The Jasmine Star Show

What if you could get paid not to sell more… but to license what you’ve already created?

In this episode, I chat with April Beach—business strategist and licensing expert—about how to license your IP (think: courses, frameworks, trainings) to companies who will pay 8 to 10 times MORE than your regular buyers.

April has helped entrepreneurs land licensing deals with brands like MAC, Estée Lauder, and universities worldwide—often earni...

Have you ever hit a point in your business where everything should feel amazing… but instead you’re thinking: “Is this really what I want forever?”

That was Robin Ballard. At the time, she had a dream business—thriving event planning company, skilled team, systems in place. But deep down, she knew something else was calling.

She didn’t have all the answers, but she had the courage to ask better questions.

In today’s episode, I’m shari...

There’s a difference between watching someone scale to 8-figures… and sitting at the table with them learning how they did it.

In this episode, I’m sharing a behind-the-scenes look at a recent executive retreat with founders running $5M to $100M businesses—and the raw takeaways that rocked me.

You’ll also hear a mid-retreat coaching call where I challenged my community to make a public declaration (and follow through).

If you’ve ever ...

This is one of my favorite episodes to create each quarter because it's a chance to reflect on what worked, what flopped, and what moved the needle in my business.

In this Q3 “Laying Bricks” episode, I share the behind-the-scenes of July through September 2025—including a vacation that went wildly wrong… until it turned into a total miracle.

From beach house surprises to tough team decisions, I’m breaking down the mindset shifts...

Ever felt underqualified, overwhelmed, or like you're not enough to chase your dreams? This shortie episode is for you.

This clip from my conversation with the brilliant Sharon McMahon dives into the mindset shifts that helped me go from stuck in self-doubt to boldly showing up—imperfect and all.

We talk about reframing failure, ditching the fixed mindset, and why being "not ready" is actually your superpower. Plus, yo...

Have you ever looked at a spreadsheet and thought: “Absolutely not today, Satan”? 🙋🏽‍♀️ Same.

But this episode isn’t about Excel formulas — it’s about the business and mindset behind the viral brand Miss Excel, created by Kat Norton.

Kat went from 60-hour workweeks in a job she didn’t love to building a multi-7-figure business teaching Excel on TikTok… all by leading with energy and alignment first.

We chat about:

✨ How energetic wor...

Is your website working for you… or against you?

In this episode, Jasmine shares a behind-the-scenes conversation with a friend who sold his company for $40M—and why his next big move depended on one thing: a website that actually converts.

You’ll learn:

• Why your website—not social media—is your most powerful digital asset
• 3 must-haves for building trust and driving leads
• How AI search (like ChatGPT) is changing how clients find you
• ...

What happens after you build the business of your dreams… but have no idea what comes next?

In this vulnerable solo episode, I’m pulling back the curtain on what it really looked like to step away from the day-to-day at Social Curator, operationalize the company, and wait for “the next big thing” to arrive.

Spoiler alert: It didn’t.

I share how I found myself on a remote island in Hawaii with no social media, no laptop, just a journal...

Ever tried to woo a dream hire… and got rejected?

In this behind-the-scenes episode, I share how hiring a new executive for one of my companies turned into the business version of 90 Day Fiancé. 😅💼

You’ll hear:

• Why I risked public rejection to share this
• How I courted a former agency partner to lead our sales team
• What I did when she turned me down (spoiler: I celebrated her)
• Why I believe every “no” is just a “not right now”
• And ho...

Can we get real for a second?

So many entrepreneurs are waiting to feel "ready." Waiting for the right gear, the right timing, the right confidence. But here's the thing… you’ll never have enough.

In this short but mighty episode, I’m sharing a powerful snippet from a past conversation with my friend Ken Coleman—also known as America’s Career Coach—and whew, it’s a gut check.

We talk about:

• The myth that you need mor...

When life threw Dylan Jahraus a curveball, she didn’t fold—she built a 7-figure business instead.

From climbing the corporate ladder to becoming a stay-at-home mom, to scaling a multi-million-dollar Etsy shop and pivoting into digital education, Dylan’s journey is packed with lessons in resilience, reinvention, and unapologetic growth. 🙌

In this episode, she shares:

• How she scaled to $2M+ in under 2 years
• Why she walked away from ...

Ever felt scared to put yourself out there or wondered, “Who am I to be visible?” This episode is for you.

Recorded live at the Powerhouse Women event, this panel conversation dives deep into the emotional side of building a personal brand. Joined by Krista Williams (Almost 30) and Lori Harder (Earn Your Happy), we talk about showing up online—even when you’re tired, scared, or doubting yourself.

You’ll hear how to reveal the next ve...

Ever feel awkward when it’s time to sell? 😬 Same. But what if you had a proven 8-step sales framework that took our team from zero experience to a 60% close rate?

In this episode, I share the exact process we used to build confidence, train our team, and sell everything from masterminds to coaching programs—without feeling sleazy.

You’ll learn how to isolate desire, avoid common sales mistakes, and create a process that works for an...

If you’ve ever found yourself saying, “I’ll start when I have more time/money/clarity/confidence…” this episode is your permission slip to quit waiting and just start already. 🙌

While traveling with Amy Porterfield, I had a powerful conversation in the TSA line with a woman named Diana—an aspiring founder who had an amazing idea but hadn’t taken the first step. She was asking about investors and funding, and before she could finish...

Your brand isn’t your logo, colors, or fonts—it’s the feeling people have about your business when you’re not in the room.

In this solo episode, I’m breaking down the real reason customers choose you (hint: it’s emotional), and why brand trust is your biggest growth tool.

I share:

• Why feelings drive loyalty (even with peanut butter)
• How companies like Apple + McDonald’s engineer emotion
• How I built brand trust in my 7-Figure Masterm...

You don’t need a million dollars to have a millionaire mindset — and in this episode with bestselling author and financial educator Anthony O’Neal, we explore exactly what that means. 💭💸

We break down the difference between a broke mindset, a millionaire mindset, and a billionaire mindset — and how rewiring the way you think about money can completely change your business. If you’ve struggled with investing, delegating, or just fe...

How do you build a business you can sell, scale, or step away from? That’s the question Shay Bacani and I dive into in this no-fluff conversation.

Shay breaks down why so many women build beautiful but unsellable lifestyle businesses—and what it takes to turn your company into a true asset. We unpack how to restructure your business, think bigger, and stop being the bottleneck in your own growth.

If you're ready to build real we...

Ever rolled your eyes at the phrase “personal brand”? Same. But before you check out, I want to show you why building a personal brand might be the most profitable thing you do in business.

In this episode, I’m sharing:

• What building a personal brand really means (hint: it's not about being an influencer)
• The exact hires that helped me step into my CEO role
• The journal entry I wrote after hiring a COO (yes, I’m sharing it 👀)
• A...

Can I be real with you?

There have been times in my business when I wanted to burn it all down. Shut the laptop. Toss the planner. Delete the Instagram account. Sound familiar?

But what I’ve learned over and over (the hard way, of course) is this: You don’t pivot because you’re “over it.” You pivot because you’ve EARNED it.

Inside this solo episode, I’m pulling back the curtain on what it really takes to pivot your business—and spoile...