalski, here tobring you authentic stories, surprising
lessons, and powerful takeaways to fuel yourjourney in business and life.
In each episode, I'll take you from oneinspiring guest to the next, blending their
experiences with my expertise to uncoverpractical strategies you can use right away.
(00:50):
Whether you're starting out or stepping up,stay tuned for insights and actionable tips
that make a difference, and stick around untilthe end for a special freebie just for our
listeners.
Hello, and welcome inspired podcast community.
This is your new episode.
My name is Caroline, and my today's guest isLeslie Smith, and I'm so happy that she said
(01:16):
yes to our interview.
How are you doing today?
I am great, Caroline.
Thank you so much for having me.
Thank you for saying yes, and I would like tointroduce you to the audience.
Hello, audience.
To the audience.
You are a public relations and marketingconsultant since 1994, and you have assisted
(01:38):
businesses and nonprofits in enhancing theirreputations through strategic promotions.
You are known for your no-nonsense approach andsimplify complex marketing concepts, making
them accessible to all.
Welcome to the Inspired podcast.
Wow.
Leslie Smith.
Thank you so much again.
(01:59):
Yes.
This is great.
Yeah.
You got it in a nutshell.
So yeah, I try to make things super simple soeveryone can understand.
Yes.
This is you, and I'm so happy that this happensnow after so much effort with the technology
today.
My first question is, what inspired you tostart your own consulting business in 1994?
(02:24):
Sure.
Actually, I was working in an association ofengineers, and I was getting married.
And I wanted to keep that job, and I was movingto another prime.
I'm in California, and so I was in Sacramento,and I wanted to move back to Southern
California where I grew up and get married andcontinue that job here.
(02:45):
But 1994, that sort of remote thing didn'treally work.
So my husband said, well, what do you wanna doin five years?
And I said, well, I'd love to have my ownconsultancy.
And so he said, well, what are you gonna gainin five years?
Could you do it now?
I'm like, sure.
So that was really the impetus for me justgoing for it, sort of saying yes and then
(03:09):
getting ready, which seems to be a theme in mylife.
And so bought a computer, bought a really niceprinter, and then started my business, went
after those small businesses and localnonprofits, and I've done a lot of volunteer
work.
So a couple of the nonprofits right away said,oh, let's hire you to do some stuff for us.
That would be great.
And then went to the Chamber of Commercemeeting every single Wednesday morning and got
(03:34):
lots of little assignments there from thosesmall businesses.
You know, writing a résumé, doing a flyer, andthen finally, a pizza restaurant hired me to do
a contest for them with elementary schools, andthat was great.
So I had a nonprofit and a business, and thenit just grew from there.
So 30 years later, I'm still here.
(03:55):
I love it.
Thank you so much for sharing.
This is very inspiring already, and, of course,I have another question.
It is, can you share an example of how yourstraightforward approach has benefited a
client?
Sure.
So I think for a lot of people, they seeadvertising, marketing, and public relations
(04:17):
agencies as elusive.
It's very expensive.
They don't feel they can afford that, and sothey want to do it themselves, which is not
unusual at all for, you know, home-basedbusinesses or any sort of, you know,
solopreneur business.
They are lost, though, and they feel veryinsecure not knowing all the acronyms.
(04:38):
So people start saying, well, what's your KPI?
And they're like, I don't know.
What is your key performance indicator?
Right?
So how will you know that things are working iswhat people are getting at, or what's your ROI?
What's your return on investment?
And so taking things out of that jargon andjust putting it into things that they can
(05:00):
understand has helped immensely.
And so I've taught classes and workshops tohelp those people who are, you know, not going
to pay $3,000 to do a marketing plan, but wantto pay, you know, hundreds of dollars to learn
how to do it themselves.
So they feel now equipped and confident, andthey can go out and forge their way.
(05:24):
And now they know how.
They know how to create a solid objective towrite it down, or it doesn't happen.
Right?
That's really the magic.
The magic in it is you need to write it down.
You need to make it, you know, put that loveletter out to the universe so the universe can
respond to you.
And then be really strategic in creating thatplan that's written that anyone can pick up and
(05:48):
follow.
So I've had a lot of success then withimplementation as well with different
organizations, a lot with media relations, andI want to offer to your audience a free
download on how to write a press release.
