Digital Heartbeats: Engaging Major Donors in a Virtual World

Are your donor relationships thriving—or just surviving?

Most nonprofits rely on mass emails and generic updates—then wonder why major donors disappear.

Here’s the truth:

Connection isn’t about the channel.

It’s about intentionality..

After 30+ years in fundraising, I’ve learned what actually works in a digital world:

→ Personalize every touchpoint.

“Dear Friend” won’t cut it. Use your CRM to reference gifts, interests, and conversations.

→ Show impact with stories & visuals.

A quick video tour or photo diary is more memorable than a spreadsheet.

→ Automate routine, but keep it human.

Tools like ThankView free you up for real conversations—not replace them.

→ Make giving frictionless.

Test your donation process. If it’s clunky, fix it—fast.

→ Invite two-way engagement.

Host virtual coffees, send surveys, and ask for feedback. Donors want to be heard.

TL;DR: Tech will keep evolving, but authentic connection is the real differentiator.

How are you making your major donors feel truly seen in a digital age?

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