Brent Miller owner of Carbon Watch Company sits down with Joe Pavich to discuss AP, Rolex, Patek, Watches, Watch care, Clone Watches, the Rolex AD craze and much more .

In this episode, I sit down with Brent Miller, founder of Carbon Watch Company, to take a deep dive into the fascinating world of luxury watches — a space where craftsmanship meets culture, and every tick tells a story. Brent brings serious knowledge to the table, and if you’re into watches — whether you’re an AP aficionado, a Patek Philippe purist, or a Rolex diehard — this conversation is going to hit all the right notes.

We explore the holy trinity of watch brands — Audemars Piguet, Patek Philippe, and Rolex — and Brent breaks down what sets each apart. From the elegance of a Calatrava to the rugged prestige of a Submariner, he shares insight on the subtle (and not-so-subtle) features that make collectors obsess and investors pay top dollar. Brent explains why these brands hold their value — and in some cases, skyrocket in price — even as the market shifts. One of the most eye-opening parts of our chat was the rise of clone watches — hyper-realistic replicas that are becoming almost indistinguishable from the real deal. Brent walks us through how advanced these fakes have become, how to spot them (even when they’re nearly perfect), and the shady side of the watch market that even seasoned collectors need to watch out for.

But we don’t stop at watches themselves — we talk about watch care, maintenance tips, and the proper way to treat a timepiece that might be worth more than your car. Whether it’s how to store your watch, service intervals, or why magnetism is a hidden enemy, Brent shares the must-know tips for keeping your timepieces pristine and ticking for generations.

Brent also opens up about his journey into the watch world — how he went from enthusiast to expert, and why he founded Carbon Watch Company. He gives us a behind-the-scenes look at his love for design, his passion for carbon fiber builds, and why his company is gaining traction in a market full of metal, gold, and traditional aesthetics. Carbon fiber watches bring a whole new feel to luxury — they’re bold, lightweight, and unlike anything else out there.

We also dive into the reality of selling luxury watches in today’s expanding market. From shifting buyer trends to global demand, Brent shares what it’s like running a luxury watch business right now. He talks pricing psychology, social media influence, and how the collector’s mindset has evolved — especially as younger generations step into the luxury space.

You’ll also hear:

• What watches Brent personally wears — and which ones are his grails

• Why Rolex remains a cultural icon

• How to avoid getting scammed when buying a watch

• Thoughts on watch flipping, resale value, and waitlist madness

• And why emotional connection always outweighs price tag in the long run

This episode is a must-listen for anyone curious about the luxury watch game, the power of precision, and the growing clash between authenticity and imitation.

Whether you’re just starting your collection or have a vault full of horological masterpieces, Brent drops real-world wisdom you won’t get from scrolling Instagram.