So, again, it's writing that press release thatsays, this is what we're doing.
This is what we're about.
This is what's unique about us.
(06:09):
Sending it out and having a reporter come say,oh, this is a great story.
Tell me more.
Printing that story, giving you thatthird-party vetting that is not just you
talking about yourself on social media.
Right?
So now you have this outside validation thatpeople go, oh, wow.
Well, if they got that news, then they must belegit.
(06:31):
Right?
This is not, you know, a scam.
Okay.
Let's check out this business or thisnonprofit, or that's really cool.
They're raising money for that.
I had no idea.
Let's go to that event.
Or I can't go to that event, but I can donate.
You know, those kinds of things.
And so writing that press release is a toolthat anybody can use, and it's not that hard to
(06:52):
do.
You need to be mindful that you're taking anewsworthy approach to your story, and, you
know, craft it, and the download helps youfigure that out.
What I also did when I was doing theseworkshops back in the '90s even for the
home-based business committee or the women'sbusiness council, I took Newton's laws of
(07:13):
motion and made them the laws of promotion.
And so I always wanted to turn it into a bookand very, you know, three steps.
Right?
Very simple.
And so in COVID, when I had time, I wrote thebook.
And so it's available on Amazon in print and inKindle, and it's very simple.
(07:35):
It is 50 pages.
It has downloads.
It has cartoons.
It has a case study.
So anybody can pick this up.
They're not gonna be intimidated by thiswhatsoever.
There's no jargon.
There's nothing to get lost.
It makes you realize, oh, I just need to getmyself moving, and I will pick up momentum.
And it gives you examples and tips of what todo, and talks about writing a press release.
(07:59):
Like, if you hold a grand opening or ananniversary that ends with a five or a zero,
that's newsworthy.
You've stayed in business.
So it's very practical and very easy.
So I hope that answered your question.
Yes.
Absolutely.
So you talked about yeah.
You simplify things in terms of language, and Ithought of you as a sort of translator.
(08:24):
You translate the different things for peoplelike me.
So to say, it's not my mother language.
You know?
And I learned so much about words andexpertises as well on this podcast.
Thank you so much for sharing.
Also, I think it's very generous to offer thepress release help, so to say, on your website.
(08:46):
Of course, I put the link in the show notes.
We talked about that.
And I'm highly inspired by what you do becauseit seems so easy.
And, of course, I have another question foryou.
What are common marketing challenges do smallbusinesses and nonprofits face, and how do you
help them overcome these obstacles?
(09:07):
That's a great question, and people always say,wow.
Small businesses and nonprofits are sodifferent, but they're not because to answer
your question, one, they have a limited budget.
So they are trying to make that dollar stretchas far as they can, and there are things they
can do that don't cost a lot of money.
You know, you could do a contest for a fewhundred dollars.
(09:31):
You really can.
You can do that on your own.
You can write a press release for you email itout.
Back when I started this business, we mailedit.
So you had the cost of a stamp, which, youknow, was a lot cheaper back then too, but you
had to try to get that reporter to open it.
And so I remember the pizza place that I workedwith, the pizzeria, I should say, that I worked
(09:53):
with had a 15th anniversary, and they weredoing 15-cent slices.
And so I taped nickels and dimes to each of thepress releases and mailed it.
So the person receiving it said, oh, I wannaopen this.
Woo, money.
So they don't have a lot of money.
So making that dollar stretch, and then a lotof times, the person who's in charge of the
(10:15):
marketing is not a marketing professional inboth of those sides.
So think of somebody who may have worked for 25years for another company, now retired, wants
to start a consulting business as their secondact, they were never in the marketing
department.
You know, they were the subject matter experton some precise machinery or something.
(10:37):
And definitely there's a niche there for themthat they can capitalize on and become a
consultant in that.
They do not know how to promote themselves.
They might have one client that they know thatthey can call and, you know, get some work, but
then beyond that, they don't know what to do,and the same happens in nonprofits.
A lot of times it's the person who's in chargeof the fundraising is then in charge of
(10:57):
marketing, but then they tend to only markettheir fundraiser, and there's so much more to
the nonprofit than just raising money.
It's talking about their mission and talkingabout the impact they make.
So helping them come in with, this is somebodywe help both sides.
