The Israel Connection: Israel's Story with Guy Flavian and Iris Hillel

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Esti Zenati is joined by two special guests straight from Israel: Guy Flavian and Iris Hillel, co-heads of the Israel's Story initiative. Israel's Story was a hasbara project launched immediately after the October 7 attacks, rapidly growing to involve over 200 volunteers and spreading across social media platforms in multiple languages. The initiative’s goal was to advocate for Israel and promote its perspective during a particularly turbulent time. In this conversation, Guy and Iris share their experiences within the world of hasbara, offering insights into the challenges they faced while managing such an urgent and high-stakes initiative. They also open up about the psychological toll of working around the clock in such an emotionally intense environment, highlighting the personal and mental health challenges that come with being immersed in this type of advocacy on a 24/7 basis.