The Jag Show

The Jag Show

Jon "JAG" Gay creates podcasts for businesses and nonprofits through his company, JAG in Detroit. A 15 year radio veteran, he brings a decade and a half of audio experience and perspective to the podcasting world. Once a week, this podcast will cover industry news and tips to make your show sound better.


July 16, 2024 2 mins

Has Podcasting overtaken AM and FM Talk Radio?   Well, yes and no.

This is from Edison Research’s Share of Ear Survey. In 2017, 66% of all spoken word audio was consumed over AM and FM radio.  Only 13% of ears went to podcasts.  Well fast forward to the second quarter of 2024.  Talk Radio is at 43%, and Podcasts are catching up at 36%. 

But if we dig a little deeper, among ages 13-64, Podcasting has ALREADY surpassed AM/FM Talk Radio...

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Over the long holiday weekend, my wife and I puppy-sat for Henry, a 4-month old golden doodle.  And this got me thinking.  Puppies and Podcasts have a FEW things in common.

When you start a podcast, you probably have the exuberance of a puppy.  Henry has a habit of BOUNCING when he walks – he’s very excited, and it’s very cute.   But at some point, you need to learn HOW to walk.  And you can learn that by observing other podcasters....

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June 17, 2024 2 mins

Today I’m going to tell you three podcasting mistakes to avoid with your show.

First one, pretty straightforward.  Avoid the word “podcast” in your show title.   Two reasons.One, if someone is consuming your show, they already KNOW it’s a podcast.   Two: SEO.  According to James Cridland and PodNews, there are 700,000 podcasts that include the word “podcast” in their title – 16% of all shows currently listed.  How the heck is your s...

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It’s one of the hardest questions when you start a podcast.  Should I do video, or just audio?  Well, I think I’ve found a way to split the difference.

I was helping a new client launch a podcast this week, and we were talking, as is often the case, about audio versus video.   In a perfect world, we’d all have a video team of several people who can put together something that would make Steven Spielberg proud.   But the cost of that...

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Spotify for Podcasters, or Anchor, as it used to be known, is a free platform for hosting your podcast.   But as we all know, nothing is TRULY free.

I've long said that Anchor, or now Spotify for Podcasters, is a great tool if you're dipping your toe into podcasting.  They won't charge you a monthly hosting fee, and you can kind of get the hang of your craft.  Because the hardest part about doing a podcast - is actually starting one...

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May 24, 2024 4 mins

The Edison Research Podcast Consumer 2024 report, providing a comprehensive overview of the current landscape of podcasting. As we head into the holiday weekend, it's the perfect time to reflect on these insights and what they mean for podcasters and listeners alike.

Podcast listenership is at an all-time high, with two-thirds of the U.S. population aged 12 ...

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May 1, 2024 3 mins

In this episode of The JAG Show, we tackle the ever-persistent question: How long should a podcast be? The answer isn't one-size-fits-all. We dive into the nuances of podcast length and what makes an extended episode worthwhile. With personal anecdotes and industry insights, we explore scenarios where longer podcasts not only work but captivate. From celebrity-packed interviews, like Julian Edelman's deep dive with Ernie Adams, to ...

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Well, like most things in life, it’s all about knowing your audience.


OK, I’m not going to get into all the international politics about TikTok, and their Chinese-owned parent company, Byte Dance.   But as you may have heard, President Biden, depending on when you consume this podcast, is expected to sign a bill requiring Byte Dance to sell off their ownership in the company, or have the...

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This week's podcast addresses a significant issue within our modern media landscape, highlighting the incident where CBS cut off the final moments of a Billy Joel concert broadcast. This mishap, which occurred after a live broadcast of The Masters golf tournament, exemplifies broader industry challenges. Due to the golf event extending beyond its scheduled time, the subsequent programming, including the concert special at Madison S...

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It’s an election year, and there’s no doubt podcasting will play a role. Here’s an interesting one.Ted Cruz is hosting a podcast, 3 days a week, distributed by Premiere Networks, part of iHeartMedia.   Now Senator Cruz, who’s up for reelection this year, isn’t being paid directly for his time, but get this.   His Political Action Committee, or PAC, is producing the show.  And a share of the ad revenue – over $630,000 so far – is go...

