Xperi is building something fantastic for listening and engaging with content in the car, find out more here as Allen Schrott (Senior Director, Music Products) discusses further.
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Covered topics and discussion points:
How the connected car will connect.
What has motivated the approach to deal with podcasts in the connected car?
Most people find their podcast by googling, which is something you can't do behind the wheel of a car. So what else instead?
How do you find specific segments of a podcast?
How would you categorise these ideas in the IAB taxonomy?
The fundamental assumption behind this product.
How to monetize podcasts in the car.
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