This is somebody we helped with our product,and that can become a really impactful and
(11:22):
newsworthy story to be in a newspaper, online,you know, anywhere, talking about those things
and really making the mission come out and notjust, you know, donate today.
What are those other things?
So that's the two biggest commonalities betweenthat group.
And there's some other things too.
(11:43):
You know?
Personnel is always a challenge too, you know,and that was when social media first came
about, both groups were like, oh, we need toget an intern.
Well, that tended to not be the most success.
They just wanted a young person who understoodthe tech, but the young person would then set
up the platforms, and then their three-monthinternship was up, and they had the passwords.
(12:10):
Right?
That's been a problem for a lot of most smallbusinesses and nonprofits are like, wait, who
set this up?
How do we get it?
What's the back end?
They don't know.
And if they were even set up right.
Right.
So the intern was learning on the job too andjust did what they thought was best, and it
didn't prove to be the best way to go about it.
(12:31):
And so, you know, and they've come to termswith, okay, we need to hire somebody who really
can do that, which has been helpful, especiallyfor nonprofits, because they brought somebody
in to do social media.
And then that person's like, okay.
But we need to do these other things too.
That one channel is not enough.
And so they have the nonprofits in the 30 yearsI've seen have started hiring more marketing
(12:54):
professionals because of social media.
Right?
They got hung up with the tech, so they broughtsomebody in who knows something.
Right?
So that's been good for nonprofits.
And, you know, small businesses, they're morelikely to contract out, you know, than bring on
another employee.
So and I'm happy to be there in the marketingperson.
Right?
(13:14):
Sure.
I love it.
So you talked about nonprofits as well.
Do you help people to set up nonprofits aswell?
Or
Yeah.
Usually, I don't do the nitty-gritty stuff.
So, you know, they have to apply with thesecretary of state and get their 501(c)(3).
(13:35):
And, that's not the technical back-end stuffisn't so much my thing, but I'll help them, you
know, get started if they need help withbranding, that announcement that they're
existing, the grand opening, all of that, themarketing stuff that really launches them in
the community.
Love doing that.
Yeah, but I don't get into the finances or, youknow, that kind of stuff.
(13:57):
But there's tons of resources for that.
I think in our community, we have the nonprofitpartnership where people can go, and I think
that there's similar entities in a lot ofmajor, you know, metropolitan areas.
There's a nonprofit association of some sortthat will give them some resources for that.
(14:18):
Oh, thank you so much for sharing.
And please tell us where can we find you whenpeople want to reach out to you after listening
to this episode.
Sure.
So my website's probably the best place to seeeverything that I do and see my books and
resources.
There's other downloads too on there, and it'sat mccormickla.com, which is mcc0rmickla.com.
(14:46):
Wow.
I love it.
I put it in the show notes.
Of course, please reach out to Leslie.
She's amazing.
She simplifies things for us and helps.
And, yeah, I'm inspired already, and I wouldsay thank you so much for our interview.
Now it's time for your final thought to theaudience, please.
Very good.
(15:06):
Well, thank you.
So I love your logo and your inspired.
When I was Junior League president, my themewas Be Inspired with Bees.
No kidding.
But so the best thing, once you're inspired,you need to write it down.
There's something about it—some sort ofmagical, I don't know what, some force—that
(15:29):
when you write something down, it's much morelikely to happen.
So in my world, write down your marketing plan.
Write down those objectives that you want tohit.
Figure out the strategies, the ways you'regonna go about that, and then come in with
those tactical tools (15:42):
your social media, your press release, all of those things that back up
and lead to you meeting your objectives.
But you need to write that plan.
Write the plan once, then trust the plan andfollow the plan.
So that's my tip for the day.
I love it.
Thank you so much.
I will follow the plan or your advice as well,and you.
(16:04):
I followed you on social media.
Thank you so much for our interview.
Thank you, Caroline.
This was great.
And I see you in the next.
Thank you for listening to Inspired ChoiceToday.
I'm thrilled to have you on this journey ofgrowth and transformation.
Don't forget to hit follow or subscribe to stayconnected and never miss an episode.
(16:28):
And here's something special.
Grab your free 20-minute breakthrough sessionwith me.
It's designed to help you kick-start or levelup your business.
Just check out the show notes for more.
Until next time, keep making those inspiredchoices and see you in the next episode.
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