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February 11, 2025 39 mins

Transition back to civilian life is the biggest challenge our service men and women will face in their military careers. America invests millions in training our warfighters to be the most competent in the world. That investment shouldn’t end when the uniform comes off. 


The Jedburgh Podcast, the Jedburgh Media Channel and the Green Beret Foundation are proud to announce our partnership with the University of Health and Performance outside of Bentonville, Arkansas. 


Matt Hesse is the Founder and CEO of University of Health and Performance. This Veterans Day, Fran Racioppi sat down with Matt to share his vision to build a world-class development program to train our Veterans as certified personal trainers. In addition to the hard skills required to build health and fitness in others, UHP is also teaching the business skills needed to become successful entrepreneurs.


Matt explains the process, the details behind each course, why UHP has chosen Arkansas to call home, how he’s building an ecosystem to support all aspects of Veteran transition, and how UHP is leading the way in showing private industry just how valuable our Veterans will be for the next generation of America.


Watch, listen or read our conversation from the UHP gym. Don’t miss our full Veterans Day coverage from UHP. Follow the Jedburgh Podcast, the Green Beret Foundation and UHP on social media. Listen on your favorite podcast platform, read on our website, and watch the full video version on YouTube as we show why America must continue to lead from the front, no matter the challenge.



HIGHLIGHTS

  • 0:00 Introduction
  • 1:43 Welcome to the University of Health and Performance
  • 3:25 Creating UHP
  • 4:37 Why Health and Performance matters 
  • 7:46 UHP Programs
  • 12:04 Field of Dreams
  • 17:46 Preparing veterans for business
  • 29:30 Lack of a military transition process
  • 34:40 Future of UHP

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