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January 26, 2023 36 min
In this live discussion from Podcast Futures New York, David Allan Moss (Chief Creative Officer) and Gerardo Orlando (SVP of Content) of the team from Evergreen Podcasts dissect the issues around building and operating a podcast 'Network'. -- Covered topics and discussion points: How does one find good podcasts? And why! How have networks grown? What goes into building a network from scratch? The concept of a network within a network. The importance of branding and advertising in a growing network. Branded Podcasts are great. That's a statement! How you curate your content is the most important part. What are some of the signs that a podcast is not working? Discoverability is a challenge for any podcast. Why advertisers are looking for analytics and why it’s more difficult than ever. Learn more about your ad choices. Visit megaphone.fm/adchoices
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