The Jag Show

The Jag Show

Jon "JAG" Gay creates podcasts for businesses and nonprofits through his company, JAG in Detroit. A 15 year radio veteran, he brings a decade and a half of audio experience and perspective to the podcasting world. Once a week, this podcast will cover industry news and tips to make your show sound better.

Episodes

May 24, 2022 62 min

In our May 2022 livestream, the 5 "Podcast Superfriends" assembled to talk about how Matt Cundill pushed through the usual podcast obstacles to get to the 300th episode of The Sound Off Podcast.

We cover lessons learned, and how they can apply to our clients.   What's changed since the show started?   Should you "batch record" or do one episode at a time?  What about live vs recorded?

The five podcast "Superfr...

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For over a year now, three co-hosts and I have been working on a podcast for the Royal Oak Michigan Chamber of Commerce.  We interview various members of the Chamber about themselves and their businesses.  Once a quarter, we turn the tables on one of our co-hosts.   This week, it's yours truly in the hot seat.

Show Notes:

Today, we turn the tables on our co-host, Jon Gay of JAG in Detroit Podcasts, and put him in the hot seat.  W...

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To watch this podcast as a video, you can do so here: https://youtu.be/hp4JmAZhTPE

Elon Musk is buying Twitter for $44 billion.  And while much has been discussed about the political and free speech ramifications of this move, the podcasting piece has largely been overlooked.  Earlier this week, I asked, via Twitter of course, what this move would mean for podcasting.   My good friend, colleague, and collaborator Johnny Peterson sug...

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April 22, 2022 44 min

I joined Brenda Meller of Meller Marketing on Tuesday for a presentation on how to repurpose LinkedIn Live videos as podcasts.  While Brenda works mostly with LinkedIn, the tips here are applicable to video webinars of all kinds.

After a brief intro on how important podcasts have become and the power of audio, we broke the presentation down into three key areas:

  • Before You Present
  • During Your Presentation
  • After Your Presentation
  • We talk...

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    April 15, 2022 6 min

    iHeart has launched a podcasting network for NFT's.  More on that later.

    Here are this week's podcasting headlines:
    Wanna know which advertisers are investing in the top 5,000 podcasts?  Podchaser has a new tool to track that. https://features.podchaser.com/api/?

    There's a new service to rate podcasts for kids - it's from Common Sense media and will let you rate shows for audiences 17 and under: https://www.commonsense...

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    April 8, 2022 3 min

    Some hand wringing over Infinite Dial 2022 - a slight dropoff in podcasting.   Monthly listeners went from 41% of the population to 38%.   My take: it's nothing to worry about.  The pandemic turbo-charged podcasting growth, and people are settling back in to routines.  109 million Americans still listen to shows every month, and that's more than pre-pandemic.  Further, podcasting awareness continues to grow - now up to 226 ...

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    March 30, 2022 4 min

    I've decided to try being a music radio DJ again - except in the podcast world.

    I read about Amazon's new "Amp" project that lets you create audio shows with music from Amazon's library.  But when I tried it, I couldn't play music until I had live viewers/listeners.  Not an easy ask for a program that's still in beta.

    Then I remembered that Anchor allows you to create shows using Spotify's music librar...

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    One of the biggest frustrations for podcasters has always been NOT knowing how many people follow, or subscribe to, their show. Finally, that's about to change...

    James Cridland broke this in PodNews this morning. Next month, Apple will begin to add follower counts to your Apple Podcasts Connect Dashboard.  (Remember, podcasting switched from "subscribers" to "followers" because susbscriptions often cost money.) ...

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    March 17, 2022 4 min

    Being good at your craft is better than being a big name celebrity.  This was confirmed to us by no less than Beata Murphy, Program Director of KIIS Los Angeles.  She keynoted our WJPZ Syracuse Alumni Banquet earlier this month and offered fantastic insight.

    A programming note: a student at the conference told me TikTok is allowing you to upload videos longer than 3 minutes. So this podcast may get a little bit longer, but not by to...

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    March 1, 2022 3 min

    Jag: Can I find your podcast?

    First off happy Mardi Gras to everybody in Louisiana, I may be a native of Massachusetts and an adopted Michigander. But I really do miss y'all around this time of year. Laissez le bon temps rouler! 

