The New Era of Healthcare: AI, Data, and Consumer Empowerment

In this episode of The Intelligent Leader, host Shashank Garg is joined by Fady Boctor, President and Chief Commercial Officer of Petros Pharmaceuticals, to explore the transformative role of technology in the pharmaceutical industry. Fady delves into how data and AI are reshaping healthcare by empowering consumers with self-service platforms, enabling them to make more informed decisions. He also addresses the delicate balance between leveraging technology for patient education and maintaining human oversight to ensure AI models are both accurate and unbiased.

Fady highlights the importance of adapting existing technologies from other industries to streamline change management in healthcare organizations. With the evolving healthcare landscape, increased access to personal health data is driving a shift towards consumer-driven solutions. He discusses how these changes, coupled with innovation-friendly regulations from the FDA, are opening up new possibilities for pharmaceutical companies to enhance patient engagement and outcomes.

The conversation wraps up with future trends, where Fady predicts that empowering consumers with better tools and knowledge will lead to improved self-care and overall health outcomes. Staying ahead of industry developments and responsibly integrating AI and data analytics will be crucial for companies looking to thrive in this rapidly evolving space.

Key Quotes: 

"Now we're starting to bring the consumer into the picture of healthcare delivery, where we're starting to rely less and less potentially on primary care practitioners for the more transient, relatively easy to diagnose, relatively easy to treat conditions. And now we're starting to empower consumers to make those decisions and seek those treatments for themselves, leveraging their own custom healthcare data."  -Fady Boctor 

"We always talk about giving the right data at the right time, in the hands of the right stakeholders, and that achieves certain outcomes. But now, to be able to take the same data, marry it with technologies, regulations, and create an entirely different ecosystem where you can serve many more, and we're starting to see many such transformations happen across the industry ."  -Shashank Garg

“In many respects, we have high bets, high bets on technology, the infusion and the conversions of technology led by way of artificial intelligence, but so much more.” – Fady Boctor 

Time Stamps:

• (00:44) The Role of Technology and AI in Pharma
• (02:50) FDA's Support and Market Landscape
• (06:42) Building a Self-Service Platform
• (09:45) Patient Education and Engagement
• (17:21) Challenges and Oversight in AI Implementation
• (25:22) Future Trends in Healthcare and Technology

Links:

Connect with Fady Boctor 

Learn More About Petros Pharmaceuticals 

Connect with Shashank Garg

Learn More About Infocepts