The Jag Show

On September 11th, 2001, I was a senior in college.  My memories of that day are still so vivid.  It's wild to me that we now have a generation of adults entering the world that are too young to remember this day.   I feel it's incumbent upon us to share our stories - so 9/11 isn't "just another date in a history book."

Bonus: Here's a group of us recalling the day at WJPZ, our student run radio station:https://wjpzat50.simplecast.c...

I came out of Podcast Movement 2024 with two key takeaways: better audio analytics, and the importance of YouTube.

Today, I explain that downloads, while still industry standard, do not paint the whole picture of who's listening to your show, when, and for how long?  The real key data can be found on your dashboards within Apple, Spotify, and YouTube.

Speaking of YouTube, the biggest change in podcast survey data between 2023 and 202...

Podcast Superfriends Episode Dedicated to "The Money Chase" https://www.soundoff.network/show/the-podcast-super-friends/the-money-chase/

Lately, I've been seeing a number of large podcasts chasing additional revenue - everything from The Daily to Pod Save America to The Tucker Carlson show.   And they've all made critical errors, each in different approaches.  I explain.

Yes, there are ways to monetize your show, even if you aren't p...

Has Podcasting overtaken AM and FM Talk Radio?   Well, yes and no.

This is from Edison Research’s Share of Ear Survey. In 2017, 66% of all spoken word audio was consumed over AM and FM radio.  Only 13% of ears went to podcasts.  Well fast forward to the second quarter of 2024.  Talk Radio is at 43%, and Podcasts are catching up at 36%. 

But if we dig a little deeper, among ages 13-64, Podcasting has ALREADY surpassed AM/FM Talk Radio...

Over the long holiday weekend, my wife and I puppy-sat for Henry, a 4-month old golden doodle.  And this got me thinking.  Puppies and Podcasts have a FEW things in common.

When you start a podcast, you probably have the exuberance of a puppy.  Henry has a habit of BOUNCING when he walks – he’s very excited, and it’s very cute.   But at some point, you need to learn HOW to walk.  And you can learn that by observing other podcasters....

Today I’m going to tell you three podcasting mistakes to avoid with your show.

First one, pretty straightforward.  Avoid the word “podcast” in your show title.   Two reasons.One, if someone is consuming your show, they already KNOW it’s a podcast.   Two: SEO.  According to James Cridland and PodNews, there are 700,000 podcasts that include the word “podcast” in their title – 16% of all shows currently listed.  How the heck is your s...

It’s one of the hardest questions when you start a podcast.  Should I do video, or just audio?  Well, I think I’ve found a way to split the difference.

I was helping a new client launch a podcast this week, and we were talking, as is often the case, about audio versus video.   In a perfect world, we’d all have a video team of several people who can put together something that would make Steven Spielberg proud.   But the cost of that...

Spotify for Podcasters, or Anchor, as it used to be known, is a free platform for hosting your podcast.   But as we all know, nothing is TRULY free.

I've long said that Anchor, or now Spotify for Podcasters, is a great tool if you're dipping your toe into podcasting.  They won't charge you a monthly hosting fee, and you can kind of get the hang of your craft.  Because the hardest part about doing a podcast - is actually starting one...

https://www.edisonresearch.com/the-podcast-consumer-2024-by-edison-research/

The Edison Research Podcast Consumer 2024 report, providing a comprehensive overview of the current landscape of podcasting. As we head into the holiday weekend, it's the perfect time to reflect on these insights and what they mean for podcasters and listeners alike.

Podcast listenership is at an all-time high, with two-thirds of the U.S. population aged 12 ...

In this episode of The JAG Show, we tackle the ever-persistent question: How long should a podcast be? The answer isn't one-size-fits-all. We dive into the nuances of podcast length and what makes an extended episode worthwhile. With personal anecdotes and industry insights, we explore scenarios where longer podcasts not only work but captivate. From celebrity-packed interviews, like Julian Edelman's deep dive with Ernie Adams, to ...

WHAT WOULD A TIK TOK BAN MEAN FOR PODCASTING?

Well, like most things in life, it’s all about knowing your audience.

OK, I’m not going to get into all the international politics about TikTok, and their Chinese-owned parent company, Byte Dance.   But as you may have heard, President Biden, depending on when you consume this podcast, is expected to sign a bill requiring Byte Dance to sell off their ownership in the company, or have the...

This week's podcast addresses a significant issue within our modern media landscape, highlighting the incident where CBS cut off the final moments of a Billy Joel concert broadcast. This mishap, which occurred after a live broadcast of The Masters golf tournament, exemplifies broader industry challenges. Due to the golf event extending beyond its scheduled time, the subsequent programming, including the concert special at Madison S...

It’s an election year, and there’s no doubt podcasting will play a role. Here’s an interesting one.Ted Cruz is hosting a podcast, 3 days a week, distributed by Premiere Networks, part of iHeartMedia.   Now Senator Cruz, who’s up for reelection this year, isn’t being paid directly for his time, but get this.   His Political Action Committee, or PAC, is producing the show.  And a share of the ad revenue – over $630,000 so far – is go...

OK, fine, I podfaded. Other client projects took priority, and it's been awhile.  But today was the perfect day to bring back The JAG Show.

Google Podcasts, as of April 3rd, is no longer available to listen to shows on.  Users are going to have to go elsewhere.  If you want to take your subscriptions with you, you can TRY.  Here's Google's how-to. https://support.google.com/youtubemusic/thread/249139848/migrate-your-podcast-shows-fr...

 I don't care who you are, what your podcast is about, and how many listeners you do or don't have. Do not do what Curt Schilling did in his podcast last month. 

So, quick background for those of you who aren't baseball or Red Sox fans, the Red Sox went 86 years without winning a World Series. They had a number of heartbreaks over the years, including Bucky Dent's home run in 1978, the ball going through Bill Buckner's legs in 1986,...

Google podcasts going away in 2024- here's what you need to know

While Apple was the OG of the podcast space, podcasts were actually named after iPods, and Spotify was OVER aggressive, investing hundreds of millions, Google/YouTube have been more reactionary.

In fact, The company itself said at podcast movement that they've been more about responding to what podcasters are actually doing.   Their new tools are a RESULT of podcasters ...

Got my 2023 Podcast Movement Recap ready to roll, and of course, it all starts with YouTube.

The best session I attended was from Jay Nachlis of Coleman Insights and Steve Goldstein of Amplifi media- their Thursday keynote was The New Rules of Podcasting on YouTube.

Yes, a show on YouTube is a podcast.   And you need to have a YouTube strategy, even if your show is audio only.  Your content needs to be on the platform, or at least a ...

I know it's been a minute, but we've got to talk about two things today - Stitcher and Twitter.  For both, it comes down to the same old adage- fish where the fish are.

Stitcher, one of the original podcast listening apps, has decided to shut down.  Now, for hardcore fans of the app, there's definitely going to be a "who moved my cheese" moment as they go elsewhere, likely to Apple, Spotify, or YouTube.  Bottom line, those three pla...

Often times, I meet people at networking events, and all they hear me say is the word "podcast," and they ask "what's your podcast about?"  And I explain that, as you can see and hear, yes, I have my own podcast, but most of my work is focused on building branded podcasts for businesses and nonprofits.

Two thirds of the US population have listened to a podcast, and half of them listen every single week.  That's 100 million potential...