    Okay. Back to my main point of today's podcast. Can your podcast be found? Now what the word podcast is, can be different things to different people. For the OG crowd that's been in a podcasting ...

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    February 15, 2022 3 min

    Do I need a QR Code for my podcast?  Yes, it's a great idea to promote your show.

    For example, did you see the "bouncing QR code" commercial during the Super Bowl?  It was for Coinbase, the Cryptocurrency exchange.   The ad was a huge success - in fact, the website crashed when I tried to sign up.

    The pandemic has resurrected QR codes, which were dead before 2019.  Now it's how you read a restaurant menu, it's how...

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    Can you use commercial music in your podcast?  Or movie clips?  Or other snippets that are commercially licensed?

    No.  You can't, and you shouldn't.

    This is a question I'm  frequently asked by clients and potential clients.  And I've heard every excuse in the book.  Oh, it's only a few seconds, so it falls under "fair use."   Oh come on, are Guns N Roses really gonna sue me?  Well, remember when Metallica ...

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    Spotify has been all over the news in the last week because of Joe Rogan, but Rogan is a symptom of a much bigger problem.

    If you haven't heard, the Joe Rogan Experience, one of the biggest podcasts in the world, has come under heavy scrutiny for promoting COVID misinformation.  Several artists, led by Neil Young, have pulled, or are in the process of trying to pull, their music off of Spotify.   And while we still don't hav...

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    January 14, 2022 59 min

    On Thursday, January 13th, I was thrilled to present a podcasting "Professional Edge Workshop" to the Birmingham Bloomfield (Michigan) Chamber of Commerce.  It was supposed to be an in-person workshop, but you know, Omicron. The good news is, we recorded it, and I'm presenting the audio here.  If you'd like to watch the video of the presentation or download my PowerPoint slides as a PDF, you can do so here:https://j...

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    January 3, 2022 3 min

    As I ate healthy breakfast and got on my exercise bike today, I thought about resolutions.

    You may have a 2022 New Year's Resolution to start - or even restart- a podcast.  Today I'll tell you how to start your podcast for under $100.

    The first thing you need to do is plan.  Plan out a limited number of episodes.  If you don't have a goal in mind, you'll do a bunch, then fall off - same as going to the gym or losing w...

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    For years, I've railed against the Blue Yeti microphone.  As a radio mentor once taught me, "the worst thing for a bad product is good marketing."

    When I consult a podcast from the jump, I always recommend solo podcasters get the Samson Q2U or ATR 2100x microphones - they're actually about the same cost as the Yeti. But occasionally I consult clients who have already bought the Yeti, and they may not be able to retur...

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    November 23, 2021 3 min

    Link to this episode:https://jagindetroit.com/ratingsandreviews

    It seems almost every podcast you listen to - the host asks you at the beginning - or end - or both - to rate and review the show.  But do ratings and reviews actually matter?

    Before COVID, my wife and I really got into cruising.  Rather than pay extra for excursions through the cruise line, she'd find the local businesses on trip advisor and look at the reviews.  Sa...

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    Earlier this month, Edison Research and National Public Radio released their annual survey of spoken word audio consumption.  The numbers were eye popping.

    Bear with me as I'm going to hit you with a lot of numbers today, but I'll try to keep this moving with some context and key points.

    For the purpose of the survey, "spoken word audio" is everything from news to sports to talk to audiobooks.  And yes, that includes ...

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    November 12, 2021 2 min

    Audio is an incredible powerful medium to tell a story.

    Typically I use this show to give you industry trends and podcast tips.  But I want to share with you a project that I was honored to be part of, and really shows the power of audio and podcasting.

    Recently, I teamed up with my colleagues at Tanner Friedman Strategic Communications, to create a podcast for their client, CARE House of Oakland County.  CARE House is a CAC, or Chil...

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    November 3, 2021 3 min

    Who's bigger? Spotify or Apple? ?Well, both....

    Welcome in to episode 100 of this season of the Jag Show Podcast. Spotify says it's now bigger than Apple in terms of users. ?That's from their Q3 numbers. ?As always, Tom Webster from Edison Research has a great explainer on this. (Full disclosure: Spotify and Apple are both Edison clients). Webster says that more users prefer Spotify, but Apple still leads the pack in tot...

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