In the Loupe
In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
Episodes
In the Loupe EXCLUSIVE
Bill Becker, new President of the Retail Jewelers Organization (RJO), shares his perspective on the organization's growth from a small collective buying group in 1966 to a powerhouse with nearly 1,200 members today. As both a multi-store jeweler and industry leader, Bill offers unique insights into RJO's success factors, current challenges, and his vision for supporting independent jewelers.
Michael w...
StoneAlgo's new Jeweler OS product is revolutionizing how jewelers convert website traffic into sales by generating real, manufacturable CAD files for custom engagement rings. The AI-powered tool creates a seamless path from online browsing to in-store purchasing while allowing jewelers to set their own markups.
Learn more about JewelerOS: https://getjeweleros.com/
Learn more about our sponsor, Jewel-Craft: jewel-craft.com
It’s no secret that summer can be a slower season for retail, and the jewelry industry is no exception. After the excitement of spring engagements and before the holiday shopping season ramps up, many jewelers experience a noticeable dip in foot traffic and sales. But a summer slowdown doesn’t have to mean a complete stall in business.
This time of year offers a unique opportunity to refocus on services that deepen customer relation...
Michael recounts his journey through the JCK Las Vegas jewelry show, discusses notable jewelry trends, and the value of in-person industry relationships. He also buys some jewelry that comes... blessed. Pretty neat!
Schedule your appointment for RJO & IJO at punchmark.com/appointments
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website pl...
John Liebler, formerly of Signet and currently VP of Operations at Clientbook, shares how independent jewelers can maximize sales through client retention strategies and relationship building in the digital age.
Learn more about Clientbook: punchmark.com/clientbook
Schedule a guided demo today at punchmark.com/go
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn ...
Kyle Pancis from Gems by Pancis shares the fascinating world of fancy colored diamonds, revealing how a royal connection in Belgium launched his family's 30-year specialty business. His insider perspective offers rare glimpses into the value, cutting techniques, and origin stories behind some of the world's most exclusive gemstones.
Learn more about Gems by Pancis here: https://www.gemsbypancis.com/
Atlassian is a suite of products including Jira, Confluence, and Trello.
The Atlassian suite offers powerful tools for business organization and knowledge management that can be adapted for jewelry retailers, with special focus on Trello and Confluence.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponso...
Join Mike for a behind the scenes look at Punchmark's annual Client Workshop in Charlotte, NC, offering a glimpse into what makes this educational event special for jewelry retailers from across the country.
If you missed the Workshop this year, make sure to mark your calendars for next May to attend our two day educational workshop in person! It's a lot of fun!
Marketing professionals Lisa-Marie Delgado from Gary J. Long Jewelers &
Aurora Simpson from Holliday Jewelry share insights on retail strategies, event planning, and industry trends in an energetic conversation LIVE from the Punchmark Client Workshop in Charlotte, NC.
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Michael hosts a LIVE Vendor Roundtable at the 2025 Punchmark Client Workshop, featuring Jordan Peck from Brevani and Craig MacBean from Ostbye jewelry to discuss how they're navigating current market challenges and preparing for the upcoming buying season.
Ostbye: https://ostbye.com/
Brevani: https://brevani.com/
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark&apo...
Michael's childhood friend, Taylor, shares his journey of designing a custom engagement ring with a lab-grown sapphire centerpiece, highlighting the collaborative decision-making process with his fiancée Jen who had a clear vision from the start.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sp...
Drawing from his recent experience hosting a solo watercolor exhibition, Michael Burpoe shares marketing strategies that business owners can apply to their own store events. He explains how effective event planning, branding, goal-setting, and multi-channel promotion can enhance attendance and sales for any luxury buying experience.
Send feedback or learn more about the podcast: punchmark.com/loupe
Lear...
Michelle Graff, editor-in-chief of National Jeweler, shares insights on unprecedented industry challenges including record-high gold prices and fluctuating tariffs. The jewelry industry faces a period of uncertainty that feels even more unpredictable than the pandemic era.
We cover National Jeweler's impressive 120-year legacy, what stories in the jewelry industry she feels are underserved, and filtering "news" from &...
Now is the perfect time for jewelers to explore e-commerce as an additional revenue stream, especially during economic uncertainty. Having your products available for online purchase creates "another line in the water" that can catch unexpected sales with minimal effort.
Download our free e-commerce strategy checklist at punchmark.com/checklist to help get started, regardless of which website platform you're...
Pearls are one of the oldest, most influential gems the world has ever known with a rich history dating back well over 5,000 years. Matt Harris shares his passion for this unique gemstone and explains how fashion trends surrounding the gem have shifted in the last 100 years, where he predicts they will head in future years, and how jewelers can ensure they are buying quality pearls that will sell.
Follow Matt Harris for more Pe...
Jordan Wentz, or Jewels of the Trade, shares her expertise on jade, one of the most misunderstood gemstones in the jewelry world, explaining its historical significance and how to identify authentic pieces. She illuminates the differences between Jadeite and Nephrite jade while providing guidance for retailers and consumers on recognizing quality jade and avoiding common pitfalls.
Join the Jewels of the Trade Discord commu...
David Siminski, a refiner with 32 years of experience at United Precious Metals in Buffalo, shares his expertise on gold's dramatic price surge, how it might impact custom jewelry projects, and speculates on if the price will continue to climb.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about...
Mike is joined by a panel of retail jewelers to talk about how they navigate the Jewelry Year. From when they schedule in their annual vacations, which jewelry shows they attend, and what jewelry styles are doing well at their respective stores.
Matt & Kim from R. Gregory Jewelers in Statesville, NC
https://www.rgregoryjewelers.com/
Cole from Ware's Jewelers in Bradenton, FL
https://www.waresjewelers.com/
Prize indemnity insurance might sound like a dry financial topic, but Robin Lang from Tokio Marine HCC reveals it's actually one of the most exciting marketing tools available to jewelers today. We discuss how retailers can offer customers full refunds on purchases if certain events occur – like six inches of snow on New Year's Day, or a Safety during the Super Bowl – while paying just a fraction of the potential cost the...
For an exclusive first interview, Michael interviews Stephen Barnes, newly announced Owner and President of IJO about what the changes mean for him, IJO, and the retailers & vendors included in the group.
Stephen Barnes shares his journey from longtime IJO member to President and now Owner, discusses his vision for the future of the Independent Jewelers Organization and what this transition means for retailers and vendors.
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