#16: Kenda Macdonald – Tequila, Psychology & More Tequila

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Today Josh talks with Kenda Macdonald about marketing, trauma, cognitive biases, and the state of American culture over a copious amount of whiskey and tequila.

Kenda is an international public speaker, a multi-award-winning entrepreneur, and the author of the best-selling book "Hack the Buyer Brain."

She is the founder and CEO of Automation Ninjas, a world-class, award-winning agency specializing in behavioral marketing automation.

With a degree in Forensic Psychology from the University of London, she operates at the unique intersection of marketing, neuroscience, and buyer psychology.

Some of the topics we dove into are:

• The beauty and harsh realities of small businesses.
• Cultivating and crafting great experiences.
• Consumer purchasing and evolution of the brain.
• Imposter syndrome, forensic psychology, stereotyping, and behavioral patterns.
• ADHD, childhood trauma, self-worth, suicide attempts, and the treadmill of overachieving.
• American culture, gun rights, the rise of conspiracy theories, Trump, and tribalism.
• Propaganda, disinformation, and institutional gaslighting.
• And lots, lots more.

Connect with Kenda:

• Website: AutomationNinjas.com
• LinkedIn: @the-marketing-automation-expert

Music by Kirby Johnston – check out his band Aldaraia on Spotify