When you go to a restaurant and order Chilean Sea Bass, you're not getting what you think. It’s not Chilean, it’s not a bass, and the name was made up to help sell a fish no one wanted to eat. In this episode, we dive into the surprising marketing success of the Patagonian toothfish - from obscurity to fine dining stardom - and what happened when demand pushed the fish to the brink of collapse. Then we chat with Comedian Dan Wilbur.
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