Taking over a new organization is always a challenge, but Anne Reinke is ready to face it head-on when it comes to running the Intermodal Association of North America (IANA). Anne joins us on The Intermodal Logistics Podcast about a month into her tenure as IANA President and CEO following four years in the same role with the Transportation Intermediaries Association (TIA).
She tells us about her background, including how she got into the industry, her love of railroads that started with her time at CSX, and how that helped lead her to IANA. We discuss the challenge of replacing a longtime leader like Joni Casey, who headed up the association for about 27 years, and how she's worked to get the lay of the land by talking with just about all IANA's staff and board members in her first month.
Anne goes over the challenges facing intermodal as it looks to gain market share - with a big one being awareness. She talks about plans to increase marketing efforts as well as raising IANA's advocacy profile in Washington - to get the road and rail mode a seat at the table in transportation discussions.
For more on IANA, visit www.intermodal.org, where you can also register to become a member, access learning resources that are only expected to grow, and find out about the association's upcoming Business Meeting.
Subscribe or follow now to catch new episodes as soon as they're out, and please do rate and review us. Have a question? Contact us at podcast@inteklogistics.com. And visit our website, www.inteklogistics.com to learn more about InTek.
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