The Sterling Family Law Show
The Sterling Family Law Show is where successful family law attorneys share the exact systems they used to build million-dollar practices. Host Jeff Hughes scaled Sterling Lawyers from zero to $17M with 27 attorneys. Co-host Tyler Dolph runs Rocket Clicks, the agency in charge of supercharging Sterling and other family law practices to success using revenue-first marketing strategies. Together, they share the playbook for building the law firm of your dreams. If you're looking to grow exponentially, generate revenue, and get good at business, this podcast is for you.
Episodes
Law firm metrics made simple: Track your waterfall from calls to clients. Tom's 12-month journey shows exactly what to measure.
Family law firms struggle without proper client acquisition tracking and legal practice benchmarking. This law firm waterfall analysis breaks down every metric from call answer rates to attorney close rate optimization.
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Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales.
The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competitor, and non-brand campaigns. We break down the exact Google Ads setup that allocates spend to highest-intent keywords first.
Stop treating paid search best practices as opti...
Merging law practices might be your best move. Kathy closed her solo firm after 'wearing every hat.'
Here's the brutal truth about solo practice: you can't actually practice law when you're doing everything else. Kathy had a case involving the Smith and Gadow firm and evaluated their professionalism firsthand before joining. The collaborative law firm structure, mentorship benefits, and family ...
Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches.
Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention opportunities through competitor keyword blocking and irrelevant click preven...
AI for law firms isn't theory anymore. Three family law firm owners share what's working right now—and what isn't.
Here's the brutal truth: firms using AI for law firms will replace those who don't. This panel reveals legal practice automation that's happening today—ChatGPT chatbots for AI standard operating procedures, attorney productivity AI that eliminates "I forgot" client ...
Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.
This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutt...
Solo law practice owners hit a ceiling fast - but Christina cracked the code to 50% yearly growth. Here's her system.
Most solo attorneys think they need partners to scale, but Christina proves that wrong. She went from lacking confidence to building small law firm systems that generated consistent family law firm growth without sacrificing her attorney work life balance.
The legal practice management strategies s...
Learn the 5-step system Sterling uses to convert clients predictably. No more guessing, no more lost revenue walking out the door.
You know what's wild? Only 4-5% of consultations fund same day, but Sterling converts 25% in 14 days using predictive law firm intake optimization. Stop losing clients to bad attorney consultation processes.
I mean, here's what actually happens - most family law firms treat every c...
Discover how Florida Women's Law Group went from general practice chaos to exponential growth by niching down and creating avatar clarity.
Most family law firms try to serve everyone and end up serving no one well. This niche law firm marketing approach shows how targeted law firm positioning strategy drives better hires, clearer messaging, and sustainable family law practice growth through women-focused legal ser...
Attorney consultation skills are killing law firms. Here's the truth about why attorneys fail in the consultation room.
Family law attorneys think consultation skills are about showing how much they know. Wrong. The #1 issue we've trained at Sterling isn't knowledge - it's getting attorneys to stop talking and start listening.
This episode breaks down our proven family law consultation process that ...
Law firm intake delays killing your revenue? Discover how non-lawyer intake systems cut scheduling from 3 weeks to 3 days while boosting close rates 20% - without increasing operational costs.
Family law firm owners struggle with volatile attorney consultation performance and scheduling bottlenecks that lose clients. We reveal the counter-intuitive intake system that stabilized Sterling's revenue while freeing att...
Sales training isn't optional for family law firms—it's the difference between 15% and 30% close rates on cold leads.
A lot of attorneys resist sales training because they think it's "dirty." The data shows attorneys sell constantly—to judges, clients, and peers. Our systematic approach at Sterling turned a 15% cold lead closer into a consistent 25-30% performer through daily role-play training...
Law firm hiring struggles? Watch Tom offer a $140K salary but get only 3 resumes in 3.5 weeks - here's what we learned.
Most family law firm hiring fails because owners rely on job boards instead of direct outreach. This legal recruiting challenges discussion reveals attorney salary benchmarks and law firm growth hiring strategies that actually work when scaling your practice.
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Law firm coaching transformed Richard West's practice from near-collapse to massive success - here's his exact system that doubled revenue in 18 months while achieving true work-life balance.
Richard West's journey from wanting to "put a gun in my mouth" doing insurance defense work to building a thriving boutique family law practice is the perfect example of why relationships matter more than ...
Stop the costly cycle of hiring and retraining. The “grass is greener”' mentality destroys law firms by driving constant turnover and training costs.
Most retention problems stem from poor performance management and a lack of systematic employee development frameworks. This episode reveals the accountability system we used at Sterling Lawyers to build long-term team commitment through structured goal-setting, reg...
Start a law firm without a referral network? We built our marketing engine first - here's how we calculated when to launch.
Most attorneys who start a law firm rely on reputation and referrals - we had neither. Instead, we used marketing waterfalls and legal business development to calculate exactly when we could hire our first attorney. This family law practice startup guide reveals the law firm business model th...
Law firm growth isn't always about getting bigger. Here's what 40 years of practicing law taught Jeffrey about smart scaling.
Most lawyers think law firm growth means taking every case that walks through the door. Jeffrey's small law firm scaling approach proves otherwise. His boutique law firm management strategy focuses on legal practice sustainability over quick wins, showing why attorney firm size op...
Law firm intake systems kill growth when paralegals handle calls while juggling case prep, collections, and trial work.
Most law firms fail because they treat intake as an afterthought. At Sterling Lawyers, we learned the hard way that paralegals can't be fully present on intake calls when they're managing trial prep and collections. That's why we built a systematic approach to law firm sales training an...
Law firm culture isn't soft stuff - it's the business driver that took Sterling from struggling to $17M. Here's the system.
Most family law firms struggle with turnover, low profitability, and team dysfunction because they treat culture as an afterthought. After 11 years of trial and error, we've cracked the code on building law firm culture that actually moves the business needle. This isn't a...
Law firm mentorship isn't what you think it is – a 35-year veteran shares why most firms get it wrong and associates leave anyway.
Here's what's wild: Lori made partner in 3 years while most associates struggle for a decade. She breaks down attorney career development mistakes and law firm succession planning realities.
Discover how she uses her 20+ years of experience as a law firm partner to scale from ...
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