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September 4, 2025 40 mins

The gap between what you're charging and what you're worth isn't just about money - it's about respect, boundaries, and the value you place on your own expertise. As our guest Joanne Bradford proves in our final Best Of episode, sometimes the difference between struggling and thriving is simply having the courage to add a zero and see what happens. Your expertise has value. Your time has value. Stop apologizing for that and start getting paid accordingly.

Join us as we dive deep into pricing psychology, negotiation strategies, and the mindset shifts needed to finally get paid what you're worth. Joanne shares the revolutionary "add a zero" technique that helped one consultant jump from $10,000 to $85,000 for the same project!

Key Takeaways:

  • The importance of asking for higher prices and negotiating.
  • Strategies for pricing and packaging services to get serious commitments from clients.
  • The challenges of service-based businesses, like over-servicing and chasing clients, and the need to set clear boundaries.
  • The significance of understanding your target audience and who is willing to pay for your services, rather than trying to appeal to everyone.
  • The value of having a solid financial plan, being aware of personal finances, and having important documents like wills and trusts in place.

Joanne Says: You’re Not Too F***ing Old! To get laid (and paid!)!

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Unedited AI Transcript Here


CONNECT WITH JOANNE BRADFORD:

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