Pioneering a Health-Driven Coffee Brand: Michael Fedele of Throne Sport Coffee
In this episode, Jason Wright sits down with Michael Fedele, founder of Throne Sport Coffee, to discuss his journey from a high-level beverage executive to an innovator in health-focused, ready-to-drink coffee. Fedele shares insights into his entrepreneurial process, health challenges that inspired his product ideas, and the strategic decisions behind launching Throne Sport Coffee. The conversation covers everything from product formulation and branding to capitalization and distribution strategies, offering valuable advice for aspiring entrepreneurs.
00:00 Welcome and Introduction
01:04 Michael's Health Journey and Coffee Revelation
01:55 Entrepreneurial Beginnings and Body Armor Experience
05:45 Creating Throne Sport Coffee
08:45 Advice for Aspiring Entrepreneurs
19:17 Daily Routine and Personal Discipline
25:10 Throne Sport Coffee: Product Details and Market Strategy
28:25 Nutritional Benefits of Sport Coffee
29:05 Formulating a Mainstream Coffee Brand
30:24 Marketing Strategies for New Products
32:34 Challenges and Decisions in Distribution
36:16 Balancing Data and Instinct in Business
41:57 Funding and Strategic Partnerships
48:32 Advice for Aspiring Entrepreneurs
52:31 Conclusion and Final Thoughts
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