The Intelligent Marketer

What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm

Episodes

Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic

August 5, 2025 • 52 mins

"There's a lot of shame for people to use AI. They feel like they're cheating," says Bryan Cano, Head of Marketing at True Classic. "If you don't want to compete, that's totally cool with me. But these things are like lightning in a bottle." Today on The Intelligent Marketer, he talks with Rishabh & Mike about the shift from performance to brand marketing, AI's impact on marketing strategies, and the future of customer lifecycle ma...

Mark as Played

Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity

July 22, 2025 • 42 mins

"We really want to be the product that people use when they have to make an important decision," says Dmitry Shevelenko, Chief Business Officer at Perplexity. But to be that product, Perplexity had to design its new browser, Comet, with consumers' fickle trust in mind. Today on The Intelligent Marketer, Dmitry talks with Mike & Rishabh about AI-powered search, strategies for building user trust, and how AI agents might reshape the ...

Mark as Played

AEO vs SEO with Ethan Smith of Graphite

July 7, 2025 • 34 mins

"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing. Links: ⁠Graphite ⁠Ethan's LinkedIn⁠ ⁠Mike’s LinkedIn⁠ ⁠Rishabh’s LinkedIn⁠ ⁠Learn mor...

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Everything is an Ad Network with Eric Seufert of Mobile Dev Memo

June 23, 2025 • 44 mins

"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Today on The Intelligent Marketer, he talks with Mike & Rishabh about personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more. Links: Mobile Dev Memo Eric’s LinkedIn Mike’s LinkedIn Rishabh’s LinkedIn Learn more abo...

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What Is The Intelligent Marketer?

June 18, 2025 • 2 mins

Welcome to The Intelligent Marketer, a new podcast about AI's impact on marketing and commerce. Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? How is the definition of marketing changing? In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Learn m...

Mark as Played

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The Intelligent Marketer

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity

AEO vs SEO with Ethan Smith of Graphite

Everything is an Ad Network with Eric Seufert of Mobile Dev Memo

What Is The Intelligent Marketer?

Popular Podcasts

Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic

Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity