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May 27, 2025 10 mins

The Head of Instagram, Adam Mosseri, answered questions about going Live to grow your following, being shadow-banned, using hashtags, and more.

Are you struggling to keep your Instagram engagement up while taking breaks from the platform?  Join me, Daniel Hill, as I unravel insights directly from the Head of Instagram, shedding light on how user behavior and platform features shape our social media experience.

In this episode of The Instagram Stories, we dive deep into the evolving landscape of Instagram, exploring critical aspects of user engagement and functionality.  I reflect on my recent holiday break before jumping into essential questions about Instagram's features.  The Head of Instagram addresses a common concern: taking extended breaks can negatively impact your reach due to decreased data on user engagement.  Want to know if you’re shadow banned?  We discuss how to check for this through the account status section in settings, giving you the tools to monitor your Instagram health.

Hashtags are a hot topic, and in this episode, we reveal their diminishing effectiveness in boosting reach.  We also touch on the limited impact of going live for follower growth, but don't worry—live sessions can still be a game changer when collaborating with others who share similar audiences.  As we explore new Instagram features like the Edits app and the Blends feature, which allows friends to curate a shared feed of reels, you'll discover how to leverage these tools for your social media marketing strategy.

The Head of Instagram emphasizes the importance of user questions and fostering creativity and cross-cultural interactions on the platform.  This episode is packed with valuable insights into Instagram’s features and updates, making it a must-listen for anyone interested in social media trends and strategies.  Whether you're navigating Instagram DM strategies, optimizing your content for the Creator Economy, or keeping up with TikTok updates, this episode will equip you with the knowledge you need to thrive in the digital space.

Don't miss out on these Instagram news updates that can enhance your social media insights and help you stay ahead in the ever-changing world of social media marketing!

Show Notes:

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