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OK, fine, I podfaded. Other client projects took priority, and it's been awhile.  But today was the perfect day to bring back The JAG Show.

Google Podcasts, as of April 3rd, is no longer available to listen to shows on.  Users are going to have to go elsewhere.  If you want to take your subscriptions with you, you can TRY.  Here's Google's how-to.

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October 5, 2023 4 mins

 I don't care who you are, what your podcast is about, and how many listeners you do or don't have. Do not do what Curt Schilling did in his podcast last month. 

So, quick background for those of you who aren't baseball or Red Sox fans, the Red Sox went 86 years without winning a World Series. They had a number of heartbreaks over the years, including Bucky Dent's home run in 1978, the ball going through Bill Buckner's legs in 1986,...

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Google podcasts going away in 2024- here's what you need to know

While Apple was the OG of the podcast space, podcasts were actually named after iPods, and Spotify was OVER aggressive, investing hundreds of millions, Google/YouTube have been more reactionary.

In fact, The company itself said at podcast movement that they've been more about responding to what podcasters are actually doing.   Their new tools are a RESULT of podcasters ...

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Got my 2023 Podcast Movement Recap ready to roll, and of course, it all starts with YouTube.

The best session I attended was from Jay Nachlis of Coleman Insights and Steve Goldstein of Amplifi media- their Thursday keynote was The New Rules of Podcasting on YouTube.

Yes, a show on YouTube is a podcast.   And you need to have a YouTube strategy, even if your show is audio only.  Your content needs to be on the platform, or at least a ...

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July 27, 2023 2 mins

I know it's been a minute, but we've got to talk about two things today - Stitcher and Twitter.  For both, it comes down to the same old adage- fish where the fish are.

Stitcher, one of the original podcast listening apps, has decided to shut down.  Now, for hardcore fans of the app, there's definitely going to be a "who moved my cheese" moment as they go elsewhere, likely to Apple, Spotify, or YouTube.  Bottom line, those three pla...

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June 14, 2023 2 mins

Often times, I meet people at networking events, and all they hear me say is the word "podcast," and they ask "what's your podcast about?"  And I explain that, as you can see and hear, yes, I have my own podcast, but most of my work is focused on building branded podcasts for businesses and nonprofits.

Two thirds of the US population have listened to a podcast, and half of them listen every single week.  That's 100 million potential...

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I had artificial intelligence write and voice this entire 3 minute podcast (minus the intro and outro of course).

I used Descript to create a synthesized version of my voice.  This required me reading 30 minutes of copy, taken, interestingly enough, from a Planet Earth II script.  (Also, I had to read it twice because I had the wrong mic selected the first time - it happens to the best of us).   Each time, it took Descript about 24 ...

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Two of the best television shows in modern memory wrapped up this week - Succession and Ted Lasso.   Today I'll tell you how some of the strategies they used can help your podcast.  And oh, spoiler alert.

Strategy #1 - Know when to get out.   Both shows left us at a place where they could have continued on.   Part of me would have loved to see how the Roy siblings moved on, and what happened to Waystar Royco.   And of course, how wo...

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The Daily from the New York Times -one of the biggest, and in my opinion, best, podcasts out there is expanding.  They're going to offer a daily 10 minute recap of the day's headlines.  But in this week's rollout, they are doing something right, AND something wrong.

Here's what they're doing right - they are promoting the show on their flagship podcast.  The best way to grow your show is by targeting other podcast listeners.  It's t...

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Yes, I'm a 42 year old man and I'm recording this podcast while wearing a pair of my new Lululemon pants.  And I found them the same way most people find podcasts.

Look, we all know the pandemic changed EVERYTHING.   From food delivery to media consumption to...PANTS.  As a recent New York Times Op Ed said - the best things to come out of Covid are "soft pants."  I've been working from home since 2018, and my wife has since March 20...

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