If you’re just starting your business, you’re probably not thinking about optimizing your website for search, otherwise known as search engine optimization (SEO). But you should be. It’s vital to getting your services found online, and understanding the basics will help bring more people to your website, increasing your chances of finding clients. In this episode, I chat with the founder of Etched Marketing, Rachel Lindteigen, and she walks through what SEO is, how to start using it to get found online, and a few common pitfalls to avoid as a beginner.
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