In this episode, I sit down with content marketing strategist Crystal Statskey-Biichle to dive into the art of creating content that actually sells—without sounding salesy. Crystal shares her inspiring journey from side hustle beginnings to full-time business owner and breaks down her three-step content strategy to help you turn followers into paying clients. Whether you're just starting out or refining your content game, this episode is packed with value, storytelling tips, and practical marketing wisdom you won’t want to miss!
Connect with Crystal on Instagram:
instagram.com/crystalstatskey instagram.com/datesinthestatesOn Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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