The Jeff Payne Show
A podcast designed to help business owners and entrepreneurs prosper and grow their business.
Episodes
When you think about YouTube, what do you see? A video platform? A secondary line item on your marketing calendar somewhere between LinkedIn and TikTok?
It’s time for a radical reframe: YouTube is the second-largest search engine on Earth. It’s owned by the first. And almost nobody treats it that way—which means almost nobody is actually competing for it.
In this episode, we break down why the game o...
Jeff Payne opens episode seven by revisiting last week’s challenge to ask an AI who the best professional in your city is and uses the results to define “the gap” as a value, story, and proof problem—not a design or website problem. He argues AI recommends businesses with the deepest documented outcomes and clearest philosophy—those that have built a “show,” not a brochure. ...
GEO, AI Search, and the New Rules of Visibility
Jeff Payne hosts podcast #2, unpacking notes from SEO voice Malte Landwehr from BrightonSEO (April 2026) to explain how SEO, AI, and business growth are converging.
Malte highlights a four-pillar framework (technical SEO, content/PR, social amplification, and generative engine optimization/GEO), likening GEO to “water cooler” word-of-mouth where...
When Your Marketing Stops Working: 5 Critical Pivots for 2025
In the first episode of The Jeff Payne Show, hosts Jeff Payne and Donovan Fourie discuss crucial changes necessary when your marketing strategies stop working. They explore five critical pivots for modern marketing, emphasizing the evolution of consumer behavior, the importance of branding, navigating content-saturated landscapes, the significance ...
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