Julie Keyes is a Certified Exit Planning Adviser (CEPA), national speaker, author, and instructor on exit planning. She helps business owners change their outcome and exit on their own terms and not someone else's. In this episode of the Intentional Greatness® podcast, Julie shares why some entrepreneurs struggle with developing an exit strategy. She also explains the importance of building business value and how it relates to a smooth transition.
Julie Keyes is the principal and founder of KeyeStrategies, LLC, a professional services firm based in Minneapolis specializing in Exit and Transition Planning consulting and advisory for business owners. She has founded and operated several companies over the course of her adult career and understands what keeps owners up at night, having lived so many of their experiences herself over the years.
Julie's book "Poised for Exit" helps privately held company owners navigate the process of business exit, emphasizing the need for a collaborative team. She also hosts a weekly Podcast show of the same name. Julie is the President Emeritus of the Exit Planning Institute Twin Cities Metro Area Chapter, faculty member for EPI's CEPA Program and their 2017 "Leader of Year."
What you'll learn about in this episode:
- Why it's important to plan for exit
- The reason that many entrepreneurs are resistant to develop an exit plan
- What are the most common mistakes business owners make during their exit
- How long does Julie typically work with her clients on planning an exit strategy
- The key of exit planning
- The importance of listening to your gut
- Why women business owners should work on making more connections
Resources:
- Website: https://keyestrategies.com/
- https://www.poisedforexit.com/
- LinkedIn: https://www.linkedin.com/in/juliekeyes/
- Facebook: https://www.facebook.com/KeyeStrategiesLLC
- Twitter: https://twitter.com/juliekeyes
- https://twitter.com/Keyestrategies
- Cell Phone: 763-350-5563
Listening to Others
Following divorce Julie was in search of a new career path, after hearing in three separate instances that she should pursue business consulting she decided to ask a few peers for their honest opinion. All agreed that this was exactly what she should do with her life. During our conversation, Julie explains why it's important to plan for an exit in your business and why many entrepreneurs resist developing an exit strategy.
Pivot and Push Forward
Running a business focused on exit planning during a crisis can be challenging, but in 2020 Julie was more concerned with her clients and their companies. Learning to pivot and make the most of a situation is crucial in any business. Although Julie lost a couple of clients during the pandemic, she was able to push forward other business initiatives and figure out a new way to make things work. In this episode, Julie shares how fear and a lack of confidence impact many women entrepreneurs and why it's important to push past those feelings.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.